Diesel firmly believes that naughty is nice. To celebrate the season of special surprises and hard-earned rewards for good — and bad — behavior, Diesel is going hardcore for the holidays with a playfully kink campaign inspired by 90s porn cliches.

  • Authentic models from the sex industry, including famous porn stars and OnlyFans creators, act out a range of cliché porn scenarios while wearing looks from Diesel’s holiday 2023 collection.
  • There’s a plumber with a massive set of tools, a delivery man with an XXL package, a sexy mechanic ready to rotate your tires, a bored and horny housewife, a gardener with a big hose and, of course, a set of suburban swingers filming their own orgy.
  • As always, Diesel is guided by the spirit of freedom, individuality, self-expression, irreverence and sex positivity.
    • The campaign’s cast spans a diverse range of ages, genders, race and ethnicities to challenge the stereotypes associated with the sex industry.
    • Peachy Boy, a former rugby player and self-professed foodie, joined OnlyFans in 2018. Since then, he has traveled to 29 countries and paid off his parents’ mortgage.
    • David James is a model and architectural and interior designer in the retail and residential sectors.
    • K is a Russian-born, London-based singer who was previously part of the Russian band Serebro.
    • Yanca M is a vegan, animal-lover and trans model who has worked for Diesel, Vogue, KNWLS and Ottolinger.
    • Babymorocco is an artist in London’s electronic music scene.
    • Deto Black is a rapper and leading figure in the ALTÉ movement in Nigeria.
    • Rebecca Moore, an LGBTQ+ adult content creator known for Cock Destroyers.
    • Slag Wars, is a law school graduate pursuing health, wellness and a mainstream business.
  • The Holiday 23 collection is designed to get you in the festive mood. Soft tailoring fuses classic men’s wear fabrics with sporty jersey. Metallic and solarized mini dresses skim the body and reference dreamy, 90s pop silhouettes. The utility-driven Biker Dart denim collection encompasses denim and accessories. There are new version of the best-selling 1DR and Charm-D bags, and shoes include new Hammer D boots and the S-Prototype P1 sneaker. Oval D belts, jewelry, wallets, knit hats, caps and the Diesel Eyewear collection collaboration with Essilor Luxottica round out the offer of easy gifting essentials.