Elevated essentials meet extraordinary eveningwear with H&M Studio’s S/S23 collection. Inspired by Hollywood’s Golden Age goddesses and modern-day megastars embracing a ‘go big or go home’ approach to style, the collection blends raw wearability with radical glamour. Extrovert after-dark designs and trophy outerwear mix with off-duty loungewear favorites, attitudinal accessories, and a concise capsule of menswear. The H&M Studio S/S23 collection will be available in selected stores and at hm.com from March 2.

Key pieces promise all-eyes-on-me statements. For women, sensational volume-pumped evening dresses that sweep the floor and graze the thigh are offset with star-off-duty outerwear bursting with buzz: an oversized trench, a leather motorcycle jacket, and a faux-fur jacket all radiate confidence. Cool-girl denim and everyday-luxe sweats equally guarantee maximum elegance with minimal effort, alongside snappy accessories, such as glossy, premium-leather ankle boots, rhinestone-trimmed lingerie, and enormous sunglasses. For men, rock ‘n’ roll tailoring comes with sharp leather ankle boots. Two womenswear pieces, an oversized vest and a high-waisted maxi skirt both made from a blend of organic and post-consumer waste cotton, have been embellished with hundreds of hand-sewn buttons. The buttons are partly made from post-consumer recycled plastic sourced by Bengaluru’s waste-pickers and reclaimed from the streets in India, part of an ongoing partnership between the H&M Group and the social enterprise Hasiru Dala Innovations.

In line with H&M’s sustainability goals, every item in the collection is made from more sustainable materials including organic cotton, recycled polyester, chrome-free leather and NaiaTM Renew, a circular fiber produced from 60% sustainably sourced wood pulp and 40% certified recycled waste materials.

“Fashion is in a daring mood this season and for Studio S/S23 we wanted to push the envelope in terms of colour and silhouette. At the same time, we offset the more extravagant eveningwear styles with really easy shortcuts to timeless style, such as a leather biker jacket you could wear again and again,” says Ann-Sofie Johansson, creative advisor at H&M.

“This season the design team was captivated by the idea of a modern megastar who seamlessly glides between an attitudinal off-duty look and a glamour-centric red-carpet gown. For today’s social-media-savvy generations, keeping it real is as important as looking a million dollars, and we wanted to create a collection that can go from day to night, and from off-duty to on-duty, without compromising on flair,” says Linda Wikell, concept designer for H&M Studio.

Photography DANIEL SARS @daniel.sars
Styling ANANO SHALAMBERIDZE @underdressedkid
Models @bert.deroeck at @thetroopers_ & @itu_nuola at @modelsrockagency
Makeup THIRZA KING @thirza.king
Hair WIARDI KOOPMEINERS @wiardi.koopmeiners
Styling Assistant MARIE-PAULINE CESARI @itsjustmp
Casting TIMOTEJ LETONJA @timiletonja