DESIGNER REECE YEBOAH LAUNCHES HIS LABEL WITH COS
After its show in London, COS introduced a capsule collection designed by the British designer Reece Yeboah, in which streetwear meets timeless fashion.
Value-driven Reece uniquely draws on his roots, heritage, and personal inspirations across fashion and culture, as well as the obstacles he has overcome to build his London-based brand.
Following acease & desist order from the NFL, the designer had to put on hold Saint, the brand he had successfully launched and had been worn by the likes of Future and Lewis Hamilton. Reece has also been vocal about the impact that living in the shadow of Grenfell had on his mental health, with the hope to act as an inspiration for others and that his bravery and fortitude will help to pave a way for the next generation.
Through this project, COS will support young talent, aiming to create a platform that celebrates creativity, innovation and inclusivity.
The collection is now available online.