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GUCCI LAUNCHES ITS 2020 GIFT GIVING CAMPAIGN
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GUCCI LAUNCHES ITS 2020 GIFT GIVING CAMPAIGN

Fashion For this holiday season, Gucci envisions a special night of the year, set in the ‘90s, when the workplace became an unlikely mixture of dance floor, nightclub and bar.     Channeling the retro vibe of those years’ office parties, the new Gucci Gift Giving campaign, conceived by Gucci Creative Director Alessandro Michele, shot by photographer Mark Peckmezian and filmed by director Akinola Davies Jr, portrays a cast of characters impatiently running down the clock to the end of the working day, aimlessly tapping on their keyboards and clock-watching. The date has been in the calendar for months, and there is a palpable frisson of excitement running through the grey and dull landscape of desks, photocopiers and metal filing cabinets. The seasonal decorations have been hastily put up: the tinsel, streamers and balloons are all in their places for this artificial festive setting.     As the clock strikes five, tables are turned and the corporate order of the place is shattered by ‘80s pop music and the popping of corks. Like superheroes transformed by their outfits, the Gucci-clad workers become extrovert clubbers, eager to show off their dance moves on the carpeted dancefloor. Liberated by their outfits and the sounds coming from the tape deck, the co-workers reveal their innermost characters as in a theatrical play where roles are changed and identities shuffled, transforming the normally homogenised surroundings into an exciting fantasy world.     The Gucci Gift Giving Collection offers therefore the key to access this enchanted party, bringing comfort and sparkle in the corporate land. The products were in fact shaped following two distinct families: the first batch is inspired by the cosy warmth of a winter blanket and makes use of a woolly jacquard fabric with houndstooth checks in green and red, while the second celebrates the party spirit with shiny sequins sparkling in a variety of colours from gold and silver to pastels and black.     The GG Marmont 2.0 medium and small chain shoulder bags are given the woolly jacquard treatment, as are small leather goods and luggage pieces, like the East/West Tote and medium backpack. There is also a vintage spirit at play here, as the same fabric is used on the shoes: women’s merino wool lined booties and a new genderless mule, as well as the Gucci Tennis 1977 sneaker in several styles. Other iconic accessories include a baseball cap, bucket hat, earmuffs, socks, a scarf and a poncho.     The same handbags in mini and small chain shoulder models are also offered covered with sparkling sequins, in black, silver, gold and pastel pink and green, and in a striped multicolour version. The effect is achieved by sewing three-millimetre micro sequins onto a silk panel, creating a fabric that shimmers and shines. A mini bucket bag comes in the same material and colours as the GG Marmont designs (including the stripe), and the sequins have also been applied to shoes in the form of women’s slides and loafers, as well as to the Gucci Tennis 1977 sneakers  . For those who wish to match their footwear to their bags, there are also glistening sequin-covered heels. Soft accessories complete the sequin offer: a hairband, beret and gloves in a variety of colours.     A new Gucci Arcade game inspired by the campaign will be released in the Gucci App. Taking the lead from the legendary Conga Master arcade game developed by Undercoders, the latest Gucci digital creation sees players take control of an employee inside an office setting, with the aim of joining up with colleagues to take part in a Conga dance. Bringing the party to multiple platforms, users will also be able to immerse themselves in the Gucci holiday season atmosphere enjoying a 3D experience that recreates the campaign environment. Through these innovative digital contents, Gucci keeps pushing the codes of the House in unexplored virtual territories – tightening the bond between the GG logo and the “Good Game” high five in gaming vernacular. Visiting the microsite created for the occasion, players will discover the Gucci Gift Giving collection while navigating into an interactive and joyful office, being able to purchase their favorite items on Gucci.com through this fully digital path.      The campaign also marks, on November 11th, the launch of the new Gucci packaging that features an ornate green decorative pattern embossed onto paper bags and cardboard boxes. Beige tissue paper featuring the same pattern is used to wrap pieces. Natural-coloured dust bags and suit carriers are also utilised, and throughout the packaging the Gucci logo is rendered in black. Significantly, in keeping with Gucci’s commitment to sustainability, the packaging has been created with strategic design choices at every step to have a reduced impact on the environment. All paper and cardboard come from sustainably managed forest sources and an uncoated paper has been used to ensure it is fully recyclable. The paper is also colored a unique green at the beginning of the production process to reduce the use of inks. The shopping bag handles are black torchon made of 100% recycled polyester and knotted to avoid using glues. Garment and dust bags materials are a mix of regenerated cotton and recycled polyester. Black grosgrain ribbons are 100% organic cotton. Hangers are made of recycled polystyrene.     Credits: Creative Director: Alessandro Michele Art Director: Christopher Simmonds Photographer: Mark Peckmezian Film Director: Akinola Davies Jr For this holiday season, Gucci envisions a special night of the year, set in the ‘90s, when the workplace became an unlikely mixture of dance floor, nightclub and bar.     Channeling the retro vibe of those years’ office parties, the new Gucci Gift Giving campaign, conceived by Gucci Creative Director Alessandro Michele, shot by photographer Mark Peckmezian and filmed by director Akinola Davies Jr, portrays a cast of characters impatiently running down the clock to the end of the working day, aimlessly tapping on their keyboards and clock-watching. The date has been in the calendar for months, and there is a palpable frisson of excitement running through the grey and dull landscape of desks, photocopiers and metal filing cabinets. The seasonal decorations have been hastily put up: the tinsel, streamers and balloons are all in their places for this artificial festive setting.     As the clock strikes five, tables are turned and the corporate order of the place is shattered by ‘80s pop music and the popping of corks. Like superheroes transformed by their outfits, the Gucci-clad workers become extrovert clubbers, eager to show off their dance moves on the carpeted dancefloor. Liberated by their outfits and the sounds coming from the tape deck, the co-workers reveal their innermost characters as in a theatrical play where roles are changed and identities shuffled, transforming the normally homogenised surroundings into an exciting fantasy world.     The Gucci Gift Giving Collection offers therefore the key to access this enchanted party, bringing comfort and sparkle in the corporate land. The products were in fact shaped following two distinct families: the first batch is inspired by the cosy warmth of a winter blanket and makes use of a woolly jacquard fabric with houndstooth checks in green and red, while the second celebrates the party spirit with shiny sequins sparkling in a variety of colours from gold and silver to pastels and black.     The GG Marmont 2.0 medium and small chain shoulder bags are given the woolly jacquard treatment, as are small leather goods and luggage pieces, like the East/West Tote and medium backpack. There is also a vintage spirit at play here, as the same fabric is used on the shoes: women’s merino wool lined booties and a new genderless mule, as well as the Gucci Tennis 1977 sneaker in several styles. Other iconic accessories include a baseball cap, bucket hat, earmuffs, socks, a scarf and a poncho.     The same handbags in mini and small chain shoulder models are also offered covered with sparkling sequins, in black, silver, gold and pastel pink and green, and in a striped multicolour version. The effect is achieved by sewing three-millimetre micro sequins onto a silk panel, creating a fabric that shimmers and shines. A mini bucket bag comes in the same material and colours as the GG Marmont designs (including the stripe), and the sequins have also been applied to shoes in the form of women’s slides and loafers, as well as to the Gucci Tennis 1977 sneakers  . For those who wish to match their footwear to their bags, there are also glistening sequin-covered heels. Soft accessories complete the sequin offer: a hairband, beret and gloves in a variety of colours.     A new Gucci Arcade game inspired by the campaign will be released in the Gucci App. Taking the lead from the legendary Conga Master arcade game developed by Undercoders, the latest Gucci digital creation sees players take control of an employee inside an office setting, with the aim of joining up with colleagues to take part in a Conga dance. Bringing the party to multiple platforms, users will also be able to immerse themselves in the Gucci holiday season atmosphere enjoying a 3D experience that recreates the campaign environment. Through these innovative digital contents, Gucci keeps pushing the codes of the House in unexplored virtual territories – tightening the bond between the GG logo and the “Good Game” high five in gaming vernacular. Visiting the microsite created for the occasion, players will discover the Gucci Gift Giving collection while navigating into an interactive and joyful office, being able to purchase their favorite items on Gucci.com through this fully digital path.      The campaign also marks, on November 11th, the launch of the new Gucci packaging that features an ornate green decorative pattern embossed onto paper bags and cardboard boxes. Beige tissue paper featuring the same pattern is used to wrap pieces. Natural-coloured dust bags and suit carriers are also utilised, and throughout the packaging the Gucci logo is rendered in black. Significantly, in keeping with Gucci’s commitment to sustainability, the packaging has been created with strategic design choices at every step to have a reduced impact on the environment. All paper and cardboard come from sustainably managed forest sources and an uncoated paper has been used to ensure it is fully recyclable. The paper is also colored a unique green at the beginning of the production process to reduce the use of inks. The shopping bag handles are black torchon made of 100% recycled polyester and knotted to avoid using glues. Garment and dust bags materials are a mix of regenerated cotton and recycled polyester. Black grosgrain ribbons are 100% organic cotton. Hangers are made of recycled polystyrene.     Credits: Creative Director: Alessandro Michele Art Director: Christopher Simmonds Photographer: Mark Peckmezian Film Director: Akinola Davies Jr

TWOJEYS LAUNCHES ‘SMILEY’ ITS FIRST COLLECTION IN PRE-SALE FORMAT
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TWOJEYS LAUNCHES ‘SMILEY’ ITS FIRST COLLECTION IN PRE-SALE FORMAT

Jewelry After the success of the Summer and Villa TWOJEYS collection, the new and long-awaited SMILEY is here, a collection that will be a turning point for the brand.   SMILEY has been launched, for the first time, in a pre-sale format with limited units and early access for the brand’s ‘close friends’. The collection consists exclusively of 25 pieces, where this time not only highlight the TWOJEYS jewelry but the collection consists of limited units of necklaces, bracelets, rings, earrings, as well as the original TJ notebook, two special boxes in wood to store the jewelry and the original carpet in the form of TJ Energy. The most exclusive collection has been a success, in less than 12 hours since its launch, several of the SMILEY products already have the sign of ‘sold out’ since last night. These include the Circle Bracelet, Not Happy Not Sad Ring, Double Trouble Necklace and TJ Energy Carpet. SMILEY’s pieces include the Not Happy Not Sad necklace and bracelet with a special magnet closure, available in two chain sizes L and XL. Not Happy Not Sad is the crown jewel of TWO- JEYS’ most urban collection to date.   Also launched the TJ Energy Earring, the first gold-plated earrings of the rm, so far TWOJEYS had in its collection the Crush earring, MJ, Papua, Cross and Bowies knife, all in silver, but in this new release the TJ Energy earrings are also available in gold and promise to be the must of TJ One of SMILEY’s masterpieces is the Vo- lume 3 Necklace in silver and gold ver- sion with the three iconic faces of TJ, a piece that is not made to be worn by just anyone  daring as none it represents the maximum underground expression in which this collection has been inspired. SMILEY is the most urban and daring collection of TWOJEYS. These new jewels in limited edition reflect the true sub culture in which Tj is so inspired for movies and campaigns since its beginnings, for this reason, SMILEY is the most special collection to date.   SMILEY COLLECTION IS IN PRE-SALE FORMAT AT TWOJEYS.COM FROM SUNDAY NOVEMBER 8TH     TWOJEYS is a unisex jewelry brand created in 2019 by Joan Margarit and Biel Juste. Inspired by the Californian style during a trip along Route 66 from Las Vegas to Palm Springs, they decided to embark on a new adventure and create the TWOJEYS universe. A brand of unique and timeless jewelry for him and her, designed and handmade in Spain with sustainable, local logistics and biodegradable packaging. Both founders, creative, enterprising and belonging to the Zgeneration have always been clear that “If you don’t nd whatyou are looking for, create it yourself”. With this motto as a banner, TJ aims to inspire and create a unique style, providing value that goes beyond a jewelry product. Twojeys is a family, united by a lifestyle that enhances the versatile and unisex side of the brand. After the success of the Summer and Villa TWOJEYS collection, the new and long-awaited SMILEY is here, a collection that will be a turning point for the brand.   SMILEY has been launched, for the first time, in a pre-sale format with limited units and early access for the brand’s ‘close friends’. The collection consists exclusively of 25 pieces, where this time not only highlight the TWOJEYS jewelry but the collection consists of limited units of necklaces, bracelets, rings, earrings, as well as the original TJ notebook, two special boxes in wood to store the jewelry and the original carpet in the form of TJ Energy. The most exclusive collection has been a success, in less than 12 hours since its launch, several of the SMILEY products already have the sign of ‘sold out’ since last night. These include the Circle Bracelet, Not Happy Not Sad Ring, Double Trouble Necklace and TJ Energy Carpet. SMILEY’s pieces include the Not Happy Not Sad necklace and bracelet with a special magnet closure, available in two chain sizes L and XL. Not Happy Not Sad is the crown jewel of TWO- JEYS’ most urban collection to date.   Also launched the TJ Energy Earring, the first gold-plated earrings of the rm, so far TWOJEYS had in its collection the Crush earring, MJ, Papua, Cross and Bowies knife, all in silver, but in this new release the TJ Energy earrings are also available in gold and promise to be the must of TJ One of SMILEY’s masterpieces is the Vo- lume 3 Necklace in silver and gold ver- sion with the three iconic faces of TJ, a piece that is not made to be worn by just anyone  daring as none it represents the maximum underground expression in which this collection has been inspired. SMILEY is the most urban and daring collection of TWOJEYS. These new jewels in limited edition reflect the true sub culture in which Tj is so inspired for movies and campaigns since its beginnings, for this reason, SMILEY is the most special collection to date.   SMILEY COLLECTION IS IN PRE-SALE FORMAT AT TWOJEYS.COM FROM SUNDAY NOVEMBER 8TH     TWOJEYS is a unisex jewelry brand created in 2019 by Joan Margarit and Biel Juste. Inspired by the Californian style during a trip along Route 66 from Las Vegas to Palm Springs, they decided to embark on a new adventure and create the TWOJEYS universe. A brand of unique and timeless jewelry for him and her, designed and handmade in Spain with sustainable, local logistics and biodegradable packaging. Both founders, creative, enterprising and belonging to the Zgeneration have always been clear that “If you don’t nd whatyou are looking for, create it yourself”. With this motto as a banner, TJ aims to inspire and create a unique style, providing value that goes beyond a jewelry product. Twojeys is a family, united by a lifestyle that enhances the versatile and unisex side of the brand.

Alexander McQueen & Smiljan Radic collaborate on a short film
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Alexander McQueen & Smiljan Radic collaborate on a short film

Fashion To celebrate the new retail concept for Alexander McQueen, conceived by creative director, Sarah Burton, and the architect Smiljan Radic, the house releases a short lm focussing on its inception.   Moving between Smiljan Radic’s native Chile – speci cally his Santiago studio and The Right Angle House, a black concrete structure which he designed and built in Vilches – and the Alexander McQueen London agship store, which opened in Old Bond Street in 2019, and which was the rst to showcase the collaboration, the lm sheds new light on the thinking behind it.   The guiding principle is to rede ne the notion of luxury, drawing on the beauty of natural materials and the values of ne craftsmanship and technological innovation that the house of Alexander McQueen represents. Having seen images of The Right Angle House, Sarah Burton contacted Smiljan Radic: the relationship is remarkable not least because he is known for domestic architecture and site-speci c installation and has never worked on a retail project until now.   The materials used in The Right Angle House – wood, concrete and granite among them –are aligned with those in the McQueen store. Both space and form are simple. “This is a space for interaction and contemplation,” Smiljan says of the latter. They are far from the dazzling staples more generally associated with the luxury retail environment.   Only adding to any distinctive qualities, Smiljan Radic works with his wife, the sculptor Marcela Correa, responsible for the artwork in The Right Angle House and the Alexander McQueen agship and also present in the lm. Her rock and tree sculptures are carefully placed to guide visitors on their journey through the store. “We use a lot of sculpture and rocks,” says Smiljan Radic, “because sometimes in new places you need a sense of di erent times... They give a complexity that new places don’t have.”   The nature of Burton’s own designs add the nal, all-important layer to the narrative. The interaction between the space and the materials that have gone into its creation and the collections showcased inside it results in a rare dialogue between di erent times, di erent continents and di erent creative disciplines.     alexandermcqueen.com To celebrate the new retail concept for Alexander McQueen, conceived by creative director, Sarah Burton, and the architect Smiljan Radic, the house releases a short lm focussing on its inception.   Moving between Smiljan Radic’s native Chile – speci cally his Santiago studio and The Right Angle House, a black concrete structure which he designed and built in Vilches – and the Alexander McQueen London agship store, which opened in Old Bond Street in 2019, and which was the rst to showcase the collaboration, the lm sheds new light on the thinking behind it.   The guiding principle is to rede ne the notion of luxury, drawing on the beauty of natural materials and the values of ne craftsmanship and technological innovation that the house of Alexander McQueen represents. Having seen images of The Right Angle House, Sarah Burton contacted Smiljan Radic: the relationship is remarkable not least because he is known for domestic architecture and site-speci c installation and has never worked on a retail project until now.   The materials used in The Right Angle House – wood, concrete and granite among them –are aligned with those in the McQueen store. Both space and form are simple. “This is a space for interaction and contemplation,” Smiljan says of the latter. They are far from the dazzling staples more generally associated with the luxury retail environment.   Only adding to any distinctive qualities, Smiljan Radic works with his wife, the sculptor Marcela Correa, responsible for the artwork in The Right Angle House and the Alexander McQueen agship and also present in the lm. Her rock and tree sculptures are carefully placed to guide visitors on their journey through the store. “We use a lot of sculpture and rocks,” says Smiljan Radic, “because sometimes in new places you need a sense of di erent times... They give a complexity that new places don’t have.”   The nature of Burton’s own designs add the nal, all-important layer to the narrative. The interaction between the space and the materials that have gone into its creation and the collections showcased inside it results in a rare dialogue between di erent times, di erent continents and di erent creative disciplines.     alexandermcqueen.com

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GUCCI PRESENTS THE NEW COLLECTION OUVERTURE
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GUCCI PRESENTS THE NEW COLLECTION OUVERTURE

Fashion Gucci is pleased to announce that its upcoming collection, titled OUVERTURE of Something that Never Ended, will be presented by Creative Director Alessandro Michele through the eponymousmini-series in seven episodes screened during GucciFest, an innovative digital fashion and film festival running from November 16thto 22nd.    Shot in Rome and co-directed by filmmaker Gus Van Sant and Alessandro Michele, the seven-part film series stars the actress, artist and performer Silvia Calderoni in a surreal daily routine in the city, encountering a series of international talents and Friends of the House, including: Paul B. Preciado, Achille Bonito Oliva, Billie Eilish, Darius Khonsary, Lu Han, Jeremy O. Harris, Ariana Papademetropoulos, Arlo Parks, Harry Styles, Sasha Waltz and Florence Welch.   The seven episodes will be released daily through the course of the festival as an exclusive broadcast on YouTube Fashion, Weibo, Gucci YouTube and will be embedded on the dedicated site GucciFest.com, gradually revealing the new collection day by day.   As anticipated by Alessandro Michele last May on the occasion of the release of his manifesto Notes From the Silence, the presentation of the new collection is a joyful and irregular new tale, no longer constrained by the old notion of seasonality, closer to his expressive call and told by blending rules and genres, feeding on new spaces, linguistic codes and communication platforms.    Together with the OUVERTURE of Something that Never Endedseries, the GucciFest will also be screening fashion films celebrating the works of fifteen independent young designers: Ahluwalia, Shanel Campbell, Stefan Cooke, Cormio, Charles De Vilmorin, JordanLuca, Mowalola, Yueqi Qi, Rave Review, Gui Rosa, Rui, Bianca Saunders, Collina Strada, Boramy Viguier, and Gareth Wrighton. Proudly supported by the House, these talented emerging designers were selected by Creative Director Alessandro Michele to showcase their collections across the digital platforms of the GucciFest.    The full GucciFest will be broadcast from November 16th to 22nd on You Tube Fashion, Weibo, Gucci YouTube and embedded on the dedicated site Guccifest.com. The complete program of the GucciFest week will be available from November 13th. Gucci is pleased to announce that its upcoming collection, titled OUVERTURE of Something that Never Ended, will be presented by Creative Director Alessandro Michele through the eponymousmini-series in seven episodes screened during GucciFest, an innovative digital fashion and film festival running from November 16thto 22nd.    Shot in Rome and co-directed by filmmaker Gus Van Sant and Alessandro Michele, the seven-part film series stars the actress, artist and performer Silvia Calderoni in a surreal daily routine in the city, encountering a series of international talents and Friends of the House, including: Paul B. Preciado, Achille Bonito Oliva, Billie Eilish, Darius Khonsary, Lu Han, Jeremy O. Harris, Ariana Papademetropoulos, Arlo Parks, Harry Styles, Sasha Waltz and Florence Welch.   The seven episodes will be released daily through the course of the festival as an exclusive broadcast on YouTube Fashion, Weibo, Gucci YouTube and will be embedded on the dedicated site GucciFest.com, gradually revealing the new collection day by day.   As anticipated by Alessandro Michele last May on the occasion of the release of his manifesto Notes From the Silence, the presentation of the new collection is a joyful and irregular new tale, no longer constrained by the old notion of seasonality, closer to his expressive call and told by blending rules and genres, feeding on new spaces, linguistic codes and communication platforms.    Together with the OUVERTURE of Something that Never Endedseries, the GucciFest will also be screening fashion films celebrating the works of fifteen independent young designers: Ahluwalia, Shanel Campbell, Stefan Cooke, Cormio, Charles De Vilmorin, JordanLuca, Mowalola, Yueqi Qi, Rave Review, Gui Rosa, Rui, Bianca Saunders, Collina Strada, Boramy Viguier, and Gareth Wrighton. Proudly supported by the House, these talented emerging designers were selected by Creative Director Alessandro Michele to showcase their collections across the digital platforms of the GucciFest.    The full GucciFest will be broadcast from November 16th to 22nd on You Tube Fashion, Weibo, Gucci YouTube and embedded on the dedicated site Guccifest.com. The complete program of the GucciFest week will be available from November 13th.

Alexander McQueen is pleased to announce the launch of the gifting collection
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Alexander McQueen is pleased to announce the launch of the gifting collection

Accessories Alexander McQueen is pleased to announce the launch of the gifting collection for the holiday season.   A mix of exciting pieces and exclusive new designs, it includes jewellery, bags, evening clutches, scarves and central to the o ering, a set of beautifully designed playing cards and an Alexander McQueen alphabet of gold and silver pendants and sneaker charms. With their sharp edges, antique nish and instantly recognisable metal skulls, letters are the embodiment of the juxtaposition between a respect for tradition and innovation that lies at the heart of the house. Alexander McQueen is pleased to announce the launch of the gifting collection for the holiday season.   A mix of exciting pieces and exclusive new designs, it includes jewellery, bags, evening clutches, scarves and central to the o ering, a set of beautifully designed playing cards and an Alexander McQueen alphabet of gold and silver pendants and sneaker charms. With their sharp edges, antique nish and instantly recognisable metal skulls, letters are the embodiment of the juxtaposition between a respect for tradition and innovation that lies at the heart of the house.

Studio HENK opens first international flagship store in Antwerp
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Studio HENK opens first international flagship store in Antwerp

Design Studio HENK opened their very first international flagship store in Antwerp on October 30th, 2020. In just a few short years, the Dutch furniture brand has rapidly grown into a renowned business with an Amsterdam showroom, online web shop, and presence in more than 50 international retailers. Their expansion into Antwerp - a beloved city for the company - is a step that founders Okke and Xander have been looking forward to for years.    The new flagship store is located on the famous Kloosterstraat in Antwerp, a location that is highly valued amongst design lovers due to its interior and vintage shops and its popular Sunday trading.  The store is located in an impressive monumental building, with a classic style entrance that gives a hint of what awaits inside. The large space spans 450m2, with plenty of room to wander around and get inspired. The furniture transforms the room into a cosy and warm atmosphere, in line with the signature aesthetics of Studio HENK.   Tactility:   The Studio HENK collection is all about textures, soft shapes and materials. “In times like these when you want to make your home as comfortable as possible, tactility is essential. In our flagship stores you can feel all the fabrics, try out furniture and get inspired”, says Xander Albers, co-founder of Studio HENK. The store offers an inspiring experience for the senses, and a perfect opportunity to discover the world of Studio HENK.   A tactile experience:   In addition to its stores in Amsterdam and Antwerp, Studio HENK has a web shop with a 3D configurator. “With the help of the 3D configurator on our website, all possibilities can come to life. You can assemble and visualise your furniture to be completely customised to your wishes. In our stores you can then discover the touch, feel and high quality of the furniture which is something that is best experienced in real life. Our interior advisors are also available to give personal guidance in our stores and via private shopping and online interior advice sessions,” says co-founder Okke Albers.    Customisable collection:   The Studio HENK collection includes sofas and armchairs in rich woollen fabrics and dining tables in soft oak. There are also chairs, coffee tables, lighting and sideboards which are all available in different shapes, sizes and finishes. Each piece of furniture is designed to stimulate the senses and convey a sense of simplicity, tranquillity and comfort which we want to ensure will last for generations.     Opening hours:   Due to the COVID-19 regulations in Belgium, the flagship store in Antwerp is closed until further notice. However customers can make an appointment for an online Private Shopping Session or make an appointment for an online Interior Advice Session with one of our experienced staff members in Antwerp. When the situation allows it, the new store will be open again from Tuesday to Sunday between 10am and 6pm. The large floor space offers enough space to be inspired safely and quietly - even in Covid-19 times.  Studio HENK, Kloosterstraat 52-rechts, Antwerp (Belgium)    https://www.studio-henk.nl/nl Studio HENK opened their very first international flagship store in Antwerp on October 30th, 2020. In just a few short years, the Dutch furniture brand has rapidly grown into a renowned business with an Amsterdam showroom, online web shop, and presence in more than 50 international retailers. Their expansion into Antwerp - a beloved city for the company - is a step that founders Okke and Xander have been looking forward to for years.    The new flagship store is located on the famous Kloosterstraat in Antwerp, a location that is highly valued amongst design lovers due to its interior and vintage shops and its popular Sunday trading.  The store is located in an impressive monumental building, with a classic style entrance that gives a hint of what awaits inside. The large space spans 450m2, with plenty of room to wander around and get inspired. The furniture transforms the room into a cosy and warm atmosphere, in line with the signature aesthetics of Studio HENK.   Tactility:   The Studio HENK collection is all about textures, soft shapes and materials. “In times like these when you want to make your home as comfortable as possible, tactility is essential. In our flagship stores you can feel all the fabrics, try out furniture and get inspired”, says Xander Albers, co-founder of Studio HENK. The store offers an inspiring experience for the senses, and a perfect opportunity to discover the world of Studio HENK.   A tactile experience:   In addition to its stores in Amsterdam and Antwerp, Studio HENK has a web shop with a 3D configurator. “With the help of the 3D configurator on our website, all possibilities can come to life. You can assemble and visualise your furniture to be completely customised to your wishes. In our stores you can then discover the touch, feel and high quality of the furniture which is something that is best experienced in real life. Our interior advisors are also available to give personal guidance in our stores and via private shopping and online interior advice sessions,” says co-founder Okke Albers.    Customisable collection:   The Studio HENK collection includes sofas and armchairs in rich woollen fabrics and dining tables in soft oak. There are also chairs, coffee tables, lighting and sideboards which are all available in different shapes, sizes and finishes. Each piece of furniture is designed to stimulate the senses and convey a sense of simplicity, tranquillity and comfort which we want to ensure will last for generations.     Opening hours:   Due to the COVID-19 regulations in Belgium, the flagship store in Antwerp is closed until further notice. However customers can make an appointment for an online Private Shopping Session or make an appointment for an online Interior Advice Session with one of our experienced staff members in Antwerp. When the situation allows it, the new store will be open again from Tuesday to Sunday between 10am and 6pm. The large floor space offers enough space to be inspired safely and quietly - even in Covid-19 times.  Studio HENK, Kloosterstraat 52-rechts, Antwerp (Belgium)    https://www.studio-henk.nl/nl

C.P. COMPANY JOINS FORCES WITH GORE-TEX FOR FW020
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C.P. COMPANY JOINS FORCES WITH GORE-TEX FOR FW020

Fashion For the very first time C.P. COMPANY joins forces with the Gore Company, with a capsule collection included in the FW020 collection.     Comprising the all-new GORE-TEX INFINIUM™ technology, the capsule features the remastered Metropolis Jacket, a light medium jacket, a high neck sweatshirt and two hooded sweatshirts. All items are characterised by the Urban Protection detachable badge and the iconic pockets. GORE-TEX INFINIUM™ technology with persistent beading offer protection and comfort with a distinctive look and feel.  The innovative GORE® membrane works as the outer surface, meaning water simply beads and runs right off. With no outer textile fabric layer, there is no build-up of moisture on the surface, meaning the jacket stays light and keeps the body warm and comfortable.  The distinctive surface also acts as a barrier against wind. The collaboration marks a natural meeting point between two excellences in the sportswear panorama. For the very first time C.P. COMPANY joins forces with the Gore Company, with a capsule collection included in the FW020 collection.     Comprising the all-new GORE-TEX INFINIUM™ technology, the capsule features the remastered Metropolis Jacket, a light medium jacket, a high neck sweatshirt and two hooded sweatshirts. All items are characterised by the Urban Protection detachable badge and the iconic pockets. GORE-TEX INFINIUM™ technology with persistent beading offer protection and comfort with a distinctive look and feel.  The innovative GORE® membrane works as the outer surface, meaning water simply beads and runs right off. With no outer textile fabric layer, there is no build-up of moisture on the surface, meaning the jacket stays light and keeps the body warm and comfortable.  The distinctive surface also acts as a barrier against wind. The collaboration marks a natural meeting point between two excellences in the sportswear panorama.

 My BOY∙FRIEND BY CHANEL
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My BOY∙FRIEND BY CHANEL

Watches Since 2015, the BOY∙FRIEND watch holds within the art of twisting the elements from the masculine wardrobe so dear to Mademoiselle Chanel. With its enigmatic name it doesn't think twice about shaking up the classic, feminine watchmaking codes.   CHANEL, committed to no longer using exotic leather straps for its watches, presents MY BOY∙FRIEND with a large selection of straps to personalize your BOY∙FRIEND watch. The decision was based on the increasing complexity of sourcing exotic skins that meet CHANEL's high standards in terms of both ethics (traceability guarantee, breeding conditions) and quality.   Combine different watch sizes with colored straps in calfskin, alligator motif or quilted motif, tweed, and tweed motif in beige gold or steel. Play with MY BOY∙FRIEND.     #CHANELBoyFriend #CHANELWatches Since 2015, the BOY∙FRIEND watch holds within the art of twisting the elements from the masculine wardrobe so dear to Mademoiselle Chanel. With its enigmatic name it doesn't think twice about shaking up the classic, feminine watchmaking codes.   CHANEL, committed to no longer using exotic leather straps for its watches, presents MY BOY∙FRIEND with a large selection of straps to personalize your BOY∙FRIEND watch. The decision was based on the increasing complexity of sourcing exotic skins that meet CHANEL's high standards in terms of both ethics (traceability guarantee, breeding conditions) and quality.   Combine different watch sizes with colored straps in calfskin, alligator motif or quilted motif, tweed, and tweed motif in beige gold or steel. Play with MY BOY∙FRIEND.     #CHANELBoyFriend #CHANELWatches

BOSS Womenswear celebrates 20th anniversary with crystal-studded suit
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BOSS Womenswear celebrates 20th anniversary with crystal-studded suit

Fashion Fall / Winter 2020 marks 20 years since the very first BOSS Womenswear collection was revealed, on the Milan Fashion Week runway at the Palazzo del Senato. To celebrate this defining moment for the brand, BOSS Womenswear is releasing a limited edition crystal-studded pantsuit as part of the Pre-Spring 2021 collection. The sparkling evening suit, crafted from virgin wool, pairs a relaxed-fit jacket with slim-leg pants, creating an elegant and feminine silhouette. The double-breasted jacket, designed with peak lapels, is perfectly balanced by the modern, cropped pants, while both are decorated all over with crystals for a striking finish. This sparkling suit embodies the brand and its impeccable tailoring, which makes BOSS women feel empowered and confident every day. Fall / Winter 2020 marks 20 years since the very first BOSS Womenswear collection was revealed, on the Milan Fashion Week runway at the Palazzo del Senato. To celebrate this defining moment for the brand, BOSS Womenswear is releasing a limited edition crystal-studded pantsuit as part of the Pre-Spring 2021 collection. The sparkling evening suit, crafted from virgin wool, pairs a relaxed-fit jacket with slim-leg pants, creating an elegant and feminine silhouette. The double-breasted jacket, designed with peak lapels, is perfectly balanced by the modern, cropped pants, while both are decorated all over with crystals for a striking finish. This sparkling suit embodies the brand and its impeccable tailoring, which makes BOSS women feel empowered and confident every day.

Bang & Olufsen Introduces the Golden Collection
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Bang & Olufsen Introduces the Golden Collection

Design Bang & Olufsen today announced the Golden Collection – a luxurious new colourway comprised of the Danish audio company’s most popular and enduring products.    The Golden Collection celebrates memories created with family and friends as we all spend more time home this year. From the modern design icon Beoplay A9 home speaker to the Danish audio company’s flagship active loudspeaker Beolab 90, the products in the collection are reimagined in colours and materials associated with warmth and lasting value: golden-hued aluminium, earth-toned textile, genuine lambskin, solid oak and Carrara marble.    “We love that our customers build emotional connections to Bang & Olufsen products, much like they do with a well-loved piece of furniture. Those connections become lasting memories. So not only does the Golden Collection celebrate our commitment to craftsmanship and longevity in design, it also celebrates our 95-year history of crafting memories together with our customers”, says Bang & Olufsen VP of Design Gavin Ivester.   The Golden Collection is comprised of nine products, each of which has become a staple of Bang & Olufsen’s product portfolio:   Beosound Balance (2500 EUR)features golden-hued aluminium detailing, white knitted textile, and an elegant Carrera marble base – marking the first time that Bang & Olufsen has used Carrara marble. The organic nature of the marble means that no two speakers are identical, adding an extra layer of exclusivity to an already stunning speaker. Beoplay A9 (2750 EUR), a wireless speaker regarded as a piece of furniture by designers, features a gold tone aluminium ring, light oak legs and a sand-coloured fabric cover produced by Danish textile manufacturer Kvadrat. Beosound 2 (2000 EUR), known for its unique conical shape and powerful 360-degree dispersion of sound, features a double anodized gold tone aluminium body, produced at Bang & Olufsen’s aluminium factory in Struer, Demark.  Beovision Harmony (from 19500 EUR), Bang & Olufsen’s premium TV experience known for its magical unfolding movement, features a new golden-hued aluminium sound centre, a matching floor stand, and a hand-crafted speaker cover made of aluminium and light oak veneer. Beovision Harmony comes with a Beoremote One remote control, made out of a single piece of gold tone aluminium.  Bang & Olufsen’s state-of-the-art active loudspeakers, Beolab 50 (from 30000 EUR) and Beolab 90 (from 75000 EUR), feature golden hued aluminium detailing, and warm sand-coloured textile, and hand-crafted light oak accents.  Customers can also take the Golden Collection to go with the award-winning Beosound A1 2nd Generation (250 EUR), which features a pearl-blasted golden-hued aluminium grill, a genuine leather strap and an aluminium tag displaying the Bang & Olufsen logo.  For personal listening experiences, consumers can enjoy Beoplay H95 (800 EUR), the brand’s flagship headphones, or Beoplay E8 3rd generation (350 EUR), its best-selling true wireless earphones in the luxurious new colourway. Beoplay H95 features sand-coloured lambskin earcups and golden aluminium user interface. Beoplay E8 comes in a sand-coloured leather wrapped wireless charging case and feature elegant golden-hued aluminium detailing.    Pricing and availability: The Golden Collection will be available to purchase on www.bang-olufsen.com, in Bang & Olufsen and select third party retailers from November 17, 2020 - Bang & Olufsen’s official 95thbirthday. To find out more, follow the conversation at @bangolufsen on Instagram, Facebook, Twitter and YouTube using #GoldenCollection Bang & Olufsen today announced the Golden Collection – a luxurious new colourway comprised of the Danish audio company’s most popular and enduring products.    The Golden Collection celebrates memories created with family and friends as we all spend more time home this year. From the modern design icon Beoplay A9 home speaker to the Danish audio company’s flagship active loudspeaker Beolab 90, the products in the collection are reimagined in colours and materials associated with warmth and lasting value: golden-hued aluminium, earth-toned textile, genuine lambskin, solid oak and Carrara marble.    “We love that our customers build emotional connections to Bang & Olufsen products, much like they do with a well-loved piece of furniture. Those connections become lasting memories. So not only does the Golden Collection celebrate our commitment to craftsmanship and longevity in design, it also celebrates our 95-year history of crafting memories together with our customers”, says Bang & Olufsen VP of Design Gavin Ivester.   The Golden Collection is comprised of nine products, each of which has become a staple of Bang & Olufsen’s product portfolio:   Beosound Balance (2500 EUR)features golden-hued aluminium detailing, white knitted textile, and an elegant Carrera marble base – marking the first time that Bang & Olufsen has used Carrara marble. The organic nature of the marble means that no two speakers are identical, adding an extra layer of exclusivity to an already stunning speaker. Beoplay A9 (2750 EUR), a wireless speaker regarded as a piece of furniture by designers, features a gold tone aluminium ring, light oak legs and a sand-coloured fabric cover produced by Danish textile manufacturer Kvadrat. Beosound 2 (2000 EUR), known for its unique conical shape and powerful 360-degree dispersion of sound, features a double anodized gold tone aluminium body, produced at Bang & Olufsen’s aluminium factory in Struer, Demark.  Beovision Harmony (from 19500 EUR), Bang & Olufsen’s premium TV experience known for its magical unfolding movement, features a new golden-hued aluminium sound centre, a matching floor stand, and a hand-crafted speaker cover made of aluminium and light oak veneer. Beovision Harmony comes with a Beoremote One remote control, made out of a single piece of gold tone aluminium.  Bang & Olufsen’s state-of-the-art active loudspeakers, Beolab 50 (from 30000 EUR) and Beolab 90 (from 75000 EUR), feature golden hued aluminium detailing, and warm sand-coloured textile, and hand-crafted light oak accents.  Customers can also take the Golden Collection to go with the award-winning Beosound A1 2nd Generation (250 EUR), which features a pearl-blasted golden-hued aluminium grill, a genuine leather strap and an aluminium tag displaying the Bang & Olufsen logo.  For personal listening experiences, consumers can enjoy Beoplay H95 (800 EUR), the brand’s flagship headphones, or Beoplay E8 3rd generation (350 EUR), its best-selling true wireless earphones in the luxurious new colourway. Beoplay H95 features sand-coloured lambskin earcups and golden aluminium user interface. Beoplay E8 comes in a sand-coloured leather wrapped wireless charging case and feature elegant golden-hued aluminium detailing.    Pricing and availability: The Golden Collection will be available to purchase on www.bang-olufsen.com, in Bang & Olufsen and select third party retailers from November 17, 2020 - Bang & Olufsen’s official 95thbirthday. To find out more, follow the conversation at @bangolufsen on Instagram, Facebook, Twitter and YouTube using #GoldenCollection

BVLGARI ROMA: TRAVEL TALES FOR BEAUTY LOVERS
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BVLGARI ROMA: TRAVEL TALES FOR BEAUTY LOVERS

Art Since the house’s founding in 1884, the majestic beauty of Rome with its archaeological, artistic, and cultural heritage has provided Bvlgari, one of its most storied purveyors of luxury and style, with an inexhaustible source of inspiration. Bvlgari’s deep roots in Rome has yielded Bvlgari Roma: Travel Tales for Beauty Lovers, a one-of-a-kind guide to the Eternal City that cleverly connects the city’s landmarks with the timeless Bvlgari designs that they have inspired.   For example, the design of the iconic B-zero1 ring was inspired by the Colosseum, the ultimate symbol of the city, and likewise the recurrent octagonal geometries watch dial refers to the coffered ceiling of the Basilica of Maxentius. As editor and artistic director Jan Králiĉek states in the Preface, “You will understand how and why the curves of a building are mirrored in a necklace, and how the detail of a mythical painting unfolds into the story of an iconic bracelet or how the dyadic character of a building can be reflected in something as intimate and subtle as a ring. ”This portable volume takes the reader on an unprecedented historical, artistic, and emotional tour of the city. In addition to an actual guide to landmarks and monuments, the narration is enriched by short stories by some of the best-known Roman authors from the world of contemporary Italian literature, inspired by the most iconic locations in the city. The book is further enhanced by contributions from figures linked to the city by birth, by adoption, or by mere passionate attachment including renowned names from fashion, cinema, sport, and music like Anna Della Russo, Lily Aldridge, Ennio Morricone, Roberto Rossellini, Boy George, and Francesco Vezzoli. This unique book is for lovers of and visitors to Rome whose level of sophistication far exceeds the typical city guide. Bvlgari Roma: Travel Tales for Beauty Lovers will be coveted by the reader who loves Rome and is an aficionado of the Bvlgari style—two things inextricably linked.     About: Jan Králícek studied cultural anthropology and media at Charles University in Prague. He is now creative director of Vogue Czechoslovakia and fashion editor-at-large for Vogue Portugal and GQ Portugal. Costantino D’Orazio is an Art historian and curator at the Rome Municipality Cultural Heritage Department and the author of essays and novels on ancient and contemporary art. André Aciman is the New York Times bestselling author of Call Me by Your Name and Find Me as well as many other books, and essays. Aciman is the director of The Writers’ Institute, teaches Comparative Literature at the Graduate Center, CUNY and his work has appeared in The New Yorker, The New York Review of Books, The New York Times, The New Republic, Condé Nast Traveler and in many volumes of The Best American Essays. Teresa Ciabatti earned a degree in Modern Humanities from La Sapienza University in Rome. Her first novel, Adelmo, torna da me, was adapted into a film directed by Carlo Virzì in 2005. Her work has appeared in many literary magazines and anthologies, and she is a regular contributor to Corriere della Sera. Melania G. Mazzucco is the author numerous books which have been published in in twenty-seven countries and her work on the Venetian painter Tintoretto includes the novel La lunga attesa dell’angelo, the monumental biography Jacomo Tintoretto & i suoi figli. Storia di una famiglia veneziana, and the docufilm Tintoretto. She has written for cinema, theater, and the radio, and is a contributor to la Repubblica. Francesco Piccolo is the author of numerous books and he is a regular contributor to Corriere della Sera. He has also written many screenplays including the television serialization of the best-selling Elena Ferrante novel My Brilliant Friend.     BVLGARI ROMA: TRAVEL TALES FOR BEAUTY LOVERS Edited by Jan Králiĉek Texts by Costantino D'Orazio, André Aciman, Teresa Ciabatti, Melania Mazzucco, and Francesco Piccolo Hardcover / 5” x 7” / 304 pages / 300 color illustrations $40.00 U.S. / $55.00 Canadian / £27.00 U.K. ISBN: 978-8-89-182943-6 / Rizzoli New York / Release date: November 2020 Since the house’s founding in 1884, the majestic beauty of Rome with its archaeological, artistic, and cultural heritage has provided Bvlgari, one of its most storied purveyors of luxury and style, with an inexhaustible source of inspiration. Bvlgari’s deep roots in Rome has yielded Bvlgari Roma: Travel Tales for Beauty Lovers, a one-of-a-kind guide to the Eternal City that cleverly connects the city’s landmarks with the timeless Bvlgari designs that they have inspired.   For example, the design of the iconic B-zero1 ring was inspired by the Colosseum, the ultimate symbol of the city, and likewise the recurrent octagonal geometries watch dial refers to the coffered ceiling of the Basilica of Maxentius. As editor and artistic director Jan Králiĉek states in the Preface, “You will understand how and why the curves of a building are mirrored in a necklace, and how the detail of a mythical painting unfolds into the story of an iconic bracelet or how the dyadic character of a building can be reflected in something as intimate and subtle as a ring. ”This portable volume takes the reader on an unprecedented historical, artistic, and emotional tour of the city. In addition to an actual guide to landmarks and monuments, the narration is enriched by short stories by some of the best-known Roman authors from the world of contemporary Italian literature, inspired by the most iconic locations in the city. The book is further enhanced by contributions from figures linked to the city by birth, by adoption, or by mere passionate attachment including renowned names from fashion, cinema, sport, and music like Anna Della Russo, Lily Aldridge, Ennio Morricone, Roberto Rossellini, Boy George, and Francesco Vezzoli. This unique book is for lovers of and visitors to Rome whose level of sophistication far exceeds the typical city guide. Bvlgari Roma: Travel Tales for Beauty Lovers will be coveted by the reader who loves Rome and is an aficionado of the Bvlgari style—two things inextricably linked.     About: Jan Králícek studied cultural anthropology and media at Charles University in Prague. He is now creative director of Vogue Czechoslovakia and fashion editor-at-large for Vogue Portugal and GQ Portugal. Costantino D’Orazio is an Art historian and curator at the Rome Municipality Cultural Heritage Department and the author of essays and novels on ancient and contemporary art. André Aciman is the New York Times bestselling author of Call Me by Your Name and Find Me as well as many other books, and essays. Aciman is the director of The Writers’ Institute, teaches Comparative Literature at the Graduate Center, CUNY and his work has appeared in The New Yorker, The New York Review of Books, The New York Times, The New Republic, Condé Nast Traveler and in many volumes of The Best American Essays. Teresa Ciabatti earned a degree in Modern Humanities from La Sapienza University in Rome. Her first novel, Adelmo, torna da me, was adapted into a film directed by Carlo Virzì in 2005. Her work has appeared in many literary magazines and anthologies, and she is a regular contributor to Corriere della Sera. Melania G. Mazzucco is the author numerous books which have been published in in twenty-seven countries and her work on the Venetian painter Tintoretto includes the novel La lunga attesa dell’angelo, the monumental biography Jacomo Tintoretto & i suoi figli. Storia di una famiglia veneziana, and the docufilm Tintoretto. She has written for cinema, theater, and the radio, and is a contributor to la Repubblica. Francesco Piccolo is the author of numerous books and he is a regular contributor to Corriere della Sera. He has also written many screenplays including the television serialization of the best-selling Elena Ferrante novel My Brilliant Friend.     BVLGARI ROMA: TRAVEL TALES FOR BEAUTY LOVERS Edited by Jan Králiĉek Texts by Costantino D'Orazio, André Aciman, Teresa Ciabatti, Melania Mazzucco, and Francesco Piccolo Hardcover / 5” x 7” / 304 pages / 300 color illustrations $40.00 U.S. / $55.00 Canadian / £27.00 U.K. ISBN: 978-8-89-182943-6 / Rizzoli New York / Release date: November 2020

Illy caffè is proud to present the new illy Art Collection
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Illy caffè is proud to present the new illy Art Collection

Design Illy caffè is proud to present the new illy Art Collection featuring the work of Stefan Sagmeister, celebrated designer who used the blank canvas of the iconic illy espresso cup to express a deliberately disruptive concept: “Now = Better”.   The slogan, that in this delicate historical moment might seem out of tune, is in fact quite the contrary: the artist’s acute reflection right now becomes a strong symbol and message of renewed hope for the future. What Sagmeister seeks to suggest is to take some time, even during a coffee break, to try to change our vision of the world looking at it from a long-term perspective.      In the new, colorful illy Art Collection the minimalist decorations of the saucer, made of precious minerals, are mirrored on the titanium surface of the cup. In a play on perspective, the outline of a graph creeps up the side demonstrating curves in growth, objective data of a progressive improvement over a long period. This intriguing representation of information coupled with a prudent vision allows the “better data” – which we might otherwise have neglected thanks to the distractions of everyday media noise – to become immediately evident.   Using his own personal, ironic, and direct dialect, Sagmeister casts interesting reflections on time insinuating that perhaps we do not notice it but living conditions have improved compared, for example, to the last century.The impression we get from the pressing information that surrounds us reflects a world out of control, always on the edge of the abyss. But if we look at it from a long-term perspective, many aspects that concern humanity have in fact improved: life has lengthened, deaths from wars and natural disasters have decreased, the majority of people now live in a democratic regime. About 200 years ago, 9 out of 10 people did not know how to read or write; today the ratio has decreased to about 1 out of 10.    “The illy Art Collection project by Stefan Sagmeister has thrilled us from the start – explains Massimiliano Pogliani, CEO of illycaffè – it is exactly what one expects from a brilliant ‘cultural agitator’ such as himself. It reminds us that we must continue to maintain a positive approach towards humanity which, despite everything, continues to progress even when difficulty strikes like whatwe areexperiencingnow. This message is nourished in small daily gestures like drinking a coffee which, with illy, becomes a moment of inspiration, a stimulus to find happiness in everyday life, an invitation to live each minute to the fullest.”     The Stefan Sagmeister collection is available beginning in November in the following formats:    2 espresso cups at the suggested price of 48 € 2 cappuccino cups at the suggested price of 58 € 4 espresso cups at the suggested price of 88 € 4 cappuccino cups at the suggested price of 108 €   illy Art Collection:   The illy Art Collection came to life in 1992, an idea of Francesco Illy: they are signature cups numbered and signed, to date, by over 100 internationally renowned artists. Great masters such asMarina Abramovic, Michelangelo Pistoletto, Louis Bourgeois, Mark Quinn… among several other young creative talents.     An object of everyday life, the Matteo Thun-designed cup thus becomes a blank canvas inspiring the protagonists of contemporary art, turning the gesture of drinking an espresso into an experience that involves the senses and the mind.  Illy caffè is proud to present the new illy Art Collection featuring the work of Stefan Sagmeister, celebrated designer who used the blank canvas of the iconic illy espresso cup to express a deliberately disruptive concept: “Now = Better”.   The slogan, that in this delicate historical moment might seem out of tune, is in fact quite the contrary: the artist’s acute reflection right now becomes a strong symbol and message of renewed hope for the future. What Sagmeister seeks to suggest is to take some time, even during a coffee break, to try to change our vision of the world looking at it from a long-term perspective.      In the new, colorful illy Art Collection the minimalist decorations of the saucer, made of precious minerals, are mirrored on the titanium surface of the cup. In a play on perspective, the outline of a graph creeps up the side demonstrating curves in growth, objective data of a progressive improvement over a long period. This intriguing representation of information coupled with a prudent vision allows the “better data” – which we might otherwise have neglected thanks to the distractions of everyday media noise – to become immediately evident.   Using his own personal, ironic, and direct dialect, Sagmeister casts interesting reflections on time insinuating that perhaps we do not notice it but living conditions have improved compared, for example, to the last century.The impression we get from the pressing information that surrounds us reflects a world out of control, always on the edge of the abyss. But if we look at it from a long-term perspective, many aspects that concern humanity have in fact improved: life has lengthened, deaths from wars and natural disasters have decreased, the majority of people now live in a democratic regime. About 200 years ago, 9 out of 10 people did not know how to read or write; today the ratio has decreased to about 1 out of 10.    “The illy Art Collection project by Stefan Sagmeister has thrilled us from the start – explains Massimiliano Pogliani, CEO of illycaffè – it is exactly what one expects from a brilliant ‘cultural agitator’ such as himself. It reminds us that we must continue to maintain a positive approach towards humanity which, despite everything, continues to progress even when difficulty strikes like whatwe areexperiencingnow. This message is nourished in small daily gestures like drinking a coffee which, with illy, becomes a moment of inspiration, a stimulus to find happiness in everyday life, an invitation to live each minute to the fullest.”     The Stefan Sagmeister collection is available beginning in November in the following formats:    2 espresso cups at the suggested price of 48 € 2 cappuccino cups at the suggested price of 58 € 4 espresso cups at the suggested price of 88 € 4 cappuccino cups at the suggested price of 108 €   illy Art Collection:   The illy Art Collection came to life in 1992, an idea of Francesco Illy: they are signature cups numbered and signed, to date, by over 100 internationally renowned artists. Great masters such asMarina Abramovic, Michelangelo Pistoletto, Louis Bourgeois, Mark Quinn… among several other young creative talents.     An object of everyday life, the Matteo Thun-designed cup thus becomes a blank canvas inspiring the protagonists of contemporary art, turning the gesture of drinking an espresso into an experience that involves the senses and the mind. 

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