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Fashion + Design Festival Arnhem 2021 (FDFA)re- examines the PURPOSE of  the current fashion system
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Fashion + Design Festival Arnhem 2021 (FDFA)re- examines the PURPOSE of the current fashion system

Exhibition Arnhem, March 24, a new year, and a new world due to the worldwide COVID-19 pandemic, a time when people are looking en masse for a new form of reflection and immaterial possession through meaning, or PURPOSE.     Fashion + Design Festival Arnhem this year, together with designers and artists, investigates in a hybrid festival format how the desire for meaning manifests itself in fashion and design. And how the fashion system is reinventing itself.     The festival is all about PURPOSE, but certainly also about REPURPOSE and a reset of the fashion system in a contemplative way. The festival zooms in on the way in which fashion and product design responds to the changing focus from material to immaterial happiness and meaning, based on the ten dimensions.     The ten dimensions refer to domains such as consumption, equality, ratio, emotion, empathy and are derived from the Tree of Life of the Kabbalistic teaching, with the aim of finding a perfect balance through a combination of these dimensions, allowing visitors to see that contemporary ideas about meaning, sustainability and the fashion system, are not black and white, but rather look for a new balance.     FDFA offers a high-quality hybrid festival from June 3 to July 3, 2021, where online and offline events alternate and complement each other. Every week a number of dimensions from the overarching theme 'PURPOSE' are highlighted. FDFA offers depth on the theme every week by means of videos and hybrid events. The programming takes place mainly on Thursdays and Fridays in June and is organized in collaboration with partners of the FDFA.   The digital program consists of an opening week with designer talks on the theme PURPOSE within the ten dimensions. Throughout the month, the FDFA presents digital programs, such as video interviews with the talents within the dimensions, how they create videos about the creative process and craft with local Arnhem designers and substantive visual installations. The FDFA lets experts talk about the hacks for a sustainable, upcycled wardrobe, and where clothing comes from.     The FDFA gives a seminar on PURPOSE & RE-PURPOSE and within the themes talks are hosted about sustainable projects such as The Linen Project and Fashion For Good about the future of circular design and new biobased materials. The Linen Project is investigating whether it is possible to start the local production of flax, linen and (linen) products in a sustainable manner in the Netherlands, so that the quality and origin of the products can be brought back to a local level. On the interactive parts, workshops are given in crafts such as screen printing and knitting. During the Fashion Month, the final exam students of ArtEZ University of Arts and Rijn IJssel Creative Industry will show their graduation collections.   The physical program of the FDFA will consist of local, small-scale events with the local partners, a tour along different dimensions through the city, which can be taken alone, and a shop exhibition ArtEZ Toile de Luxe will be photos of ArtEZ Fashion Design Bachelor students. exhibited at various locations in the city center and the Modekwartier. Together with the PURPOSE exhibition, these form a route through the city. The program is continuous in the month of June.   The FDFA fulfills a regional platform function in the field of fashion, which links regional professionals and organizations in fashion and design and communicates current fashion and design themes. The role of the designer in the interaction with the user is central to the festival. This happens to a large extent during June Fashion Month, when FDFA bundles various initiatives and presents them to the outside world together.     The last generations in the Netherlands have grown up in a consumer society in which fast fashion, rapid trend changes and mass consumption are the norm. Property and capital are equivalent to wealth in today's Western culture. Due to the internet and social media, beauty ideals are taking on more and more unnatural forms worldwide. Driven by algorithms, the pressure to live up to these ideals is mounting. The performance society dictates an unending quest for perfection, but the downside of the quest is an increase in burnouts. And the use of antidepressants and drugs is on the rise. At the same time, a counter-movement is emerging in which the interest in mindfulness and yoga expresses itself in a search for a deeper form of meaning. In short, this group wants to rethink today's performance society. And they are trying to change the consumption patterns that underlie it.   The University of Utah concluded that spiritual experiences cause the brain to produce dopamine and provide much the same pleasure as with sex, gambling and the use of stimulants. More than ever, we seem to be looking for meaning and happiness in our lives. Happiness that we apparently don't find in our current, busy performance society. Following this trend, the Fashion + Design Festival Arnhem this year focuses on the theme of meaning with its participating designers, artists, partners and the public on the basis of the ten dimensions.     Credits: Photography: Wendelien Daan © 2020 Styling: Mary-Lou Berkulin Models: Lisette Ros, Liv ten Thije, Robin Griffin Assistant Photo: Robin Griffin Arnhem, March 24, a new year, and a new world due to the worldwide COVID-19 pandemic, a time when people are looking en masse for a new form of reflection and immaterial possession through meaning, or PURPOSE.     Fashion + Design Festival Arnhem this year, together with designers and artists, investigates in a hybrid festival format how the desire for meaning manifests itself in fashion and design. And how the fashion system is reinventing itself.     The festival is all about PURPOSE, but certainly also about REPURPOSE and a reset of the fashion system in a contemplative way. The festival zooms in on the way in which fashion and product design responds to the changing focus from material to immaterial happiness and meaning, based on the ten dimensions.     The ten dimensions refer to domains such as consumption, equality, ratio, emotion, empathy and are derived from the Tree of Life of the Kabbalistic teaching, with the aim of finding a perfect balance through a combination of these dimensions, allowing visitors to see that contemporary ideas about meaning, sustainability and the fashion system, are not black and white, but rather look for a new balance.     FDFA offers a high-quality hybrid festival from June 3 to July 3, 2021, where online and offline events alternate and complement each other. Every week a number of dimensions from the overarching theme 'PURPOSE' are highlighted. FDFA offers depth on the theme every week by means of videos and hybrid events. The programming takes place mainly on Thursdays and Fridays in June and is organized in collaboration with partners of the FDFA.   The digital program consists of an opening week with designer talks on the theme PURPOSE within the ten dimensions. Throughout the month, the FDFA presents digital programs, such as video interviews with the talents within the dimensions, how they create videos about the creative process and craft with local Arnhem designers and substantive visual installations. The FDFA lets experts talk about the hacks for a sustainable, upcycled wardrobe, and where clothing comes from.     The FDFA gives a seminar on PURPOSE & RE-PURPOSE and within the themes talks are hosted about sustainable projects such as The Linen Project and Fashion For Good about the future of circular design and new biobased materials. The Linen Project is investigating whether it is possible to start the local production of flax, linen and (linen) products in a sustainable manner in the Netherlands, so that the quality and origin of the products can be brought back to a local level. On the interactive parts, workshops are given in crafts such as screen printing and knitting. During the Fashion Month, the final exam students of ArtEZ University of Arts and Rijn IJssel Creative Industry will show their graduation collections.   The physical program of the FDFA will consist of local, small-scale events with the local partners, a tour along different dimensions through the city, which can be taken alone, and a shop exhibition ArtEZ Toile de Luxe will be photos of ArtEZ Fashion Design Bachelor students. exhibited at various locations in the city center and the Modekwartier. Together with the PURPOSE exhibition, these form a route through the city. The program is continuous in the month of June.   The FDFA fulfills a regional platform function in the field of fashion, which links regional professionals and organizations in fashion and design and communicates current fashion and design themes. The role of the designer in the interaction with the user is central to the festival. This happens to a large extent during June Fashion Month, when FDFA bundles various initiatives and presents them to the outside world together.     The last generations in the Netherlands have grown up in a consumer society in which fast fashion, rapid trend changes and mass consumption are the norm. Property and capital are equivalent to wealth in today's Western culture. Due to the internet and social media, beauty ideals are taking on more and more unnatural forms worldwide. Driven by algorithms, the pressure to live up to these ideals is mounting. The performance society dictates an unending quest for perfection, but the downside of the quest is an increase in burnouts. And the use of antidepressants and drugs is on the rise. At the same time, a counter-movement is emerging in which the interest in mindfulness and yoga expresses itself in a search for a deeper form of meaning. In short, this group wants to rethink today's performance society. And they are trying to change the consumption patterns that underlie it.   The University of Utah concluded that spiritual experiences cause the brain to produce dopamine and provide much the same pleasure as with sex, gambling and the use of stimulants. More than ever, we seem to be looking for meaning and happiness in our lives. Happiness that we apparently don't find in our current, busy performance society. Following this trend, the Fashion + Design Festival Arnhem this year focuses on the theme of meaning with its participating designers, artists, partners and the public on the basis of the ten dimensions.     Credits: Photography: Wendelien Daan © 2020 Styling: Mary-Lou Berkulin Models: Lisette Ros, Liv ten Thije, Robin Griffin Assistant Photo: Robin Griffin

DIGITAL LAUNCH PARTY SETS THE TONE FOR BOSS X RUSSELL ATHLETIC
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DIGITAL LAUNCH PARTY SETS THE TONE FOR BOSS X RUSSELL ATHLETIC

Fashion Young, fresh and new. The launch of BOSS x Russell Athletic proves the combined energy of two iconic brands is impossible to contain. To the sounds of classic hip hop, a basketball-inspired film marks the release of the collaboration in playful, fun, and uplifting style.     Set in a locker room and on a basketball court, the film depicts a basketball squad who celebrate after being crowned the season’s champions. The team – including Ashley Graham, Bella Hadid, Precious Lee, Lucky Blue Smith, Keith Powers, and more – dances, poses and parties together as it showcases the new BOSS x Russell Athletic collection with nothing but good vibes.      Drawing on both brands’ archives, the collection of off-court classics includes many unisex styles, and features a retro-inspired BOSS x Russell Athletic logo.        Creative conception and production of the launch party was orchestrated by premier special events company villa eugénie at Gotham Hall in New York. The film is accompanied by a high-profile, 360-degree digital campaign that adds more global talent to the BOSS x Russell Athletic team, including social media superstars Maluma, Winnie Harlow, and Mina El Hammani.     #BOSSUpYourGame   The multi-channel #BOSSxRussellAthletic social media activation will include a TikTok challenge, #BOSSUpYourGame. Inspired by the teaser phase of the social campaign on Instagram, starring NBA star Dennis Schröder, it invites creators show off their skills using the signature BOSS Athletic pink basketball.      To the 90s sounds of I Wish by Skee-Lo, TikTok creators includingDesi, Levin Hotho, The Sharp Twins,Tega Alexander, and Kayliah Balou will turn the channel into their very own basketball court. The challenge will be kicked off by selected tastemakers in the UK, France, Germany and Russia between March 24 and April 1.     BOSS x Russell Athletic is now available online at boss.com and in stores worldwide.     From March 31, personalized BOSS x Russell Athletic sweatshirts will be available exclusively online. Customers can add up to four varsity-style letter patches to the back yoke to create an individual design. Young, fresh and new. The launch of BOSS x Russell Athletic proves the combined energy of two iconic brands is impossible to contain. To the sounds of classic hip hop, a basketball-inspired film marks the release of the collaboration in playful, fun, and uplifting style.     Set in a locker room and on a basketball court, the film depicts a basketball squad who celebrate after being crowned the season’s champions. The team – including Ashley Graham, Bella Hadid, Precious Lee, Lucky Blue Smith, Keith Powers, and more – dances, poses and parties together as it showcases the new BOSS x Russell Athletic collection with nothing but good vibes.      Drawing on both brands’ archives, the collection of off-court classics includes many unisex styles, and features a retro-inspired BOSS x Russell Athletic logo.        Creative conception and production of the launch party was orchestrated by premier special events company villa eugénie at Gotham Hall in New York. The film is accompanied by a high-profile, 360-degree digital campaign that adds more global talent to the BOSS x Russell Athletic team, including social media superstars Maluma, Winnie Harlow, and Mina El Hammani.     #BOSSUpYourGame   The multi-channel #BOSSxRussellAthletic social media activation will include a TikTok challenge, #BOSSUpYourGame. Inspired by the teaser phase of the social campaign on Instagram, starring NBA star Dennis Schröder, it invites creators show off their skills using the signature BOSS Athletic pink basketball.      To the 90s sounds of I Wish by Skee-Lo, TikTok creators includingDesi, Levin Hotho, The Sharp Twins,Tega Alexander, and Kayliah Balou will turn the channel into their very own basketball court. The challenge will be kicked off by selected tastemakers in the UK, France, Germany and Russia between March 24 and April 1.     BOSS x Russell Athletic is now available online at boss.com and in stores worldwide.     From March 31, personalized BOSS x Russell Athletic sweatshirts will be available exclusively online. Customers can add up to four varsity-style letter patches to the back yoke to create an individual design.

Celeb Favorite Urban Sophistication Launches their new collection
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Celeb Favorite Urban Sophistication Launches their new collection

Fashion Urban Sophistication, created by the Israeli-based siblings behind the celeb loved and community-based street wear label are heavily influenced by their fans and the idea of fifteen minutes of fame culture. Each product is a reflection of the age we live in, altogether creating a Portrait of US.    The brand tapped their fans to select and help design the collab as well as featured them in the campaign imagery.       I’M YOUR BIGGEST FAN I’LL FOLLOW YOU UNTIL I LOVE ME.   This time last year, as COVID-19 was starting to spread and the world went into lockdown, the brand started to run a private instagram account (@urbansophistication_core) where hardcore users could give their opinions and advice on future designs.      The collection is a result of the dialogue with their followers. What connects these products is not necessarily the topics they touch on but the way they were created.     COVID has challenged the balance between IRL and virtual existence, with the latter becoming the primary. This campaign explores the emotional adjustments to this new reality. It reflects the conflicts between the idea of the online space and the individual experience of it. The internet is limitless yet many feel trapped in the screen’s four walls; alone in a feed full of people. We worry about our privacy while live-streaming every moment of our lives.     Do we turn on the screens to connect with our family and friends or are we avoiding staying alone with ourselves? With this question in mind Urban Sophistication painted this Portrait of Us.      This is the largest apparel collection the brand has ever launched. The fits look amazing on both men and women with flattering fits that are comfy and have volume.    The focus is always on the storytelling and the ideas behind every piece, the selection of words, are what makes the pieces stand out.   On top of that, the pieces represent a journey of different aspects of fandom, that ends with loving and embracing yourself. The whole collection is imagined as a dialogue between you and your idol that ends with an inner conversation between you and yourself.      In that story line, the “opening” piece is the “Urban Sophistication I love you” knit. From there it continues to explore what that love means. That takes us to a series of ironic pieces that reflect both tangible classic ways to feel your idol like the eBay “celebrity chewed gum pieces;” and pieces that represent fame in a more abstract form as we know it today especially on social media, the facade, the people who look famous to us but we don’t know why they are famous - the people whose claim to fame is that they wear sunglasses at night as we call them in the black hoodie.     The focus shifts from the object of fame to the fan with the inside-out grey crew neck that says “insecurity” and “place logo here” printed above it - even the biggest logo can’t help hide your insecurity. and the “growing up” piece that calls to create by yourself rather than staying only a fan of the work of others. The brown hoodie is our wish for the USers - “make a wish and then make it happen.”      Over the weekend, DUA LIPA flashed her Urban Sophistication case and Hari Nef snapped a puffer case by the brand.The puffer case along with their tongue in cheek phone cases which include slogans like "SOCIAL MEDIA SERIOUSLY HARMS YOUR MENTAL HEALTH" have put this brand on the map.     We had a pleasure speaking with the designers Neta & Elad about the new collection.     What does fashion and visual expression mean to you?   A personal form of communication. A Conversation.     Tell our readers who you are in your own words.    We are Neta and Elad Yam, siblings and co-founders of Urban Sophistication. The brand exists as a storyboard of pop culture, archiving moments in time with physical manifestations. The pieces reflect the age we live in, altogether creating a portrait of Us aka Urban Sophistication.      Among all the designs you have made so far, which one embodies your personality the most?   Probably the puffer phone case – mostly because of the way it was made. We photoshopped a Balenciaga puffer on a phone. When we saw our followers' enthusiastic reaction, we found a way to bring it to life.     Who is the one voice that has inspired you the most in your personal life and your career?   Our parents. They raised us to be ourselves and have always pushed us to follow our passions and dreams. They are both independent hard workers who have built their own businesses and that definitely inspired us to start ours.     What are your upcoming projects this year and new collections?    We are excited to expand our ready to wear collection; our new Portrait of Us Collection is the biggest apparel drop yet. We’re also looking forward to being able to showcase the idea of US in new categories like jewelry; and have several exciting collaborations coming in the next couple months. Urban Sophistication, created by the Israeli-based siblings behind the celeb loved and community-based street wear label are heavily influenced by their fans and the idea of fifteen minutes of fame culture. Each product is a reflection of the age we live in, altogether creating a Portrait of US.    The brand tapped their fans to select and help design the collab as well as featured them in the campaign imagery.       I’M YOUR BIGGEST FAN I’LL FOLLOW YOU UNTIL I LOVE ME.   This time last year, as COVID-19 was starting to spread and the world went into lockdown, the brand started to run a private instagram account (@urbansophistication_core) where hardcore users could give their opinions and advice on future designs.      The collection is a result of the dialogue with their followers. What connects these products is not necessarily the topics they touch on but the way they were created.     COVID has challenged the balance between IRL and virtual existence, with the latter becoming the primary. This campaign explores the emotional adjustments to this new reality. It reflects the conflicts between the idea of the online space and the individual experience of it. The internet is limitless yet many feel trapped in the screen’s four walls; alone in a feed full of people. We worry about our privacy while live-streaming every moment of our lives.     Do we turn on the screens to connect with our family and friends or are we avoiding staying alone with ourselves? With this question in mind Urban Sophistication painted this Portrait of Us.      This is the largest apparel collection the brand has ever launched. The fits look amazing on both men and women with flattering fits that are comfy and have volume.    The focus is always on the storytelling and the ideas behind every piece, the selection of words, are what makes the pieces stand out.   On top of that, the pieces represent a journey of different aspects of fandom, that ends with loving and embracing yourself. The whole collection is imagined as a dialogue between you and your idol that ends with an inner conversation between you and yourself.      In that story line, the “opening” piece is the “Urban Sophistication I love you” knit. From there it continues to explore what that love means. That takes us to a series of ironic pieces that reflect both tangible classic ways to feel your idol like the eBay “celebrity chewed gum pieces;” and pieces that represent fame in a more abstract form as we know it today especially on social media, the facade, the people who look famous to us but we don’t know why they are famous - the people whose claim to fame is that they wear sunglasses at night as we call them in the black hoodie.     The focus shifts from the object of fame to the fan with the inside-out grey crew neck that says “insecurity” and “place logo here” printed above it - even the biggest logo can’t help hide your insecurity. and the “growing up” piece that calls to create by yourself rather than staying only a fan of the work of others. The brown hoodie is our wish for the USers - “make a wish and then make it happen.”      Over the weekend, DUA LIPA flashed her Urban Sophistication case and Hari Nef snapped a puffer case by the brand.The puffer case along with their tongue in cheek phone cases which include slogans like "SOCIAL MEDIA SERIOUSLY HARMS YOUR MENTAL HEALTH" have put this brand on the map.     We had a pleasure speaking with the designers Neta & Elad about the new collection.     What does fashion and visual expression mean to you?   A personal form of communication. A Conversation.     Tell our readers who you are in your own words.    We are Neta and Elad Yam, siblings and co-founders of Urban Sophistication. The brand exists as a storyboard of pop culture, archiving moments in time with physical manifestations. The pieces reflect the age we live in, altogether creating a portrait of Us aka Urban Sophistication.      Among all the designs you have made so far, which one embodies your personality the most?   Probably the puffer phone case – mostly because of the way it was made. We photoshopped a Balenciaga puffer on a phone. When we saw our followers' enthusiastic reaction, we found a way to bring it to life.     Who is the one voice that has inspired you the most in your personal life and your career?   Our parents. They raised us to be ourselves and have always pushed us to follow our passions and dreams. They are both independent hard workers who have built their own businesses and that definitely inspired us to start ours.     What are your upcoming projects this year and new collections?    We are excited to expand our ready to wear collection; our new Portrait of Us Collection is the biggest apparel drop yet. We’re also looking forward to being able to showcase the idea of US in new categories like jewelry; and have several exciting collaborations coming in the next couple months.

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DIESEL X DIESEL
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DIESEL X DIESEL

Fashion When I arrived at Diesel, its founder Renzo Rosso was working on a unique, temporal take on fashion collaboration: past Diesel and present Diesel. He was studying how to fuse the label's heritage within the context, and outlook, of the year 2021. Then and now, together. I thought, what better a place to begin? I embraced this vision and I am proud to have worked alongside him in amplifying what you see here, today. In some ways, it symbolizes the passing of the proverbial baton; we are celebrating Diesel’s background as we steer into a new era, and I am excited about the direction in which we are heading.     Diesel is world famous for its irreverence, its boldness, and, simultaneously, its universality. Denim is its engine, and denim is a global fashion staple. Whether through subversion, irony or sometimes flat out audacity, there was always something more being said through a Diesel garment. There is commentary about the era, and there are reflections of the moment. Look closely, and you’ll find it everywhere.     With this in mind, Renzo wanted to create a layered capsule; one that brings back vintage Diesel pieces while updating them for 2021, a year in which the world looks profoundly different than it did in the 1980’s. He called it Diesel x Diesel, and I love this meta-referential title. It is a collection of revamped “classics,” brought into the brave new now. The line-up is a tight edit of 24 pieces, selected from a register of many thousands of garments.     To accompany this collection, I thought of a brand-new campaign. It is called “Fake Smiles” but the phrase has more to do with exaggeration than artifice. Channeling Diesel’s “For Successful Living” mantra, “Fake Smiles” is about our constant pursuit of happiness. The campaign’s images feature subjects in daily mundane scenarios, all masked with extra-joyful expressions, creating surreal imagery that evokes a sense of nostalgia and captures the spirit of the decades that inspired this collection.     Our intention is to steer Diesel into the 2020’s with a new focus; one that honors its iconicity and its unique history, yet one that is powered by today’s globalized and interconnected currents. It’s an extraordinary time to be a creative director and I look forward to sharing more with you as the year rolls on. - Glenn       MORE ABOUT THE COLLECTION:    Diesel x Diesel was born out of Renzo Rosso’s desire to reintroduce our timeless icons in the modern day. The capsule takes on a distinctly North American aesthetic, with a deep look back at all the memorable research trips that Renzo and his multicultural design team did back in the late ‘80s. Inspiration cues go back to college apparel, Route 66, and the essential Diesel identifier of workwear. A varsity jacket has been reimagined in extra-distressed leather, with a new Diesel typeface in patches across the shoulder blades. A mixed-material coat of shearling, cotton, leather and jacquard wool has been recreated; it was originally inspired by a late 1980’s research trip to the South of the U.S.  A treated leather vest from the tail end of the 1980’s has patches that recall an American road trip. For each piece, the underlying idea is the bridging of entities that are separated, whether governmentally (land borders) or temporally (the then-and-now). When I arrived at Diesel, its founder Renzo Rosso was working on a unique, temporal take on fashion collaboration: past Diesel and present Diesel. He was studying how to fuse the label's heritage within the context, and outlook, of the year 2021. Then and now, together. I thought, what better a place to begin? I embraced this vision and I am proud to have worked alongside him in amplifying what you see here, today. In some ways, it symbolizes the passing of the proverbial baton; we are celebrating Diesel’s background as we steer into a new era, and I am excited about the direction in which we are heading.     Diesel is world famous for its irreverence, its boldness, and, simultaneously, its universality. Denim is its engine, and denim is a global fashion staple. Whether through subversion, irony or sometimes flat out audacity, there was always something more being said through a Diesel garment. There is commentary about the era, and there are reflections of the moment. Look closely, and you’ll find it everywhere.     With this in mind, Renzo wanted to create a layered capsule; one that brings back vintage Diesel pieces while updating them for 2021, a year in which the world looks profoundly different than it did in the 1980’s. He called it Diesel x Diesel, and I love this meta-referential title. It is a collection of revamped “classics,” brought into the brave new now. The line-up is a tight edit of 24 pieces, selected from a register of many thousands of garments.     To accompany this collection, I thought of a brand-new campaign. It is called “Fake Smiles” but the phrase has more to do with exaggeration than artifice. Channeling Diesel’s “For Successful Living” mantra, “Fake Smiles” is about our constant pursuit of happiness. The campaign’s images feature subjects in daily mundane scenarios, all masked with extra-joyful expressions, creating surreal imagery that evokes a sense of nostalgia and captures the spirit of the decades that inspired this collection.     Our intention is to steer Diesel into the 2020’s with a new focus; one that honors its iconicity and its unique history, yet one that is powered by today’s globalized and interconnected currents. It’s an extraordinary time to be a creative director and I look forward to sharing more with you as the year rolls on. - Glenn       MORE ABOUT THE COLLECTION:    Diesel x Diesel was born out of Renzo Rosso’s desire to reintroduce our timeless icons in the modern day. The capsule takes on a distinctly North American aesthetic, with a deep look back at all the memorable research trips that Renzo and his multicultural design team did back in the late ‘80s. Inspiration cues go back to college apparel, Route 66, and the essential Diesel identifier of workwear. A varsity jacket has been reimagined in extra-distressed leather, with a new Diesel typeface in patches across the shoulder blades. A mixed-material coat of shearling, cotton, leather and jacquard wool has been recreated; it was originally inspired by a late 1980’s research trip to the South of the U.S.  A treated leather vest from the tail end of the 1980’s has patches that recall an American road trip. For each piece, the underlying idea is the bridging of entities that are separated, whether governmentally (land borders) or temporally (the then-and-now).

DR. MARTENS X RICK OWENS
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DR. MARTENS X RICK OWENS

Accessories DR. MARTENS TEAMS UP WITH BRUTALIST-GRUNGE ICON RICK OWENS FOR AN EXPLOSIVE TWO-PART COLLABORATION     Dr. Martens are partnering up with the sartorially radical Rick Owens. Known for his post-apocalyptic reimagination of brutalist fashion, his designs defy convention and challenge physics. And now, after morethan 60 years of Dr. Martens and almost 30 years of Rick Owens, we’re nally uniting for one of our boldestcollaborations to date. And it’s long overdue.   Launching as a two-part collaboration in March and May, the collection is an exploration of Rick Owens’ dark, underground aesthetic applied to a classic DM’s silhouette. Subverting our 1460 Bex platform sole boot, which rose to notoriety in the 90s, our March drop is bound with the designer’s signature dramatic lacing system and loud with both brand’s philosophy for championing the alternative.   Renowned for eccentric, architectural garments, Owens’ sharp ascent to fame in the early 90s coincided with DM’sown grunge renaissance. An era when fashion was annel, orals and non-conformity, both our brands’ wearers anddie-hard following overlapped more often than they didn’t.   And our latest collaboration is no exception. Owens’ enthusiasm for dark-glam drapery and polished brutalism sees our 1460 Bex boot wrapped with Rick Owen’s trademark lacing system. Coming in a Black Smooth leather and complete with an additional pair of black laces, dual-branded sock liner and taupe heel loop. Sitting on a double-height Bex sole, the boot is nished with Taupe and Yellow double welt stitching on the Black 1460 Bex DS.   Available from 20.03.21 at drmartens.com/collaborations/rick-owens and select partners. DR. MARTENS TEAMS UP WITH BRUTALIST-GRUNGE ICON RICK OWENS FOR AN EXPLOSIVE TWO-PART COLLABORATION     Dr. Martens are partnering up with the sartorially radical Rick Owens. Known for his post-apocalyptic reimagination of brutalist fashion, his designs defy convention and challenge physics. And now, after morethan 60 years of Dr. Martens and almost 30 years of Rick Owens, we’re nally uniting for one of our boldestcollaborations to date. And it’s long overdue.   Launching as a two-part collaboration in March and May, the collection is an exploration of Rick Owens’ dark, underground aesthetic applied to a classic DM’s silhouette. Subverting our 1460 Bex platform sole boot, which rose to notoriety in the 90s, our March drop is bound with the designer’s signature dramatic lacing system and loud with both brand’s philosophy for championing the alternative.   Renowned for eccentric, architectural garments, Owens’ sharp ascent to fame in the early 90s coincided with DM’sown grunge renaissance. An era when fashion was annel, orals and non-conformity, both our brands’ wearers anddie-hard following overlapped more often than they didn’t.   And our latest collaboration is no exception. Owens’ enthusiasm for dark-glam drapery and polished brutalism sees our 1460 Bex boot wrapped with Rick Owen’s trademark lacing system. Coming in a Black Smooth leather and complete with an additional pair of black laces, dual-branded sock liner and taupe heel loop. Sitting on a double-height Bex sole, the boot is nished with Taupe and Yellow double welt stitching on the Black 1460 Bex DS.   Available from 20.03.21 at drmartens.com/collaborations/rick-owens and select partners.

LOUIS VUITTON PRESENTS THE NEW SUMMER 2021 CAMPAIGN BY STEVEN MEISEL
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LOUIS VUITTON PRESENTS THE NEW SUMMER 2021 CAMPAIGN BY STEVEN MEISEL

Fashion A splash of colour, a wave of iridescent light, a breath of fresh air, the joy of sunrays caressing one’s skin. From bright to pastel, a portfolio of Malibu sunrise yellows make up the Sunbathing collection, while Riviera blues embody the Morning Swim pieces.     A place in the sun. Beachwear prints, gradient Monogram, Damier motifs - Louis Vuitton icons play with colour. Going from day to night, sorbets to cocktails, the collection draws inspiration from fizzy red and parasol stripes, features raffia and embossed leather.     Silk twill pyjamas, bobs, bag charms, small leather goods, a beach towel and sarong, sandals and sneakers – a burst of colour under the summer sun. Available in all Louis Vuitton stores from March 19th.     A sporty parka in gradient nylon, the brilliance of a sequined dress, a Capucines, NéoNoé and the multi- pocketed Papillon - twists on House classics brush the skin and awaken desires. Shine, dance, dream of an endless summer, feeling relaxed, fresh in carefree attire for summer 2021. A splash of colour, a wave of iridescent light, a breath of fresh air, the joy of sunrays caressing one’s skin. From bright to pastel, a portfolio of Malibu sunrise yellows make up the Sunbathing collection, while Riviera blues embody the Morning Swim pieces.     A place in the sun. Beachwear prints, gradient Monogram, Damier motifs - Louis Vuitton icons play with colour. Going from day to night, sorbets to cocktails, the collection draws inspiration from fizzy red and parasol stripes, features raffia and embossed leather.     Silk twill pyjamas, bobs, bag charms, small leather goods, a beach towel and sarong, sandals and sneakers – a burst of colour under the summer sun. Available in all Louis Vuitton stores from March 19th.     A sporty parka in gradient nylon, the brilliance of a sequined dress, a Capucines, NéoNoé and the multi- pocketed Papillon - twists on House classics brush the skin and awaken desires. Shine, dance, dream of an endless summer, feeling relaxed, fresh in carefree attire for summer 2021.

Louis Vuitton opens Louis Vuitton Ginza Namiki, Tokyo
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Louis Vuitton opens Louis Vuitton Ginza Namiki, Tokyo

Architecture With great anticipation, Louis Vuitton announces the arrival of Louis Vuitton Ginza Namiki in Tokyo’s Ginza district. The store presents an ambitious transformation of an existing location. Reimagined as an aesthetic dialogue between virtuoso architects, Jun Aoki and Peter Marino, an entirely new, naturalistic tower rises, inspiring wonder – both outside and within.     From the same corner siting, occupied by LouisVuitton since 1981, the building’s highly modern appearance interprets the reflections of water as a material phenomenon. Poetic yet playful; shimmering and rhythmic. Once a peninsula extending in Tokyo bay, this evocation of water is expressed throughout as smooth, undulating surfaces – from the glass façade that transmits shifting colour to the feature staircase and fixtures. Spanning four floors, the retail offering is complemented by a permanent pop-in space for seasonal animations of new arrivals and an upper level dedicated to private salons. The store experience culminates in Le Café V, where celebrated chef Yosuke Suga collaborates for the second time with the House, additionally developing flavours for Le Chocolat V, the first-ever line of Louis Vuitton chocolates that will make their world debut here at the end of April. With great anticipation, Louis Vuitton announces the arrival of Louis Vuitton Ginza Namiki in Tokyo’s Ginza district. The store presents an ambitious transformation of an existing location. Reimagined as an aesthetic dialogue between virtuoso architects, Jun Aoki and Peter Marino, an entirely new, naturalistic tower rises, inspiring wonder – both outside and within.     From the same corner siting, occupied by LouisVuitton since 1981, the building’s highly modern appearance interprets the reflections of water as a material phenomenon. Poetic yet playful; shimmering and rhythmic. Once a peninsula extending in Tokyo bay, this evocation of water is expressed throughout as smooth, undulating surfaces – from the glass façade that transmits shifting colour to the feature staircase and fixtures. Spanning four floors, the retail offering is complemented by a permanent pop-in space for seasonal animations of new arrivals and an upper level dedicated to private salons. The store experience culminates in Le Café V, where celebrated chef Yosuke Suga collaborates for the second time with the House, additionally developing flavours for Le Chocolat V, the first-ever line of Louis Vuitton chocolates that will make their world debut here at the end of April.

Chloé introduces the Kiss
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Chloé introduces the Kiss

Accessories Making its debut as part of the Spring Summer 2021 runway show, the Kiss bag stands out for its distinctive style – an alluring fusion of leather and jewellery to clasp in hand. With a sleek metal handle conjuring the curves of a feminine mouth, the design is a simultaneous expression of shape and sensation.     The Kiss draws inspiration from Chloé jewellery pieces that have complemented Natacha Ramsay-Levi’s recent collections. Sinuous andsensuous, the metal handle becomes the defining feature on three different styles: the Small bag, the Hobo and the minaudière. The Small Kiss makes an especially strong impression in a vibrant shade of green, while the Hobo appears relaxed and timeless in warm Arizona brown. Additional seasonal hues will include full blue, sandy beige and classic Chloé motty grey. The Small bag and Hobo styles are crafted in smooth calfskin; the minaudière is made from resin.     The Kiss has been conceived with various useful features such as removable/adjustable straps and smooth, seamless closures. As for carrying the Kiss, the metal hardware can be functional as a handle, decorative as a gleaming accent, or both. a resolutely modern bag that gives shape to desire.     The KISS will be available in chloé boutiques and on Chloé.com from February the 19th 2021. Making its debut as part of the Spring Summer 2021 runway show, the Kiss bag stands out for its distinctive style – an alluring fusion of leather and jewellery to clasp in hand. With a sleek metal handle conjuring the curves of a feminine mouth, the design is a simultaneous expression of shape and sensation.     The Kiss draws inspiration from Chloé jewellery pieces that have complemented Natacha Ramsay-Levi’s recent collections. Sinuous andsensuous, the metal handle becomes the defining feature on three different styles: the Small bag, the Hobo and the minaudière. The Small Kiss makes an especially strong impression in a vibrant shade of green, while the Hobo appears relaxed and timeless in warm Arizona brown. Additional seasonal hues will include full blue, sandy beige and classic Chloé motty grey. The Small bag and Hobo styles are crafted in smooth calfskin; the minaudière is made from resin.     The Kiss has been conceived with various useful features such as removable/adjustable straps and smooth, seamless closures. As for carrying the Kiss, the metal hardware can be functional as a handle, decorative as a gleaming accent, or both. a resolutely modern bag that gives shape to desire.     The KISS will be available in chloé boutiques and on Chloé.com from February the 19th 2021.

1/OFF Launches first brand film “INTO THE UNKNOWN”
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1/OFF Launches first brand film “INTO THE UNKNOWN”

Fashion 1/OFF launches a message of transformation and inspires its community to welcome the unkown.      1/OFF, the fashion label that upcycles high-end vintage and transforms it into new manifestations, announces its first brand campaign ‘Into the unknown’. The film, created by artist Tim Wes showcases a mood of transition and aims to inspire society to embrace the unkown and have an open minded approach to a reshaped world.     Reflective of both 1/OFF’s spirit and the tumultuous world, the film touches on how society is questioning old beliefs and moving into a time of transformation.The Chanel x Levi’s Love Child Jacket symbolizes the evolving mood and beginning of a new narrative. It is showcased by movement, music and light.     Each item is unique and has been re(created) by a team of highly skilled couture makers. The upcycling process respects the craft and quality of these iconic pieces and extends the lifespan by transforming it to a contemporary design.     The Love Child jackets are exclusive to Selfridges, alongside signature designs from the brand’s debut collection - prices start £200 — £3.000     The beginning of a new narrative: Nobody knows exactly where the shift will take us. Through this journey ‘into the unknown’, 1/OFF aims to play a part in resetting the dial to create the space needed to experience new energy, ideas and experimentation. The brand is born from the ideology that fashion should no longer be perceived as disposable, but part of an eternal cycle of inspiration.     1/OFF launches a message of transformation and inspires its community to welcome the unkown.      1/OFF, the fashion label that upcycles high-end vintage and transforms it into new manifestations, announces its first brand campaign ‘Into the unknown’. The film, created by artist Tim Wes showcases a mood of transition and aims to inspire society to embrace the unkown and have an open minded approach to a reshaped world.     Reflective of both 1/OFF’s spirit and the tumultuous world, the film touches on how society is questioning old beliefs and moving into a time of transformation.The Chanel x Levi’s Love Child Jacket symbolizes the evolving mood and beginning of a new narrative. It is showcased by movement, music and light.     Each item is unique and has been re(created) by a team of highly skilled couture makers. The upcycling process respects the craft and quality of these iconic pieces and extends the lifespan by transforming it to a contemporary design.     The Love Child jackets are exclusive to Selfridges, alongside signature designs from the brand’s debut collection - prices start £200 — £3.000     The beginning of a new narrative: Nobody knows exactly where the shift will take us. Through this journey ‘into the unknown’, 1/OFF aims to play a part in resetting the dial to create the space needed to experience new energy, ideas and experimentation. The brand is born from the ideology that fashion should no longer be perceived as disposable, but part of an eternal cycle of inspiration.    

Alexander McQueen presents the Spring & Summer 2021 Women’s Wander Boots & Jewellery
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Alexander McQueen presents the Spring & Summer 2021 Women’s Wander Boots & Jewellery

Accessories Three jewellery families feature in the Spring/Summer 2021 collection, all nished in antique silver or gold metal.     The Sculptural jewellery family is inspired by a hybrid of multifaceted shapes and high-shine polished metal. Contemporary asymmetric earrings feature knot details which climb the ears on both sides. Asymmetrical ear cu sets, with hand-cut multiple faceted lines, make for a futuristic look and sculptural rings are moulded by hand.     The Chain jewellery family includes a hand-crafted oversized chain link necklace, bracelet and earrings resulting in a bold design with a mix of contemporary details.     Evening jewellery is highly embellished with greige crystal stones. Double- nger rings, jewelled molten hoops and sculptural ear sets present an aesthetic contrast between the shiny metal and the pavé surface.     The Alexander McQueen Spring/Summer 2021 collection sees the introduction of the Wander Boots.     Inspired by British punk styling, the leather boots feature a unique exaggerated ared rubber sole with a shiny calf leather upper. Signature details include the Alexander McQueen logo on the tongue and the Alexander McQueen seal logo on the back of the boots. Three jewellery families feature in the Spring/Summer 2021 collection, all nished in antique silver or gold metal.     The Sculptural jewellery family is inspired by a hybrid of multifaceted shapes and high-shine polished metal. Contemporary asymmetric earrings feature knot details which climb the ears on both sides. Asymmetrical ear cu sets, with hand-cut multiple faceted lines, make for a futuristic look and sculptural rings are moulded by hand.     The Chain jewellery family includes a hand-crafted oversized chain link necklace, bracelet and earrings resulting in a bold design with a mix of contemporary details.     Evening jewellery is highly embellished with greige crystal stones. Double- nger rings, jewelled molten hoops and sculptural ear sets present an aesthetic contrast between the shiny metal and the pavé surface.     The Alexander McQueen Spring/Summer 2021 collection sees the introduction of the Wander Boots.     Inspired by British punk styling, the leather boots feature a unique exaggerated ared rubber sole with a shiny calf leather upper. Signature details include the Alexander McQueen logo on the tongue and the Alexander McQueen seal logo on the back of the boots.

Josh O’Connor captured by Gray Sorrenti for the new Eye/LOEWE/Nature
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Josh O’Connor captured by Gray Sorrenti for the new Eye/LOEWE/Nature

Men ‘Nature is integral to my LOEWE vision. The great outdoors, the wilderness even, offers both context and stimuli for what we do. In the case of Eye/LOEWE/Nature, nature is also the ideal backdrop to a collection of pragmatic pieces, both technical and crafty, from outerwear and T-shirts to shoes and accessories, designed for enjoying life outside.     This is the fifth season for Eye/LOEWE/Nature and the main focus of the collection is environmental responsibility. The thinking behind such a choice is circular: a collection devised for diving into nature must be created with a sense of respect for the environment. We focused on both recycling and upcycling, with the nal goal of being as sustainable as we can. Reusing and repurposing what has already had a life is not only a way to produce less and therefore cause less harm, but also a way to reassess craft, which is quintessentially LOEWE. Using existing sources gives uniqueness and warmth to each piece. Using recycled fabrics and yarns is a relief for nature. For every product sold, LOEWE will donate 15 euros to "A CASA for birds": a project aimed at creating semi-natural habitats for wildlife species in danger of extinction.     Vintage and workwear inspirations are mixed this season, with items that have been washed to achieve a distressed and aged feel. Hooded jackets have integrated backpacks that are both practical and unexpected. We have upcycled vintage Mexican carpets to create totally unique reversible jackets, each a mix of two carpets. Loose-fitting parkas a re patchworked from vintage quilts to create colour-block effects. Vintage parachutes are transformed into lightweight hooded jackets, vintage military jackets are cut into bermudas, and hooded parkas and vintage T-shirts are assembled to compose colourful stripe motifs on loose fitted tees. The upcycling and recycling ethos carries through to the accessories, with totes and bum bags crafted from quilted liners. We are also launching a new line in recycled nylon: bags that are super lightweight and easily packable, in functional shapes like roll top backpacks and camera bags, matching the outdoorsy spirit of ELN.     Materials are organic, upcycled and recycled, including the linen and cotton of jumpers and T-shirts. Shapes are loose, colors are muted, with occasional bright flashes of pink, orange and cobalt blue. Accessories such as scarves, hats and shoes complete the project with further focus on functionality.     The campaign features Josh O’Connor, photographed by Gray Sorrenti in the desert of Baja California, Mexico. Josh is caught in the midst of a solitary adventure, energetically confronting the elements. A van, parachute and motorbike allude to intense physical exploits under the glaring Mexican sun; man and nature bonded together.     To me, Eye/LOEWE/Nature is LOEWE at its most pragmatic, with an inspired eye. It has a timeless aura and playful practicality that sprout from an everlasting feeling of connection with nature.‘ Jonathan    #LOEWE #EYELOEWENATURE ‘Nature is integral to my LOEWE vision. The great outdoors, the wilderness even, offers both context and stimuli for what we do. In the case of Eye/LOEWE/Nature, nature is also the ideal backdrop to a collection of pragmatic pieces, both technical and crafty, from outerwear and T-shirts to shoes and accessories, designed for enjoying life outside.     This is the fifth season for Eye/LOEWE/Nature and the main focus of the collection is environmental responsibility. The thinking behind such a choice is circular: a collection devised for diving into nature must be created with a sense of respect for the environment. We focused on both recycling and upcycling, with the nal goal of being as sustainable as we can. Reusing and repurposing what has already had a life is not only a way to produce less and therefore cause less harm, but also a way to reassess craft, which is quintessentially LOEWE. Using existing sources gives uniqueness and warmth to each piece. Using recycled fabrics and yarns is a relief for nature. For every product sold, LOEWE will donate 15 euros to "A CASA for birds": a project aimed at creating semi-natural habitats for wildlife species in danger of extinction.     Vintage and workwear inspirations are mixed this season, with items that have been washed to achieve a distressed and aged feel. Hooded jackets have integrated backpacks that are both practical and unexpected. We have upcycled vintage Mexican carpets to create totally unique reversible jackets, each a mix of two carpets. Loose-fitting parkas a re patchworked from vintage quilts to create colour-block effects. Vintage parachutes are transformed into lightweight hooded jackets, vintage military jackets are cut into bermudas, and hooded parkas and vintage T-shirts are assembled to compose colourful stripe motifs on loose fitted tees. The upcycling and recycling ethos carries through to the accessories, with totes and bum bags crafted from quilted liners. We are also launching a new line in recycled nylon: bags that are super lightweight and easily packable, in functional shapes like roll top backpacks and camera bags, matching the outdoorsy spirit of ELN.     Materials are organic, upcycled and recycled, including the linen and cotton of jumpers and T-shirts. Shapes are loose, colors are muted, with occasional bright flashes of pink, orange and cobalt blue. Accessories such as scarves, hats and shoes complete the project with further focus on functionality.     The campaign features Josh O’Connor, photographed by Gray Sorrenti in the desert of Baja California, Mexico. Josh is caught in the midst of a solitary adventure, energetically confronting the elements. A van, parachute and motorbike allude to intense physical exploits under the glaring Mexican sun; man and nature bonded together.     To me, Eye/LOEWE/Nature is LOEWE at its most pragmatic, with an inspired eye. It has a timeless aura and playful practicality that sprout from an everlasting feeling of connection with nature.‘ Jonathan    #LOEWE #EYELOEWENATURE

 PURE V The emblem of high jewellery by Louis Vuitton
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PURE V The emblem of high jewellery by Louis Vuitton

Jewelry Louis Vuitton conceived PURE V, a superbly elegant high jewellery collection, whose structure adds a contemporary twist to the distinctive V signature for Vuitton. This outstanding stylistic exercise is written on skin in white gold, diamond and onyx letters.     Already reinterpreted in 2014, in the Acte V high jewellery collection, the iconic Louis Vuitton V signature now lends its graphic design to PURE V, a set of 8 utterly precious models. “For this high jewellery collection, I wanted to express the essence of the V”, con des Francesca Am theatrof, Artistic Director for Watches and Jewellery at Louis Vuitton. “I wanted to update it, make it more contemporary. A great source of inspiration was the minimalist Art Deco- inspired V signature that Gaston-Louis Vuitton placed on his luggage in the 1920s-1930s”.   In keeping with the House’s creative streak, Francesca Am theatrof drew the famous initial in an instantly recognisable style. This bold, majestic V signature enhances the architectural silhouette of the models with a play on upstrokes and downstrokes. “In PURE V, the glimpses of skin revealed when you wear the piece are as important as the jewel itself”, remarks the Artistic Director.   “I wanted this minimalistic adaptation to be at once chic, cutting-edge and easy to wear. Because nowadays women look for versatile high jewellery pieces that can be worn with both a black turtle-neck and a tuxedo jacket”.   Another iconic element of this collection is its balance. PURE V is composed of eight jewels equally divided up among necklaces, bracelets, rings and earrings, whose guiding principle are the same colours and materials: gold and diamond white, onyx black. The most renowned of precious stones appears in all its glory on a white gold necklace entirely set with brilliants, whose central V features a 2-carat pear-shaped diamond. The bicolour version of the collection is composed of an irresistible Art Deco-inspired choker cadenced by onyx lines while the famous central V pattern is adorned with a triangular diamond.   While the rings and bracelets evoke the black and white pieces of the French Années folles, by alternating a line of baguette diamonds with a line of onyx and triangular diamonds, their ultra-streamlined design, which relies on perfect proportions, is pure 21st century.   Just like the earrings, whose monochromatic diamond circles, at times enlivened by an onyx V, show contemporary chic as they sparkle all the way to the back of the earlobe. With PURE V, Louis Vuitton literally offers unrivalled radiance, spreading at the speed of light.     Louis Vuitton conceived PURE V, a superbly elegant high jewellery collection, whose structure adds a contemporary twist to the distinctive V signature for Vuitton. This outstanding stylistic exercise is written on skin in white gold, diamond and onyx letters.     Already reinterpreted in 2014, in the Acte V high jewellery collection, the iconic Louis Vuitton V signature now lends its graphic design to PURE V, a set of 8 utterly precious models. “For this high jewellery collection, I wanted to express the essence of the V”, con des Francesca Am theatrof, Artistic Director for Watches and Jewellery at Louis Vuitton. “I wanted to update it, make it more contemporary. A great source of inspiration was the minimalist Art Deco- inspired V signature that Gaston-Louis Vuitton placed on his luggage in the 1920s-1930s”.   In keeping with the House’s creative streak, Francesca Am theatrof drew the famous initial in an instantly recognisable style. This bold, majestic V signature enhances the architectural silhouette of the models with a play on upstrokes and downstrokes. “In PURE V, the glimpses of skin revealed when you wear the piece are as important as the jewel itself”, remarks the Artistic Director.   “I wanted this minimalistic adaptation to be at once chic, cutting-edge and easy to wear. Because nowadays women look for versatile high jewellery pieces that can be worn with both a black turtle-neck and a tuxedo jacket”.   Another iconic element of this collection is its balance. PURE V is composed of eight jewels equally divided up among necklaces, bracelets, rings and earrings, whose guiding principle are the same colours and materials: gold and diamond white, onyx black. The most renowned of precious stones appears in all its glory on a white gold necklace entirely set with brilliants, whose central V features a 2-carat pear-shaped diamond. The bicolour version of the collection is composed of an irresistible Art Deco-inspired choker cadenced by onyx lines while the famous central V pattern is adorned with a triangular diamond.   While the rings and bracelets evoke the black and white pieces of the French Années folles, by alternating a line of baguette diamonds with a line of onyx and triangular diamonds, their ultra-streamlined design, which relies on perfect proportions, is pure 21st century.   Just like the earrings, whose monochromatic diamond circles, at times enlivened by an onyx V, show contemporary chic as they sparkle all the way to the back of the earlobe. With PURE V, Louis Vuitton literally offers unrivalled radiance, spreading at the speed of light.    

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