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Oliver Peoples opens in Amsterdam
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Oliver Peoples opens in Amsterdam

Accessories Oliver Peoples, the luxury eyewear brand headquartered in Los Angeles, is proud to announce the opening of their Amsterdam boutique located on the historic shopping street, PC Hooftstraat on January 31st. The 100 square meter boutique is a marriage between the brand’s typical Mid-Century Modern boutique aesthetic and Dutch minimalism. The result is a timeless and serene space for clients to shop the brand's vintage-inspired eyewear.   Oliver Peoples strives to be the most culturally distinctive eyewear brand in the world. Handcrafted from the finest quality materials and known for a deliberate lack of a visible logo. Oliver Peoples remains a revered brand and continues to entice eyewear enthusiasts, creating new designs that stand the test of time. Giampiero Tagliaferri, Creative Director of Oliver Peoples: “I’ve always been fascinated by the Dutch design approach to design: clean lines, soft colors, and natural textures that translate in warm and inviting spaces despite the absence of elaborate decor. For the new boutique, I wanted to follow this approach by working with volumes, materials, and coloring that reminded me of beautiful Amsterdam interiors. The focus of the boutique is the stairs. The boutique has two floors that were originally connected by very steep hidden stairs. By opening the central area, I gave room to the new stairs to become an integral part of the display area with the steps blending into shelves and platforms to display glasses, books, and a turntable to play old vinyl records. While the ground floor houses the whole collection, the first floor serves as a more intimate fitting room mostly dedicated to optical styles and special releases. Making use of the high ceilings, the center of the boutique features a wood swing, a reminder that being playful feels good at every age.”The Amsterdam boutique will carry a wide array of optical and sunglasses for men and women with the Spring 2020 collection proudly on display. The collection exemplifies the brand’s philosophy of timeless designs fit for every look of today, with inspiration taken from the icons of Hollywood and 1970’s style. The collection features Coleridge as its centerpiece. Since its original introduction in the early ’90s, this design has been one of the brand's best-selling optical styles.  To celebrate the Amsterdam opening, Oliver Peoples is releasing ten custom pieces of the Coleridge Sun. The Coleridge Sun is an understated design with clean lines for a classic, vintage-inspired look. The sunglass is reinterpreted for the Amsterdam boutique in an exclusive colorway, Silver and Shale Gradient lenses. These new tones complement the boutique's unique design concept. For added exclusivity, each style is stamped “Exclusive at Amsterdam” to highlight the bespoke offering. Rocco Basilico, CEO of Oliver Peoples: “We are very excited to be close to our Amsterdam clients with Oliver Peoples’ first boutique in the Netherlands. The brand’s focus on craftsmanship and attention to detail perfectly aligns with the history of this city – classic beauty with timeless charm built off a base of innovation and design. Our brand is rich with California culture mixed with European influences, capable of meeting the needs of our clientele all over the world. Our latest opening continues to evolve our retail growth strategy worldwide.” Oliver Peoples, the luxury eyewear brand headquartered in Los Angeles, is proud to announce the opening of their Amsterdam boutique located on the historic shopping street, PC Hooftstraat on January 31st. The 100 square meter boutique is a marriage between the brand’s typical Mid-Century Modern boutique aesthetic and Dutch minimalism. The result is a timeless and serene space for clients to shop the brand's vintage-inspired eyewear.   Oliver Peoples strives to be the most culturally distinctive eyewear brand in the world. Handcrafted from the finest quality materials and known for a deliberate lack of a visible logo. Oliver Peoples remains a revered brand and continues to entice eyewear enthusiasts, creating new designs that stand the test of time. Giampiero Tagliaferri, Creative Director of Oliver Peoples: “I’ve always been fascinated by the Dutch design approach to design: clean lines, soft colors, and natural textures that translate in warm and inviting spaces despite the absence of elaborate decor. For the new boutique, I wanted to follow this approach by working with volumes, materials, and coloring that reminded me of beautiful Amsterdam interiors. The focus of the boutique is the stairs. The boutique has two floors that were originally connected by very steep hidden stairs. By opening the central area, I gave room to the new stairs to become an integral part of the display area with the steps blending into shelves and platforms to display glasses, books, and a turntable to play old vinyl records. While the ground floor houses the whole collection, the first floor serves as a more intimate fitting room mostly dedicated to optical styles and special releases. Making use of the high ceilings, the center of the boutique features a wood swing, a reminder that being playful feels good at every age.”The Amsterdam boutique will carry a wide array of optical and sunglasses for men and women with the Spring 2020 collection proudly on display. The collection exemplifies the brand’s philosophy of timeless designs fit for every look of today, with inspiration taken from the icons of Hollywood and 1970’s style. The collection features Coleridge as its centerpiece. Since its original introduction in the early ’90s, this design has been one of the brand's best-selling optical styles.  To celebrate the Amsterdam opening, Oliver Peoples is releasing ten custom pieces of the Coleridge Sun. The Coleridge Sun is an understated design with clean lines for a classic, vintage-inspired look. The sunglass is reinterpreted for the Amsterdam boutique in an exclusive colorway, Silver and Shale Gradient lenses. These new tones complement the boutique's unique design concept. For added exclusivity, each style is stamped “Exclusive at Amsterdam” to highlight the bespoke offering. Rocco Basilico, CEO of Oliver Peoples: “We are very excited to be close to our Amsterdam clients with Oliver Peoples’ first boutique in the Netherlands. The brand’s focus on craftsmanship and attention to detail perfectly aligns with the history of this city – classic beauty with timeless charm built off a base of innovation and design. Our brand is rich with California culture mixed with European influences, capable of meeting the needs of our clientele all over the world. Our latest opening continues to evolve our retail growth strategy worldwide.”

Tommy Hilfiger celebrates Fashion Frontier Challenge
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Tommy Hilfiger celebrates Fashion Frontier Challenge

Fashion Two winners were selected by a panel of experts that included Mr. Tommy Hilfiger, Daniel Grieder, CEO, Tommy Hilfiger Global and PVH Europe, and Noor Tagouri, Journalist, Activist and Speaker.  Tommy Hilfiger , announces Apon Wellbeing and A Beautiful Mess as winners of the 2019 Tommy Hilfiger Fashion Frontier Challenge. More than 400 applications were received for the second edition of the global program, which aims to support entrepreneurial start-up and scale-up stage businesses developing solutions that promote inclusive and positive change in fashion. “At Tommy Hilfiger, we’re committed to wasting nothing and welcoming all. From start to finish, I have been inspired by this talented group of social entrepreneurs whose innovations are making the fashion landscape more sustainable and inclusive,” said Tommy Hilfiger. “I am proud to congratulate this year’s winners, Apon Wellbeing and A Beautiful Mess. This is just the beginning for these start-ups and we will continue to mentor and foster these entrepreneurs who are so committed to making a positive impact in our industry.” “The winners of the second Tommy Hilfiger Fashion Frontier Challenge represent the future of the fashion industry,” said Daniel Grieder, CEO, Tommy Hilfiger Global and PVH Europe. “As our industry continues to rapidly evolve, it is important to  collaborate, both within and outside of the fashion landscape, and bring forward innovations that have the ability to transform our businesses for the better. Congratulations to all of the winners and finalists!”   Apon Wellbeing was awarded €75,000. The Bangladesh-based scale-up opens fair-priced shops carrying daily necessities inside factories, with products offered at a 10% discount to external prices and a points scheme that workers collect for free health-insurance and health services. “When you are upcoming in the fashion value chain, endorsement from a brand like TOMMY HILFIGER immeasurably helps start-ups and scale-ups grow and increase impact,” said Saif Rashid, Apon Wellbeing Founder and Managing Director. “But the most important thing is the strategic support and mentorship the Tommy Hilfiger Fashion Frontier Challenge offers. The support TOMMY HILFIGER has given has already shaped our business model, strategy, communication and how we think about the future.” Dutch start-up, A Beautiful Mess, was also awarded €75,000. A Beautiful Mess runs a creative space to assist refugees in realizing social and economic independence by creating sustainable apparel products. “We need big players in the fashion industry to scale-up circular production initiatives, and that’s exactly what the Tommy Hilfiger Fashion Frontier Challenge offers,” said Naz Kawan, A Beautiful Mess Makerspace Director. “A collaborative, integrated approach is necessary if we want to transform the fashion industry’s supply chain. With the support of this global program, we are working towards a more circular, transparent and inclusive fashion landscape.”      The winners also received a year-long mentorship with Tommy Hilfiger’s and INSEAD’s global experts, as well as a place in the INSEAD Social Entrepreneurship Program (ISEP).  A third start-up, Sudara, was selected as the “Audience Favorite Vote” and was awarded €10,000. Based in India and the United States, Sudara is a scale-up pajama and loungewear company that develops professional and sewing skills in women who have escaped from or are at high risk of being sex trafficked. “The Tommy Hilfiger Fashion Frontier Challenge is all about using fashion as a force for good, which directly speaks to our brand purpose,” said Shannon Keith, Sudara Inc. Founder and Chairwoman. “We’re particularly excited about winning the ‘Audience Favorite Vote,’ because it shows that what we’re doing really resonates with the teams at TOMMY HILFIGER, who are committed to making a difference in the fashion industry.” Over a multi-step, multi-month process that began in May 2019, over 420 applicants were narrowed down to six finalists who were invited to develop and refine their business plans with the support of a dedicated team of social entrepreneur experts. During the program’s Final Event, which took place at Tommy Hilfiger’s Campus of the Future in Amsterdam, the Netherlands, on February 13, 2020, the six finalists pitched their concepts to a prestigious jury panel, including Mr. Tommy Hilfiger, Daniel Grieder, CEO, Tommy Hilfiger Global and PVH Europe, Noor Tagouri, Journalist, Activist and Speaker, Martijn Hagman, CFO, Tommy Hilfiger Global & COO, Tommy Hilfiger Global and PVH Europe, Willemijn Verloop, Founding Partner, Social Impact Venture, Steven Serneels, CEO and Board Member, EVPA, and Katrin Ley, Managing Director, Fashion for Good. Tommy Hilfiger’s vision is to create fashion that wastes nothing and welcomes all. Find out more about the brand’s long-term sustainability efforts, particularly in the areas of inclusivity and circularity, at: https://global.tommy.com/en_int/about-us-corporate-sustainability. Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger. Two winners were selected by a panel of experts that included Mr. Tommy Hilfiger, Daniel Grieder, CEO, Tommy Hilfiger Global and PVH Europe, and Noor Tagouri, Journalist, Activist and Speaker.  Tommy Hilfiger , announces Apon Wellbeing and A Beautiful Mess as winners of the 2019 Tommy Hilfiger Fashion Frontier Challenge. More than 400 applications were received for the second edition of the global program, which aims to support entrepreneurial start-up and scale-up stage businesses developing solutions that promote inclusive and positive change in fashion. “At Tommy Hilfiger, we’re committed to wasting nothing and welcoming all. From start to finish, I have been inspired by this talented group of social entrepreneurs whose innovations are making the fashion landscape more sustainable and inclusive,” said Tommy Hilfiger. “I am proud to congratulate this year’s winners, Apon Wellbeing and A Beautiful Mess. This is just the beginning for these start-ups and we will continue to mentor and foster these entrepreneurs who are so committed to making a positive impact in our industry.” “The winners of the second Tommy Hilfiger Fashion Frontier Challenge represent the future of the fashion industry,” said Daniel Grieder, CEO, Tommy Hilfiger Global and PVH Europe. “As our industry continues to rapidly evolve, it is important to  collaborate, both within and outside of the fashion landscape, and bring forward innovations that have the ability to transform our businesses for the better. Congratulations to all of the winners and finalists!”   Apon Wellbeing was awarded €75,000. The Bangladesh-based scale-up opens fair-priced shops carrying daily necessities inside factories, with products offered at a 10% discount to external prices and a points scheme that workers collect for free health-insurance and health services. “When you are upcoming in the fashion value chain, endorsement from a brand like TOMMY HILFIGER immeasurably helps start-ups and scale-ups grow and increase impact,” said Saif Rashid, Apon Wellbeing Founder and Managing Director. “But the most important thing is the strategic support and mentorship the Tommy Hilfiger Fashion Frontier Challenge offers. The support TOMMY HILFIGER has given has already shaped our business model, strategy, communication and how we think about the future.” Dutch start-up, A Beautiful Mess, was also awarded €75,000. A Beautiful Mess runs a creative space to assist refugees in realizing social and economic independence by creating sustainable apparel products. “We need big players in the fashion industry to scale-up circular production initiatives, and that’s exactly what the Tommy Hilfiger Fashion Frontier Challenge offers,” said Naz Kawan, A Beautiful Mess Makerspace Director. “A collaborative, integrated approach is necessary if we want to transform the fashion industry’s supply chain. With the support of this global program, we are working towards a more circular, transparent and inclusive fashion landscape.”      The winners also received a year-long mentorship with Tommy Hilfiger’s and INSEAD’s global experts, as well as a place in the INSEAD Social Entrepreneurship Program (ISEP).  A third start-up, Sudara, was selected as the “Audience Favorite Vote” and was awarded €10,000. Based in India and the United States, Sudara is a scale-up pajama and loungewear company that develops professional and sewing skills in women who have escaped from or are at high risk of being sex trafficked. “The Tommy Hilfiger Fashion Frontier Challenge is all about using fashion as a force for good, which directly speaks to our brand purpose,” said Shannon Keith, Sudara Inc. Founder and Chairwoman. “We’re particularly excited about winning the ‘Audience Favorite Vote,’ because it shows that what we’re doing really resonates with the teams at TOMMY HILFIGER, who are committed to making a difference in the fashion industry.” Over a multi-step, multi-month process that began in May 2019, over 420 applicants were narrowed down to six finalists who were invited to develop and refine their business plans with the support of a dedicated team of social entrepreneur experts. During the program’s Final Event, which took place at Tommy Hilfiger’s Campus of the Future in Amsterdam, the Netherlands, on February 13, 2020, the six finalists pitched their concepts to a prestigious jury panel, including Mr. Tommy Hilfiger, Daniel Grieder, CEO, Tommy Hilfiger Global and PVH Europe, Noor Tagouri, Journalist, Activist and Speaker, Martijn Hagman, CFO, Tommy Hilfiger Global & COO, Tommy Hilfiger Global and PVH Europe, Willemijn Verloop, Founding Partner, Social Impact Venture, Steven Serneels, CEO and Board Member, EVPA, and Katrin Ley, Managing Director, Fashion for Good. Tommy Hilfiger’s vision is to create fashion that wastes nothing and welcomes all. Find out more about the brand’s long-term sustainability efforts, particularly in the areas of inclusivity and circularity, at: https://global.tommy.com/en_int/about-us-corporate-sustainability. Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger.

A tribute to Terry O'neill
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A tribute to Terry O'neill

Exhibition Eduard Planting Gallery in Amsterdam presents until 21 March 2020 'A tribute to Terry O’Neill'. The exhibition is an homage to the British celebrity photographer. The gallery shows a selection of iconic black and white portraits of screen stars and musicians of the Swinging Sixties and Roaring Seventies.   Terry O’Neill (1938-2019) passed away on 16 November 2019 in his hometown of London. He first picked up a camera in 1958 and pioneered a more intimate, reportage style of celebrity photography, informal and spontaneous. In October 2019, O’Neill was awarded a Commander of the British Empire (CBE) for his services to photography by Prince William.   During 60 years Terry O’Neill has photographed countless legendary stars of film, music and fashion. Iconic books provide an overview of his extensive oeuvre. O’Neill is one of the world’s most published and collected photographers. The National Portrait Gallery in London has nearly 80 portraits in the permanent collection.     Terry O’Neill portrayed The Beatles and The Rolling Stones when they were still struggling young bands. He also photographed Audrey Hepburn, Brigitte Bardot, Faye Dunaway, Raquel Welch, Sophia Loren, Frank Sinatra, Roger Moore, David Bowie, Elton John, Kate Moss, Amy Winehouse and Nelson Mandela.    Gallery opening hours: Wednesday to Saturday: 1 – 6 PM.    Eduard Planting Gallery | Fine Art Photographs Eerste Bloemdwarsstraat 2 in Amsterdam   www.eduardplanting.com Eduard Planting Gallery in Amsterdam presents until 21 March 2020 'A tribute to Terry O’Neill'. The exhibition is an homage to the British celebrity photographer. The gallery shows a selection of iconic black and white portraits of screen stars and musicians of the Swinging Sixties and Roaring Seventies.   Terry O’Neill (1938-2019) passed away on 16 November 2019 in his hometown of London. He first picked up a camera in 1958 and pioneered a more intimate, reportage style of celebrity photography, informal and spontaneous. In October 2019, O’Neill was awarded a Commander of the British Empire (CBE) for his services to photography by Prince William.   During 60 years Terry O’Neill has photographed countless legendary stars of film, music and fashion. Iconic books provide an overview of his extensive oeuvre. O’Neill is one of the world’s most published and collected photographers. The National Portrait Gallery in London has nearly 80 portraits in the permanent collection.     Terry O’Neill portrayed The Beatles and The Rolling Stones when they were still struggling young bands. He also photographed Audrey Hepburn, Brigitte Bardot, Faye Dunaway, Raquel Welch, Sophia Loren, Frank Sinatra, Roger Moore, David Bowie, Elton John, Kate Moss, Amy Winehouse and Nelson Mandela.    Gallery opening hours: Wednesday to Saturday: 1 – 6 PM.    Eduard Planting Gallery | Fine Art Photographs Eerste Bloemdwarsstraat 2 in Amsterdam   www.eduardplanting.com

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Bang & Olufsen introduces the Contrast collection
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Bang & Olufsen introduces the Contrast collection

Design Bang & Olufsen today announces the Contrast Collection – a limited eight-piece collection created in collaboration with Danish design studio Norm Architects. Taking pleasure in difference, the Contrast Collection is an exploration of material combinations and tactile surfaces – between minimal and expressive, rough and smooth, light and dark, silence and loudness, harmony and noise – celebrating the shared curiosity and craftmanship between the two brands using material tensions that intrigue and excite. “The Contrast Collection is a timeless interpretation of current interior trends focusing on tactility and textures. The combination of colour tones, materials and surfaces makes the collection a unique, new offering in a timeless design. The products are not only aesthetically aligned – they also deliver amazing Bang & Olufsen SignatureSound,” says Kresten Bjørn Krab-Bjerre, Design Director at Bang & Olufsen. Light grey and anthracite colour palette The colour palette of the collection was determined by exploring new ways of working with aluminium, which is a material that has become an integral and ubiquitous part of the Bang & Olufsen design aesthetic. Bang & Olufsen and Norm Architects wanted to turn the mirror-like aluminium into a soft and warm spectrum of colours that could put focus on textures applied to the aluminium. The light grey and anthracite colour tones were created from the same master sample of anthracite – an earthy, nearly-black grey – completed at the anodising treatment facility at Bang & Olufsen headquarters. The brushed aluminium textures have been obtained after countless experiments with different surface treatments. There is a fine balance between presenting the application of a brushed effect as deliberate and controlled, and after a long process that started with hand brushing pieces of flat aluminium for added tactility, the aluminium experts of Bang & Olufsen managed to achieve giving Contrast its distinctive appearance.   Creating a new sound transparent wool fabric Bang & Olufsen helped create its first transparent wool-fabric with Danish design textile company Kvadrat in 2015. For the Contrast Collection, Bang & Olufsen and Norm Architects wanted to explore a new type of textile to bring more tactility to the products and to integrate them beautifully in the home. The fabric – made of wool and viscose– originates from Kvadrat’s Hallingdal Fabric providing excellent durability, while the viscose adds brilliance and depth to the colour. The original version uses thick yarns, so the structure has been loosened to deliver high acoustic performance, while maintaining its rich texture. Pricing and availability The Contrast Collection will be available online, in select third-party retailers and in Bang & Olufsen stores from 16 January 2020 depending on region. To find out more, please visit https://www.bang- olufsen.com/en/story/contrast-collection Follow the conversation at @bangolufsen on Instagram, Facebook, Twitter and YouTube using#ContrastCollection #BangOlufsen Bang & Olufsen today announces the Contrast Collection – a limited eight-piece collection created in collaboration with Danish design studio Norm Architects. Taking pleasure in difference, the Contrast Collection is an exploration of material combinations and tactile surfaces – between minimal and expressive, rough and smooth, light and dark, silence and loudness, harmony and noise – celebrating the shared curiosity and craftmanship between the two brands using material tensions that intrigue and excite. “The Contrast Collection is a timeless interpretation of current interior trends focusing on tactility and textures. The combination of colour tones, materials and surfaces makes the collection a unique, new offering in a timeless design. The products are not only aesthetically aligned – they also deliver amazing Bang & Olufsen SignatureSound,” says Kresten Bjørn Krab-Bjerre, Design Director at Bang & Olufsen. Light grey and anthracite colour palette The colour palette of the collection was determined by exploring new ways of working with aluminium, which is a material that has become an integral and ubiquitous part of the Bang & Olufsen design aesthetic. Bang & Olufsen and Norm Architects wanted to turn the mirror-like aluminium into a soft and warm spectrum of colours that could put focus on textures applied to the aluminium. The light grey and anthracite colour tones were created from the same master sample of anthracite – an earthy, nearly-black grey – completed at the anodising treatment facility at Bang & Olufsen headquarters. The brushed aluminium textures have been obtained after countless experiments with different surface treatments. There is a fine balance between presenting the application of a brushed effect as deliberate and controlled, and after a long process that started with hand brushing pieces of flat aluminium for added tactility, the aluminium experts of Bang & Olufsen managed to achieve giving Contrast its distinctive appearance.   Creating a new sound transparent wool fabric Bang & Olufsen helped create its first transparent wool-fabric with Danish design textile company Kvadrat in 2015. For the Contrast Collection, Bang & Olufsen and Norm Architects wanted to explore a new type of textile to bring more tactility to the products and to integrate them beautifully in the home. The fabric – made of wool and viscose– originates from Kvadrat’s Hallingdal Fabric providing excellent durability, while the viscose adds brilliance and depth to the colour. The original version uses thick yarns, so the structure has been loosened to deliver high acoustic performance, while maintaining its rich texture. Pricing and availability The Contrast Collection will be available online, in select third-party retailers and in Bang & Olufsen stores from 16 January 2020 depending on region. To find out more, please visit https://www.bang- olufsen.com/en/story/contrast-collection Follow the conversation at @bangolufsen on Instagram, Facebook, Twitter and YouTube using#ContrastCollection #BangOlufsen

BOSS Spring & Summer exclusive backstage
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BOSS Spring & Summer exclusive backstage

Fashion Week Exclusive backstage of BOSS collection shown in Milan. photographed by Luisa Pagani Exclusive backstage of BOSS collection shown in Milan. photographed by Luisa Pagani

Daily Paper in collaboration with Van Gogh Museum
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Daily Paper in collaboration with Van Gogh Museum

Fashion Capturing the ordinary, making it extraordinary: The Daily Paper x Van Gogh Museum collection launches worldwide on Saturday 15th of February. Inspired by the life and work of Vincent Van Gogh, clothing brand Daily Paper has designed a capsule collection together with the Van Gogh Museum, incorporating several of Van Gogh’s masterpieces into a range of garments. A collaboration which sees the worlds of fashion and art merge.  On Friday 14th of February, Daily Paper and The Van Gogh Museum will open its doors to the public for a first preview of the collaborative collection through an official launch event at the Van Gogh Museum in Amsterdam. From Saturday 15th of February, the collection will be available both online via dailypaperclothing.com and the Van Gogh Museum webstore, and physically in the Daily Paper flagship store and the Van Gogh Museum Shop in Amsterdam, alongside selected retailers worldwide.  Capturing the ordinary, making it extraordinary: The Daily Paper x Van Gogh Museum collection launches worldwide on Saturday 15th of February. Inspired by the life and work of Vincent Van Gogh, clothing brand Daily Paper has designed a capsule collection together with the Van Gogh Museum, incorporating several of Van Gogh’s masterpieces into a range of garments. A collaboration which sees the worlds of fashion and art merge.  On Friday 14th of February, Daily Paper and The Van Gogh Museum will open its doors to the public for a first preview of the collaborative collection through an official launch event at the Van Gogh Museum in Amsterdam. From Saturday 15th of February, the collection will be available both online via dailypaperclothing.com and the Van Gogh Museum webstore, and physically in the Daily Paper flagship store and the Van Gogh Museum Shop in Amsterdam, alongside selected retailers worldwide. 

Kristen Stewart faces the Spring & Summer ad campaign of Chanel
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Kristen Stewart faces the Spring & Summer ad campaign of Chanel

Fashion  Ready-to-Wear Spring-Summer 2020 Ad campaign feautures Kristen Stewart ambassador of CHANEL, who is the face of the ad campaign shot by Jean-Baptiste Mondino. The Ready-to-Wear Spring-Summer 2020 collection will be available in boutiques in March.  Ready-to-Wear Spring-Summer 2020 Ad campaign feautures Kristen Stewart ambassador of CHANEL, who is the face of the ad campaign shot by Jean-Baptiste Mondino. The Ready-to-Wear Spring-Summer 2020 collection will be available in boutiques in March.

Welcome to IRMA - "Reflecting Forward"
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Welcome to IRMA - "Reflecting Forward"

Art The collaboration between Moco and Studio Irma has resulted in a new immersive digital art exhibition that - although it will first be seen at the Moco Museum - clearly has the ambition to make many a heart beat faster on an international scale. The interactive Studio Irma - “Reflecting Forward” exhibition is now open in the museum at the Museumplein in Amsterdam.   About Studio Irma - “Reflecting Forward” Brightly coloured lights, dance and music drive you through these interactive works of art. These are the ingredients that bring dreams to life: infinitely variable spaces with ever-changing dimensions and ethereal works of art that communicate with each other. You feel a sense of bliss as you wander around the digital and constantly changing spaces: Diamond infinity room, Kaleidoscope, We all live in bubbles, Connecting dotsand Universe. There is no language barrier, allowing every visitor to optimally enjoy this reflecting world in their own way. Here, life is not imitated by art or vice versa; instead, the experience is a captivating celebration of the interplay between man and art, man and man, art and art.   Irma de Vries of Studio Irma: “With 'Reflecting Forward,’ we are introducing a new art movement based on Connectivism.The exhibition emphasises how internet technologies such as web browsers, search engines and social media contribute to a new way of life. In it, the primary goal of art is to connect people in a world without borders.”   Kim Logchies, founder and curator of Moco Museum: “Usually, we reflect by looking back on the past.With this digital art experience and the infinite connections it shows us, we reveal what the future might look like and what your role in it could be.”    The influence of colour: Our early ancestors used colour to recognise ripe food. Hunger pushes one to search for food, while happiness is the reward for finding it. Over the course of millions of generations, colour has become such a reliable predictor of food that the act of eating has gradually evolved to become associated with a feeling of happiness. During the age of colonisation, bright pigments were sometimes considered closely guarded state secrets.  A new colour was developed specifically for Studio Irma's exhibition. It is a shade of pink designed to induce energy and dopamine. The exhibition takes you to a completely new dimension and offers more rooms, so a variety of truly cool experiences. Experience it yourself from today on.   Studio Irma - “Reflecting Forward” is the first of many projects coming to Moco in 2020 to celebrate female artists this year.   IRMA - “Reflecting Forward”: from Monday 10 February 2020 only in Moco. The collaboration between Moco and Studio Irma has resulted in a new immersive digital art exhibition that - although it will first be seen at the Moco Museum - clearly has the ambition to make many a heart beat faster on an international scale. The interactive Studio Irma - “Reflecting Forward” exhibition is now open in the museum at the Museumplein in Amsterdam.   About Studio Irma - “Reflecting Forward” Brightly coloured lights, dance and music drive you through these interactive works of art. These are the ingredients that bring dreams to life: infinitely variable spaces with ever-changing dimensions and ethereal works of art that communicate with each other. You feel a sense of bliss as you wander around the digital and constantly changing spaces: Diamond infinity room, Kaleidoscope, We all live in bubbles, Connecting dotsand Universe. There is no language barrier, allowing every visitor to optimally enjoy this reflecting world in their own way. Here, life is not imitated by art or vice versa; instead, the experience is a captivating celebration of the interplay between man and art, man and man, art and art.   Irma de Vries of Studio Irma: “With 'Reflecting Forward,’ we are introducing a new art movement based on Connectivism.The exhibition emphasises how internet technologies such as web browsers, search engines and social media contribute to a new way of life. In it, the primary goal of art is to connect people in a world without borders.”   Kim Logchies, founder and curator of Moco Museum: “Usually, we reflect by looking back on the past.With this digital art experience and the infinite connections it shows us, we reveal what the future might look like and what your role in it could be.”    The influence of colour: Our early ancestors used colour to recognise ripe food. Hunger pushes one to search for food, while happiness is the reward for finding it. Over the course of millions of generations, colour has become such a reliable predictor of food that the act of eating has gradually evolved to become associated with a feeling of happiness. During the age of colonisation, bright pigments were sometimes considered closely guarded state secrets.  A new colour was developed specifically for Studio Irma's exhibition. It is a shade of pink designed to induce energy and dopamine. The exhibition takes you to a completely new dimension and offers more rooms, so a variety of truly cool experiences. Experience it yourself from today on.   Studio Irma - “Reflecting Forward” is the first of many projects coming to Moco in 2020 to celebrate female artists this year.   IRMA - “Reflecting Forward”: from Monday 10 February 2020 only in Moco.

The Momentum in Voorlinden
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The Momentum in Voorlinden

Art The Momentum. The tipping point that unleashes a tectonic shift. An artist is perpetually in search of that instant. The second in which that one defining insight emerges, paving the way for new ideas. It’s an instant with which we are all familiar: the deciding moment when everything gains momentum. The point at which mass and speed combine to yield an extraordinary impetus.   Their world is poised on the brink of a tipping point as well. They must make choices regarding climate and migration, issues that are impacting our lives more and more intensely.   Momentum brings together forty works that embody this tension. This selection from their collection unites new and established names working in a wide range of media. Together they offer insights into the personal and collective challenges of our time. With works from artists including Anish Kapoor, Rineke Dijkstra, Jacco Olivier, Esther Tielemans, Ryan Gander, Gabriel Rico and Mona Hatoum.   In Voorlinden Museum on display until 20th of September. for more information visit voorlinden.nl The Momentum. The tipping point that unleashes a tectonic shift. An artist is perpetually in search of that instant. The second in which that one defining insight emerges, paving the way for new ideas. It’s an instant with which we are all familiar: the deciding moment when everything gains momentum. The point at which mass and speed combine to yield an extraordinary impetus.   Their world is poised on the brink of a tipping point as well. They must make choices regarding climate and migration, issues that are impacting our lives more and more intensely.   Momentum brings together forty works that embody this tension. This selection from their collection unites new and established names working in a wide range of media. Together they offer insights into the personal and collective challenges of our time. With works from artists including Anish Kapoor, Rineke Dijkstra, Jacco Olivier, Esther Tielemans, Ryan Gander, Gabriel Rico and Mona Hatoum.   In Voorlinden Museum on display until 20th of September. for more information visit voorlinden.nl

Hermès launches Rouge Hermès
45

Hermès launches Rouge Hermès

Beauty Hermès, a house of objects since 1837, presents its sixteenth métier, Beauty, with its first collection, Rouge Hermès, devoted to the beauty of the lips. “We approach this new métier in our own way, and with a great deal of pleasure. Hermès Beautyis part of who we are: a house where everything comes from creation, driven by artisans who seek to accompany the men and women of today with elegance, and with the integrity and au- thenticity that we represent. It is the quintessence of our affection for surprise and wonder, which embraces the object, its design, and the desire to be useful while inspiring dreams.” Axel Dumas, CEO of Hermès The fruit of design, research and development work initiated more than five years ago and di- rected by Agnès de Villers, CEO of Hermès Perfume & Beauty, in the spirit of excellence and the integration of know-how that characterises Hermès, Hermès Beauty is a collaborative creation under the aegis of Pierre-Alexis Dumas, artistic director of Hermès. Pierre Hardy, creative director of Hermès jewellery and Hermès shoes, designed the object. BaliBarret, artistic director of the women’s universe and creative director of women’s silk, contributedher vision of femininity and colour, while Jérôme Touron, creative director of Hermès Beauty, transposed this vision into make-up. Their work on objects, materials, colours and gestures de- veloped freely through shared affinities and connections. Finally, Christine Nagel, Director ofHermès’ olfactory creation, gave this collection its fragrance. Rouge Hermès lipsticks are Hermès objects in their own right, expressing all of the house’sprinciples in a small item of make-up. They share the same aesthetic of function as all Hermès objects. “Our approach to beauty is fundamental. It is to reveal and highlight what is naturally there, with elegance, comfort and pleasure. I like the idea of Hermès as an intimate companion, revealingone’s deepest self. I associate Hermès’ beauty objects with self-fulfilment, with the colour of anindividual’s personality,” asserts Pierre-Alexis Dumas. Created from noble materials – lacquered, brushed and polished metal in black, white or permabrass gold – assembled by hand, the lipsticks are rechargeable and made to last. As Pierre Hardy explains, “I love the simplicity of pure shapes that colours have the ability to animate.Intuitively, to become timeless, this object had to be able to morph, remain iconic, but stay fluid, be part of a connected sequence, and perpetually recognisable. A constant yet ever-changingobject.”   The sensual and fine textures of the sticks deposit colour in a single stroke, with a matt or satinfinish reminiscent of the house’s Doblis and Box leathers. “Materials carry colour. They give it its strength and its subtlety. They give it a particular finish. At Hermès, colours travel. They arereinvented from one material to another,” states Jérôme Touron. The house’s elegance, spirit and imagination are expressed in 24 hues, a sophisticated selection inspired by the métiers of Silk, with the infinite richness of its colour references (75,000 shades), and Leather (900 shades). “Like a silk scarf gracing a woman’s neck that creates radiance and reveals her beauty, for Hermès Beauty we wanted to discover or rediscover the emotion of colouras a fundamental feminine trait,” explains Bali Barret. “At Hermès, colour is an irrational,intoxicating passion, a craftsmanship of nuances, an obsession with striking the right tone, and alanguage all of its own.” The emblematic collection is accompanied by a twice-yearly limited edition of three colours. As beautiful inside as they are on the outside, Rouge Hermès objects cultivate sensory appeal and attention to detail, right down to a miniature version of the famous orange box. Other beauty objects accompany the lipstick and form the basis of a ritual: a lip care balm, Poppy lip shine, a universal lip pencil, and a lip brush in lacquered wood. A collection of leather accessories – cases and a moon mirror – invite movement. Hermès Beauty will be enhanced with other objects, to be revealed every six months from September 2020, until a complete line of make-up is created. The Rouge Hermès collection will be available from 4th March 2020 in selected Hermès stores and retail outlets in 35 countries. Hermès, a house of objects since 1837, presents its sixteenth métier, Beauty, with its first collection, Rouge Hermès, devoted to the beauty of the lips. “We approach this new métier in our own way, and with a great deal of pleasure. Hermès Beautyis part of who we are: a house where everything comes from creation, driven by artisans who seek to accompany the men and women of today with elegance, and with the integrity and au- thenticity that we represent. It is the quintessence of our affection for surprise and wonder, which embraces the object, its design, and the desire to be useful while inspiring dreams.” Axel Dumas, CEO of Hermès The fruit of design, research and development work initiated more than five years ago and di- rected by Agnès de Villers, CEO of Hermès Perfume & Beauty, in the spirit of excellence and the integration of know-how that characterises Hermès, Hermès Beauty is a collaborative creation under the aegis of Pierre-Alexis Dumas, artistic director of Hermès. Pierre Hardy, creative director of Hermès jewellery and Hermès shoes, designed the object. BaliBarret, artistic director of the women’s universe and creative director of women’s silk, contributedher vision of femininity and colour, while Jérôme Touron, creative director of Hermès Beauty, transposed this vision into make-up. Their work on objects, materials, colours and gestures de- veloped freely through shared affinities and connections. Finally, Christine Nagel, Director ofHermès’ olfactory creation, gave this collection its fragrance. Rouge Hermès lipsticks are Hermès objects in their own right, expressing all of the house’sprinciples in a small item of make-up. They share the same aesthetic of function as all Hermès objects. “Our approach to beauty is fundamental. It is to reveal and highlight what is naturally there, with elegance, comfort and pleasure. I like the idea of Hermès as an intimate companion, revealingone’s deepest self. I associate Hermès’ beauty objects with self-fulfilment, with the colour of anindividual’s personality,” asserts Pierre-Alexis Dumas. Created from noble materials – lacquered, brushed and polished metal in black, white or permabrass gold – assembled by hand, the lipsticks are rechargeable and made to last. As Pierre Hardy explains, “I love the simplicity of pure shapes that colours have the ability to animate.Intuitively, to become timeless, this object had to be able to morph, remain iconic, but stay fluid, be part of a connected sequence, and perpetually recognisable. A constant yet ever-changingobject.”   The sensual and fine textures of the sticks deposit colour in a single stroke, with a matt or satinfinish reminiscent of the house’s Doblis and Box leathers. “Materials carry colour. They give it its strength and its subtlety. They give it a particular finish. At Hermès, colours travel. They arereinvented from one material to another,” states Jérôme Touron. The house’s elegance, spirit and imagination are expressed in 24 hues, a sophisticated selection inspired by the métiers of Silk, with the infinite richness of its colour references (75,000 shades), and Leather (900 shades). “Like a silk scarf gracing a woman’s neck that creates radiance and reveals her beauty, for Hermès Beauty we wanted to discover or rediscover the emotion of colouras a fundamental feminine trait,” explains Bali Barret. “At Hermès, colour is an irrational,intoxicating passion, a craftsmanship of nuances, an obsession with striking the right tone, and alanguage all of its own.” The emblematic collection is accompanied by a twice-yearly limited edition of three colours. As beautiful inside as they are on the outside, Rouge Hermès objects cultivate sensory appeal and attention to detail, right down to a miniature version of the famous orange box. Other beauty objects accompany the lipstick and form the basis of a ritual: a lip care balm, Poppy lip shine, a universal lip pencil, and a lip brush in lacquered wood. A collection of leather accessories – cases and a moon mirror – invite movement. Hermès Beauty will be enhanced with other objects, to be revealed every six months from September 2020, until a complete line of make-up is created. The Rouge Hermès collection will be available from 4th March 2020 in selected Hermès stores and retail outlets in 35 countries.

Alexander Mcqueen Spring & Summer 2020
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Alexander Mcqueen Spring & Summer 2020

Fashion The Alexander Mcqueen Spirng & Summer 2020 campaign featuring Vivien Solari, Felice Noordhoff, Imaan Hammam. photographed by Jamie Hawkesworth. The Alexander Mcqueen Spirng & Summer 2020 campaign featuring Vivien Solari, Felice Noordhoff, Imaan Hammam. photographed by Jamie Hawkesworth.

Interview with Gitte Wetter
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Interview with Gitte Wetter

Fashion Samsøe  Samsøe, a brand with a nod to Scandinavian heritage, is focusing on contemporary clothing, footwear and accessories for both men and women. It combines the utilitarian energy of Copenhagen street sytle with a quintessentially spirit of Scandinavia. Gitte Wetter, Head of Samsøe  Samsøe'smenswear, has been with the brand for almost a decade. Over these years she has seen the brand evolve from being a local Danish brand to an international brand with stores all around the world.    1. Gitte, tell us more about yourself. Just after I finished fashion school I have had my own brand forlike three years. It was really good, but really tough. I did menswear,but it actually turned out to be unisex,because a lot of women liked ittoo. Itwas really tough to be on my own,so I decided to get a deal and then I got a job in a place that I didn't want to bein. One of my friends, who wasworking atSamsøe & Samsøe, told me there was anopeningat the brand and that's whenI started. That'snow like nine years ago. I enjoyitreally, really much.    2. Why did you choose fashion design and what made you do menswear in particular? I think it's a classic story,I'm from countrysideandwhen I was a kid,I was I was really boyish in a way and I likedto dress a little bit different than others. I really liked the way I was dressing and I always loved drawing and beingcreative. So, I think that was my goal in a way. Then I went to fashion school. When I started at the fashion school, there was nobody making menswear.Well actually, maybe it was kind of a rebel thing for me. I wantedto do menswearbecause nobody else wasdoing it. But I also really find it super interesting because of the silhouettes and because you can really dig into the small detailing compared to a womenswear,where it'smore like the whole look. You can really work with the small details,fabrics and colours.   3. What menswear trend do you see coming back into fashion? For a while there's been this big focus on street wear and work wearand I'm really into workwear.But,I see a tendency for more classic mens work wear coming, withmaybe mixingit with the streetwear look. I also really see that young kids are much more into styling. It's not about one look, it's about finding your own look with mixing different styles together. I think that's very interesting andimportantfor the world as well, that people are more creative.Also,with all this mass production I think it's good that people keep mixingnew clothes with a lot of second handclothes.That they find their own way of expressing themselves.   4. What is it that inspires you the most? I'm going a lot to the concerts, looking at upcoming bands. That's inspired me a lot. I Think they're really creative andspecial. I also travela lot to Japanand I think these guys are the most stylish men actually. From my perspective, I think the qualities and the shapesarejust you very unique and you don't find that anywhere else. So that's a big inspiration for me.   5. What is your favourite colour and why?  Ireally love black, but actually my favourite colour is blue,especially indigo blue.I think it's a classic colour, but it's also a colour which can just get more and more beautiful during the years. And if you wash it, the coluor will changeandI think that's very interesting. And I love workwear and the old school workwear was also blue.   6. What makes Samsøe  Samsøeunique in your words? Samsøe  Samsøe as a company, especially because we have this family feeling, we are like one family. When I started it was a small company and everybody knew each other. But even though we have been growing a lot,we work in a structure where everyone is sitting close to each other andcan say whatever you wants to anyone at anytime.People are staying with the brand areallylong time,it's not only me that's been there for a long time. You really have a lot of good friends in the company and I find that really unique. About the clothing, Samsøe  Samsøeis a really Scandinavian brand.We're finding our roots in this Scandinavian design tradition. We always talk about the Danish design architects, which did all these furniture,like four moons. They have their ideas of how to make furniture with good qualityand clean linesandwe adapted that to our brand. That's the essence of the company now. The most important for us is to be trueto our customers, to give them a new development,but still keep the good qualities and a real good price as well.    7. Tell us a little bit more about the fall/winter 2019 collection. The inspiration was taken from the North Sea andthe collectionis called »North Sea Nostalgia«. It's us thinking about how people are living today. Instead of traveling to Paris, New York and all these big cities, we really see peopleslow down when they go onholiday and maybe go into the natureor maybe to the North Seato relax and get some fresh air. Ithink as freetime is unique now,you really have to focus on that. So that was the whole idea,togo back to the roots to find some elements from the old fishermen's and thecolours from the nature. We're alsoworking a lot with structuresin this collection, so that's basically what it's all about.   8. Where do you see yourself in 5 years? When I started at Samsøe  Samsøe I though I'll stay here one year. Now I've been here fornine years, but I really see a big development area. Not one day is the sameas the other. Istill get a kick of a excitement to do these clothes for Samsøe Samsøe,and so I really see myself staying in the company and fight for the new things,with sustainability andchanging the world with fashion as well.    9. Where do you see the future of mens fashion evolving? I think a lot of menswear brands aregoing into womenswear as wellnow. I really see all this gender free, unisex style and I think it'simportant that we're more open minded. I really love that because I love wearing menswear as well. I also see that men are more open nowadays and in the past men were boring and wore just classic menswear. But now, when I see cool young guys in Copenhagen, I'm so inspired by them. Young kids are more daring in the way of mixing different styles,so I think menswear is getting more creative in a way.I'm really happy as at Samsøe & Samsøeas well we'reusing much more unique qualities than before. Also more feminine qualities,like tensile material,different linen, a bit of structuresand also with length and the silhouettes. We didn't do that like five years ago,so I really see something happeningandit's very exciting. I alsofeellike in the past we had to travel a lot to get inspired, but now you can just go on the street and find inspiration everywhere.   10. What are the plans for the future of Samsøe  Samsøe? Where would you like the future to take the brand? Thefuture is definitely to be more sustainable, We are working a lot on it at the momentalready. We just launcheda new denim line called »Blue belief«, which isall organic. The whole standard programis alsoto be organic now. More transparency is also very important for the customers. That's what I think is the future.  Besides that, I think the environment willhave a lot to say in what will happen in the fashion business. Maybe people will buy more secondhandinstead of buying fast fashion. I really hopethat people will spend more money on good qualities instead of just buying mass. At Samsøe  Samsøewe are really looking into qualities and we're getting better qualities every season and we are very aware of where it's produced.We are really trying to get more production back toEurope from China, to buy a lot of fabric fromItaly againand Portugal. It's neccessary for the world to go back to the roots.  At Samsøe  Samsøewe have a plan, we are going to conquer the world. Soon we will open storesin London and aris. We're looking forward to that and as a brand we're so lucky that a lot of cool stores are putting us on their shelves, we just came to Selfridges. We're slowly getting in the right direction and hopefullysoon,we will open a store in the States as well. photos by Andreas Bach  Samsøe  Samsøe, a brand with a nod to Scandinavian heritage, is focusing on contemporary clothing, footwear and accessories for both men and women. It combines the utilitarian energy of Copenhagen street sytle with a quintessentially spirit of Scandinavia. Gitte Wetter, Head of Samsøe  Samsøe'smenswear, has been with the brand for almost a decade. Over these years she has seen the brand evolve from being a local Danish brand to an international brand with stores all around the world.    1. Gitte, tell us more about yourself. Just after I finished fashion school I have had my own brand forlike three years. It was really good, but really tough. I did menswear,but it actually turned out to be unisex,because a lot of women liked ittoo. Itwas really tough to be on my own,so I decided to get a deal and then I got a job in a place that I didn't want to bein. One of my friends, who wasworking atSamsøe & Samsøe, told me there was anopeningat the brand and that's whenI started. That'snow like nine years ago. I enjoyitreally, really much.    2. Why did you choose fashion design and what made you do menswear in particular? I think it's a classic story,I'm from countrysideandwhen I was a kid,I was I was really boyish in a way and I likedto dress a little bit different than others. I really liked the way I was dressing and I always loved drawing and beingcreative. So, I think that was my goal in a way. Then I went to fashion school. When I started at the fashion school, there was nobody making menswear.Well actually, maybe it was kind of a rebel thing for me. I wantedto do menswearbecause nobody else wasdoing it. But I also really find it super interesting because of the silhouettes and because you can really dig into the small detailing compared to a womenswear,where it'smore like the whole look. You can really work with the small details,fabrics and colours.   3. What menswear trend do you see coming back into fashion? For a while there's been this big focus on street wear and work wearand I'm really into workwear.But,I see a tendency for more classic mens work wear coming, withmaybe mixingit with the streetwear look. I also really see that young kids are much more into styling. It's not about one look, it's about finding your own look with mixing different styles together. I think that's very interesting andimportantfor the world as well, that people are more creative.Also,with all this mass production I think it's good that people keep mixingnew clothes with a lot of second handclothes.That they find their own way of expressing themselves.   4. What is it that inspires you the most? I'm going a lot to the concerts, looking at upcoming bands. That's inspired me a lot. I Think they're really creative andspecial. I also travela lot to Japanand I think these guys are the most stylish men actually. From my perspective, I think the qualities and the shapesarejust you very unique and you don't find that anywhere else. So that's a big inspiration for me.   5. What is your favourite colour and why?  Ireally love black, but actually my favourite colour is blue,especially indigo blue.I think it's a classic colour, but it's also a colour which can just get more and more beautiful during the years. And if you wash it, the coluor will changeandI think that's very interesting. And I love workwear and the old school workwear was also blue.   6. What makes Samsøe  Samsøeunique in your words? Samsøe  Samsøe as a company, especially because we have this family feeling, we are like one family. When I started it was a small company and everybody knew each other. But even though we have been growing a lot,we work in a structure where everyone is sitting close to each other andcan say whatever you wants to anyone at anytime.People are staying with the brand areallylong time,it's not only me that's been there for a long time. You really have a lot of good friends in the company and I find that really unique. About the clothing, Samsøe  Samsøeis a really Scandinavian brand.We're finding our roots in this Scandinavian design tradition. We always talk about the Danish design architects, which did all these furniture,like four moons. They have their ideas of how to make furniture with good qualityand clean linesandwe adapted that to our brand. That's the essence of the company now. The most important for us is to be trueto our customers, to give them a new development,but still keep the good qualities and a real good price as well.    7. Tell us a little bit more about the fall/winter 2019 collection. The inspiration was taken from the North Sea andthe collectionis called »North Sea Nostalgia«. It's us thinking about how people are living today. Instead of traveling to Paris, New York and all these big cities, we really see peopleslow down when they go onholiday and maybe go into the natureor maybe to the North Seato relax and get some fresh air. Ithink as freetime is unique now,you really have to focus on that. So that was the whole idea,togo back to the roots to find some elements from the old fishermen's and thecolours from the nature. We're alsoworking a lot with structuresin this collection, so that's basically what it's all about.   8. Where do you see yourself in 5 years? When I started at Samsøe  Samsøe I though I'll stay here one year. Now I've been here fornine years, but I really see a big development area. Not one day is the sameas the other. Istill get a kick of a excitement to do these clothes for Samsøe Samsøe,and so I really see myself staying in the company and fight for the new things,with sustainability andchanging the world with fashion as well.    9. Where do you see the future of mens fashion evolving? I think a lot of menswear brands aregoing into womenswear as wellnow. I really see all this gender free, unisex style and I think it'simportant that we're more open minded. I really love that because I love wearing menswear as well. I also see that men are more open nowadays and in the past men were boring and wore just classic menswear. But now, when I see cool young guys in Copenhagen, I'm so inspired by them. Young kids are more daring in the way of mixing different styles,so I think menswear is getting more creative in a way.I'm really happy as at Samsøe & Samsøeas well we'reusing much more unique qualities than before. Also more feminine qualities,like tensile material,different linen, a bit of structuresand also with length and the silhouettes. We didn't do that like five years ago,so I really see something happeningandit's very exciting. I alsofeellike in the past we had to travel a lot to get inspired, but now you can just go on the street and find inspiration everywhere.   10. What are the plans for the future of Samsøe  Samsøe? Where would you like the future to take the brand? Thefuture is definitely to be more sustainable, We are working a lot on it at the momentalready. We just launcheda new denim line called »Blue belief«, which isall organic. The whole standard programis alsoto be organic now. More transparency is also very important for the customers. That's what I think is the future.  Besides that, I think the environment willhave a lot to say in what will happen in the fashion business. Maybe people will buy more secondhandinstead of buying fast fashion. I really hopethat people will spend more money on good qualities instead of just buying mass. At Samsøe  Samsøewe are really looking into qualities and we're getting better qualities every season and we are very aware of where it's produced.We are really trying to get more production back toEurope from China, to buy a lot of fabric fromItaly againand Portugal. It's neccessary for the world to go back to the roots.  At Samsøe  Samsøewe have a plan, we are going to conquer the world. Soon we will open storesin London and aris. We're looking forward to that and as a brand we're so lucky that a lot of cool stores are putting us on their shelves, we just came to Selfridges. We're slowly getting in the right direction and hopefullysoon,we will open a store in the States as well. photos by Andreas Bach 

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