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DIOR presents the new campaign for Spring & Summer
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DIOR presents the new campaign for Spring & Summer

Fashion Symbols of a committed reflection on fashion’s origins and the significance of the cut, Spring-Summer 2021 ready-to-wear looks by Maria Grazia Chiuri are revealed in a series of striking photographs. Celebrating excellence in savoir-faire and creation in all its forms – from Virginia Woolf’s feminist essays to militant collages by Lucia Marcucci that enhanced the staging of the show –, the collection is captured in a campaign brimming with the unique power of painting. Inspired by Caravaggio’s mastery of chiaroscuro, these photos highlight silhouettes with an almost sacred aura of mystery, like icons in a painting, punctuated with shimmering shades of blue, red and gold. Captured by the photographer Elina Kechicheva, these images sublimate Dior codes reinvented with a new language, combining precious embroideries with paisley motifs and floral designs that blossom on dresses and trousers, as well as the essential Dior BookTote. Light, fluid pieces take on the deep blue of denim, while the revisited men's shirt is combined with the Dior Palto jacket, freeing movement with grace and elegance, alongside the irresistible Dior Caro bag. Virtuoso compositions that reveal and exalt the infinite possibilities of the art of couture.   Symbols of a committed reflection on fashion’s origins and the significance of the cut, Spring-Summer 2021 ready-to-wear looks by Maria Grazia Chiuri are revealed in a series of striking photographs. Celebrating excellence in savoir-faire and creation in all its forms – from Virginia Woolf’s feminist essays to militant collages by Lucia Marcucci that enhanced the staging of the show –, the collection is captured in a campaign brimming with the unique power of painting. Inspired by Caravaggio’s mastery of chiaroscuro, these photos highlight silhouettes with an almost sacred aura of mystery, like icons in a painting, punctuated with shimmering shades of blue, red and gold. Captured by the photographer Elina Kechicheva, these images sublimate Dior codes reinvented with a new language, combining precious embroideries with paisley motifs and floral designs that blossom on dresses and trousers, as well as the essential Dior BookTote. Light, fluid pieces take on the deep blue of denim, while the revisited men's shirt is combined with the Dior Palto jacket, freeing movement with grace and elegance, alongside the irresistible Dior Caro bag. Virtuoso compositions that reveal and exalt the infinite possibilities of the art of couture.  

PORSCHE X BOSS SPRING/SUMMER 2021 CAPSULE COLLECTION
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PORSCHE X BOSS SPRING/SUMMER 2021 CAPSULE COLLECTION

Fashion For the fifth season of the successful collaboration, Porsche and BOSS reveal their Spring/Summer 2021 menswear collection, combining their passion for quality and design.     This latest Porsche x BOSS collaboration is directly inspired by the aesthetic and design language of the sportscar brand and its products. Just as Porsche brings elegance and power to performance vehicles, BOSS adds a touch of its tailoring expertise to relaxed pieces. Precision, control and confidence define the look.     Sleek detailing such as curved seams and panels of color on the clothes echo those of a sports car. From the advanced construction of the outerwear and the contrast sleeves of the knitwear to the covered plackets on the shirts, each element offers precisely engineered style.     Pieces such as the bomber jacket, shirts, polos and jeans can be mixed and matched into formal or casual looks, making this a highly adaptable capsule. A restrained color palette, focused on black, white and grey tones shot through with an energetic blue, ensures that it will also fit seamlessly into existing wardrobes.     Leather and windbreaker jackets complete the collection alongside sweatshirts and hoodies, offering more casual options to fuel stylish time off.     The shoot that accompanies the collection emphasizes the power of carefully calibrated design. With a white Porsche Taycan Turbo S shot against a white background, the silhouette and design details of the car and clothes come into sharp focus. For the fifth season of the successful collaboration, Porsche and BOSS reveal their Spring/Summer 2021 menswear collection, combining their passion for quality and design.     This latest Porsche x BOSS collaboration is directly inspired by the aesthetic and design language of the sportscar brand and its products. Just as Porsche brings elegance and power to performance vehicles, BOSS adds a touch of its tailoring expertise to relaxed pieces. Precision, control and confidence define the look.     Sleek detailing such as curved seams and panels of color on the clothes echo those of a sports car. From the advanced construction of the outerwear and the contrast sleeves of the knitwear to the covered plackets on the shirts, each element offers precisely engineered style.     Pieces such as the bomber jacket, shirts, polos and jeans can be mixed and matched into formal or casual looks, making this a highly adaptable capsule. A restrained color palette, focused on black, white and grey tones shot through with an energetic blue, ensures that it will also fit seamlessly into existing wardrobes.     Leather and windbreaker jackets complete the collection alongside sweatshirts and hoodies, offering more casual options to fuel stylish time off.     The shoot that accompanies the collection emphasizes the power of carefully calibrated design. With a white Porsche Taycan Turbo S shot against a white background, the silhouette and design details of the car and clothes come into sharp focus.

KROST AND FILA DEBUT LIMITED EDITION FOOTWEAR COLLABORATION
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KROST AND FILA DEBUT LIMITED EDITION FOOTWEAR COLLABORATION

Accessories New York based apparel brand, KROST, collaborates with iconic sportstyle brand, FILA for the release of their newest footwear silhouette, the Renno sneaker. The innovative design combines nods from FILA’s running and performance history with present day streetwear designs while maintaining the sharp clean aesthetic inherent to KROST.  “Collaborating with such an iconic brand to produce a never before seen silhouette was an incredible milestone for KROST and a significant personal achievement for me, as I grew up seeing my grandfather wear the iconic FILA tracksuits everywhere he went,” says Samuel Krost, Founder & Creative Director of KROST.      Designed in a navy, white and gray colorway, the KROST x FILA Renno was crafted in recycled leather, mixed with materials including nylon, suede, and ripstop mesh. The sneaker is anchored by FILA’s Energized midsole cushioning for added comfort, and completed with a mesh-covered midsole.     The collaboration footwear is highlighted in a unique campaign developed by Samuel Krost, which features activists committed to resolving various social issues from seven different organizations such as Food Bank for New York, BK Community Fridges, March For Our Lives, The National Alliance on Mental Illness, Stomp Out Bullying, Encourage Kids Foundation, Freedom March NYC, The Descendants, and advocates committed to the LGBTQ+ Empowerment Movement.  “The goal of the KROST campaign is to highlight the impact of various youth-leaders and bring attention to their causes . By shedding light on these important initiatives, the hope is to encourage this generation to get involved and create similar change.” The objective is to dive deeper into the brand’s story by highlighting the activists who develop & form these powerful movements. KROST views the collaboration with FILA as an opportunity to tell a comprehensive story that emphasizes the immense role unity plays on accomplishing real & meaningful change in the world.       To further push this message, KROST highlighted individuals who are making a real difference through their advocacy, activism, and various grassroots level initiatives. KROST believes that the progressiveness and success of our society can only be achieved through the unconditional support of our friends. The collaboration aims to support each organization through 10% of KROST x FILA Renno sale proceeds as the support of community organizations is a key tenet of KROST’s ethos.     The KROST x FILA Renno is limited to 100 pairs. Priced at $118 and available exclusively on krostnewyork.com beginning on February 12th. New York based apparel brand, KROST, collaborates with iconic sportstyle brand, FILA for the release of their newest footwear silhouette, the Renno sneaker. The innovative design combines nods from FILA’s running and performance history with present day streetwear designs while maintaining the sharp clean aesthetic inherent to KROST.  “Collaborating with such an iconic brand to produce a never before seen silhouette was an incredible milestone for KROST and a significant personal achievement for me, as I grew up seeing my grandfather wear the iconic FILA tracksuits everywhere he went,” says Samuel Krost, Founder & Creative Director of KROST.      Designed in a navy, white and gray colorway, the KROST x FILA Renno was crafted in recycled leather, mixed with materials including nylon, suede, and ripstop mesh. The sneaker is anchored by FILA’s Energized midsole cushioning for added comfort, and completed with a mesh-covered midsole.     The collaboration footwear is highlighted in a unique campaign developed by Samuel Krost, which features activists committed to resolving various social issues from seven different organizations such as Food Bank for New York, BK Community Fridges, March For Our Lives, The National Alliance on Mental Illness, Stomp Out Bullying, Encourage Kids Foundation, Freedom March NYC, The Descendants, and advocates committed to the LGBTQ+ Empowerment Movement.  “The goal of the KROST campaign is to highlight the impact of various youth-leaders and bring attention to their causes . By shedding light on these important initiatives, the hope is to encourage this generation to get involved and create similar change.” The objective is to dive deeper into the brand’s story by highlighting the activists who develop & form these powerful movements. KROST views the collaboration with FILA as an opportunity to tell a comprehensive story that emphasizes the immense role unity plays on accomplishing real & meaningful change in the world.       To further push this message, KROST highlighted individuals who are making a real difference through their advocacy, activism, and various grassroots level initiatives. KROST believes that the progressiveness and success of our society can only be achieved through the unconditional support of our friends. The collaboration aims to support each organization through 10% of KROST x FILA Renno sale proceeds as the support of community organizations is a key tenet of KROST’s ethos.     The KROST x FILA Renno is limited to 100 pairs. Priced at $118 and available exclusively on krostnewyork.com beginning on February 12th.

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LOEWE launches the new Anagram Jacquard handbag collection
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LOEWE launches the new Anagram Jacquard handbag collection

Accessories Designed by Jonathan Anderson, the ‘Anagram jacquard’ collection sees the LOEWE anagram appear as a pattern and a standalone icon across ve of the house’s bag archetypes: the Hammock, Balloon, Cubi, Horseshoe and the new Anagram tote. The collection weaves the icon into a new, canvas fabric using a special double-warp structure to provide extra de nition and a tactile, 3D effect to the unique hues of anthracite and ecru.     Originally designed in 1970 by Spanish painter Vicente Vela, who took inspiration from the folded metal of branding irons used to mark the leather of cattle, the anagram in the shape of four ‘L‘s has become emblematic of LOEWE’S identity ever since. The design has undergone several changes over the years. In 2013, when Jonathan Anderson joined LOEWE as creative director and undertook an extensive rebranding, the existing baroque style of the anagram received a modern refresh, creating a cleaner, sharper symbol that has been incorporated in product design and across all communications since.     Classic yet contemporary, the Anagram jacquard collection introduces a pattern of repeating anagrams across the fabric of Hammock, Balloon and Cubi bags. With its soft, body-friendly form, the latter in particular takes full advantage of the comfort and practicality offered by the lightweight, yet durable, canvas jacquard, and the adjustable leather shoulder straps available in two lengths.     Horseshoes and Anagram totes offer a different approach, presenting the kaleidoscopic emblem as a standalone icon in the centre of the bags. Intricately hand-crafted by the artisans of LOEWE’s ateliers in Spain, the Anagram jacquard collection is available in the complimentary colourways of ecru with tan calfskin trim, and anthracite against matt black calfskin. Each piece is nished with LOEWE ‘Made in Spain’ branding embossed in gold on the inside of their leather straps, reminding us of its heritage, and the history behind it.     The Anagram jacquard collection will be available from 11 February, 2021.     #LOEWE #LOEWEAnagram Designed by Jonathan Anderson, the ‘Anagram jacquard’ collection sees the LOEWE anagram appear as a pattern and a standalone icon across ve of the house’s bag archetypes: the Hammock, Balloon, Cubi, Horseshoe and the new Anagram tote. The collection weaves the icon into a new, canvas fabric using a special double-warp structure to provide extra de nition and a tactile, 3D effect to the unique hues of anthracite and ecru.     Originally designed in 1970 by Spanish painter Vicente Vela, who took inspiration from the folded metal of branding irons used to mark the leather of cattle, the anagram in the shape of four ‘L‘s has become emblematic of LOEWE’S identity ever since. The design has undergone several changes over the years. In 2013, when Jonathan Anderson joined LOEWE as creative director and undertook an extensive rebranding, the existing baroque style of the anagram received a modern refresh, creating a cleaner, sharper symbol that has been incorporated in product design and across all communications since.     Classic yet contemporary, the Anagram jacquard collection introduces a pattern of repeating anagrams across the fabric of Hammock, Balloon and Cubi bags. With its soft, body-friendly form, the latter in particular takes full advantage of the comfort and practicality offered by the lightweight, yet durable, canvas jacquard, and the adjustable leather shoulder straps available in two lengths.     Horseshoes and Anagram totes offer a different approach, presenting the kaleidoscopic emblem as a standalone icon in the centre of the bags. Intricately hand-crafted by the artisans of LOEWE’s ateliers in Spain, the Anagram jacquard collection is available in the complimentary colourways of ecru with tan calfskin trim, and anthracite against matt black calfskin. Each piece is nished with LOEWE ‘Made in Spain’ branding embossed in gold on the inside of their leather straps, reminding us of its heritage, and the history behind it.     The Anagram jacquard collection will be available from 11 February, 2021.     #LOEWE #LOEWEAnagram

BALLY has opened its only shop in Belgium at Maasmechelen Village
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BALLY has opened its only shop in Belgium at Maasmechelen Village

Fashion Bally recently opened its doors offering a broad selection of small leather goods, shoes, bags and ready-to-wear for him and for her, with one only stand-alone Bally boutique situated in Maasmechelen Village.     Born in Switzerland in 1851, Bally is one of the world's longstanding luxury brands. Proud to be leather architects founded by Carl Franz Bally, their DNA as skilled shoemakers marries a heritage of craftsmanship with a decidedly contemporary aesthetic.     Today, the brand offers unique designs across shoes, accessories and ready-to-wear, driven by a dedication to craftsmanship and a contemporary aesthetic.      Bally dares to be different, always designing with longevity in mind. The Bally team of multi-generational artisans based in Caslano, Switzerland, handcraft styles with consistency and care, embodying theirdedicated approach to making shoes, accessories and ready-to-wear.   Inspired by modern architecture and the arts, Bally strives to design beautiful products with relevance and restraint. Using clean lines and a signature edge, their houses signifiers, like the classic red-and-white Bally Stripe or the symmetrical 1851 hardware.     A perfect way to get away in our own country and combine a luxurious afternoon in Maasmechelen Village with an experience to discover the opening of Maasmechelen Village latest Bally boutique opening.     Further information on Maasmechelen Village can be found here: https://www.tbvsc.com/maasmechelen-village/nl Bally recently opened its doors offering a broad selection of small leather goods, shoes, bags and ready-to-wear for him and for her, with one only stand-alone Bally boutique situated in Maasmechelen Village.     Born in Switzerland in 1851, Bally is one of the world's longstanding luxury brands. Proud to be leather architects founded by Carl Franz Bally, their DNA as skilled shoemakers marries a heritage of craftsmanship with a decidedly contemporary aesthetic.     Today, the brand offers unique designs across shoes, accessories and ready-to-wear, driven by a dedication to craftsmanship and a contemporary aesthetic.      Bally dares to be different, always designing with longevity in mind. The Bally team of multi-generational artisans based in Caslano, Switzerland, handcraft styles with consistency and care, embodying theirdedicated approach to making shoes, accessories and ready-to-wear.   Inspired by modern architecture and the arts, Bally strives to design beautiful products with relevance and restraint. Using clean lines and a signature edge, their houses signifiers, like the classic red-and-white Bally Stripe or the symmetrical 1851 hardware.     A perfect way to get away in our own country and combine a luxurious afternoon in Maasmechelen Village with an experience to discover the opening of Maasmechelen Village latest Bally boutique opening.     Further information on Maasmechelen Village can be found here: https://www.tbvsc.com/maasmechelen-village/nl

In conversation with Leo Brancovich
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In conversation with Leo Brancovich

Fashion Last week we had a delight speaking with Leo Brancovich who works as head of design at G-STAR RAW, ad we spoke about their newest Exclusives by G-STAR RAW collection.       How is designing clothing for MotoGP & NASA different than designing fashion collections? It’s one thing to design with a function in mind, its completely different to explore the abstract beauty inherent in purely functional design. What we do at G-Star is to make “costume” out of the deconstruction, and subsequent reconstitution, of garments taken from our unique archive.   How important is sustainability for your design and how do you make your designs more sustainable? To us sustainability is not just a trend, it is really embedded in everything we do. When it comes to design, the ultimate goal is to design in “closed loops”. That means using only sustainable materials, clean chemistry and ensuring that garments are designed for reuse. Today, 90% of all materials we use is sustainably sourced and when it comes to our cotton we are now at 99%. In 2018 we presented the world’s first Cradle to Cradle Certified™ Gold denim fabric through Our Most Sustainable Jeans Ever. The innovative fabric contained 100% organic cotton and was dyed using zero harmful chemicals while not wasting a single drop of water. We have been building on this innovative fabric ever since and in 2025, 20% of our collection will be made from similar C2C certified fabrics. By continuously expanding our sustainable offer throughout our collections, we want to make it easier for our consumers to make a sustainable choice.   Additionally my aim as a designer is to provide a design language with longevity, expressing clear encapsulations of taste and style that move beyond fleeting trends and superficial fast fashion. This allows for garments that can be treasured for years. I am proud to say that I regularly see garments I designed 12 years ago, being worn in the street today.   What is the signature G-STAR design? Our signature in denim is European, as opposed to American, in origin. We are fundamentally forward looking, as opposed to heritage obsessed. We are inclined to remix, rather than replicate. And we are completely obsessed with the visual language of functionality.   Tell us about your passions in life and what keeps your creative flow going even during these strange times we are living at the moment? My passion is analog photography. I’m never far from my Leica M3, a TLR, or a large-format film camera. I develop the film myself in the kitchen of my houseboat. It’s a great way to explore an alternative channel for my creativity. Professionally, creativity has not been disrupted at all by the global crisis. Our philosophy has always been inward looking towards our DNA and the unequalled G-Star archive that provides limitless inspiration.   Can you tell us more about your new exclusive collection and what are it’s highlights? Key to this collection is the timelessness. Ignoring the superficiality of fleeting fast fashion and following the deeper undercurrents of culture’s flow. It is also reflected in our choice of design ingredients, which are largely extracted from functional garments within our archive. Function provides “truths” in design that outlive simple decoration.    The highlight are all styles we showed in the presentation with the little orange Anorak as the absolute highlight. It’s a perfect encapsulation of the playful spirit of exploration and reinvention that breathes life into the Exclusives collection. Last week we had a delight speaking with Leo Brancovich who works as head of design at G-STAR RAW, ad we spoke about their newest Exclusives by G-STAR RAW collection.       How is designing clothing for MotoGP & NASA different than designing fashion collections? It’s one thing to design with a function in mind, its completely different to explore the abstract beauty inherent in purely functional design. What we do at G-Star is to make “costume” out of the deconstruction, and subsequent reconstitution, of garments taken from our unique archive.   How important is sustainability for your design and how do you make your designs more sustainable? To us sustainability is not just a trend, it is really embedded in everything we do. When it comes to design, the ultimate goal is to design in “closed loops”. That means using only sustainable materials, clean chemistry and ensuring that garments are designed for reuse. Today, 90% of all materials we use is sustainably sourced and when it comes to our cotton we are now at 99%. In 2018 we presented the world’s first Cradle to Cradle Certified™ Gold denim fabric through Our Most Sustainable Jeans Ever. The innovative fabric contained 100% organic cotton and was dyed using zero harmful chemicals while not wasting a single drop of water. We have been building on this innovative fabric ever since and in 2025, 20% of our collection will be made from similar C2C certified fabrics. By continuously expanding our sustainable offer throughout our collections, we want to make it easier for our consumers to make a sustainable choice.   Additionally my aim as a designer is to provide a design language with longevity, expressing clear encapsulations of taste and style that move beyond fleeting trends and superficial fast fashion. This allows for garments that can be treasured for years. I am proud to say that I regularly see garments I designed 12 years ago, being worn in the street today.   What is the signature G-STAR design? Our signature in denim is European, as opposed to American, in origin. We are fundamentally forward looking, as opposed to heritage obsessed. We are inclined to remix, rather than replicate. And we are completely obsessed with the visual language of functionality.   Tell us about your passions in life and what keeps your creative flow going even during these strange times we are living at the moment? My passion is analog photography. I’m never far from my Leica M3, a TLR, or a large-format film camera. I develop the film myself in the kitchen of my houseboat. It’s a great way to explore an alternative channel for my creativity. Professionally, creativity has not been disrupted at all by the global crisis. Our philosophy has always been inward looking towards our DNA and the unequalled G-Star archive that provides limitless inspiration.   Can you tell us more about your new exclusive collection and what are it’s highlights? Key to this collection is the timelessness. Ignoring the superficiality of fleeting fast fashion and following the deeper undercurrents of culture’s flow. It is also reflected in our choice of design ingredients, which are largely extracted from functional garments within our archive. Function provides “truths” in design that outlive simple decoration.    The highlight are all styles we showed in the presentation with the little orange Anorak as the absolute highlight. It’s a perfect encapsulation of the playful spirit of exploration and reinvention that breathes life into the Exclusives collection.

H&M PRESENTS H&M STUDIO SS21 – AN ADVENTUROUS, VIBRANT COLLECTION OF TREASURES
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H&M PRESENTS H&M STUDIO SS21 – AN ADVENTUROUS, VIBRANT COLLECTION OF TREASURES

Fashion H&M is proud to present its ‘Treasure Forever’ SS21 collection, created with adventure and self-expression in mind. Permeated with the seize-the-day spirit of treasure-seeking explorers, the collection pays homage to whimsical and carefree fantasies and fairytales. The H&M Studio SS21 collection will arrive in selected stores as well as on Hm.com from 18 February 2021.     Infused with the timeless appeal of enchanted explorers and daring dreamers, the collection offers strong sartorial hits with versatile modern casuals. Crafted, in the majority, from sustainably-sourced materials, this collection’s key pieces consist of the jacquard knitted sweater; the crushed velvet fringed black sweeping dress and the over-the-knee black boots in VEGEA leather. An electric colour palette of coral-orange and neon yellow, inspired by treasure and aquatic creatures, is balanced by neutral tones of beige and black.     H&M Studio pieces are designed to be cherished forever and so, for the first time, H&M Studio will be inviting customers to discover treasured pieces from past collections. An exclusive selection of archive pieces will be available to buy in two H&M stores globally: Berlin’s Mitte and Stockholm’s Sergels Torg stores.       H&M will also partner with Sellpy, a digital platform for selling second-hand fashion. Through a dedicated destination site at Sellpy, customers in Sweden, The Netherlands, Austria and Germany can shop archive H&M Studio pieces from previous collections, hand picked by Ann-Sofie Johannsson, Creative Advisor - H&M, for the launch of Studio SS21. H&M Group is the majority shareholder at Sellpy. Across H&M’s social media channels, customers are also invited to revisit their favorite pieces from previous Studio collections or style their new-found SS21 treasure with a previous Studio look.        ‘The SS21 collection muse finds adventure and fantasy in the everyday. The collection is a concise edit of optimistic looks to feel comfortable and confident in. Versatile silhouettes go hand in hand with strong tailoring to create playful pieces for our customers to treasure forever.’  - Ann-Sofie Johansson, Creative Advisor at H&M.      ‘We wanted to capture the attitude of a confident and self-expressive explorer, so there are lots of bold pieces with under-the-sea references. The fringed skirt feels almost octopus-like, whereas the cropped painted leather jacket is a modern take on a maritime classic. Similarly, we added elements, such as tendril-like curls and irregular buttons, so that pieces feel as if pulled-from-the-ocean.’- Angelica Grimborg, Concept Designer at H&M Studio.    The SS21 campaign mirrors this enigmatic energy with a film that sees ten talents embody self-love, power and individuality as they traverse both real and fantasy worlds. H&M Studio is H&M’s most fashion-forward offering. Developed by an in-house design team at the brand’s Stockholm atelier, the limited-edition collections are unveiled biannually.      For more information about Studio S/S 21 please visit the dedicated microsite H&M is proud to present its ‘Treasure Forever’ SS21 collection, created with adventure and self-expression in mind. Permeated with the seize-the-day spirit of treasure-seeking explorers, the collection pays homage to whimsical and carefree fantasies and fairytales. The H&M Studio SS21 collection will arrive in selected stores as well as on Hm.com from 18 February 2021.     Infused with the timeless appeal of enchanted explorers and daring dreamers, the collection offers strong sartorial hits with versatile modern casuals. Crafted, in the majority, from sustainably-sourced materials, this collection’s key pieces consist of the jacquard knitted sweater; the crushed velvet fringed black sweeping dress and the over-the-knee black boots in VEGEA leather. An electric colour palette of coral-orange and neon yellow, inspired by treasure and aquatic creatures, is balanced by neutral tones of beige and black.     H&M Studio pieces are designed to be cherished forever and so, for the first time, H&M Studio will be inviting customers to discover treasured pieces from past collections. An exclusive selection of archive pieces will be available to buy in two H&M stores globally: Berlin’s Mitte and Stockholm’s Sergels Torg stores.       H&M will also partner with Sellpy, a digital platform for selling second-hand fashion. Through a dedicated destination site at Sellpy, customers in Sweden, The Netherlands, Austria and Germany can shop archive H&M Studio pieces from previous collections, hand picked by Ann-Sofie Johannsson, Creative Advisor - H&M, for the launch of Studio SS21. H&M Group is the majority shareholder at Sellpy. Across H&M’s social media channels, customers are also invited to revisit their favorite pieces from previous Studio collections or style their new-found SS21 treasure with a previous Studio look.        ‘The SS21 collection muse finds adventure and fantasy in the everyday. The collection is a concise edit of optimistic looks to feel comfortable and confident in. Versatile silhouettes go hand in hand with strong tailoring to create playful pieces for our customers to treasure forever.’  - Ann-Sofie Johansson, Creative Advisor at H&M.      ‘We wanted to capture the attitude of a confident and self-expressive explorer, so there are lots of bold pieces with under-the-sea references. The fringed skirt feels almost octopus-like, whereas the cropped painted leather jacket is a modern take on a maritime classic. Similarly, we added elements, such as tendril-like curls and irregular buttons, so that pieces feel as if pulled-from-the-ocean.’- Angelica Grimborg, Concept Designer at H&M Studio.    The SS21 campaign mirrors this enigmatic energy with a film that sees ten talents embody self-love, power and individuality as they traverse both real and fantasy worlds. H&M Studio is H&M’s most fashion-forward offering. Developed by an in-house design team at the brand’s Stockholm atelier, the limited-edition collections are unveiled biannually.      For more information about Studio S/S 21 please visit the dedicated microsite

Giorgio Armani presents: New Normal for Spring & Summer 2021
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Giorgio Armani presents: New Normal for Spring & Summer 2021

Fashion The Giorgio Armani's timeless style finds its perfect expression in New Normal: a selection of garments that is refreshed from season to season, distilling its spirit and discreet elegance into fluid silhouettes, of clean and pure design, crafted from fine materials that enhance the purity of the lines. Soft fabrics such as burette silk, double linen and silk, linen canvas and ramie silk, silk satin, check shantung and Irish linen characterise the wardrobe of this season, consisting of impeccable jackets, fluid dusters, lightweight blouses, curved- cut trousers that stop at the ankle, shirts, as well as cabans, shorts, dresses, kimono coats and collarless jackets with exotic hints. The palette of sandy neutrals, greys and pale blues with dashes of black is enlivened by noticeable textures, embossing, masculine patterns such as pinstripes, gingham, chevrons, and small necktie patterns. Tone-on-tone embroidery adds a delicate touch, while linings and natural wood buttons provide thoughtful detail. Low-heeled shoes and sandals, along with canvas and leather bags, complete the proposal.     The Giorgio Armani's timeless style finds its perfect expression in New Normal: a selection of garments that is refreshed from season to season, distilling its spirit and discreet elegance into fluid silhouettes, of clean and pure design, crafted from fine materials that enhance the purity of the lines. Soft fabrics such as burette silk, double linen and silk, linen canvas and ramie silk, silk satin, check shantung and Irish linen characterise the wardrobe of this season, consisting of impeccable jackets, fluid dusters, lightweight blouses, curved- cut trousers that stop at the ankle, shirts, as well as cabans, shorts, dresses, kimono coats and collarless jackets with exotic hints. The palette of sandy neutrals, greys and pale blues with dashes of black is enlivened by noticeable textures, embossing, masculine patterns such as pinstripes, gingham, chevrons, and small necktie patterns. Tone-on-tone embroidery adds a delicate touch, while linings and natural wood buttons provide thoughtful detail. Low-heeled shoes and sandals, along with canvas and leather bags, complete the proposal.    

Stylish and sustainable on the road with QWIC e-bikes
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Stylish and sustainable on the road with QWIC e-bikes

Design We cannot (and do not want to) ignore it: e-bikes are booming. More and more people are discovering the advantages of the electric bicycle: from A to B in a fast and environmentally friendly way. Thanks to the innovative and award-winning design e-bikes from QWIC, we are also able to do this in an extremely stylish way.      In 2006, QWIC became the first complete e-bike brand in the Netherlands with the ambition to reduce current mobility problems and environmental pollution. Founder Taco Anema: “More than 80 percent of all car journeys in the Netherlands are driven to cover a distance of less than 20 kilometres. In our opinion, that is an ideal cycling distance. With innovative, durable and sleekly designed e-bikes, we want to entice motorists to leave the car at home more often and to take the e-bike. We are going for a mobile revolution!”     Over the years the streamlined and lifestyle-oriented e-bikes have won several important national and international awards. The QWIC Premium Q came out as the winner in the German ElektroRad e-bike test in the City bikes category at the beginning of 2021. All bicycles are extensively tested for quality and handling and are suitable for both urban use and commuting thanks to the efficient electrical system.      Designing and making bicycles is a craft that belongs to the Netherlands. A passionate team of designers and engineers works from Amsterdam on the development of QWIC electric bicycles. Through daily use, all possible challenges are experienced and solved from their own experience. This Dutch craftsmanship embraces a modern craft for a contemporary design.      For more informaton visit their website: https://qwic.nl We cannot (and do not want to) ignore it: e-bikes are booming. More and more people are discovering the advantages of the electric bicycle: from A to B in a fast and environmentally friendly way. Thanks to the innovative and award-winning design e-bikes from QWIC, we are also able to do this in an extremely stylish way.      In 2006, QWIC became the first complete e-bike brand in the Netherlands with the ambition to reduce current mobility problems and environmental pollution. Founder Taco Anema: “More than 80 percent of all car journeys in the Netherlands are driven to cover a distance of less than 20 kilometres. In our opinion, that is an ideal cycling distance. With innovative, durable and sleekly designed e-bikes, we want to entice motorists to leave the car at home more often and to take the e-bike. We are going for a mobile revolution!”     Over the years the streamlined and lifestyle-oriented e-bikes have won several important national and international awards. The QWIC Premium Q came out as the winner in the German ElektroRad e-bike test in the City bikes category at the beginning of 2021. All bicycles are extensively tested for quality and handling and are suitable for both urban use and commuting thanks to the efficient electrical system.      Designing and making bicycles is a craft that belongs to the Netherlands. A passionate team of designers and engineers works from Amsterdam on the development of QWIC electric bicycles. Through daily use, all possible challenges are experienced and solved from their own experience. This Dutch craftsmanship embraces a modern craft for a contemporary design.      For more informaton visit their website: https://qwic.nl

Jotex styles the rule-breaking house of the future
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Jotex styles the rule-breaking house of the future

Design With a wide range of products on offer, the ever-popular Scandinavian interior brand Jotex is quickly conquering market in Europe. The company is known for their signature Scandi Style, but offers plenty other looks -  from minimalist to retro and from modern to eclectic. The constantly updating range of exciting styles changes so quickly you’d best believe that if they don’t have the style available yet, they’re currently making it happen. Jotex stands for something nice for everyone – to them, home is a mindset. A place where the only right is there are no wrongs. It's a place where you make the rules. Or decide there aren't any.       The rule breaking You Do You campaign Jotex launched is supported broadly by European creatives like Silvana Imam, Sus Wilkins, Freja Kirk and Elena Carrière; It inspires people to live life the way they want to – particularly when it comes to interior design; Following their vision of ‘Home Is A Mindset’, Jotex now encourage to break the rules of traditional interior design.     You do You – That’s the call to action from rapper Silvana Imam (SE), actors Sus Wilkins & Freja Kirk (DK) and actress Elena Carrière (DE) in the new Jotex campaign that inspires the customers to go their way in life in general and interior design in specific. No matter if you follow trends or create your own, Jotex is the place to go when you make yourself at home. No matter what home looks like to you.     Rules are made to be broken. With its biggest campaign ever, Jotex challenges the traditional view on interior design. Along with famous and norm-breaking celebrities in three different countries, they inspire their customers to be more daring, both inside and outside the home.        Artists, actors, models and dancers – The three campaign films all feature creative women who’ve made inspiring journeys in their respective careers. The result is a diverse and engaging concept that will make the viewer smile and dance along to the music. In the campaign, the viewers can get a taste of their way of life while stepping into homes inspired by their style. All products are part of the many exciting and diverse product launches this upcoming spring.        In life, there’s only one rule – do your thing. The insight comes from Jotex own reality. Because unlike its competitors, Jotex goes its own way in both offer and way of working. With an extensive product range, Jotex encourages creative solutions, regardless of style. Jotex have aimed to have a price range that enables both long-term investments as well as spontaneous updates of the home. A concept that’s proven successful – At the turn of the year 2020/2021, the brand launched on four new markets and more are on their way. Currently, Jotex is available in eight different countries: Sweden, Norway, Finland, Denmark, Germany, Austria, Poland and The Netherlands.  With a wide range of products on offer, the ever-popular Scandinavian interior brand Jotex is quickly conquering market in Europe. The company is known for their signature Scandi Style, but offers plenty other looks -  from minimalist to retro and from modern to eclectic. The constantly updating range of exciting styles changes so quickly you’d best believe that if they don’t have the style available yet, they’re currently making it happen. Jotex stands for something nice for everyone – to them, home is a mindset. A place where the only right is there are no wrongs. It's a place where you make the rules. Or decide there aren't any.       The rule breaking You Do You campaign Jotex launched is supported broadly by European creatives like Silvana Imam, Sus Wilkins, Freja Kirk and Elena Carrière; It inspires people to live life the way they want to – particularly when it comes to interior design; Following their vision of ‘Home Is A Mindset’, Jotex now encourage to break the rules of traditional interior design.     You do You – That’s the call to action from rapper Silvana Imam (SE), actors Sus Wilkins & Freja Kirk (DK) and actress Elena Carrière (DE) in the new Jotex campaign that inspires the customers to go their way in life in general and interior design in specific. No matter if you follow trends or create your own, Jotex is the place to go when you make yourself at home. No matter what home looks like to you.     Rules are made to be broken. With its biggest campaign ever, Jotex challenges the traditional view on interior design. Along with famous and norm-breaking celebrities in three different countries, they inspire their customers to be more daring, both inside and outside the home.        Artists, actors, models and dancers – The three campaign films all feature creative women who’ve made inspiring journeys in their respective careers. The result is a diverse and engaging concept that will make the viewer smile and dance along to the music. In the campaign, the viewers can get a taste of their way of life while stepping into homes inspired by their style. All products are part of the many exciting and diverse product launches this upcoming spring.        In life, there’s only one rule – do your thing. The insight comes from Jotex own reality. Because unlike its competitors, Jotex goes its own way in both offer and way of working. With an extensive product range, Jotex encourages creative solutions, regardless of style. Jotex have aimed to have a price range that enables both long-term investments as well as spontaneous updates of the home. A concept that’s proven successful – At the turn of the year 2020/2021, the brand launched on four new markets and more are on their way. Currently, Jotex is available in eight different countries: Sweden, Norway, Finland, Denmark, Germany, Austria, Poland and The Netherlands. 

OFF-WHITE™ LAUNCHES NEW ACCESSORY INSPIRED BY VIRGIL ABLOH’S ORIGINAL “METEOR SHOWER” CONCEPT: THE “BURROW BAG”
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OFF-WHITE™ LAUNCHES NEW ACCESSORY INSPIRED BY VIRGIL ABLOH’S ORIGINAL “METEOR SHOWER” CONCEPT: THE “BURROW BAG”

Accessories Off-White™ proudly announces the premiere of its brand new “Burrow Bag” line.     Debuting with a shoulder bag that will quickly be followed by a tote, the Burrow Bag concept is an elevated evolution of the “Meteor Shower” premises previously introduced by Off-White™ founder and creative director Virgil Abloh. These new carriers keep Off-White’s signature circular cutouts, which recall both swiss cheese holes and meteor shower craters, yet they are now imagined in more luxurious treatments with modern handcraftsmanship and voluminous touches. Ultimately, this punctured motif becomes more and more established within the Off-White™ visual canon; the bold graphic impact makes a memorable impression, and it both captures and reflects the attitude of its confident, strong and powerful wearer.   Model one, the Burrow Shoulder Bag 22, dropped on February 2nd, 2021. The item was released during the label’s combined-gender Spring/Summer 2021 digital “Imaginary TV” presentation. Colors options include black, white, red, camel and ocher yellow. Initially, the Burrow Shoulder Bag 22 was the only item from the presentation available for purchase.     With a complex construction and new nappa and suede leather finishes, along with adjustable leather straps and a detachable chain accent, the Burrow Shoulder Bag combines technical acuity with an elegant-yet-eclectic aesthetic. The base features a raised curve, as a hole cutout perforates the bottom portion of the bag. But this design feature does not sacrifice much by way of function; the Burrow Shoulder Bag has room for a wallet, cell phone and other outing necessities. This design also features more volume; the closure and body feature a slight “puff,” adding dimension to the bag’s lines and silhouette. Inside, a card-holder pocket features Off-White’s “Swimming Logo” in gold foil, as well as a “Made in Italy” stamp. Both the hardware, which features more Off-White™ markings, and the leather builds have a minimally aged effect, adding a patina of sophistication to the contemporary shape.   The Burrow Tote bag will follow in March. It will be available in two sizes, and both come unlined, keeping the carrier light and portable. More information will be released about the Burrow Tote as its drop date approaches.     The Burrow Shoulder Bag retails for $1,345 / 995€ and is now available, following the Off-White™ Spring/Summer 2021 presentation, at Farfetch.com, www.off---white.com, Off-White™ brick-and-mortar stores, and Off-White™ retail partners. Off-White™ proudly announces the premiere of its brand new “Burrow Bag” line.     Debuting with a shoulder bag that will quickly be followed by a tote, the Burrow Bag concept is an elevated evolution of the “Meteor Shower” premises previously introduced by Off-White™ founder and creative director Virgil Abloh. These new carriers keep Off-White’s signature circular cutouts, which recall both swiss cheese holes and meteor shower craters, yet they are now imagined in more luxurious treatments with modern handcraftsmanship and voluminous touches. Ultimately, this punctured motif becomes more and more established within the Off-White™ visual canon; the bold graphic impact makes a memorable impression, and it both captures and reflects the attitude of its confident, strong and powerful wearer.   Model one, the Burrow Shoulder Bag 22, dropped on February 2nd, 2021. The item was released during the label’s combined-gender Spring/Summer 2021 digital “Imaginary TV” presentation. Colors options include black, white, red, camel and ocher yellow. Initially, the Burrow Shoulder Bag 22 was the only item from the presentation available for purchase.     With a complex construction and new nappa and suede leather finishes, along with adjustable leather straps and a detachable chain accent, the Burrow Shoulder Bag combines technical acuity with an elegant-yet-eclectic aesthetic. The base features a raised curve, as a hole cutout perforates the bottom portion of the bag. But this design feature does not sacrifice much by way of function; the Burrow Shoulder Bag has room for a wallet, cell phone and other outing necessities. This design also features more volume; the closure and body feature a slight “puff,” adding dimension to the bag’s lines and silhouette. Inside, a card-holder pocket features Off-White’s “Swimming Logo” in gold foil, as well as a “Made in Italy” stamp. Both the hardware, which features more Off-White™ markings, and the leather builds have a minimally aged effect, adding a patina of sophistication to the contemporary shape.   The Burrow Tote bag will follow in March. It will be available in two sizes, and both come unlined, keeping the carrier light and portable. More information will be released about the Burrow Tote as its drop date approaches.     The Burrow Shoulder Bag retails for $1,345 / 995€ and is now available, following the Off-White™ Spring/Summer 2021 presentation, at Farfetch.com, www.off---white.com, Off-White™ brick-and-mortar stores, and Off-White™ retail partners.

GUESS?, INC LAUNCHES GUESS ORIGINALS x PLEASURES DREW BARRYMORE COLLECTION
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GUESS?, INC LAUNCHES GUESS ORIGINALS x PLEASURES DREW BARRYMORE COLLECTION

Fashion This Spring 2021, GUESS?, Inc. is excited to announce the launch of GUESS Originals x PLEASURES Drew Barrymore capsule. The 36-piece PLEASURES capsule offers a selection of men’s and women’s styles printed with iconic ‘90s GUESS campaign imagery featuring Drew Barrymore. The collection will be sold at select GUESS stores and guess.eu from March.       PLEASURES, a Los Angeles based streetwear brand founded by Alex James and Vlad Elkin in 2015, is known for its punk, metal and grunge leanings. Since its launch, PLEASURES has been collaborating with other world-famous fashion brands.     “This is our third collaborative release with GUESS and our largest range to date.” said PLEASURES founders, Alex James and Vlad Elkin. “With each collection, we keep pushing the boundaries while maintaining the heritage of GUESS. Drew is an American Icon.”     The GUESS Originals x PLEASURES capsule is built around timeless Drew Barrymore GUESS campaign imagery from 1993 by Wayne Maser, featuring unreleased photographs. The 1993 campaign was shot just as Drew was transitioning from a child star into her own as an adult. Around the time of the campaign, her whole look and personality transformed from innocent and youthful to extremely edgy and grown.      “The idea for the Drew Barrymore capsule started 3 years ago on another project with PLEASURES,” said Director of Brand Partnerships at GUESS, Nicolai Marciano. “There has been such an overwhelming number of people who mention her ‘93 campaign when they discuss GUESS’s most memorable work. In comparison to other legacy models we have worked with in the past, the time period of Drew’s career felt like the perfect unexpected moment of nostalgia to introduce to a new generation of GUESS fans.”     The collection features iconic polka dot and denim print from the ‘90s archive. Re-introducing the denim jacket set and sweat suit, GUESS wanted to juxtapose modern silhouettes with vintage Drew Barrymore images. The 36-style capsule features an assortment of styles for men and women in red, white and black colors.       The men’s offering includes a denim top and pant set, hoodies, crewneck and joggers set, button-down and t-shirts ranging from 39 Euro – 99 Euro.  The women’s offering includes a selection of baby tees, rib tank tops, an oversized tee, and hoodie along with a jacket and pant denim set which is made with a heavy enzyme wash, creating a vintage feel in the denim.  The women’s collection ranges from 29 Euro – 129 Euro.  To round out the collection accessories in the form of hats, totes, socks and sunglasses range from 12 Euro – 79 Euro. This Spring 2021, GUESS?, Inc. is excited to announce the launch of GUESS Originals x PLEASURES Drew Barrymore capsule. The 36-piece PLEASURES capsule offers a selection of men’s and women’s styles printed with iconic ‘90s GUESS campaign imagery featuring Drew Barrymore. The collection will be sold at select GUESS stores and guess.eu from March.       PLEASURES, a Los Angeles based streetwear brand founded by Alex James and Vlad Elkin in 2015, is known for its punk, metal and grunge leanings. Since its launch, PLEASURES has been collaborating with other world-famous fashion brands.     “This is our third collaborative release with GUESS and our largest range to date.” said PLEASURES founders, Alex James and Vlad Elkin. “With each collection, we keep pushing the boundaries while maintaining the heritage of GUESS. Drew is an American Icon.”     The GUESS Originals x PLEASURES capsule is built around timeless Drew Barrymore GUESS campaign imagery from 1993 by Wayne Maser, featuring unreleased photographs. The 1993 campaign was shot just as Drew was transitioning from a child star into her own as an adult. Around the time of the campaign, her whole look and personality transformed from innocent and youthful to extremely edgy and grown.      “The idea for the Drew Barrymore capsule started 3 years ago on another project with PLEASURES,” said Director of Brand Partnerships at GUESS, Nicolai Marciano. “There has been such an overwhelming number of people who mention her ‘93 campaign when they discuss GUESS’s most memorable work. In comparison to other legacy models we have worked with in the past, the time period of Drew’s career felt like the perfect unexpected moment of nostalgia to introduce to a new generation of GUESS fans.”     The collection features iconic polka dot and denim print from the ‘90s archive. Re-introducing the denim jacket set and sweat suit, GUESS wanted to juxtapose modern silhouettes with vintage Drew Barrymore images. The 36-style capsule features an assortment of styles for men and women in red, white and black colors.       The men’s offering includes a denim top and pant set, hoodies, crewneck and joggers set, button-down and t-shirts ranging from 39 Euro – 99 Euro.  The women’s offering includes a selection of baby tees, rib tank tops, an oversized tee, and hoodie along with a jacket and pant denim set which is made with a heavy enzyme wash, creating a vintage feel in the denim.  The women’s collection ranges from 29 Euro – 129 Euro.  To round out the collection accessories in the form of hats, totes, socks and sunglasses range from 12 Euro – 79 Euro.

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