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Vans Celebrates Free and Creative Expression this Pride Month by Amplifying the Stories and Mission of the LGBTQ+ Community
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Vans Celebrates Free and Creative Expression this Pride Month by Amplifying the Stories and Mission of the LGBTQ+ Community

Design Vans is donating a total of $200,000 USD to GLSEN, Casa 1, Where Love is Illegal and Tokyo Rainbow Pride Organizations.   Since 1966, Vans’ brand purpose has been to enable creative expression for fans around the world, regardless of where you come from, the color of your skin or who you love. Vans recognizes the Pride movement as an inspiring global moment of authentic self-expression, and proudly celebrates the empowering spirit and identities of the LGBTQ+ community.   To celebrate Pride 2021, Vans will be donating a total of $200,000 USD to four organizations from around the world including GLSEN, Casa 1, Where Love is Illegal and Tokyo Rainbow Pride to support and uplift their personal stories and mission.   Pride is celebrated worldwide as a cultural moment for all to stand united in celebration of the tremendous impact for the LGBTQ+ community has brought to society. Vans is committed to advocating for support of the LGBTQ+ community year-round as a driving philosophy towards equality and progression.   With a global approach in mind, Vans selected four organizations who continue to champion equality, safety and education amongst the LGBTQ+ community worldwide.   Vans Americas will donate to GLSEN, an organization that works to cultivate a safe and supportive school environment for all students regardless of sexual orientation, gender identity or expression. Vans will highlight the stories and narratives of their local ambassadors including Get Lit poet, Tyris Winter, painter, designer and printmaker, Mich Miller, skateboarder, photographer and creative director, Samuel McGuire, singer and songwriter, Serena Isioma, and more to highlight the relationship between creativity, identity and community.   Vans Americas will also give back to Casa 1, an organization that seeks to promote structural changes by providing safe shelter and access to culture, education and health resources for the LGBTQ+ community.   Vans Europe will partner with Where Love is Illegal, a project by Witness Change, that shares personal testimonials of survival from the LGBTQ+ community to help connect people, transform opinions and support real change. Vans and Where Love is Illegal will partner with local artists from the LGBTQ+ community to design 45 windows across Europe inspired by the testimonials from the organization. Vans Family members in Europe will also be able to connect with Where Love is Illegal, through an in-app donation initiative, For every 100 points donated, Vans will convert it into a €10 donation which will go straight to the partner.   Vans Asia-Pacific region will partner with Tokyo Rainbow Pride as part of their 2021 “Raise Your Voice. Change The World” digital activation that aims to build awareness and policy change so that all genders, races and beliefs can be equal. Vans Pride storytelling and activations around the world will kick off throughout May and June.        Inspired by the LGBTQ+ community and the spirit of creative self-expression, Vans will release a footwear and apparel collection that is designed to support a more equal and inclusive society this May. Vans Classic silhouettes including the Classic Slip-On, Era, Sk8-Mid and UltraRange, will reinterpret the iconic rainbow checkerboard pattern through repeat print executions, all-over patterns and mixed material patchwork applications. The Pride assortment includes accompanying apparel and accessories. “When I was younger, I was so scared to merge my queer life and my skate life, and to see the two crashing into each other in such a beautiful and organic way is cool,” said skateboarder and campaign photographer, Samuel McGuire who grew up skating in Vans. “To work with a brand that is involved in the queer community and that was so influential in my life is a dream come true.”     The Vans Pride collection is on-sale now at select Vans stores and online at Vans.com. Learn more about our charity partners at Vans.com/pride. Vans is donating a total of $200,000 USD to GLSEN, Casa 1, Where Love is Illegal and Tokyo Rainbow Pride Organizations.   Since 1966, Vans’ brand purpose has been to enable creative expression for fans around the world, regardless of where you come from, the color of your skin or who you love. Vans recognizes the Pride movement as an inspiring global moment of authentic self-expression, and proudly celebrates the empowering spirit and identities of the LGBTQ+ community.   To celebrate Pride 2021, Vans will be donating a total of $200,000 USD to four organizations from around the world including GLSEN, Casa 1, Where Love is Illegal and Tokyo Rainbow Pride to support and uplift their personal stories and mission.   Pride is celebrated worldwide as a cultural moment for all to stand united in celebration of the tremendous impact for the LGBTQ+ community has brought to society. Vans is committed to advocating for support of the LGBTQ+ community year-round as a driving philosophy towards equality and progression.   With a global approach in mind, Vans selected four organizations who continue to champion equality, safety and education amongst the LGBTQ+ community worldwide.   Vans Americas will donate to GLSEN, an organization that works to cultivate a safe and supportive school environment for all students regardless of sexual orientation, gender identity or expression. Vans will highlight the stories and narratives of their local ambassadors including Get Lit poet, Tyris Winter, painter, designer and printmaker, Mich Miller, skateboarder, photographer and creative director, Samuel McGuire, singer and songwriter, Serena Isioma, and more to highlight the relationship between creativity, identity and community.   Vans Americas will also give back to Casa 1, an organization that seeks to promote structural changes by providing safe shelter and access to culture, education and health resources for the LGBTQ+ community.   Vans Europe will partner with Where Love is Illegal, a project by Witness Change, that shares personal testimonials of survival from the LGBTQ+ community to help connect people, transform opinions and support real change. Vans and Where Love is Illegal will partner with local artists from the LGBTQ+ community to design 45 windows across Europe inspired by the testimonials from the organization. Vans Family members in Europe will also be able to connect with Where Love is Illegal, through an in-app donation initiative, For every 100 points donated, Vans will convert it into a €10 donation which will go straight to the partner.   Vans Asia-Pacific region will partner with Tokyo Rainbow Pride as part of their 2021 “Raise Your Voice. Change The World” digital activation that aims to build awareness and policy change so that all genders, races and beliefs can be equal. Vans Pride storytelling and activations around the world will kick off throughout May and June.        Inspired by the LGBTQ+ community and the spirit of creative self-expression, Vans will release a footwear and apparel collection that is designed to support a more equal and inclusive society this May. Vans Classic silhouettes including the Classic Slip-On, Era, Sk8-Mid and UltraRange, will reinterpret the iconic rainbow checkerboard pattern through repeat print executions, all-over patterns and mixed material patchwork applications. The Pride assortment includes accompanying apparel and accessories. “When I was younger, I was so scared to merge my queer life and my skate life, and to see the two crashing into each other in such a beautiful and organic way is cool,” said skateboarder and campaign photographer, Samuel McGuire who grew up skating in Vans. “To work with a brand that is involved in the queer community and that was so influential in my life is a dream come true.”     The Vans Pride collection is on-sale now at select Vans stores and online at Vans.com. Learn more about our charity partners at Vans.com/pride.

illycaffè launches the new illy Art Collection by Ai Weiwei
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illycaffè launches the new illy Art Collection by Ai Weiwei

Design illycaffè presents the new illy Art Collection by Ai Weiwei, a personal interpretation of the renowned series of art cups bythe Chinese artist who is one of the 21st centuries most influential people.    This illy Art Collection has been inspired by Ai Weiwei’s famous Coloured Vases which hecreated in 2006, taking ancient Neolithic vases and dunking them into industrial paint tins to reshape their look and function. Using a process of appropriation and destruction, Ai Weiwei takes ordinary objects away from their daily context and transforms them into works of art.    “To express yourself needs a reason, but expressing yourself is the reason” the perfect summary of the life and the art of Ai Weiwei, which are closely entwined and have seen him become a conceptual artist, sculptor, painter, performer, photographer, architect and urban designer, collector, film director, actor, musician, writer and editor, blogger and selfie professional, investigative journalist, human rights activist and dissident.... a kaleidoscope of experiences and perspectives. In his illy Art Collection, Ai Weiwei echoes all of this in a familiar object and, with one of his typical unsettling acts, he invites us to explore our “position” and the perspective from which we look at the world at a given point in space and time, even just for the time it takes to enjoy a coffee.    “I am very happy to be a part of illy Art Collection. I think it is very important to give power to art and design while drinking good coffee, because it affects everybody’s life. We should enjoy it.” - Ai Weiwei   “The project with Ai Weiwei is an exceptional event -said Massimiliano Pogliani, illycaffè CEO - and we have celebrated it with a particularly valuable and refined illy Art Collection. From a great personality, that has had a huge impact on culture in recent years, speaking out about the complexity of contemporary society, often ironically, we get an optical illusion, a hidden beauty which becomes manifest if we learn to see without the misconception of using one single perspective only. To us, this is what the illy Art Collection project is: art providing an insight through beauty, and Ai Weiwei’s artwork is new and brilliant evidence of this.”   The collection by Ai Weiwei is available from May in the following formats:    4 espresso cups (decorated in gold, black, orange and green) €88,00 4 cappuccino cups (decorated in gold, black, orange and green) €108,00 2 espresso cups (decorated in gold and black) €48,00 2 cappuccino cups (decorated in gold and black) €58,00 illycaffè presents the new illy Art Collection by Ai Weiwei, a personal interpretation of the renowned series of art cups bythe Chinese artist who is one of the 21st centuries most influential people.    This illy Art Collection has been inspired by Ai Weiwei’s famous Coloured Vases which hecreated in 2006, taking ancient Neolithic vases and dunking them into industrial paint tins to reshape their look and function. Using a process of appropriation and destruction, Ai Weiwei takes ordinary objects away from their daily context and transforms them into works of art.    “To express yourself needs a reason, but expressing yourself is the reason” the perfect summary of the life and the art of Ai Weiwei, which are closely entwined and have seen him become a conceptual artist, sculptor, painter, performer, photographer, architect and urban designer, collector, film director, actor, musician, writer and editor, blogger and selfie professional, investigative journalist, human rights activist and dissident.... a kaleidoscope of experiences and perspectives. In his illy Art Collection, Ai Weiwei echoes all of this in a familiar object and, with one of his typical unsettling acts, he invites us to explore our “position” and the perspective from which we look at the world at a given point in space and time, even just for the time it takes to enjoy a coffee.    “I am very happy to be a part of illy Art Collection. I think it is very important to give power to art and design while drinking good coffee, because it affects everybody’s life. We should enjoy it.” - Ai Weiwei   “The project with Ai Weiwei is an exceptional event -said Massimiliano Pogliani, illycaffè CEO - and we have celebrated it with a particularly valuable and refined illy Art Collection. From a great personality, that has had a huge impact on culture in recent years, speaking out about the complexity of contemporary society, often ironically, we get an optical illusion, a hidden beauty which becomes manifest if we learn to see without the misconception of using one single perspective only. To us, this is what the illy Art Collection project is: art providing an insight through beauty, and Ai Weiwei’s artwork is new and brilliant evidence of this.”   The collection by Ai Weiwei is available from May in the following formats:    4 espresso cups (decorated in gold, black, orange and green) €88,00 4 cappuccino cups (decorated in gold, black, orange and green) €108,00 2 espresso cups (decorated in gold and black) €48,00 2 cappuccino cups (decorated in gold and black) €58,00

Alexander McQueen presents the incredible Womenswear  Pre Fall 2021 collection
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Alexander McQueen presents the incredible Womenswear Pre Fall 2021 collection

Fashion Inspiration behind the collection:   A continued focus on silhouette. Saturated colour, papercut prints and hybrids. A study of clothing and of character: portraits.     About the bags from the collection: The Curve bag in black, ivory and chrome green and red and pink leather and in black, ivory and chrome green leather. The Bundle drawstring bag in chrome green, ultramarine and black polyfaille trimmed with leather. The Short Story in khaki with black leather detailing and in ivory. The Jewelled Satchel in black, red and ultramarine leather, powder blue croc stamped leather, studded black leather and ivory leather embossed with a love bird motif. The Sculptural Jewelled Satchel in red, ultramarine and navy leather. The Four-Ring Clutch in chrome green Perspex.   About the shoes from the collection: Wander Chelsea boots in black leather with elasticated sides and ared rubber soles. The Wander loafer in black leather with ared rubber soles. Knee-high Tread Slick boots in black leather with elasticated sides and combat soles. Tread sandals in black and chrome green with web straps.     About the jewellery from the collection: Jewellery including multi-hoop ear hooks, rings and stacked bracelets engraved with oral and seasonal motifs including hearts, doves and the sun in antique silver metal. Asymmetrical drop earrings in antique silver metal with glass stones in jet, red and ultramarine. Stone emblem necklaces in antique silver metal with oversized pendants featuring doves and hearts and coloured glass stones.   alexandermcqueen.com Inspiration behind the collection:   A continued focus on silhouette. Saturated colour, papercut prints and hybrids. A study of clothing and of character: portraits.     About the bags from the collection: The Curve bag in black, ivory and chrome green and red and pink leather and in black, ivory and chrome green leather. The Bundle drawstring bag in chrome green, ultramarine and black polyfaille trimmed with leather. The Short Story in khaki with black leather detailing and in ivory. The Jewelled Satchel in black, red and ultramarine leather, powder blue croc stamped leather, studded black leather and ivory leather embossed with a love bird motif. The Sculptural Jewelled Satchel in red, ultramarine and navy leather. The Four-Ring Clutch in chrome green Perspex.   About the shoes from the collection: Wander Chelsea boots in black leather with elasticated sides and ared rubber soles. The Wander loafer in black leather with ared rubber soles. Knee-high Tread Slick boots in black leather with elasticated sides and combat soles. Tread sandals in black and chrome green with web straps.     About the jewellery from the collection: Jewellery including multi-hoop ear hooks, rings and stacked bracelets engraved with oral and seasonal motifs including hearts, doves and the sun in antique silver metal. Asymmetrical drop earrings in antique silver metal with glass stones in jet, red and ultramarine. Stone emblem necklaces in antique silver metal with oversized pendants featuring doves and hearts and coloured glass stones.   alexandermcqueen.com

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Maison Valentino confirms Zendaya as the protagonist of the new Valentino Roman Palazzo Fall 21 campaign
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Maison Valentino confirms Zendaya as the protagonist of the new Valentino Roman Palazzo Fall 21 campaign

Fashion “Throughout an aesthetic choice, it is possible to represent a whole identity. This is the power of fashion and this is the power of human beings”. Pierpaolo Piccioli   Zendaya is the protagonist of the new campaigns for Valentino, David Sims the photographer of this narration, shooting her with his incomparable approach at the Palace Theatre in Los Angeles.   The actress has the capacity to express all the values of the brand through a single shot, turning a Valentino creation into something extraordinary. She enters the values of equality and inclusivity that Pierpaolo Piccioli and the Maison stand for, but also conveys a contemporary romanticism.   The Valentino Roman Palazzo advertising campaign continues the narrative of the Creative Director, which shot the collection in Rome, in an unexpected place in which grandeur has given way to intimacy. A delabré Palazzo with no decorations or objects. An empty space where the atmosphere became empathetic thanks to a diverse humanity, a diverse casting.   Sims, known for pushing the boundaries of fashion photography, has captured a raw and radical theatrical act in Los Angeles. Zendaya seated at the centre of the stage in a set that recalls the classical portraiture of the sound stage theatre: the point of view has changed. It is no longer a photography set, but a proper theatre. The atmosphere merges with the gestures of the actress. Time stops behind closed doors. The ability to make a theatrical moment something authorial.   Pierpaolo Piccioli continues his conscious and progressive way of making culture. The punk gesture that reopens and takes possession of the theatre, its space, and its language. The exploration, at the same time intimate and provocative, an empty space that for a moment becomes for all.   The identity of Valentino today materializes with a clear and incisive sign: both sensual and romantic, nourished by memories but not nostalgic. An identity that reflects in a new generation.     #ValentinoRomanPalazzo #RockstudAlcoveValentinoGaravani #ValentinoDivas “Throughout an aesthetic choice, it is possible to represent a whole identity. This is the power of fashion and this is the power of human beings”. Pierpaolo Piccioli   Zendaya is the protagonist of the new campaigns for Valentino, David Sims the photographer of this narration, shooting her with his incomparable approach at the Palace Theatre in Los Angeles.   The actress has the capacity to express all the values of the brand through a single shot, turning a Valentino creation into something extraordinary. She enters the values of equality and inclusivity that Pierpaolo Piccioli and the Maison stand for, but also conveys a contemporary romanticism.   The Valentino Roman Palazzo advertising campaign continues the narrative of the Creative Director, which shot the collection in Rome, in an unexpected place in which grandeur has given way to intimacy. A delabré Palazzo with no decorations or objects. An empty space where the atmosphere became empathetic thanks to a diverse humanity, a diverse casting.   Sims, known for pushing the boundaries of fashion photography, has captured a raw and radical theatrical act in Los Angeles. Zendaya seated at the centre of the stage in a set that recalls the classical portraiture of the sound stage theatre: the point of view has changed. It is no longer a photography set, but a proper theatre. The atmosphere merges with the gestures of the actress. Time stops behind closed doors. The ability to make a theatrical moment something authorial.   Pierpaolo Piccioli continues his conscious and progressive way of making culture. The punk gesture that reopens and takes possession of the theatre, its space, and its language. The exploration, at the same time intimate and provocative, an empty space that for a moment becomes for all.   The identity of Valentino today materializes with a clear and incisive sign: both sensual and romantic, nourished by memories but not nostalgic. An identity that reflects in a new generation.     #ValentinoRomanPalazzo #RockstudAlcoveValentinoGaravani #ValentinoDivas

FENDI launches the Summer 2021 Capsule featuring FF Vertigo collaboration with Sarah Coleman
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FENDI launches the Summer 2021 Capsule featuring FF Vertigo collaboration with Sarah Coleman

Accessories Happy, colorful, irresistible… FENDI celebrates the summer season with a dedicated capsule collection injected with a joyful, uplifting mood. Dominated by yellow and light blue tones, the Summer 2021 capsule, spans from sophisticated and eye-catching bags and accessories to compelling ready-to-wear for women, men and children.      Seventies’ references and Nineties’ vibes fuse in a charming line-up, where FENDI’s outstanding craftsmanship and innovative, forward-thinking approach shine bright.      As part of its Summer 2021 capsule, after the official launch at Design Miami, FENDI reiterates its collaboration with New York-based visual artist Sarah Coleman, known for her disruptive manipulation of designers’ materials that she employees to rethink and repurpose everyday objects with an ironic filter.    Sharing the same passion for taking handcraft in new directions, Coleman and FENDI Accessories and Menswear Artistic Director Silvia Venturini Fendi worked together on a new interpretation of the iconic FF logo pattern, which was revisited through a Seventies’ psychedelic filter. The result is FF Vertigo, a new magnetic motif offering a twisted, turned version of the classic FF pattern.    In the accessories range, the yellow FF Vertigo is printed through an ink jet technology on the mineral tanned leather used for the legendary Peekaboobag. The same Vertigo pattern, in yellow or blue variations, is also printed on cool and resistant coated canvas and pops up on a timeless tobacco jacquard fabric. Both the variations pepper chic and functional shoppers and the new Baguette 1997 bag, a re-edition of the brand’s signature accessory, featuring slim sides and an adjustable and flappable handle, to wear under the arm, revamping the iconic spirit of this legendary style. FENDI Vertigo also decorates new bag designs, including the contemporary and cool FENDI Baulettomini bag together with the textile’s world that features featherlight fabrics ideal for the summer season. The capsule includes a fun, practical and versatile FENDI Mini Sunshine Shopperin straw with colored profiles in contrast and a more traditional leather version both with the iconic FENDI ROMA logo.     As part of the collaboration developed with Sarah Coleman, FENDI also peppered its PeekabooX-Tote and the Baguette 1997 with the FF Fisheye motif where the signature FF logo gets wavy and fluid, as it is seen through a fish-eye lens.    Cherry on top, inspired by the project showcased at Design Miami, Coleman and FENDI are also presenting a Peekaboo ISeeU style crafted from an FF logo padded nappa leather which is treated to glow in the dark.    On this occasion the Peekaboo ISeeU Small is presented, enlarging the Peekaboo ISeeUfamily; powerful attitude and proportions, it sprinkles the magic of the FENDI ultimate Icon in a smaller size appearing in timeless bicolor version in both smooth leather and Selleria.      Inspired by the sense of adventure and freedom deeply linked with the outdoor lifestyle, the ready-to-wear offering combines ultimate style and functionality. In the women’s RTW range, multi-pocket skirts, transformable jackets and cargo pants injected with an utilitarian feel are worn with hyper feminine bodysuits and draped tops showing the FF Vertigo pattern, which is also rendered on sporty windbreakers worn with coordinated gym sets, on one-piece swimsuits and bikinis, as well as on lace dresses, trench coats and fluid pants.      The same combination of effortless elegance and contemporary functionality is infused in the Men’s collection, deeply inspired by an outdoor mood. Lightweight yet resistant fabrics, including the FF Vertigo jacquard, give a chic yet practical twist to T-shirts, bowling shirts, bermudapants, as well as cool fisherman’s vests matched with coordinated baggy pants and polished raincoats and summer suits crafted from lightweight organza. The FF Vertigo multicolor motif is rendered on embossed leather on the FENDI Packstyle, while the flat Baguette, coming in a medium and mini version, are the go-to pieces enhancing the chic yet functional appeal of the collection. Adding an extra exciting touch to the lineup, the Peekaboo ISeeUbag is shown in an iconic nappa version embossed with the FF fish-eye motif. Celebrating the joys of the outdoor life, the FENDI Flowrunners stand out with their FF Vertigo pattern, along with the new featherweight FENDI Force high-top sneaker, which finds place next to trekking sandals. The outdoor theme also influences the high-tech ear pods and phone cases, as well the jewelry selection where interlaced leather is matched with both lacquered metallic details and hiking ropes.     In keeping with the “mini me” trend, adult silhouettes find a playful, utterly cute reinterpretation in the kidswear range, where the swirling FF Vertigo pattern is splashed on nylon outfits with an utility feel, as well as on canvas compact pants, on organza draped frocks and tops, as well as on a selection of beachwear styles.     The irresistible FF “Fisheye” and FF “Vertigo” wave patterns bring an extra excitement to the Forever Fendi Timepieces collection. The 29mm stainless steel case versions are presented in two versions, the vibrant multicolor FF “Fisheye” pattern decorates both the luminescent dial and the white calfskin leather strap of the watch while in the other version shines a yellow sunray opalin dial with a white printed FF “Vertigo” pattern with sapphire crystal on a satin-brushed stainless steel bracelet with polished stainless steel FF logo. The 39mm stainless steel versions feature a brown vertical brushed opalin dial with dark brown printed FF “Vertigo” pattern or a white vertical brushed opalin dial with multicolor printed FF “Fisheye” pattern, both have a double date aperture at 12 o’clockand a satin-brushed stainless-steel bracelet.     The charming, psychedelic FF Vertigo motif is also the protagonist of a range of limited-edition items, designed for the coolest outdoor adventures. A Polaroid cameraborn from the will to personalize the iconic Vintage Polaroid 636 with the FENDI DNA, combining the design of the renowned instant camera from the ‘90s with FF Vertigo.      A fun and versatile food à porter Bento box is part of the collaboration between FENDI and Alessi and a camping equipment set, including a tent and a men’s technical backpack is produced by specialist Ferrino both representing two leading companies in their fields, united by Italian excellence and expertise.     In keeping with the effervescent vintage-like spirit of the Summer Capsule, FENDI also infuses a free-spirited Seventies’ vibe into a range of crochet bag styles, spanning from the Mini Peekaboo and the Baguetteto the Sunshine Shopper enriched with the FENDI Roma logo.      At the same time, a Nineties’ intentionally kitschy vibe is channelled with the boldest version of the Baguette 1997, covered with a cascade of shimmering sequins or enriched with intricate floral embroideries.     Along with Sarah Coleman collaboration, the Sellerissima range completes the Summer Capsule. The hyper sophisticated Selleria range gets updated with an audacious touch: a handmade macro stitching exalting the timeless shapes of FENDI, the Peekaboo and the Baguette, as well as of fashion styles, like the By the Way, the Moonlightand theSunshine Shopper.       Available in FENDI Boutiques worldwide and on fendi.com on 13th May 2021.   Explore the collection on https://www.fendi.com         CREDITS: Photographer & Director: Valentin Herfray     Photographer & Director: Valentin Herfray   Stylist: Chaos Fashion   Models: Maty Fall Britt Oosten Mao Xiaoxing Maggie Cheng Felix Cheong Macleod Louis Dercon       Happy, colorful, irresistible… FENDI celebrates the summer season with a dedicated capsule collection injected with a joyful, uplifting mood. Dominated by yellow and light blue tones, the Summer 2021 capsule, spans from sophisticated and eye-catching bags and accessories to compelling ready-to-wear for women, men and children.      Seventies’ references and Nineties’ vibes fuse in a charming line-up, where FENDI’s outstanding craftsmanship and innovative, forward-thinking approach shine bright.      As part of its Summer 2021 capsule, after the official launch at Design Miami, FENDI reiterates its collaboration with New York-based visual artist Sarah Coleman, known for her disruptive manipulation of designers’ materials that she employees to rethink and repurpose everyday objects with an ironic filter.    Sharing the same passion for taking handcraft in new directions, Coleman and FENDI Accessories and Menswear Artistic Director Silvia Venturini Fendi worked together on a new interpretation of the iconic FF logo pattern, which was revisited through a Seventies’ psychedelic filter. The result is FF Vertigo, a new magnetic motif offering a twisted, turned version of the classic FF pattern.    In the accessories range, the yellow FF Vertigo is printed through an ink jet technology on the mineral tanned leather used for the legendary Peekaboobag. The same Vertigo pattern, in yellow or blue variations, is also printed on cool and resistant coated canvas and pops up on a timeless tobacco jacquard fabric. Both the variations pepper chic and functional shoppers and the new Baguette 1997 bag, a re-edition of the brand’s signature accessory, featuring slim sides and an adjustable and flappable handle, to wear under the arm, revamping the iconic spirit of this legendary style. FENDI Vertigo also decorates new bag designs, including the contemporary and cool FENDI Baulettomini bag together with the textile’s world that features featherlight fabrics ideal for the summer season. The capsule includes a fun, practical and versatile FENDI Mini Sunshine Shopperin straw with colored profiles in contrast and a more traditional leather version both with the iconic FENDI ROMA logo.     As part of the collaboration developed with Sarah Coleman, FENDI also peppered its PeekabooX-Tote and the Baguette 1997 with the FF Fisheye motif where the signature FF logo gets wavy and fluid, as it is seen through a fish-eye lens.    Cherry on top, inspired by the project showcased at Design Miami, Coleman and FENDI are also presenting a Peekaboo ISeeU style crafted from an FF logo padded nappa leather which is treated to glow in the dark.    On this occasion the Peekaboo ISeeU Small is presented, enlarging the Peekaboo ISeeUfamily; powerful attitude and proportions, it sprinkles the magic of the FENDI ultimate Icon in a smaller size appearing in timeless bicolor version in both smooth leather and Selleria.      Inspired by the sense of adventure and freedom deeply linked with the outdoor lifestyle, the ready-to-wear offering combines ultimate style and functionality. In the women’s RTW range, multi-pocket skirts, transformable jackets and cargo pants injected with an utilitarian feel are worn with hyper feminine bodysuits and draped tops showing the FF Vertigo pattern, which is also rendered on sporty windbreakers worn with coordinated gym sets, on one-piece swimsuits and bikinis, as well as on lace dresses, trench coats and fluid pants.      The same combination of effortless elegance and contemporary functionality is infused in the Men’s collection, deeply inspired by an outdoor mood. Lightweight yet resistant fabrics, including the FF Vertigo jacquard, give a chic yet practical twist to T-shirts, bowling shirts, bermudapants, as well as cool fisherman’s vests matched with coordinated baggy pants and polished raincoats and summer suits crafted from lightweight organza. The FF Vertigo multicolor motif is rendered on embossed leather on the FENDI Packstyle, while the flat Baguette, coming in a medium and mini version, are the go-to pieces enhancing the chic yet functional appeal of the collection. Adding an extra exciting touch to the lineup, the Peekaboo ISeeUbag is shown in an iconic nappa version embossed with the FF fish-eye motif. Celebrating the joys of the outdoor life, the FENDI Flowrunners stand out with their FF Vertigo pattern, along with the new featherweight FENDI Force high-top sneaker, which finds place next to trekking sandals. The outdoor theme also influences the high-tech ear pods and phone cases, as well the jewelry selection where interlaced leather is matched with both lacquered metallic details and hiking ropes.     In keeping with the “mini me” trend, adult silhouettes find a playful, utterly cute reinterpretation in the kidswear range, where the swirling FF Vertigo pattern is splashed on nylon outfits with an utility feel, as well as on canvas compact pants, on organza draped frocks and tops, as well as on a selection of beachwear styles.     The irresistible FF “Fisheye” and FF “Vertigo” wave patterns bring an extra excitement to the Forever Fendi Timepieces collection. The 29mm stainless steel case versions are presented in two versions, the vibrant multicolor FF “Fisheye” pattern decorates both the luminescent dial and the white calfskin leather strap of the watch while in the other version shines a yellow sunray opalin dial with a white printed FF “Vertigo” pattern with sapphire crystal on a satin-brushed stainless steel bracelet with polished stainless steel FF logo. The 39mm stainless steel versions feature a brown vertical brushed opalin dial with dark brown printed FF “Vertigo” pattern or a white vertical brushed opalin dial with multicolor printed FF “Fisheye” pattern, both have a double date aperture at 12 o’clockand a satin-brushed stainless-steel bracelet.     The charming, psychedelic FF Vertigo motif is also the protagonist of a range of limited-edition items, designed for the coolest outdoor adventures. A Polaroid cameraborn from the will to personalize the iconic Vintage Polaroid 636 with the FENDI DNA, combining the design of the renowned instant camera from the ‘90s with FF Vertigo.      A fun and versatile food à porter Bento box is part of the collaboration between FENDI and Alessi and a camping equipment set, including a tent and a men’s technical backpack is produced by specialist Ferrino both representing two leading companies in their fields, united by Italian excellence and expertise.     In keeping with the effervescent vintage-like spirit of the Summer Capsule, FENDI also infuses a free-spirited Seventies’ vibe into a range of crochet bag styles, spanning from the Mini Peekaboo and the Baguetteto the Sunshine Shopper enriched with the FENDI Roma logo.      At the same time, a Nineties’ intentionally kitschy vibe is channelled with the boldest version of the Baguette 1997, covered with a cascade of shimmering sequins or enriched with intricate floral embroideries.     Along with Sarah Coleman collaboration, the Sellerissima range completes the Summer Capsule. The hyper sophisticated Selleria range gets updated with an audacious touch: a handmade macro stitching exalting the timeless shapes of FENDI, the Peekaboo and the Baguette, as well as of fashion styles, like the By the Way, the Moonlightand theSunshine Shopper.       Available in FENDI Boutiques worldwide and on fendi.com on 13th May 2021.   Explore the collection on https://www.fendi.com         CREDITS: Photographer & Director: Valentin Herfray     Photographer & Director: Valentin Herfray   Stylist: Chaos Fashion   Models: Maty Fall Britt Oosten Mao Xiaoxing Maggie Cheng Felix Cheong Macleod Louis Dercon      

LACOSTE presents the Autumn & Winter 2021-22 Collection
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LACOSTE presents the Autumn & Winter 2021-22 Collection

Fashion The unapologetic modernity of the Front de Seine in Paris’ 15th district provides a striking backdrop for the Lacoste Autumn Winter 2021-22 collection designed by Louise Trotter. Photographed by Sam Rock against its sweeping architectural landmarks – a clash of grids and curves, concrete, bricks, tiles and glass – the season’s playful exchange of graphic sport codes and remixed classics appears in sharp relief. The impetus of an active lifestyle and the blur of movement between home, work, and play forms the basis of an interchangeable system of novel designs, as garments respond to the times with elegance, humour, and ease.      With a swatch card of bright shades grounded in muted neutrals, the collection tricks the eye with blown-up and shrunken proportions, unexpected fabrications, and the emergence of comic Lacoste characters. Like a cartoon, the signature house crocodile is reborn larger than life, as archive claw patches and bold croc heads create a new iconography alongside flaming tennis balls, a ‘tennis net’ shadow check, and an L-shaped varsity logo.      Quintessentially sportif, the concept of the tracksuit and twinset are subverted in multiple ways for men and women, as trompe l’oeilshirting, cardigans and jogging pants are all cut in cotton piqué – the keystone material of the Lacoste polo shirt – to create subtly matching sportsensembles. Tailoring reflects the sartorial heritage of the house founder René Lacoste, as the smooth enveloping lines of peacoats, varsity jackets, overcoats and trenches are tweaked for today with knit collars, bonding for bounce, and light nylon quilting.     Evolving the upcycled design process of recent seasons, shell suits, puffer coats and quilted liners are reconstructed from a patchwork of vintage and deadstock Lacoste fabrics, creating new geometries in classic sport shapes. ‘Framis’ bonding, drawstrings and oversized rope toggles further the athletic and engineered feel of garments, as do neoprene crop tops and sculpted shorts for women. Crisp unisex chinos feature elastic Velcro cuffs, polychrome leggings in neoprene and patched knit zip high above the ankle, and speed stripes echo the racing aesthetic of checkerboard jacquard polos and trims. Worn with embossed moulded slides, 5-panel cotton piqué caps and oversized rucksacks, they complete the season’s exercise in dynamic sport style.  The unapologetic modernity of the Front de Seine in Paris’ 15th district provides a striking backdrop for the Lacoste Autumn Winter 2021-22 collection designed by Louise Trotter. Photographed by Sam Rock against its sweeping architectural landmarks – a clash of grids and curves, concrete, bricks, tiles and glass – the season’s playful exchange of graphic sport codes and remixed classics appears in sharp relief. The impetus of an active lifestyle and the blur of movement between home, work, and play forms the basis of an interchangeable system of novel designs, as garments respond to the times with elegance, humour, and ease.      With a swatch card of bright shades grounded in muted neutrals, the collection tricks the eye with blown-up and shrunken proportions, unexpected fabrications, and the emergence of comic Lacoste characters. Like a cartoon, the signature house crocodile is reborn larger than life, as archive claw patches and bold croc heads create a new iconography alongside flaming tennis balls, a ‘tennis net’ shadow check, and an L-shaped varsity logo.      Quintessentially sportif, the concept of the tracksuit and twinset are subverted in multiple ways for men and women, as trompe l’oeilshirting, cardigans and jogging pants are all cut in cotton piqué – the keystone material of the Lacoste polo shirt – to create subtly matching sportsensembles. Tailoring reflects the sartorial heritage of the house founder René Lacoste, as the smooth enveloping lines of peacoats, varsity jackets, overcoats and trenches are tweaked for today with knit collars, bonding for bounce, and light nylon quilting.     Evolving the upcycled design process of recent seasons, shell suits, puffer coats and quilted liners are reconstructed from a patchwork of vintage and deadstock Lacoste fabrics, creating new geometries in classic sport shapes. ‘Framis’ bonding, drawstrings and oversized rope toggles further the athletic and engineered feel of garments, as do neoprene crop tops and sculpted shorts for women. Crisp unisex chinos feature elastic Velcro cuffs, polychrome leggings in neoprene and patched knit zip high above the ankle, and speed stripes echo the racing aesthetic of checkerboard jacquard polos and trims. Worn with embossed moulded slides, 5-panel cotton piqué caps and oversized rucksacks, they complete the season’s exercise in dynamic sport style. 

FIRST STORE OF A.P.C. IN THE NETHERLANDS IS NOW OPEN
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FIRST STORE OF A.P.C. IN THE NETHERLANDS IS NOW OPEN

Fashion The very first A.P.C. store in the Netherlands is open. The Parisian fashion label, known for its minimalist designs, does this together with Menno and Myrthe van Meurs, owners of denim and high fashion concept store Tenue de Nîmes. The Jordaan in Amsterdam is the chosen location of the rst Dutch mono brand store.     A.P.C. (Atelier de Production et de Création) was founded in 1987 by owner Jean Touitou. He works together with his wife, Judith Touitou – the creative director of the brand. A.P.C. is known for its high-quality jeans in raw denim, but also creates complete men’s and women’s collections that embody timeless elegance. Jean Touitou assumes the absence of extravagance and the return to the essential is what A.P.C. stands for.     In addition to ready-to-wear collections, A.P.C. Amsterdam has items from the most recent collaboration with Sacai and a limited number of one-of-kind vintage jeans from the Butler program, the brand’s denim recycling initiative.   For the Amsterdam store, A.P.C. works with their trusted design partner, Laurent Deroo Architect. In addition to projects such as Palais de Tokyo, he has been working with the French brand for over 15 years, designing their stores in for example Los Angeles, New York, Kyoto, London and Seoul.     The design of the store exudes the identity of the brand. The essence lies in the space that is created in a playful way through the use of very few materials. With an emphasis on symmetry, the whole property has been organically transformed into two mirrored spaces - the beige side for women and the blue-gray side for men. The color palette unites the mix of materials – wood and steel. The sustainability in the store design is approached by the simplicity and the lack of unnecessary use of materials.     Jean Touitou: “I am really looking forward to opening our very rst Dutch store and contacting our customers here in this way. I’ve never been to Amsterdam, but now of course I have a very good reason.”     Menno van Meurs: “I will never forget the day I got my rst raw A.P.C. bought jeans, on Mercer Street, New York in the previ-ous 2000s. Although I hated my new, very tight jeans, for two weeks, I loved them forever after that. Finally I found a brand that successfully applied age-old denim rules in a contemporary world. A.P.C. is clean, but never easy. Since that day I have admired the brand that Jean Touitou has built so carefully. He has created rock-solid DNA and will never let a fashion icono-clasm distract him from his vision. It is a great honor for me to work with Monsieur Touitou after all these years.”     A.P.C.’s 98th store worldwide is located at Elandsgracht 120 in Amsterdam. The very first A.P.C. store in the Netherlands is open. The Parisian fashion label, known for its minimalist designs, does this together with Menno and Myrthe van Meurs, owners of denim and high fashion concept store Tenue de Nîmes. The Jordaan in Amsterdam is the chosen location of the rst Dutch mono brand store.     A.P.C. (Atelier de Production et de Création) was founded in 1987 by owner Jean Touitou. He works together with his wife, Judith Touitou – the creative director of the brand. A.P.C. is known for its high-quality jeans in raw denim, but also creates complete men’s and women’s collections that embody timeless elegance. Jean Touitou assumes the absence of extravagance and the return to the essential is what A.P.C. stands for.     In addition to ready-to-wear collections, A.P.C. Amsterdam has items from the most recent collaboration with Sacai and a limited number of one-of-kind vintage jeans from the Butler program, the brand’s denim recycling initiative.   For the Amsterdam store, A.P.C. works with their trusted design partner, Laurent Deroo Architect. In addition to projects such as Palais de Tokyo, he has been working with the French brand for over 15 years, designing their stores in for example Los Angeles, New York, Kyoto, London and Seoul.     The design of the store exudes the identity of the brand. The essence lies in the space that is created in a playful way through the use of very few materials. With an emphasis on symmetry, the whole property has been organically transformed into two mirrored spaces - the beige side for women and the blue-gray side for men. The color palette unites the mix of materials – wood and steel. The sustainability in the store design is approached by the simplicity and the lack of unnecessary use of materials.     Jean Touitou: “I am really looking forward to opening our very rst Dutch store and contacting our customers here in this way. I’ve never been to Amsterdam, but now of course I have a very good reason.”     Menno van Meurs: “I will never forget the day I got my rst raw A.P.C. bought jeans, on Mercer Street, New York in the previ-ous 2000s. Although I hated my new, very tight jeans, for two weeks, I loved them forever after that. Finally I found a brand that successfully applied age-old denim rules in a contemporary world. A.P.C. is clean, but never easy. Since that day I have admired the brand that Jean Touitou has built so carefully. He has created rock-solid DNA and will never let a fashion icono-clasm distract him from his vision. It is a great honor for me to work with Monsieur Touitou after all these years.”     A.P.C.’s 98th store worldwide is located at Elandsgracht 120 in Amsterdam.

DIOR PRESENTS THE NEW MIZZA BAR JACKET
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DIOR PRESENTS THE NEW MIZZA BAR JACKET

Design   Savoir- Faire:   A Symbol of style, the Bar Jacket is reinvented by Maria Grazia Chiuri for the Fall 2021 collection in celebration of the founding couturier’s muse Mizza Bricard. In homage to the caryatid of elegance and her feline grace, this iconic piece is embellished in leopard print. Inspired by a sumptuous coat designed by Christian Dior in the 1950’s, this emblematic design now appears in an exclusive version made with virtuoso savoir-faire. This unique craft consists of printing the warp threads before they are woven, thus enhancing the fabric with a heathered effect. After the fabrics are meticulously cut, shaped, and assembled, this exceptional creation comes to life, complete with the “Christian Dior” signature. Echoing the original style, even the buttons are covered in the delicate jacquard. An invitation to freedom and self-affirmation, this object of desire signs an audacious allure.     Iconic Mizza motif:   A fashion statement and iconic Dior code, leopard print has been reinvented for the Fall 2021 collection, in celebration of of Mr Dior’s muse, Mizza Bricard. The bold motif is available in natural and tone-on-tone black, inspired by a sumptuous leopard coat designed by Christian Dior in the 1950’s it punctuates ready-to-wear and accessories alike. A timeless Symbol. Of the New Look and House’s virtuoso savoir-faire, the Bar jacket appears in a chine-effect silk taffeta featuring buttons that - echoing the original design – are also covered in this delicate fabric. Made without a lining, this emblem of Dior style is distinctive for its exceptional lightness. This season’s key pieces – including shirts, pants, skirts, and dresses – are clad in this irresistible animal print, which also appears on the essential Lady D-Lite, Saddle, Dior Book Tote and its miniature format, the Dior Book Tote Mini. The Dior Mizza flats, a new addition to the Dior wardrobe, feature a draped strap of glittering nylon embellished with a “CD” logo in gold metal. As a final touch, silk scarves an Mizza bob hats accentuate a Pop allure, symbolizing freedom, and optimism, and blending refinement and modernity .  Also featured on decorative objects and tableware by Dior Maison, this bold motif celebrates irresistibly modern elegance.     Explore more on: https://www.dior.com/nl_nl   Savoir- Faire:   A Symbol of style, the Bar Jacket is reinvented by Maria Grazia Chiuri for the Fall 2021 collection in celebration of the founding couturier’s muse Mizza Bricard. In homage to the caryatid of elegance and her feline grace, this iconic piece is embellished in leopard print. Inspired by a sumptuous coat designed by Christian Dior in the 1950’s, this emblematic design now appears in an exclusive version made with virtuoso savoir-faire. This unique craft consists of printing the warp threads before they are woven, thus enhancing the fabric with a heathered effect. After the fabrics are meticulously cut, shaped, and assembled, this exceptional creation comes to life, complete with the “Christian Dior” signature. Echoing the original style, even the buttons are covered in the delicate jacquard. An invitation to freedom and self-affirmation, this object of desire signs an audacious allure.     Iconic Mizza motif:   A fashion statement and iconic Dior code, leopard print has been reinvented for the Fall 2021 collection, in celebration of of Mr Dior’s muse, Mizza Bricard. The bold motif is available in natural and tone-on-tone black, inspired by a sumptuous leopard coat designed by Christian Dior in the 1950’s it punctuates ready-to-wear and accessories alike. A timeless Symbol. Of the New Look and House’s virtuoso savoir-faire, the Bar jacket appears in a chine-effect silk taffeta featuring buttons that - echoing the original design – are also covered in this delicate fabric. Made without a lining, this emblem of Dior style is distinctive for its exceptional lightness. This season’s key pieces – including shirts, pants, skirts, and dresses – are clad in this irresistible animal print, which also appears on the essential Lady D-Lite, Saddle, Dior Book Tote and its miniature format, the Dior Book Tote Mini. The Dior Mizza flats, a new addition to the Dior wardrobe, feature a draped strap of glittering nylon embellished with a “CD” logo in gold metal. As a final touch, silk scarves an Mizza bob hats accentuate a Pop allure, symbolizing freedom, and optimism, and blending refinement and modernity .  Also featured on decorative objects and tableware by Dior Maison, this bold motif celebrates irresistibly modern elegance.     Explore more on: https://www.dior.com/nl_nl

THE NEXT CHAPTER ABOUT SUSTAINABLE DENIM AT DIESEL:  INTRODUCING DIESEL LIBRARY
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THE NEXT CHAPTER ABOUT SUSTAINABLE DENIM AT DIESEL: INTRODUCING DIESEL LIBRARY

Sustainability DIESEL and its creative director Glenn Martens are deeply proud to announce the company’s next chapter in its sustainability initiative, For Responsible Living: DIESEL LIBRARY.     To be unveiled for Spring/Summer 2022, DIESEL LIBRARY, which takes a genderless design approach, represents a new strategy for DIESEL’s core category: denim. Going forward, the library will offer a wide range of evergreen and longer-lasting denim items (including trousers, jackets, tops, skirts and more) on a made-to-stay basis, with 50% of the overall denim collection having a permanent shelf life. Martens’ intention is to refresh the base of every category at DIESEL, and this begins with the world’s most versatile and democratic fabric, denim. However: just don’t call these pieces “classics.”     With DIESEL LIBRARY, DIESEL reinforces its commitment to innovation and the exploration of new production techniques to create desirable, durable and quality denim items. As a result, DIESEL LIBRARY will introduce iconic, essential pieces conceived to outlive trends and last for years on end; a “total look” will form the anchorage of this evergreen line.     These items will be made using fibers, washes and treatments that have been selected based on efficient and responsible resource uses. The following focuses will underpin DIESEL LIBRARY: Fabrics feature low impact materials, such as organic and recycled fibers Treatments are performed with innovative techniques that significantly reduce the use of water and chemicals Trims: leather patches are chrome-free tanned; metal buttons have no-galvanized treatments; inner labels are made with recycled materials; cellulosic trims, including hangtags and patches, are realized in FSC certified materials.     All the above features will be traced and communicated through a QR Code printed onto the hangtag attached to each DIESEL LIBRARY piece. In this way, each garment will be equipped with a digital passport that guarantees customers access to a dedicated web page where they can learn more about all the responsible attributes of each specific item.     Ultimately, DIESEL LIBRARY also marks a shift in how DIESEL will produce its denim collections moving into the future. Everything will be created under this banner, moving away from the 5-Pocket delineation between women and men. In this, a new personality, and new branding attributes, will be established.     A sneak peek of the first DIESEL LIBRARY collection will be seen during Glenn Martens’ premiere show in June, 2021. The garments will be available in selected Diesel stores around the world, on diesel.com and in the best multi-brand stores in the world starting from November 2021. Stay tuned. DIESEL and its creative director Glenn Martens are deeply proud to announce the company’s next chapter in its sustainability initiative, For Responsible Living: DIESEL LIBRARY.     To be unveiled for Spring/Summer 2022, DIESEL LIBRARY, which takes a genderless design approach, represents a new strategy for DIESEL’s core category: denim. Going forward, the library will offer a wide range of evergreen and longer-lasting denim items (including trousers, jackets, tops, skirts and more) on a made-to-stay basis, with 50% of the overall denim collection having a permanent shelf life. Martens’ intention is to refresh the base of every category at DIESEL, and this begins with the world’s most versatile and democratic fabric, denim. However: just don’t call these pieces “classics.”     With DIESEL LIBRARY, DIESEL reinforces its commitment to innovation and the exploration of new production techniques to create desirable, durable and quality denim items. As a result, DIESEL LIBRARY will introduce iconic, essential pieces conceived to outlive trends and last for years on end; a “total look” will form the anchorage of this evergreen line.     These items will be made using fibers, washes and treatments that have been selected based on efficient and responsible resource uses. The following focuses will underpin DIESEL LIBRARY: Fabrics feature low impact materials, such as organic and recycled fibers Treatments are performed with innovative techniques that significantly reduce the use of water and chemicals Trims: leather patches are chrome-free tanned; metal buttons have no-galvanized treatments; inner labels are made with recycled materials; cellulosic trims, including hangtags and patches, are realized in FSC certified materials.     All the above features will be traced and communicated through a QR Code printed onto the hangtag attached to each DIESEL LIBRARY piece. In this way, each garment will be equipped with a digital passport that guarantees customers access to a dedicated web page where they can learn more about all the responsible attributes of each specific item.     Ultimately, DIESEL LIBRARY also marks a shift in how DIESEL will produce its denim collections moving into the future. Everything will be created under this banner, moving away from the 5-Pocket delineation between women and men. In this, a new personality, and new branding attributes, will be established.     A sneak peek of the first DIESEL LIBRARY collection will be seen during Glenn Martens’ premiere show in June, 2021. The garments will be available in selected Diesel stores around the world, on diesel.com and in the best multi-brand stores in the world starting from November 2021. Stay tuned.

Hunter Schafer stars in the new PRADA GALLERIA ad campaign
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Hunter Schafer stars in the new PRADA GALLERIA ad campaign

Fashion Fashion is about imagination – newly created, constantly augmented and painstakingly crafted every day by the industry, with care and love. Yet the magic of the fashion industry is easily overlooked, forgotten – familiarity allows complacency. A reminder of the purity of those dreams, of that magic, is the intention that guides this new Prada moving image campaign: a new character, Hunter Schafer, and a filmmaker, Xavier Dolan, are invited to examine the timeless Prada Galleria handbag with no preconceived expectations. From the outside, looking in, they capture the eternal dream of fashion a new.     Without preconceptions, complete freedom is afforded: Dolan was given the independence to create, to direct his personal vision of the universe of fashion, and the identity of the Prada Galleria. The campaign draws inspiration from a ceaseless fascination with the iconography ofour industry. Dolan’s cinematic short seems to explore different aspects of this dream: of filmmaking, and of fashion. Each is multi-faceted, many-angled - a reflection of the obsession of our age for shifting, endlessly, from idea to idea - from repose to dynamic action, simplicity to complexity. There is no singular narrative, rather a sequence of micro-narratives, like captured thoughts, loves, emotions or dreams, in constant dialogue with one another.     The heartbeat of those dreams is fashion, viewed from the outside. Embracing the codes and tropes inherent to the world of fashion, the film has a purity, a naivety, joy. They reflect universality: archetypes of fashion shoots, as envisaged by many, innocent and optimistic, idealized and idolized.     Schafer is our heroine - a romantic, a young girl imagining her place within her different fantasies. We leap from her bedroom, to imaginings of a fashion shoot, universal reflections of fashion as imagined in the popular consciousness, an escape from her reality. But that reality could itself be a dream: these scenes are contradictorily framed by the apparatus of filmmaking, contained within cinematic sets that evoke the dream factory of Hollywood, another source of endless enchantment, like the world of fashion she imagines.     A constant presence, Schafer’s fixation - her fantasy - is the Prada Galleria, a talisman of fashion. The bag is a classic, whose character is constantly reinvented, reimagined, reinvigorated, as diverse and multifaceted as a cinematic heroine. Change, contradiction, evolution - always and never the same. The Galleria bag here is reimagined in different contexts, differing locales and visions, jolting between imaginary scenes and scenarios, between multiple micro-narratives, like fragments of thoughts, hopes or wishes.     Both cinema and fashion transform fantasy to tangible reality: films bring fiction to life, givetheir directors’ hitherto imagined visions a physicality. We, as an audience, can share theirwildest desires - while actors like Schafer give credence to the make-believe, imbuing heroines with not only a literal presence but an honesty, a purity, a truth. A great actor can inhabit their role like a dress, and make it part of them. And likewise, fashion also creates actuality from inspiration - objects, precious and charged, which can then be owned. We can touch and feelfashion’s fantasies, see them and share them. They can become ours. A celebration of the joy of fashion, framed through the art of filmmaking - a dream, within a dream.   Credits: Talent: Hunter Schafer Director: Xavier Dolan Creative Director: Ferdinando Verderi Fashion is about imagination – newly created, constantly augmented and painstakingly crafted every day by the industry, with care and love. Yet the magic of the fashion industry is easily overlooked, forgotten – familiarity allows complacency. A reminder of the purity of those dreams, of that magic, is the intention that guides this new Prada moving image campaign: a new character, Hunter Schafer, and a filmmaker, Xavier Dolan, are invited to examine the timeless Prada Galleria handbag with no preconceived expectations. From the outside, looking in, they capture the eternal dream of fashion a new.     Without preconceptions, complete freedom is afforded: Dolan was given the independence to create, to direct his personal vision of the universe of fashion, and the identity of the Prada Galleria. The campaign draws inspiration from a ceaseless fascination with the iconography ofour industry. Dolan’s cinematic short seems to explore different aspects of this dream: of filmmaking, and of fashion. Each is multi-faceted, many-angled - a reflection of the obsession of our age for shifting, endlessly, from idea to idea - from repose to dynamic action, simplicity to complexity. There is no singular narrative, rather a sequence of micro-narratives, like captured thoughts, loves, emotions or dreams, in constant dialogue with one another.     The heartbeat of those dreams is fashion, viewed from the outside. Embracing the codes and tropes inherent to the world of fashion, the film has a purity, a naivety, joy. They reflect universality: archetypes of fashion shoots, as envisaged by many, innocent and optimistic, idealized and idolized.     Schafer is our heroine - a romantic, a young girl imagining her place within her different fantasies. We leap from her bedroom, to imaginings of a fashion shoot, universal reflections of fashion as imagined in the popular consciousness, an escape from her reality. But that reality could itself be a dream: these scenes are contradictorily framed by the apparatus of filmmaking, contained within cinematic sets that evoke the dream factory of Hollywood, another source of endless enchantment, like the world of fashion she imagines.     A constant presence, Schafer’s fixation - her fantasy - is the Prada Galleria, a talisman of fashion. The bag is a classic, whose character is constantly reinvented, reimagined, reinvigorated, as diverse and multifaceted as a cinematic heroine. Change, contradiction, evolution - always and never the same. The Galleria bag here is reimagined in different contexts, differing locales and visions, jolting between imaginary scenes and scenarios, between multiple micro-narratives, like fragments of thoughts, hopes or wishes.     Both cinema and fashion transform fantasy to tangible reality: films bring fiction to life, givetheir directors’ hitherto imagined visions a physicality. We, as an audience, can share theirwildest desires - while actors like Schafer give credence to the make-believe, imbuing heroines with not only a literal presence but an honesty, a purity, a truth. A great actor can inhabit their role like a dress, and make it part of them. And likewise, fashion also creates actuality from inspiration - objects, precious and charged, which can then be owned. We can touch and feelfashion’s fantasies, see them and share them. They can become ours. A celebration of the joy of fashion, framed through the art of filmmaking - a dream, within a dream.   Credits: Talent: Hunter Schafer Director: Xavier Dolan Creative Director: Ferdinando Verderi

SUN BUDDIES & CARHARTT WIP COLLABORATE
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SUN BUDDIES & CARHARTT WIP COLLABORATE

Accessories For Spring/Summer 2021, Carhartt WIP has once again collaborated with premium Swedish eyewear brand Sun Buddies. The collection reworks three of Sun Buddies’ signature unisex sunglasses in six different colors to create frames exclusive to Carhartt WIP.     Ranging from classic to experimental, the range includes Sun Buddies’ Shane silhouette – a classic square frame, executed in both black and translucent yellow. There’s also the angular Grace frame, also in black and a translucent blue. The collection is rounded off by two iterations of the brand’s Amy shape, offered in both black and blond tortoise. Each pair features subtle Carhartt WIP branding and is tted with optical class 1 lenses with 100% UV protection. The accompanying campaign for this collaboration was shot by photographer Peter Sutherland in New York City.     Sun Buddies for Carhartt WIP  launched on May 3rd, and will be available at select global retailers, select Carhartt WIP stores, and carhartt-wip.com. For Spring/Summer 2021, Carhartt WIP has once again collaborated with premium Swedish eyewear brand Sun Buddies. The collection reworks three of Sun Buddies’ signature unisex sunglasses in six different colors to create frames exclusive to Carhartt WIP.     Ranging from classic to experimental, the range includes Sun Buddies’ Shane silhouette – a classic square frame, executed in both black and translucent yellow. There’s also the angular Grace frame, also in black and a translucent blue. The collection is rounded off by two iterations of the brand’s Amy shape, offered in both black and blond tortoise. Each pair features subtle Carhartt WIP branding and is tted with optical class 1 lenses with 100% UV protection. The accompanying campaign for this collaboration was shot by photographer Peter Sutherland in New York City.     Sun Buddies for Carhartt WIP  launched on May 3rd, and will be available at select global retailers, select Carhartt WIP stores, and carhartt-wip.com.

ACQUA DI PARMA & FILA COLLABORATE
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ACQUA DI PARMA & FILA COLLABORATE

Design On the occasion of its 110th anniversary, FILA celebrates its Italian heritage and its innovative spirit rooted in tradition, by partnering with icons of Italian excellence and embarking on a journey that highlights the spirit of Italian culture through unprecedented dialogues and unexpected collaborations. The spirit of Italy is re ected in the art of wellbeing, where meticulously made objects de ne an all- encompassing lifestyle.     The Italian journey for FILA begins with a collaboration with ACQUA DI PARMA, a symbol of the Italian Arte di Vivere, the unique and vibrant mix of all that is loved about Italy – its nature, culture, and art. With a heritage almost as long- standing as FILA, ACQUA DI PARMA has been a symbol of Italian excellence, craftsmanship and style since 1916 when Carlo Magnani created Colonia, a personal fragrance destined for timeless success. Synonymous with the most sophisticated Italian style, ACQUA DI PARMA today is a leading player in the international luxury landscape, a Maison that draws on tradition to reinterpret it, while innovating and evolving, exactly like FILA.     Modernity, ease, dynamism, and a love for the vibrancy of the sun and open-air landscapes drenched in golden rays de ne both FILA and ACQUA DI PARMA, purveyors of a luminous Italian lifestyle. The collaboration happens en plein air, in the Mediterranean, and takes the shape of 1,100 numbered, limited-edition sets, presented in ACQUA DI PARMA’s signature sunny yellow and marked with vertical stripes in FILA’s iconic red and navy hues. Inside, the two worlds are merged together as Blu Mediterraneo Arancia di Capri meets a terry-lined tyvek windbreaker, a replica of FILA’s iconic Aqua style from 1976, where a dash of turquoise and white was added to the blue that was signature for sailing, becoming a sportswear staple for boating. The journey begins by immersing in the scent and putting on the jacket, into the sunniest Italian fantasy, charging ahead with the feeling of being alive in a boost of energy and positivity. ACQUA DI PARMA x FILA 110th Anniversary sets will be exclusively available on acquadiparma.com and FILA.com, beginning on April 27th.     FILA and ACQUA DI PARMA, two Italian icons, meet under the Mediterranean light to celebrate over a century of vibrant life. On the occasion of its 110th anniversary, FILA celebrates its Italian heritage and its innovative spirit rooted in tradition, by partnering with icons of Italian excellence and embarking on a journey that highlights the spirit of Italian culture through unprecedented dialogues and unexpected collaborations. The spirit of Italy is re ected in the art of wellbeing, where meticulously made objects de ne an all- encompassing lifestyle.     The Italian journey for FILA begins with a collaboration with ACQUA DI PARMA, a symbol of the Italian Arte di Vivere, the unique and vibrant mix of all that is loved about Italy – its nature, culture, and art. With a heritage almost as long- standing as FILA, ACQUA DI PARMA has been a symbol of Italian excellence, craftsmanship and style since 1916 when Carlo Magnani created Colonia, a personal fragrance destined for timeless success. Synonymous with the most sophisticated Italian style, ACQUA DI PARMA today is a leading player in the international luxury landscape, a Maison that draws on tradition to reinterpret it, while innovating and evolving, exactly like FILA.     Modernity, ease, dynamism, and a love for the vibrancy of the sun and open-air landscapes drenched in golden rays de ne both FILA and ACQUA DI PARMA, purveyors of a luminous Italian lifestyle. The collaboration happens en plein air, in the Mediterranean, and takes the shape of 1,100 numbered, limited-edition sets, presented in ACQUA DI PARMA’s signature sunny yellow and marked with vertical stripes in FILA’s iconic red and navy hues. Inside, the two worlds are merged together as Blu Mediterraneo Arancia di Capri meets a terry-lined tyvek windbreaker, a replica of FILA’s iconic Aqua style from 1976, where a dash of turquoise and white was added to the blue that was signature for sailing, becoming a sportswear staple for boating. The journey begins by immersing in the scent and putting on the jacket, into the sunniest Italian fantasy, charging ahead with the feeling of being alive in a boost of energy and positivity. ACQUA DI PARMA x FILA 110th Anniversary sets will be exclusively available on acquadiparma.com and FILA.com, beginning on April 27th.     FILA and ACQUA DI PARMA, two Italian icons, meet under the Mediterranean light to celebrate over a century of vibrant life.

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