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TWOJEYS CARRIES OUT THE BIGGEST BLACK FRIDAY CAMPAIGN WITH AN ANALOG FILM STARRING OSCAR CASAS, JESSICA GOICOECHEA, NIL OJEDA & LIL MOSS
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TWOJEYS CARRIES OUT THE BIGGEST BLACK FRIDAY CAMPAIGN WITH AN ANALOG FILM STARRING OSCAR CASAS, JESSICA GOICOECHEA, NIL OJEDA & LIL MOSS

Jewelry Last Sunday at 9 pm the movie BANK NEVER WINS by Twojeys was launched on Instagram, giving the kick-off to the most creative Black Friday campaign of the brand soccer Jessica Goicoechea, Youtuber Nil Ojeda and singer Lil Moss, forming a star cast. The protagonists were joined by part of the Twojeys Family as Nina Urgell, Marc Forne, Gigi Vives and Joan Pala, in addition to the founders of the brand Joan Margarit and Biel Juste.     TWOJEYS has given its own style to the Black Friday campaign by showing the most creative, professional and talented side of the brand. Thus, it welcomes the week of greatest discounts that the brand has made to date with a maximum of 40% on selected products.     BANK NEVER WINS is a Robin Hood style movie, where the bank is robbed from the casino to give it, in this case, to the customers who are playing in the form biggest robbery in the history of a casino carried out by the band TWOJEYS, where the protagonists of the action are Oscar Casas, Jessica Goicoechea and Lil to rob the vault, and where the Youtuber Nil Ojeda turned into the computer technician of the band is the one in charge of giving support to carry out the robbery.     BANK NEVER WINS surpassed more than 5 million visualizations and added more than 5,000 orders in 24 hours.       With this spectacular repertoire of characters, the success of the campaign has not been long in coming. 24 hours after the launch of the campaign, the movie BANK NEVER WINS surpassed more than 5 million visualizations and added more than 5.000 orders, and this has only just begun. In just over a year, TWOJEYS has become one of the most recognized unisex jewelry brands in the national and international scene. All its collections and campaigns follow the TJ style, with images and films in analog, where the success lies in the creativity that comes from this young team led by Joan Margarit and Biel Juste.   Watch the video here: https://www.instagram.com/tv/CH59cfEhkYs/       www.twojeys.com www.instagram.com/twojeys Last Sunday at 9 pm the movie BANK NEVER WINS by Twojeys was launched on Instagram, giving the kick-off to the most creative Black Friday campaign of the brand soccer Jessica Goicoechea, Youtuber Nil Ojeda and singer Lil Moss, forming a star cast. The protagonists were joined by part of the Twojeys Family as Nina Urgell, Marc Forne, Gigi Vives and Joan Pala, in addition to the founders of the brand Joan Margarit and Biel Juste.     TWOJEYS has given its own style to the Black Friday campaign by showing the most creative, professional and talented side of the brand. Thus, it welcomes the week of greatest discounts that the brand has made to date with a maximum of 40% on selected products.     BANK NEVER WINS is a Robin Hood style movie, where the bank is robbed from the casino to give it, in this case, to the customers who are playing in the form biggest robbery in the history of a casino carried out by the band TWOJEYS, where the protagonists of the action are Oscar Casas, Jessica Goicoechea and Lil to rob the vault, and where the Youtuber Nil Ojeda turned into the computer technician of the band is the one in charge of giving support to carry out the robbery.     BANK NEVER WINS surpassed more than 5 million visualizations and added more than 5,000 orders in 24 hours.       With this spectacular repertoire of characters, the success of the campaign has not been long in coming. 24 hours after the launch of the campaign, the movie BANK NEVER WINS surpassed more than 5 million visualizations and added more than 5.000 orders, and this has only just begun. In just over a year, TWOJEYS has become one of the most recognized unisex jewelry brands in the national and international scene. All its collections and campaigns follow the TJ style, with images and films in analog, where the success lies in the creativity that comes from this young team led by Joan Margarit and Biel Juste.   Watch the video here: https://www.instagram.com/tv/CH59cfEhkYs/       www.twojeys.com www.instagram.com/twojeys

Louis Vuitton and (RED) present the Louis Vuitton I (RED) Trainer in support of the  ght to end AIDS
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Louis Vuitton and (RED) present the Louis Vuitton I (RED) Trainer in support of the ght to end AIDS

Accessories Louis Vuitton is pleased to announce its continued collaboration with (RED), the organisation founded by Bono and Bobby Shriver in 2006 to fight AIDS. Louis Vuitton proudly supports (RED)’s actions with the creation of a Louis Vuitton I (RED) Trainer and for each LV Trainer sold, $200 will be donated to the Global Fund to fight AIDS in support of (RED).     First presented during Men’s Artistic Director Virgil Abloh’s debut Spring-Summer 2019 show for Louis Vuitton, the LV Trainer has become a staple menswear sneaker. Flirting with nostalgia and borrowing its lines from basketball shoes, the Louis Vuitton I (RED) Trainer features embossed Monogram on white leather with bright red piping and details. Monogram flowers are embedded across the sole of the low-top sneaker. Made in Italy, the LV Trainer is innovative and entirely embellished with Louis Vuitton House codes while nodding to (RED)’s signatures and powerful messaging.     The Louis Vuitton I (RED) Trainer will be available in selected Louis Vuitton stores worldwide as of 1 December. Louis Vuitton is pleased to announce its continued collaboration with (RED), the organisation founded by Bono and Bobby Shriver in 2006 to fight AIDS. Louis Vuitton proudly supports (RED)’s actions with the creation of a Louis Vuitton I (RED) Trainer and for each LV Trainer sold, $200 will be donated to the Global Fund to fight AIDS in support of (RED).     First presented during Men’s Artistic Director Virgil Abloh’s debut Spring-Summer 2019 show for Louis Vuitton, the LV Trainer has become a staple menswear sneaker. Flirting with nostalgia and borrowing its lines from basketball shoes, the Louis Vuitton I (RED) Trainer features embossed Monogram on white leather with bright red piping and details. Monogram flowers are embedded across the sole of the low-top sneaker. Made in Italy, the LV Trainer is innovative and entirely embellished with Louis Vuitton House codes while nodding to (RED)’s signatures and powerful messaging.     The Louis Vuitton I (RED) Trainer will be available in selected Louis Vuitton stores worldwide as of 1 December.

SAMSØE SAMSØE LAUNCHES BLUE BELIEF 2.0
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SAMSØE SAMSØE LAUNCHES BLUE BELIEF 2.0

Fashion Blue Belief is Samsøe Samsøe’s conscious denim program which continues the push towards ensuring the best possible in sustainability matters, both in terms of production and material choices.     With its Pre-Spring 2021 collection, the brand is extending the core offering by including two new models. ’Elly’, thenew women’s style, is a slight nod to the 90’s and, with an excellent ‘mom’ , the brand is highlighting something that works well on all body types. Meanwhile ’Eddie’, the new men’s model, is the brand’s loosest t-shirt ever. Itreferences the 50’s straight legged, Marlon Brando-esque aesthetic, but with a modern twist, making it perfect for the new 20’s.     Blue Belief redefines the components used to make jeans, using only conscious cotton - either organic or entirely recycled - and trims such as naturally oxidized studs, nickel-free zips, recycled polyester threads and jacron plaster patches from sustainable sources. Equally important, Samsøe Samsøe’s denim nishing process has been relocated to an eco-friendly laundry that usescutting-edge technology to create virtually waterless washing by simply removing water from stone washes, and instead using ozone washing  with bubble technology. By combining multiple wet cycle processes, the water usage is signi cantly reduced — by up to 96% forthe Blue Belief program. Over and above this, Samsøe Samsøe is working with the non-pro t organization Charity:Water, which brings cleandrinking water to some of the poorest parts of the world. For every denim piece sold, Samsøe Samsøe will donate €1 to the charity with the goal of providing up to ve wells a year to impoverished communities in Rwanda and Malawi. In villages where young girls can spend up to ten hours a day fetching water, the impact of these improvedwater sources can be felt well beyond better health, extending into areas of gender equality and education.     Blue Belief is part of an ongoing commitment by Samsøe Samsøe to reduce its impact on the environment through sourcing more sustainable fabrics. By 2024, the brand’s ambition is to be 100% more sustainable. Already on a good path, the upcoming 2021 collections show respectively 42%, 51% & 68% more sustainable collections. The new campaign features a diverse cast of models and street-cast people in the Blue Belief 2.0. Lensed by Mariya Pepelanova with creative direction and styling by Mathilde Storm, the communication is simple and strong; bringingthe approach of community, camaraderie and inclusivity to life. Blue Belief is Samsøe Samsøe’s conscious denim program which continues the push towards ensuring the best possible in sustainability matters, both in terms of production and material choices.     With its Pre-Spring 2021 collection, the brand is extending the core offering by including two new models. ’Elly’, thenew women’s style, is a slight nod to the 90’s and, with an excellent ‘mom’ , the brand is highlighting something that works well on all body types. Meanwhile ’Eddie’, the new men’s model, is the brand’s loosest t-shirt ever. Itreferences the 50’s straight legged, Marlon Brando-esque aesthetic, but with a modern twist, making it perfect for the new 20’s.     Blue Belief redefines the components used to make jeans, using only conscious cotton - either organic or entirely recycled - and trims such as naturally oxidized studs, nickel-free zips, recycled polyester threads and jacron plaster patches from sustainable sources. Equally important, Samsøe Samsøe’s denim nishing process has been relocated to an eco-friendly laundry that usescutting-edge technology to create virtually waterless washing by simply removing water from stone washes, and instead using ozone washing  with bubble technology. By combining multiple wet cycle processes, the water usage is signi cantly reduced — by up to 96% forthe Blue Belief program. Over and above this, Samsøe Samsøe is working with the non-pro t organization Charity:Water, which brings cleandrinking water to some of the poorest parts of the world. For every denim piece sold, Samsøe Samsøe will donate €1 to the charity with the goal of providing up to ve wells a year to impoverished communities in Rwanda and Malawi. In villages where young girls can spend up to ten hours a day fetching water, the impact of these improvedwater sources can be felt well beyond better health, extending into areas of gender equality and education.     Blue Belief is part of an ongoing commitment by Samsøe Samsøe to reduce its impact on the environment through sourcing more sustainable fabrics. By 2024, the brand’s ambition is to be 100% more sustainable. Already on a good path, the upcoming 2021 collections show respectively 42%, 51% & 68% more sustainable collections. The new campaign features a diverse cast of models and street-cast people in the Blue Belief 2.0. Lensed by Mariya Pepelanova with creative direction and styling by Mathilde Storm, the communication is simple and strong; bringingthe approach of community, camaraderie and inclusivity to life.

Advertising
Advertising
FENDI - Featuring Sarah Coleman
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FENDI - Featuring Sarah Coleman

Accessories FENDI has commissioned the New York based artist Sarah Coleman to reinterpret the Miami Design District FENDI Boutique and create a series of one of a kind design pieces.     For almost a century FENDI has been committed to redefining luxury through the development of new materials and techniques.  From its foundation, and through Silvia Venturini Fendi’s vision today, the Roman Luxury House has been pushing traditional methodologies and handcraft in new directions.  Inspired by FENDI’s tradition of breaking down barriers of exclusivity and luxury, the artist felt empowered to invent and reimagine.  The result feels retro and classic but also entirely new, inspired by the spirit of the 1970s.     The concept created for Design Miami/ is centered around Coleman’s design ethos of repurposing and FENDI’s DNA.  The theme takes a literal approach at times, leveraging fabrics from FENDI’s handbags to reupholster furniture in bold mixed logo prints, or printing FENDI archival imagery onto vintage magazine paper to collage a chair.  The repurposing often applies in ways that are less physical and more metaphorical. FENDI’s iconic prints are warped and manipulated in FaceTune, an app usually used for Instagram editing, but instead used to create art.  FENDI’s iconic FF and Pequin logos are reinterpreted by Sarah with a vertigo effect. This printed design will appear on the façade of the FENDI Miami Boutique, as well as on a series of limited-edition Peekaboo handbags.     In collaboration with the artist, a special limited edition of 3 styles of FENDI’s iconic Peekaboo ISeeU bags designed by Silvia Venturini Fendi will launch exclusively at the FENDI Miami Design District Boutique in late November 2020.  The limited edition FENDI Artist Peekaboo will be available in an iconic FENDI yellow with FF embossed design, a white nappa leather with phosphorescent FF beads and embroidery for a glow in the dark effect, and in a canvas body with multicolor FF thread embroidery.     In addition, Sarah has reinterpreted a one of a kind piece of the Designer’s Peekaboo bag in white canvas, transforming it into a multicolored style in plaster and acrylic paint, with FFs cut from suede, glazed with resin. The bold colors of the piece are inspired by the vibrant arts scene in Miami, as well as whimsical toys from the artist’s childhood.     Following tradition and celebrating FENDI’s longstanding relationship with Design Miami/, the boutique will be dressed up for the occasion with a special façade in a concept created by the artist, with the vertigo Pequin FENDI logo in the iconic Maison’s yellow colour.   In addition to the iconic handbags, the artist has created a series of design pieces to be displayed in the Miami boutique during Design Miami/.  Reupholstery using vintage designer bags is one of the artist’s main mediums, which inspired a cushion reupholstered using coated canvas from 1980s FENDI beach bag.   Additional pieces include a vintage rattan peacock chair, refinished in yellow acrylic paint and plaster by the artist, and an acrylic zigzag chair, covered in collage of vintage books and magazines, printed with FENDI archival images, and mixed with warped prints designed by the artist.  This piece features layers of repurposing, from the vintage paper materials used, images drawn from the brand’s archive, and the distortion of iconic FENDI prints.     Inspired by visions of a distant future in which the value of objects can be judged only by their objective appearance, Coleman has created a series of mixed media artwork, made from layers of draped fabric, found objects, and deconstructed vintage FENDI bags. The collection celebrates an unexpectedness in vision and use of materials, a fitting expression of the creativity and innovation of FENDI.   FENDI has commissioned the New York based artist Sarah Coleman to reinterpret the Miami Design District FENDI Boutique and create a series of one of a kind design pieces.     For almost a century FENDI has been committed to redefining luxury through the development of new materials and techniques.  From its foundation, and through Silvia Venturini Fendi’s vision today, the Roman Luxury House has been pushing traditional methodologies and handcraft in new directions.  Inspired by FENDI’s tradition of breaking down barriers of exclusivity and luxury, the artist felt empowered to invent and reimagine.  The result feels retro and classic but also entirely new, inspired by the spirit of the 1970s.     The concept created for Design Miami/ is centered around Coleman’s design ethos of repurposing and FENDI’s DNA.  The theme takes a literal approach at times, leveraging fabrics from FENDI’s handbags to reupholster furniture in bold mixed logo prints, or printing FENDI archival imagery onto vintage magazine paper to collage a chair.  The repurposing often applies in ways that are less physical and more metaphorical. FENDI’s iconic prints are warped and manipulated in FaceTune, an app usually used for Instagram editing, but instead used to create art.  FENDI’s iconic FF and Pequin logos are reinterpreted by Sarah with a vertigo effect. This printed design will appear on the façade of the FENDI Miami Boutique, as well as on a series of limited-edition Peekaboo handbags.     In collaboration with the artist, a special limited edition of 3 styles of FENDI’s iconic Peekaboo ISeeU bags designed by Silvia Venturini Fendi will launch exclusively at the FENDI Miami Design District Boutique in late November 2020.  The limited edition FENDI Artist Peekaboo will be available in an iconic FENDI yellow with FF embossed design, a white nappa leather with phosphorescent FF beads and embroidery for a glow in the dark effect, and in a canvas body with multicolor FF thread embroidery.     In addition, Sarah has reinterpreted a one of a kind piece of the Designer’s Peekaboo bag in white canvas, transforming it into a multicolored style in plaster and acrylic paint, with FFs cut from suede, glazed with resin. The bold colors of the piece are inspired by the vibrant arts scene in Miami, as well as whimsical toys from the artist’s childhood.     Following tradition and celebrating FENDI’s longstanding relationship with Design Miami/, the boutique will be dressed up for the occasion with a special façade in a concept created by the artist, with the vertigo Pequin FENDI logo in the iconic Maison’s yellow colour.   In addition to the iconic handbags, the artist has created a series of design pieces to be displayed in the Miami boutique during Design Miami/.  Reupholstery using vintage designer bags is one of the artist’s main mediums, which inspired a cushion reupholstered using coated canvas from 1980s FENDI beach bag.   Additional pieces include a vintage rattan peacock chair, refinished in yellow acrylic paint and plaster by the artist, and an acrylic zigzag chair, covered in collage of vintage books and magazines, printed with FENDI archival images, and mixed with warped prints designed by the artist.  This piece features layers of repurposing, from the vintage paper materials used, images drawn from the brand’s archive, and the distortion of iconic FENDI prints.     Inspired by visions of a distant future in which the value of objects can be judged only by their objective appearance, Coleman has created a series of mixed media artwork, made from layers of draped fabric, found objects, and deconstructed vintage FENDI bags. The collection celebrates an unexpectedness in vision and use of materials, a fitting expression of the creativity and innovation of FENDI.  

VERSACE SHARES THEIR 2020 HOLIDAY CAMPAIGN
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VERSACE SHARES THEIR 2020 HOLIDAY CAMPAIGN

Fashion Get in, we’re going on an adventure.     Inspired by the sentiment of returning home for the holidays, Versace presents a fabulous road trip for its 2020 festive campaign. Travel as we know it may be temporarily on hold, but that won’t stop members of the Versace world from hopping into a glamorous convertible and hitting the road.     Visiting home for holiday celebrations is one of the greatest joys of this time of year. This campaign captures the anticipation of reuniting with family, friends and loved ones - presenting scenic landscapes that highlight the many different journeys that will be taken this season. From wintry mountain escapes to tropical backdrops, the fashion film and accompanying imagery spotlights the uniqueness of our ways of celebrating. The journey home, which can be also be spiritual rather than physical, feels even more significant during these times of distance. At the center of the campaign is an appreciation of love and connection, with an optimism that together we can create a better world.       Their starry cast includes Irina Shayk, Adut Akech, Biaggio Ali Walsh and Louis Baines, as well as a selection of familiar Versace faces ready to celebrate this holiday season and embark on a fantasy trip home. Captured by Arnaud Lajeunie.       Get in, we’re going on an adventure.     Inspired by the sentiment of returning home for the holidays, Versace presents a fabulous road trip for its 2020 festive campaign. Travel as we know it may be temporarily on hold, but that won’t stop members of the Versace world from hopping into a glamorous convertible and hitting the road.     Visiting home for holiday celebrations is one of the greatest joys of this time of year. This campaign captures the anticipation of reuniting with family, friends and loved ones - presenting scenic landscapes that highlight the many different journeys that will be taken this season. From wintry mountain escapes to tropical backdrops, the fashion film and accompanying imagery spotlights the uniqueness of our ways of celebrating. The journey home, which can be also be spiritual rather than physical, feels even more significant during these times of distance. At the center of the campaign is an appreciation of love and connection, with an optimism that together we can create a better world.       Their starry cast includes Irina Shayk, Adut Akech, Biaggio Ali Walsh and Louis Baines, as well as a selection of familiar Versace faces ready to celebrate this holiday season and embark on a fantasy trip home. Captured by Arnaud Lajeunie.      

In conversation with Joan & Biel, founders of TWOJEYS
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In conversation with Joan & Biel, founders of TWOJEYS

Jewelry From the traditional to the digital, the jewelry empire has been  from its beginnings  a powerful and relevant sector, where the traditional and artisan methods have been the diferential point to determine the quality of the pieces of the high jewelry.   That’s how the founders behind Twojeys are: Joan and Biel, young, creative and ambitious with an inherent need to contribute something different, learning and improving themselves for years as influencers, have wanted to take a step further. Moved by passion, they decided to embark on this new adventure as entrepreneurs after a road trip along Route 66 from Las Vegas to Palm Springs to assist Coachella, with a notebook containing more than 100 product sketches and brand strategies. On July 29th 2019, Twojeys was launched. A brand of unisex jewelry, with which they wanted to demonstrate that quality, traditional heritage, an a ordable price and be sustainable, were not at all opposed to the conservation of Spain’s handcrafted jewelry, a fundamental part of TJ.     We had a great conversation with Joan & Biel about their brand and brand new collection.     What inspired the new SMILEY collection and what is the story behind the collection itself?   As a brand, We always have felt attached to the Urban Culture, from listening to 90s-2000 Hip Hip to Skating in our city since we were kids and so we wanted to put all our creativity and feelings in this special Collection. Creating a concept that goes far beyond product it's the most important thing for us, we wanted to give meaning to every piece of this collection by empowering all artists related to the urban culture, from skateboarding to singers, to any kind of artists out there with so much talent.   “Not happy Not sad” face represents balance in life, there is not a happy story without a bad chapter & we must enjoy the process. The Twojeys Happy/Sad Trademark magnet closing is our best piece so far.     What made you start your own jewellery brand and what experience inspired it?   We were about to go on a Road trip from Vegas to Palm Springs and we couldn’t find the type of jewelry that we were dreaming of. So in the middle of the desert, we realized that we had a good shot-creating what we love: creating jewels with a story behind.     Tell our readers about who you both are individually.   Biel 23 years old, born in Barcelona & Raised in A creative background: both parents graphic designers, Biel has always been a sports Lover & a good student. Have been working on social media for 5 years as a fashion influencer. In 2019 stopped his degree in economics at the University of Barcelona to follow his entrepreneurship soul and create Twojeys alongside his best friend Joan.   Joan 23 years old, born and raised in a little town near Barcelona, both parents entrepreneurs, since always, Joan loves to get involved in projects, mini DV films, analog photography, capturing raw moments with the homies, pizza and road trips. Spent 2 years studying in the USA and snowboarding every day, later on, joined an entrepreneurship program and ended up in San Francisco for a couple of months, then started to work on social media while going to college and finally quitting college and partnering with Biel to create the brand we always dreamed of.     How did the current crazy times influence your creativity and development of your newly launched brand?   We are feeling lucky. Seeing all the impotence other entrepreneurs are living to not be able to work or even leaving their projects. We have been very lucky we have grown x10 since we started. We have been able to focus and grow our team from 4 to 14 people, so we can focus more on the creative side and make sure everyone has a big impact on the brand, every day.   It’s always about finding amazing opportunities during bad times: we knew brands wouldn’t do any press trips or big social media campaigns during summer fearing the public opinion, so we decided to do a 1 monthly campaign (covid free) letting all our influencer friends live the Twojeys Experience in a Summer Villa, so we had all the attention and we could connect even more with our friends and brand supporters.     TWOJEYS is a unisex brand. What made you create a genderless brand?   The jewelry industry is very polarized, between a soft feminine universe and a heavy metal rock vibe. So we wanted to do something different and be the boyish brand that cool girls like to wear. It is a difficult job to target both markets but has been very successful and interested in a creative way. We are trying to keep improving our collections and designs so we can internationalize the brand and become something global.     What is your first experience with fashion? And what made you embark on a profession in this industry?   It made it a little easier for us to start this project since we are on both sides of the business and we have all the KNOW-HOW in terms of managing campaigns, how to treat all the influencers we work with, how to post, how to create the content, hiring talents, etc.     Tell us something about TWOJEYS that is not on your resume.   We have some crazy ideas for the future for our International expansion, from hiring new talents to making movies all around. This year the Twojeys Villa is going to be something else with lots of special guests. Twojeys might have the first touch on the Offline world by 2021 and ... we have some partnerships ready that we can't wait to show you!     Your new collection has a variety of cool necklaces, rings, earrings and more. Tell us more about the novelties and key pieces of your collection?   The Not Happy Not Sad Necklace is definitely a masterpiece in this collection, it was our first product design of the entire collection. The magnet gives a special feel and uniqueness, with two chain sizes & two different lengths for Him&Her.   The Cuban chain has a lot of power in this collection since it's an evolution of the hip-hop jewelry movement that began in the late '70s to mid-80s, so we wanted to use a chain that shared a similar story of the campaign.       Read more about them and check out their new collection: https://twojeys.com From the traditional to the digital, the jewelry empire has been  from its beginnings  a powerful and relevant sector, where the traditional and artisan methods have been the diferential point to determine the quality of the pieces of the high jewelry.   That’s how the founders behind Twojeys are: Joan and Biel, young, creative and ambitious with an inherent need to contribute something different, learning and improving themselves for years as influencers, have wanted to take a step further. Moved by passion, they decided to embark on this new adventure as entrepreneurs after a road trip along Route 66 from Las Vegas to Palm Springs to assist Coachella, with a notebook containing more than 100 product sketches and brand strategies. On July 29th 2019, Twojeys was launched. A brand of unisex jewelry, with which they wanted to demonstrate that quality, traditional heritage, an a ordable price and be sustainable, were not at all opposed to the conservation of Spain’s handcrafted jewelry, a fundamental part of TJ.     We had a great conversation with Joan & Biel about their brand and brand new collection.     What inspired the new SMILEY collection and what is the story behind the collection itself?   As a brand, We always have felt attached to the Urban Culture, from listening to 90s-2000 Hip Hip to Skating in our city since we were kids and so we wanted to put all our creativity and feelings in this special Collection. Creating a concept that goes far beyond product it's the most important thing for us, we wanted to give meaning to every piece of this collection by empowering all artists related to the urban culture, from skateboarding to singers, to any kind of artists out there with so much talent.   “Not happy Not sad” face represents balance in life, there is not a happy story without a bad chapter & we must enjoy the process. The Twojeys Happy/Sad Trademark magnet closing is our best piece so far.     What made you start your own jewellery brand and what experience inspired it?   We were about to go on a Road trip from Vegas to Palm Springs and we couldn’t find the type of jewelry that we were dreaming of. So in the middle of the desert, we realized that we had a good shot-creating what we love: creating jewels with a story behind.     Tell our readers about who you both are individually.   Biel 23 years old, born in Barcelona & Raised in A creative background: both parents graphic designers, Biel has always been a sports Lover & a good student. Have been working on social media for 5 years as a fashion influencer. In 2019 stopped his degree in economics at the University of Barcelona to follow his entrepreneurship soul and create Twojeys alongside his best friend Joan.   Joan 23 years old, born and raised in a little town near Barcelona, both parents entrepreneurs, since always, Joan loves to get involved in projects, mini DV films, analog photography, capturing raw moments with the homies, pizza and road trips. Spent 2 years studying in the USA and snowboarding every day, later on, joined an entrepreneurship program and ended up in San Francisco for a couple of months, then started to work on social media while going to college and finally quitting college and partnering with Biel to create the brand we always dreamed of.     How did the current crazy times influence your creativity and development of your newly launched brand?   We are feeling lucky. Seeing all the impotence other entrepreneurs are living to not be able to work or even leaving their projects. We have been very lucky we have grown x10 since we started. We have been able to focus and grow our team from 4 to 14 people, so we can focus more on the creative side and make sure everyone has a big impact on the brand, every day.   It’s always about finding amazing opportunities during bad times: we knew brands wouldn’t do any press trips or big social media campaigns during summer fearing the public opinion, so we decided to do a 1 monthly campaign (covid free) letting all our influencer friends live the Twojeys Experience in a Summer Villa, so we had all the attention and we could connect even more with our friends and brand supporters.     TWOJEYS is a unisex brand. What made you create a genderless brand?   The jewelry industry is very polarized, between a soft feminine universe and a heavy metal rock vibe. So we wanted to do something different and be the boyish brand that cool girls like to wear. It is a difficult job to target both markets but has been very successful and interested in a creative way. We are trying to keep improving our collections and designs so we can internationalize the brand and become something global.     What is your first experience with fashion? And what made you embark on a profession in this industry?   It made it a little easier for us to start this project since we are on both sides of the business and we have all the KNOW-HOW in terms of managing campaigns, how to treat all the influencers we work with, how to post, how to create the content, hiring talents, etc.     Tell us something about TWOJEYS that is not on your resume.   We have some crazy ideas for the future for our International expansion, from hiring new talents to making movies all around. This year the Twojeys Villa is going to be something else with lots of special guests. Twojeys might have the first touch on the Offline world by 2021 and ... we have some partnerships ready that we can't wait to show you!     Your new collection has a variety of cool necklaces, rings, earrings and more. Tell us more about the novelties and key pieces of your collection?   The Not Happy Not Sad Necklace is definitely a masterpiece in this collection, it was our first product design of the entire collection. The magnet gives a special feel and uniqueness, with two chain sizes & two different lengths for Him&Her.   The Cuban chain has a lot of power in this collection since it's an evolution of the hip-hop jewelry movement that began in the late '70s to mid-80s, so we wanted to use a chain that shared a similar story of the campaign.       Read more about them and check out their new collection: https://twojeys.com

Brand new: Bvlgari High-Jewelry Serpenti Watches
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Brand new: Bvlgari High-Jewelry Serpenti Watches

Jewelry This year, the Roman jeweler follows the enchantment of the rainbow, letting its good-luck-charm spirit slide its way into countless fresh elds of expression and play withevery imaginable combination in the chromatic palette.     The new Rainbow and Colour Wave Serpenti watches embodies the glamour and panache of Italian Extravagance, brought to life in vibrant colour. In a collection that could only come from the Roman Jeweller of Time, Bvlgari dresses up its most iconic design, Serpenti, in brilliant gems. The result? The Maison’s high-jewellery watchesare infused with exquisite preciousness, as Bvlgari takes up the mantle as the Master of Coloured Gemstones, for which the brand is internationally renowned. Bvlgari has always loved colour, and coloured gemstones in particular, believing them to have aunique power to bring joy. Now, it applies its artistry with coloured gems to high-jewellery watches, reinventing signature styles in a riot of rainbow-coloured gems, and akaleidoscope of cuts and sizes. The new collection represents the pinnacle of Bvlgari watchmaking and jewellery-making expertise, colliding with audacious Bvlgari style.     Beyond the multi-coloured creations that capture all of Sir Isaac Newton’s hues, dégradétone-on-tone models add re nement with a chic approach that feels both modern andtimeless. This year, the Roman jeweler follows the enchantment of the rainbow, letting its good-luck-charm spirit slide its way into countless fresh elds of expression and play withevery imaginable combination in the chromatic palette.     The new Rainbow and Colour Wave Serpenti watches embodies the glamour and panache of Italian Extravagance, brought to life in vibrant colour. In a collection that could only come from the Roman Jeweller of Time, Bvlgari dresses up its most iconic design, Serpenti, in brilliant gems. The result? The Maison’s high-jewellery watchesare infused with exquisite preciousness, as Bvlgari takes up the mantle as the Master of Coloured Gemstones, for which the brand is internationally renowned. Bvlgari has always loved colour, and coloured gemstones in particular, believing them to have aunique power to bring joy. Now, it applies its artistry with coloured gems to high-jewellery watches, reinventing signature styles in a riot of rainbow-coloured gems, and akaleidoscope of cuts and sizes. The new collection represents the pinnacle of Bvlgari watchmaking and jewellery-making expertise, colliding with audacious Bvlgari style.     Beyond the multi-coloured creations that capture all of Sir Isaac Newton’s hues, dégradétone-on-tone models add re nement with a chic approach that feels both modern andtimeless.

BALENCIAGA PRESENTS AFTERWORLD / THE AGE OF TOMORROW
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BALENCIAGA PRESENTS AFTERWORLD / THE AGE OF TOMORROW

Fashion On December 6th, 2020, at 2pm, the Balenciaga Fall 21 collection is presented in Afterworld: The Age of Tomorrow, an innovative, record-breaking video game designed especially for this season. The game and the collection imagine a near future by creating an allegorical adventure set in 2031.     Afterworld is accessible and shareable from any device, using the most advanced technology available for game hosting. It sets a record for the largest volumetric video project ever undertaken. The game’s environments and characters are designed using cutting edgephotogrammetry, creating an in-depth look at the new collection and the projected future in which it is intended to be worn. A theme of Balenciaga Fall 21 is human destiny, as seen by an interactive, gamified journey. A hero avatar advances throughout distinct zones, motivated by tasks and interactions. The narrative of Afterworld is anchored to mythological pasts and projected futures with timeless archetypes and speculative imagery. The world may appear to be decaying at first, but it is far from a dystopian view, showing instead the slow return to a healthier balance of nature and industry.     Players can eventually transcend Afterworld by beating the game. The reward is a real-life breathing exercise set in a virtual utopia. In the end, the hero has finallybecome (as it is referred to in Hero’s Journey analysis) a Master of Two Worlds. On December 6th, 2020, at 2pm, the Balenciaga Fall 21 collection is presented in Afterworld: The Age of Tomorrow, an innovative, record-breaking video game designed especially for this season. The game and the collection imagine a near future by creating an allegorical adventure set in 2031.     Afterworld is accessible and shareable from any device, using the most advanced technology available for game hosting. It sets a record for the largest volumetric video project ever undertaken. The game’s environments and characters are designed using cutting edgephotogrammetry, creating an in-depth look at the new collection and the projected future in which it is intended to be worn. A theme of Balenciaga Fall 21 is human destiny, as seen by an interactive, gamified journey. A hero avatar advances throughout distinct zones, motivated by tasks and interactions. The narrative of Afterworld is anchored to mythological pasts and projected futures with timeless archetypes and speculative imagery. The world may appear to be decaying at first, but it is far from a dystopian view, showing instead the slow return to a healthier balance of nature and industry.     Players can eventually transcend Afterworld by beating the game. The reward is a real-life breathing exercise set in a virtual utopia. In the end, the hero has finallybecome (as it is referred to in Hero’s Journey analysis) a Master of Two Worlds.

Celebrating Christmas with Christian Louboutin
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Celebrating Christmas with Christian Louboutin

Accessories DISCOVER IN EXCLUSIVITY THE  IMAGES OF THE CHRISTIAN LOUBOUTIN'S CAMPAIGN FOR CHRISTMAS! DISCOVER IN EXCLUSIVITY THE  IMAGES OF THE CHRISTIAN LOUBOUTIN'S CAMPAIGN FOR CHRISTMAS!

Introducing VEERT
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Introducing VEERT

Lifestyle Julia Lang, Tanzanian-German branding and marketing specialist and serial entrepreneur, is launching curated collections of jewelry, home fragrance products, homegoods, and more under her new label -- VEERT. In an unprecedented period of gender upheaval, VEERT breaks with the traditional expectations of men’s and women’s categories to create products outside of traditional gendered categories and aesthetics. By removing the concept of gender, Lang creates a space in between and brings a fresh new edge with her curated collections. VEERT (@itsveert) will be launching on November 9th at itsveert.com.     "In a time when we’re being separated and isolated from each other, hope and inclusivity is needed now more than ever. We don't just want to give birth to another product.  We want to be the catalyst of empowerment, healing energy, and unity. Traditional gender separation won't exist within our products and collections. We truly believe that VEERT is meant to bring us all together. All ages, ethnicities, geographic areas, and gender identities all tied together by an undeniable longing for tastefulness and positive self-expression.”-- Julia Lang, Founder of VEERT.     Unisex jewelry collection of gold vermeil pieces inspired from a deep desire to combine elevated aesthetics with global influences, centered around healing, hope, and positive energy. Lang infused the 18 karat gold plated pieces with powerful healing stones, such as green onyx and malachite. Green onyx is associated with the heart chakra, as well as malachite that clears and activates the chakras. Both stones are an important protection stone. Malachite absorbs negative energies, picking them up from the atmosphere and from the body. The green onyx is the symbol of restfulness and purity. It helps you to move forward from all kind of sorrow, grief and depression. It improves your self-confidence. This green soothing stone has the power to relief worries, tension, stress and fears. Green Onyx is related with love, affection, and friendship. The first VEERT jewelry collection will include a VEERT malachite + green onyx signature ring, green onyx heart pearl earrings, green onyx pearl necklace and a green onyx pendant, which have already been coveted by singer Miguel, rapper NAS and others. The collection is priced from $129 - $395. Selected pieces can also be made in solid 24k gold with pricing upon request.     With the first collection of jewelry, VEERT will also be launching its first signature scent (a blend of Ambre, Bamboo, Tuberose, Pink Sugar), “SERENGETI”, with a Liquid Soap and Candle. SERENGETI Liquid Soap and Candle were carefully created with sustainability and an elevated, immersive experience in mind. The VEERT Candle is made with innovative clean-burning, food-grade-certified coconut oil, one of the first products to market with this sustainable wax alternative that’s designed to burn true, releasing natural perfume without distortion, without ever collecting soot. The brand’s Liquid Hand Soap was developed for a rejuvenating, yet novel feel, using the cleanest ingredients possible to not only leave hands feeling clean and soft, but pure and protected.     The VEERT home fragrance collection features a Baldessari inspired three-dot design on the packaging to signify sustainability. VEERT has officially partnered with 1% For the Planet, committing 1% of yearly gross sales to the certified charity that helps our world. The brand is committed to working only with FSC certified vendors and using 85% post-consumer waste boxes and 100% recyclable paper for its packaging.     Featured in outlets like Vogue, Hypebeast’s “Business of Hype” podcast, i-D and many more, Lang has a history of working with legendary figures in fashion, entertainment, music, art, and sports, smartly molding brand identities, opening doors, curating images, and helping clients monetize their marketing investments. Adding brand founder to her ever-growing job description, Julia Lang is launching the VEERT brand as a platform to tell her own stories, express her creative vision, and bring a distinctive, multisensory lifestyle to life with premium products across various categories. VEERT, a play on the French word “vert” (a translation of the color “green”), reflects Lang’s personal connection with the color and what it’s inspired for her. Green has longtime been the color that makes her feel the strongest, the most beautiful, the most vibrant -- an experience she wants to share with everyone who touches her brand. Julia Lang, Tanzanian-German branding and marketing specialist and serial entrepreneur, is launching curated collections of jewelry, home fragrance products, homegoods, and more under her new label -- VEERT. In an unprecedented period of gender upheaval, VEERT breaks with the traditional expectations of men’s and women’s categories to create products outside of traditional gendered categories and aesthetics. By removing the concept of gender, Lang creates a space in between and brings a fresh new edge with her curated collections. VEERT (@itsveert) will be launching on November 9th at itsveert.com.     "In a time when we’re being separated and isolated from each other, hope and inclusivity is needed now more than ever. We don't just want to give birth to another product.  We want to be the catalyst of empowerment, healing energy, and unity. Traditional gender separation won't exist within our products and collections. We truly believe that VEERT is meant to bring us all together. All ages, ethnicities, geographic areas, and gender identities all tied together by an undeniable longing for tastefulness and positive self-expression.”-- Julia Lang, Founder of VEERT.     Unisex jewelry collection of gold vermeil pieces inspired from a deep desire to combine elevated aesthetics with global influences, centered around healing, hope, and positive energy. Lang infused the 18 karat gold plated pieces with powerful healing stones, such as green onyx and malachite. Green onyx is associated with the heart chakra, as well as malachite that clears and activates the chakras. Both stones are an important protection stone. Malachite absorbs negative energies, picking them up from the atmosphere and from the body. The green onyx is the symbol of restfulness and purity. It helps you to move forward from all kind of sorrow, grief and depression. It improves your self-confidence. This green soothing stone has the power to relief worries, tension, stress and fears. Green Onyx is related with love, affection, and friendship. The first VEERT jewelry collection will include a VEERT malachite + green onyx signature ring, green onyx heart pearl earrings, green onyx pearl necklace and a green onyx pendant, which have already been coveted by singer Miguel, rapper NAS and others. The collection is priced from $129 - $395. Selected pieces can also be made in solid 24k gold with pricing upon request.     With the first collection of jewelry, VEERT will also be launching its first signature scent (a blend of Ambre, Bamboo, Tuberose, Pink Sugar), “SERENGETI”, with a Liquid Soap and Candle. SERENGETI Liquid Soap and Candle were carefully created with sustainability and an elevated, immersive experience in mind. The VEERT Candle is made with innovative clean-burning, food-grade-certified coconut oil, one of the first products to market with this sustainable wax alternative that’s designed to burn true, releasing natural perfume without distortion, without ever collecting soot. The brand’s Liquid Hand Soap was developed for a rejuvenating, yet novel feel, using the cleanest ingredients possible to not only leave hands feeling clean and soft, but pure and protected.     The VEERT home fragrance collection features a Baldessari inspired three-dot design on the packaging to signify sustainability. VEERT has officially partnered with 1% For the Planet, committing 1% of yearly gross sales to the certified charity that helps our world. The brand is committed to working only with FSC certified vendors and using 85% post-consumer waste boxes and 100% recyclable paper for its packaging.     Featured in outlets like Vogue, Hypebeast’s “Business of Hype” podcast, i-D and many more, Lang has a history of working with legendary figures in fashion, entertainment, music, art, and sports, smartly molding brand identities, opening doors, curating images, and helping clients monetize their marketing investments. Adding brand founder to her ever-growing job description, Julia Lang is launching the VEERT brand as a platform to tell her own stories, express her creative vision, and bring a distinctive, multisensory lifestyle to life with premium products across various categories. VEERT, a play on the French word “vert” (a translation of the color “green”), reflects Lang’s personal connection with the color and what it’s inspired for her. Green has longtime been the color that makes her feel the strongest, the most beautiful, the most vibrant -- an experience she wants to share with everyone who touches her brand.

C.P. COMPANY x KIKO KOSTADINOV
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C.P. COMPANY x KIKO KOSTADINOV

Fashion For FW020 C.P. Company allies with the London-based designer Kiko Kostadinov to launch an exclusive limited-edition jacket.     How does one reimagine materials, silhouettes, and the ideas of those around them enough to reflect something that feels even more true than the starting point? The Sinesis jacket introduces a modular garment that builds on the rich fifty-year heritage of C.P. Company coupled with the forward-thinking design ethos inherent to Kiko Kostadinov.     Taking its initial inspiration from the contemporary motorcycle jacket silhouette, the Sinesis jacket then incorporates a traditional foldable fishtail, which channels the dress codes of the English Mods. The piece is further tweaked with the addition of sleeve articulation, shoulder blade action pleats with crossing darts, a removable neck gaiter, and three-stage velcro adjustable cuffs. Three pockets – elasticated, zipped, hidden and oversized – on each side of the body provide balance to the front of the garment while hinting at the form of the back neck embroidery, which also appears on the interior woven labels unique to this piece. As a final signifier of this reimagined garment, the C.P. Company lens detail has been moved from its traditional location on the sleeve, to the wearer's left chest striking a visual balance between the lens and the triple neck snap closure.          If form guides the ambitions of this garment, the materiality grounds us with the foundational structure for its realization. Utilizing C.P. Company's proprietary CO-TED fabric with its distinctive two-tiered construction, the jacket further adds a combination of taslanised and monofilament nylons with water-resistant internal coatings. This treatment impedes the garment dyeing process, preventing pigment from penetrating one side of the material to produce a varied and unique resist-dye effect. Produced exclusively in Signal Green, the Sinesis jacket takes its color cue from the space between workwear and military hues. Occupying the color space between the two, this Signal Green completes the exercise in balance that the Sinesis jacket represents.     The Sinesis jacket will be available on 28 November 2020 and will be available in extremely limited quantities on the C.P. Company, DSML and Kiko Kostadinov webshops.  For FW020 C.P. Company allies with the London-based designer Kiko Kostadinov to launch an exclusive limited-edition jacket.     How does one reimagine materials, silhouettes, and the ideas of those around them enough to reflect something that feels even more true than the starting point? The Sinesis jacket introduces a modular garment that builds on the rich fifty-year heritage of C.P. Company coupled with the forward-thinking design ethos inherent to Kiko Kostadinov.     Taking its initial inspiration from the contemporary motorcycle jacket silhouette, the Sinesis jacket then incorporates a traditional foldable fishtail, which channels the dress codes of the English Mods. The piece is further tweaked with the addition of sleeve articulation, shoulder blade action pleats with crossing darts, a removable neck gaiter, and three-stage velcro adjustable cuffs. Three pockets – elasticated, zipped, hidden and oversized – on each side of the body provide balance to the front of the garment while hinting at the form of the back neck embroidery, which also appears on the interior woven labels unique to this piece. As a final signifier of this reimagined garment, the C.P. Company lens detail has been moved from its traditional location on the sleeve, to the wearer's left chest striking a visual balance between the lens and the triple neck snap closure.          If form guides the ambitions of this garment, the materiality grounds us with the foundational structure for its realization. Utilizing C.P. Company's proprietary CO-TED fabric with its distinctive two-tiered construction, the jacket further adds a combination of taslanised and monofilament nylons with water-resistant internal coatings. This treatment impedes the garment dyeing process, preventing pigment from penetrating one side of the material to produce a varied and unique resist-dye effect. Produced exclusively in Signal Green, the Sinesis jacket takes its color cue from the space between workwear and military hues. Occupying the color space between the two, this Signal Green completes the exercise in balance that the Sinesis jacket represents.     The Sinesis jacket will be available on 28 November 2020 and will be available in extremely limited quantities on the C.P. Company, DSML and Kiko Kostadinov webshops. 

SAINT LAURENT RIVE DROITE LAUNCHES SAINT LAURENT HUNTER
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SAINT LAURENT RIVE DROITE LAUNCHES SAINT LAURENT HUNTER

Accessories Saint Laurent and Hunter present a new pair of boots that will be exclusively available at the Saint Laurent Rive Droite store. Anthony Vaccarello has created a limited edition design on a Hunter boot made of natural rubber. They combine Hunter’s 160 years of craftsmanship in footwear with the inspiration of Saint Laurent.     Saint Laurent x Hunter boot will be available in black with silver studs and straps.     saintlaurentrivedroite.com     @ysl #saintlaurentrivedroite @anthonyvaccarello Saint Laurent and Hunter present a new pair of boots that will be exclusively available at the Saint Laurent Rive Droite store. Anthony Vaccarello has created a limited edition design on a Hunter boot made of natural rubber. They combine Hunter’s 160 years of craftsmanship in footwear with the inspiration of Saint Laurent.     Saint Laurent x Hunter boot will be available in black with silver studs and straps.     saintlaurentrivedroite.com     @ysl #saintlaurentrivedroite @anthonyvaccarello

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