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Conservatorium Hotel Amsterdam
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Conservatorium Hotel Amsterdam

Travel The three founding hotels of The Set are located in the cultural heart of their vibrant cities. They have for decades a racted people who drive change and creativity and are places where established and emerging ideas come together to shape the future. Matching the spirit and pace of contemporary life, The Set hotels are explicitly designed to enable new discoveries and to capture the hearts and minds of guests in the process. These are places people love, want to return to and to tell others about. Simply put, they are the modern grand hotels of our time.     Over 100 years ago, architect Daniel Knuttel turned to a mix of neo-Gothic and Art Nouveau principles to visually celebrate the importance of the Conservatorium building. Today, Italian architect Piero Lissoni uses a contemporary design language to complement and continue this narrative. Inside and out, a strong design aesthetic is fundamental to the Conservatorium. It actually tells its story. The building’s original function as a savings bank is apparent in the playful details so embraced by the Art Nouveau movement. There are stone pigs carved into the staircase to symbolise piggy banks; spider webs on the tiles in the shopping arcade allude to spiders trapping ies to consume later; and the tiles also portray bees, which, metaphorically, save stocks of honey for the wintertime. These elements demonstrate an attention to design detail that remains today. Italian architect and design maestro Piero Lissoni was responsible for evolving this rich design history into a contemporary space. The way he merged the 19th century edi ce by encasing its interior courtyard in glass demonstrates a seamless, innate understanding of old and new, public and private. Lissoni’s style is rich, muted and stylishly pared-back. While his vision contrasts to the decorative nature of the original 19th century edice, it brings a new mood – and a new function – to this historic landmark building.     The Conservatorium regularly collaborates with the Conservatorium van Amsterdam music school and together they started the Expression of Art Award series. Each year, students from the jazz department are invited to play at the hotel. A jury is present to announce the winner, who is awarded with a monetary fund to encourage them in their musical career. The hotel’s cultural commitment goes beyond music. It has an ever-changing roster of contemporary artists displaying their work in the hotel lobby. These artists range from emerging talent to globally established names such as Banksy and Scholten & Baijings. Local artists also decorate the Artist in Residence Suites upstairs with works. These pieces are rotated frequently and are shown alongside publications giving details. They are accompanied by a series of lectures and workshops. The permanent art collection in the hotel has been curated by architect Piero Lissoni, and includes everything from reproductions of historic Dutch masterpieces to brand new commissions inspired by the Conservatorium’s cultural and musical history.   The Conservatorium has an illustrious, century-long past where society has always gathered together. This is especially apparent today in its elegant bar and restaurants. The restaurant Taiko rede nes contemporary Asian cuisine with authentic dishes made of local, seasonal products. Taiko takes its name from the Japanese for ‘drum’, and is located in the percussion room of the old music school. For something more casual, there is the Brasserie where platters full of healthy dishes greet customers as they arrive and afternoon tea is served every day. Lastly, the Tunes Bar serves cocktails, which are best enjoyed during the weekend when the in-house DJ brings the room alive.   The Akasha Holistic Wellbeing Centre marries innovative Western practices with ancient Eastern traditions. It boasts seven treatment rooms, including a double treatment suite, and o ers some of the nest signature spa treatments in Amsterdam. There is a private Hammam for purifying scrubs and massages. Akasha also features Amsterdam’s only Watsu pool for tailored hydro-treatments and guided meditation, as well as a large gym featuring Life Fitness equipment and private studios for yoga, pilates and more.     Located on Museumplein – Amsterdam’s historic cultural hub – the Conservatorium is surrounded by legendary artworks, ne examples of the applied arts and classical and jazz music in a set of world-famous institutions. Paintings by the Netherland’s greatest master can be found at the Van Gogh Museum and the Rijksmuseum has a team of historic Dutch masterpieces by Rembrandt, Vermeer and Frans Hals. Contemporary art is shown close by at the Stedelijk Museum and Moco Museum and opposite is the Concertgebouw, which has one of Europe’s best music programmes. This community of culture is within footsteps of the Conservatorium.     Are you planning your next trip but want maximum flexibility? With The Set Flex you can book now, but change your dates and/or destination up to two times, up to the end of 2021. Have you booked your stay at the Conservatorium Hotel, but decide to go to Paris or London after all, with The Set Flex you can change the destination and the dates easily. Furthermore, you will get 25% discount on our best available rate and you can enjoy at the relaxing environment of the Akasha Holistic Wellbeing at each of our beautifully composed properties.   We love treats - who doesn't? Book your stay with us directly or via your preferred travel advisor and we'll treat you to a €30 hotel credit (or €60 for suite bookings) to enjoy in our restaurants or spa, a guaranteed upgrade, a guaranteed early check-in and a guaranteed late check-out until 3 pm. The best offer you will find, guaranteed. T&Cs apply.   For more information and booking please visit their website: conservatoriumhotel.com The three founding hotels of The Set are located in the cultural heart of their vibrant cities. They have for decades a racted people who drive change and creativity and are places where established and emerging ideas come together to shape the future. Matching the spirit and pace of contemporary life, The Set hotels are explicitly designed to enable new discoveries and to capture the hearts and minds of guests in the process. These are places people love, want to return to and to tell others about. Simply put, they are the modern grand hotels of our time.     Over 100 years ago, architect Daniel Knuttel turned to a mix of neo-Gothic and Art Nouveau principles to visually celebrate the importance of the Conservatorium building. Today, Italian architect Piero Lissoni uses a contemporary design language to complement and continue this narrative. Inside and out, a strong design aesthetic is fundamental to the Conservatorium. It actually tells its story. The building’s original function as a savings bank is apparent in the playful details so embraced by the Art Nouveau movement. There are stone pigs carved into the staircase to symbolise piggy banks; spider webs on the tiles in the shopping arcade allude to spiders trapping ies to consume later; and the tiles also portray bees, which, metaphorically, save stocks of honey for the wintertime. These elements demonstrate an attention to design detail that remains today. Italian architect and design maestro Piero Lissoni was responsible for evolving this rich design history into a contemporary space. The way he merged the 19th century edi ce by encasing its interior courtyard in glass demonstrates a seamless, innate understanding of old and new, public and private. Lissoni’s style is rich, muted and stylishly pared-back. While his vision contrasts to the decorative nature of the original 19th century edice, it brings a new mood – and a new function – to this historic landmark building.     The Conservatorium regularly collaborates with the Conservatorium van Amsterdam music school and together they started the Expression of Art Award series. Each year, students from the jazz department are invited to play at the hotel. A jury is present to announce the winner, who is awarded with a monetary fund to encourage them in their musical career. The hotel’s cultural commitment goes beyond music. It has an ever-changing roster of contemporary artists displaying their work in the hotel lobby. These artists range from emerging talent to globally established names such as Banksy and Scholten & Baijings. Local artists also decorate the Artist in Residence Suites upstairs with works. These pieces are rotated frequently and are shown alongside publications giving details. They are accompanied by a series of lectures and workshops. The permanent art collection in the hotel has been curated by architect Piero Lissoni, and includes everything from reproductions of historic Dutch masterpieces to brand new commissions inspired by the Conservatorium’s cultural and musical history.   The Conservatorium has an illustrious, century-long past where society has always gathered together. This is especially apparent today in its elegant bar and restaurants. The restaurant Taiko rede nes contemporary Asian cuisine with authentic dishes made of local, seasonal products. Taiko takes its name from the Japanese for ‘drum’, and is located in the percussion room of the old music school. For something more casual, there is the Brasserie where platters full of healthy dishes greet customers as they arrive and afternoon tea is served every day. Lastly, the Tunes Bar serves cocktails, which are best enjoyed during the weekend when the in-house DJ brings the room alive.   The Akasha Holistic Wellbeing Centre marries innovative Western practices with ancient Eastern traditions. It boasts seven treatment rooms, including a double treatment suite, and o ers some of the nest signature spa treatments in Amsterdam. There is a private Hammam for purifying scrubs and massages. Akasha also features Amsterdam’s only Watsu pool for tailored hydro-treatments and guided meditation, as well as a large gym featuring Life Fitness equipment and private studios for yoga, pilates and more.     Located on Museumplein – Amsterdam’s historic cultural hub – the Conservatorium is surrounded by legendary artworks, ne examples of the applied arts and classical and jazz music in a set of world-famous institutions. Paintings by the Netherland’s greatest master can be found at the Van Gogh Museum and the Rijksmuseum has a team of historic Dutch masterpieces by Rembrandt, Vermeer and Frans Hals. Contemporary art is shown close by at the Stedelijk Museum and Moco Museum and opposite is the Concertgebouw, which has one of Europe’s best music programmes. This community of culture is within footsteps of the Conservatorium.     Are you planning your next trip but want maximum flexibility? With The Set Flex you can book now, but change your dates and/or destination up to two times, up to the end of 2021. Have you booked your stay at the Conservatorium Hotel, but decide to go to Paris or London after all, with The Set Flex you can change the destination and the dates easily. Furthermore, you will get 25% discount on our best available rate and you can enjoy at the relaxing environment of the Akasha Holistic Wellbeing at each of our beautifully composed properties.   We love treats - who doesn't? Book your stay with us directly or via your preferred travel advisor and we'll treat you to a €30 hotel credit (or €60 for suite bookings) to enjoy in our restaurants or spa, a guaranteed upgrade, a guaranteed early check-in and a guaranteed late check-out until 3 pm. The best offer you will find, guaranteed. T&Cs apply.   For more information and booking please visit their website: conservatoriumhotel.com

The new Antigona Soft bag from Givenchy
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The new Antigona Soft bag from Givenchy

Accessories For Fall-Winter 2020/2021, Givenchy unveils seasonal colors and treatments for the Antigona Soft, the latest addition to the iconic Antigona family of handbags.   Named for the mythical Greek heroine, the Antigona Soft captures the Fall-Winter 2020 mood of discreet nonchalance. Crafted in supple calfskin with both classic and seasonal finishes and treatments, it reprises the original Antigona’s signature geometry, bold zips and pentagonal patch, now updated with a more informal, slouchy shape.   Rooted in the Givenchy couture heritage of elegant ease and masculine/feminine duality, the Antigona Soft is defined by generous proportions and a shape that lets it move from day to weekend with all the effortless versatility of a favorite leather jacket. On the runway, it was shown wrapped in large, contrasting silk scarves twisted and knotted around the handles, a visually impactful yet casual-looking way of accentuating individuality and graphic appeal.   Though relaxed in spirit, the Antigona Soft is perfectly on-point in terms of style and practicality. Its sleek calfskin body features an ample central compartment with dual zip closures on medium and large styles, with an inner card pocket, vertical side straps with turn-lock fastenings, twin top handles and a removeable shoulder strap for two modes of wear (hand-held or over-the-shoulder). A small version likewise accommodates all the essentials, with a zipped compartment, a card pocket and an adjustable, removable strap for cross-body wear.   Timeless finishes for the Antigona Soft include classic black and pearl gray. Seasonal statements feature a graphic houndstooth version that echoes ready-to-wear looks, and a version in extra supple calf leather embossed with a crocodile finish. An elevated version in two-tone, hand-pleated leather offers a dressier option.   This new variations will debut in Givenchy boutiques worldwide on September 18th, 2020. Retail prices: from 1,450 euros. For Fall-Winter 2020/2021, Givenchy unveils seasonal colors and treatments for the Antigona Soft, the latest addition to the iconic Antigona family of handbags.   Named for the mythical Greek heroine, the Antigona Soft captures the Fall-Winter 2020 mood of discreet nonchalance. Crafted in supple calfskin with both classic and seasonal finishes and treatments, it reprises the original Antigona’s signature geometry, bold zips and pentagonal patch, now updated with a more informal, slouchy shape.   Rooted in the Givenchy couture heritage of elegant ease and masculine/feminine duality, the Antigona Soft is defined by generous proportions and a shape that lets it move from day to weekend with all the effortless versatility of a favorite leather jacket. On the runway, it was shown wrapped in large, contrasting silk scarves twisted and knotted around the handles, a visually impactful yet casual-looking way of accentuating individuality and graphic appeal.   Though relaxed in spirit, the Antigona Soft is perfectly on-point in terms of style and practicality. Its sleek calfskin body features an ample central compartment with dual zip closures on medium and large styles, with an inner card pocket, vertical side straps with turn-lock fastenings, twin top handles and a removeable shoulder strap for two modes of wear (hand-held or over-the-shoulder). A small version likewise accommodates all the essentials, with a zipped compartment, a card pocket and an adjustable, removable strap for cross-body wear.   Timeless finishes for the Antigona Soft include classic black and pearl gray. Seasonal statements feature a graphic houndstooth version that echoes ready-to-wear looks, and a version in extra supple calf leather embossed with a crocodile finish. An elevated version in two-tone, hand-pleated leather offers a dressier option.   This new variations will debut in Givenchy boutiques worldwide on September 18th, 2020. Retail prices: from 1,450 euros.

Louis Vuitton releases LV Volt
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Louis Vuitton releases LV Volt

Jewelry Louis Vuitton unveils its latest print and digital campaign showcasing the House's new LV Volt jewellery collection embodied by four talents: Alicia Vikander, Oscar-winning actress and Louis Vuitton brand ambassador, Hugo Marchand, danseur étoile, principal dancer at the Paris Opera Ballet, Sharon Alexie, painter and artist, and XiaoXing Mao, Chinese model.   Shot by Jean-Baptiste Mondino, the campaign captures the collection's bold metaphor for rhythm, movement, and energy. Created by Louis Vuitton’s Artistic Director for Watches and Jewellery Francesca Am theatrof, the collection transcends both borders and genders. The 36 decidedly unisex pieces celebrate the L and V letters, two iconic initials forming an architectural design whose main lines become a unit of measurement in a universal language.     Louis Vuitton unveils its latest print and digital campaign showcasing the House's new LV Volt jewellery collection embodied by four talents: Alicia Vikander, Oscar-winning actress and Louis Vuitton brand ambassador, Hugo Marchand, danseur étoile, principal dancer at the Paris Opera Ballet, Sharon Alexie, painter and artist, and XiaoXing Mao, Chinese model.   Shot by Jean-Baptiste Mondino, the campaign captures the collection's bold metaphor for rhythm, movement, and energy. Created by Louis Vuitton’s Artistic Director for Watches and Jewellery Francesca Am theatrof, the collection transcends both borders and genders. The 36 decidedly unisex pieces celebrate the L and V letters, two iconic initials forming an architectural design whose main lines become a unit of measurement in a universal language.    

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GUCCI releases the new Jackie 1961
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GUCCI releases the new Jackie 1961

Accessories The Gucci Autumn Winter 2020 women’s and men’s fashion shows saw the reintroduction of one of the House’s most famous styles — the Jackie Bag — imbued with new relevance.      First created in 1961, the hobo bag, with its elegant curved shape and distinctive gold hardware closure, became emblematic of the ‘60s and ‘70s jetsetter lifestyle for which the House was known. Most notably, Jackie Kennedy was photographed with the bag so frequently it became known simply as “The Jackie.”   A key member of the Gucci bag family for many decades, the Jackie has been redesigned several times over the years. Its newest incarnation, designed by Creative Director Alessandro Michele, is the Jackie 1961. A fusion of his fascination with archival codes and contemporary vision, the bag re-emerges to transcend traditional accessories classifications with its non-binary attitude. In fact, Alessandro Michele debuted the Jackie 1961 at HIS men’s Fall Winter 2020 fashion show. Reduced in size and worn by both men and women in diverse looks — tailoring, grunge and clothes with shrunken proportions — the House’s recognizable bag assumed an entirely new character.   Sourcing a vintage Jackie bag from his personal archive, Alessandro Michele proposes three different sizes — medium, small and mini — rendered in a new pared down silhouette. Clean lines bring the focus to the unique piston closure and the rich leather itself. All styles of the Jackie 1961 are available in black and red leather as well as GG Supreme canvas with Web stripe. The small and mini versions feature an extended palette that includes neutral-colored python as well as candy pastel hues of lilac, butter, light blue and soft pink. A longer, removable shoulder strap enhances the new Jackie’s flexible personality and versatile practicality.     The Jackie 1961 joins the Dionysus, the Marmont and the Horsebit 1955 as a Beloved Line of the House.  The Gucci Autumn Winter 2020 women’s and men’s fashion shows saw the reintroduction of one of the House’s most famous styles — the Jackie Bag — imbued with new relevance.      First created in 1961, the hobo bag, with its elegant curved shape and distinctive gold hardware closure, became emblematic of the ‘60s and ‘70s jetsetter lifestyle for which the House was known. Most notably, Jackie Kennedy was photographed with the bag so frequently it became known simply as “The Jackie.”   A key member of the Gucci bag family for many decades, the Jackie has been redesigned several times over the years. Its newest incarnation, designed by Creative Director Alessandro Michele, is the Jackie 1961. A fusion of his fascination with archival codes and contemporary vision, the bag re-emerges to transcend traditional accessories classifications with its non-binary attitude. In fact, Alessandro Michele debuted the Jackie 1961 at HIS men’s Fall Winter 2020 fashion show. Reduced in size and worn by both men and women in diverse looks — tailoring, grunge and clothes with shrunken proportions — the House’s recognizable bag assumed an entirely new character.   Sourcing a vintage Jackie bag from his personal archive, Alessandro Michele proposes three different sizes — medium, small and mini — rendered in a new pared down silhouette. Clean lines bring the focus to the unique piston closure and the rich leather itself. All styles of the Jackie 1961 are available in black and red leather as well as GG Supreme canvas with Web stripe. The small and mini versions feature an extended palette that includes neutral-colored python as well as candy pastel hues of lilac, butter, light blue and soft pink. A longer, removable shoulder strap enhances the new Jackie’s flexible personality and versatile practicality.     The Jackie 1961 joins the Dionysus, the Marmont and the Horsebit 1955 as a Beloved Line of the House. 

Zalando celebrates its 10th anniversary in the Netherlands  in collaboration with  Ronald van der Kemp
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Zalando celebrates its 10th anniversary in the Netherlands in collaboration with Ronald van der Kemp

Fashion Zalando celebrates its tenth anniversary in the Netherlands with a campaign in which Ronald van der Kemp has upcycled ten items from ten Dutch brands to ten 'couture looks'.      Zalando Netherlands is celebrating its 10th anniversary in style and is launching a new campaign in collaboration with ten Dutch brands, including Scotch & Soda, G-Star, WE Fashion and MUD Jeans. Of these ten brands, the ten most iconic items of the past decade were upcycled by the world's first sustainable couture fashion house, RVDK Ronald van der Kemp. The campaign "Story of a Decade" takes a look at fashion from the past, today and the future through ten upcycled couture looks.   Ten years ago, zalando.nl went live, two years after the founding of Zalando in Berlin. What started as a start-up selling shoes online has grown into Europe's largest online fashion and lifestyle platform in just ten years. Today Zalando attracts more than 34 million customers in 17 countries. Ten years ago, the first Dutch brands immediately joined Zalando, including G-Star and Scotch & Soda. Today they are also part of the anniversary campaign "Story of a Decade".   "With this campaign we want to put our partnership with local Dutch brands in the spotlight. After all, we can only achieve our ambition to become the starting point for fashion in Europe in collaboration with our brand and retail partners. With the upcycled looks, we not only want to celebrate the achievements of the past ten years, but also take a look at the future of fashion, of which sustainability is an important part,"said Jacintha De Graaf, Head of Zalando Benelux.   Starting today, Zalando will be putting local Dutch brands in the spotlight for ten days. The following ten Dutch brands are participating: Scotch & Soda, WE Fashion, G-Star, Mud Jeans, Fabienne Chapot, Stieglitz, Kings of Indigo, Goosecraft, ETQ, Denham. For each of these brands, Ronald van der Kemp created 10 couture looks with leftovers from his own previous collections, tailored to ten special Dutch talents. This collaboration resulted in daring and surprising looks with a high couture content.   Ronald van der Kemp, designer: "Zalando is taking important steps in these times of change in which sustainability and diversity are central. We think it is great to be able to contribute to this. For this anniversary, Zalando asked us to create a celebration of personality, diversity, creativity and sustainability. With these looks we try to enlarge the personalities of the influencers and give the clothes a look that suits our times."   Ten local talents wear the couture looks for this campaign and embody a personal vision of fashion in the future. From talented make-up artist Celine Bernaerts, to international model Nella Roz, ballet dancer Christian Yav, ex-top model Linda Spierings, artist and actress Zoe Love Smith and non-binary actor Thorn Vineyard.     We had a great chat with Ronald about the collaboration.   How did the collaboration with Zalando and you start?   Since starting with my label one of our main things was sustainability and diversity in fashion, and now that’s a hot topic. We share these values, thus Zalando approached us to work on this project. And I love the idea of working with existing materials and to make it into something unexpected or new. To make it look different, or give it new content. That’s also why we worked with many different influencers on this project, to inspire people to be proud of who they are and to express themselves.     Where was fashion for you 10 years ago and where do you see it 10 years from now?   I think my biggest thing is that people should be more individual, discovering who they are. I think 10 years ago people were  following someone that might not even be real (think filters etc.), wiping away their own personality in that sense, I hope that now and I think that people are waking up and should not try to hide, come out and embrace it. I think that is what's needed now and people are exploring that more than ever before. Also now you can reach so many people internationally with social media channels, in a way that can be both good and bad, but when people become more individual, that makes the world more exciting, especially in fashion.  I think in fashion we should produce way less and be very creative, we should also find ways to sell fashion and not neccesarily product. You can also sell a dream or an experience, think of perfumes for example. Selling a dream is definitely something bigger than just a product.     See more about the campaign: https://www.zalando.nl/zms/10jaarzalando/   #Zalando10Jaar   Zalando celebrates its tenth anniversary in the Netherlands with a campaign in which Ronald van der Kemp has upcycled ten items from ten Dutch brands to ten 'couture looks'.      Zalando Netherlands is celebrating its 10th anniversary in style and is launching a new campaign in collaboration with ten Dutch brands, including Scotch & Soda, G-Star, WE Fashion and MUD Jeans. Of these ten brands, the ten most iconic items of the past decade were upcycled by the world's first sustainable couture fashion house, RVDK Ronald van der Kemp. The campaign "Story of a Decade" takes a look at fashion from the past, today and the future through ten upcycled couture looks.   Ten years ago, zalando.nl went live, two years after the founding of Zalando in Berlin. What started as a start-up selling shoes online has grown into Europe's largest online fashion and lifestyle platform in just ten years. Today Zalando attracts more than 34 million customers in 17 countries. Ten years ago, the first Dutch brands immediately joined Zalando, including G-Star and Scotch & Soda. Today they are also part of the anniversary campaign "Story of a Decade".   "With this campaign we want to put our partnership with local Dutch brands in the spotlight. After all, we can only achieve our ambition to become the starting point for fashion in Europe in collaboration with our brand and retail partners. With the upcycled looks, we not only want to celebrate the achievements of the past ten years, but also take a look at the future of fashion, of which sustainability is an important part,"said Jacintha De Graaf, Head of Zalando Benelux.   Starting today, Zalando will be putting local Dutch brands in the spotlight for ten days. The following ten Dutch brands are participating: Scotch & Soda, WE Fashion, G-Star, Mud Jeans, Fabienne Chapot, Stieglitz, Kings of Indigo, Goosecraft, ETQ, Denham. For each of these brands, Ronald van der Kemp created 10 couture looks with leftovers from his own previous collections, tailored to ten special Dutch talents. This collaboration resulted in daring and surprising looks with a high couture content.   Ronald van der Kemp, designer: "Zalando is taking important steps in these times of change in which sustainability and diversity are central. We think it is great to be able to contribute to this. For this anniversary, Zalando asked us to create a celebration of personality, diversity, creativity and sustainability. With these looks we try to enlarge the personalities of the influencers and give the clothes a look that suits our times."   Ten local talents wear the couture looks for this campaign and embody a personal vision of fashion in the future. From talented make-up artist Celine Bernaerts, to international model Nella Roz, ballet dancer Christian Yav, ex-top model Linda Spierings, artist and actress Zoe Love Smith and non-binary actor Thorn Vineyard.     We had a great chat with Ronald about the collaboration.   How did the collaboration with Zalando and you start?   Since starting with my label one of our main things was sustainability and diversity in fashion, and now that’s a hot topic. We share these values, thus Zalando approached us to work on this project. And I love the idea of working with existing materials and to make it into something unexpected or new. To make it look different, or give it new content. That’s also why we worked with many different influencers on this project, to inspire people to be proud of who they are and to express themselves.     Where was fashion for you 10 years ago and where do you see it 10 years from now?   I think my biggest thing is that people should be more individual, discovering who they are. I think 10 years ago people were  following someone that might not even be real (think filters etc.), wiping away their own personality in that sense, I hope that now and I think that people are waking up and should not try to hide, come out and embrace it. I think that is what's needed now and people are exploring that more than ever before. Also now you can reach so many people internationally with social media channels, in a way that can be both good and bad, but when people become more individual, that makes the world more exciting, especially in fashion.  I think in fashion we should produce way less and be very creative, we should also find ways to sell fashion and not neccesarily product. You can also sell a dream or an experience, think of perfumes for example. Selling a dream is definitely something bigger than just a product.     See more about the campaign: https://www.zalando.nl/zms/10jaarzalando/   #Zalando10Jaar  

Vagabond  launches an exclusive boot to celebrate De Bijenkorf ́s 150th anniversary
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Vagabond launches an exclusive boot to celebrate De Bijenkorf ́s 150th anniversary

Accessories During 2020 De Bijenkorf celebrates their 150th anniversary together with a selection of brands. One of those to be featured is the Swedish brand, Vagabond Shoemakers who have developed a style exclusively for this occasion.   Vagabond is one of Europe ́s leading fashion footwear brands and has been present on the Dutch market for around ve years. De Bijenkorf is their biggest partner in the market and to celebrate their 150 years the Swedish brand will launch an exclusive style together with the department store. The style, called Bea, is a mid-high chelsea boot in black leather with chrome free tanned leather lining and comes in specially produced packaging.   Bea will be available at www.debijenkorf.nl and in selected stores in August at the price of 240 euros. During 2020 De Bijenkorf celebrates their 150th anniversary together with a selection of brands. One of those to be featured is the Swedish brand, Vagabond Shoemakers who have developed a style exclusively for this occasion.   Vagabond is one of Europe ́s leading fashion footwear brands and has been present on the Dutch market for around ve years. De Bijenkorf is their biggest partner in the market and to celebrate their 150 years the Swedish brand will launch an exclusive style together with the department store. The style, called Bea, is a mid-high chelsea boot in black leather with chrome free tanned leather lining and comes in specially produced packaging.   Bea will be available at www.debijenkorf.nl and in selected stores in August at the price of 240 euros.

SAINT LAURENT MEN’S SPRING SUMMER 21 BY ANTHONY VACCARELLO
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SAINT LAURENT MEN’S SPRING SUMMER 21 BY ANTHONY VACCARELLO

Fashion NO MATTER HOW LONG THE NIGHT IS Breathing, reaching the horizon, looking at the future, no matter how long the night is. Over the skies and the architectures of Paris, New York, and Beijing, a constant attraction redefies gravity. The video unveils Anthony Vaccarello’s collection, the inspirations, materials, forms, bright and dark colors, naturally blending different worlds.   The Saint Laurent Men’s Spring Summer 2021 Project curated by Anthony Vaccarello, is a unique virtual and physical experience, bringing together videos, augmented reality, 3D lenticular imagery, music playlist, street posters, hidden stickers, photo walls, flags, and more; all connecting the places from around the world, digitally to physically. A perpetual and simultaneous game of echoes creates an impossible dialogue between imagination and reality. An unconscious desire.     Art Direction : Anthony Vaccarello Director : Nathalie Canguilhem Soundtrack : SebastiAn   ysl.com   #YSL #SaintLaurent #YvesSaintLaurent @anthonyvaccarello NO MATTER HOW LONG THE NIGHT IS Breathing, reaching the horizon, looking at the future, no matter how long the night is. Over the skies and the architectures of Paris, New York, and Beijing, a constant attraction redefies gravity. The video unveils Anthony Vaccarello’s collection, the inspirations, materials, forms, bright and dark colors, naturally blending different worlds.   The Saint Laurent Men’s Spring Summer 2021 Project curated by Anthony Vaccarello, is a unique virtual and physical experience, bringing together videos, augmented reality, 3D lenticular imagery, music playlist, street posters, hidden stickers, photo walls, flags, and more; all connecting the places from around the world, digitally to physically. A perpetual and simultaneous game of echoes creates an impossible dialogue between imagination and reality. An unconscious desire.     Art Direction : Anthony Vaccarello Director : Nathalie Canguilhem Soundtrack : SebastiAn   ysl.com   #YSL #SaintLaurent #YvesSaintLaurent @anthonyvaccarello

KIM JONES ARTISTIC DIRECTOR OF WOMEN’S COLLECTIONS AT FENDI
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KIM JONES ARTISTIC DIRECTOR OF WOMEN’S COLLECTIONS AT FENDI

Fashion FENDI is pleased to announce the appointment of Kim Jones as Artistic Director of haute couture, ready-to-wear and fur collections for women.     Kim Jones will join Silvia Venturini Fendi, third generation of the Fendi family, who will continue to create the accessories and menswear collections. Kim Jones will at the same time maintain his role as Artistic Director of DIOR Men.     Bernard Arnault welcomes this nomination: “Kim Jones is a great talent and since joining, he has continuously proven his ability to adapt to the codes and heritage of the LVMH houses while revisiting them with great modernity and audacity. At FENDI, I am convinced that his vision and passion will highly contribute to the success of the women’s collections.”     Kim Jones noted: “I would like to profoundly thank Monsieur Arnault, Pietro Beccari, Serge Brunschwig and Silvia Venturini Fendi for this incredible opportunity. Working across two such prestigious houses is a true honour as a designer and to be able to join the house of FENDI as well as continuing my work at Dior Men’s is a huge privilege.”     Serge Brunschwig, FENDI’s Chairman and CEO declared: “I am thrilled to welcome Kim Jones at FENDI. Kim is one of the most talented and relevant designers of today. With Silvia Venturini Fendi, who has virtuously carried on FENDI and Karl Lagerfeld legacy, Kim will bring his contemporary one of a kind point of view into the world of FENDI.”     Silvia Venturini Fendi, Artistic Director of FENDI accessories and menswear, stated: “My warmest welcome to Kim, to whom I am bound by deep respect and friendship. I am looking forward to take the FENDI universe to the next level with him.”     Kim Jones will present his first FENDI ready-to-wear collection for Fall/Winter 2021-22 season during Milan Fashion Week in February. FENDI is pleased to announce the appointment of Kim Jones as Artistic Director of haute couture, ready-to-wear and fur collections for women.     Kim Jones will join Silvia Venturini Fendi, third generation of the Fendi family, who will continue to create the accessories and menswear collections. Kim Jones will at the same time maintain his role as Artistic Director of DIOR Men.     Bernard Arnault welcomes this nomination: “Kim Jones is a great talent and since joining, he has continuously proven his ability to adapt to the codes and heritage of the LVMH houses while revisiting them with great modernity and audacity. At FENDI, I am convinced that his vision and passion will highly contribute to the success of the women’s collections.”     Kim Jones noted: “I would like to profoundly thank Monsieur Arnault, Pietro Beccari, Serge Brunschwig and Silvia Venturini Fendi for this incredible opportunity. Working across two such prestigious houses is a true honour as a designer and to be able to join the house of FENDI as well as continuing my work at Dior Men’s is a huge privilege.”     Serge Brunschwig, FENDI’s Chairman and CEO declared: “I am thrilled to welcome Kim Jones at FENDI. Kim is one of the most talented and relevant designers of today. With Silvia Venturini Fendi, who has virtuously carried on FENDI and Karl Lagerfeld legacy, Kim will bring his contemporary one of a kind point of view into the world of FENDI.”     Silvia Venturini Fendi, Artistic Director of FENDI accessories and menswear, stated: “My warmest welcome to Kim, to whom I am bound by deep respect and friendship. I am looking forward to take the FENDI universe to the next level with him.”     Kim Jones will present his first FENDI ready-to-wear collection for Fall/Winter 2021-22 season during Milan Fashion Week in February.

In conversation with GLIA
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In conversation with GLIA

Music "GLIA is a creative and very talented female music producer, dj and many other things. She used to be my roommate back in Ljubljana when we were students. So I am very happy interviewing her now, with the release of her  two new tracks." - Timotej Letonja     Who are you and what is your profession?   I am an audio content creator, music producer, sound designer, dj, educator and an artist. I have been working in the music industry for the last seven years. I got indulged into the field through the love for music and got familiar with sound and audio creation, which made me even more immersed into the field that I adore. I am heavily into product design and hardware design but also into sound design through synthesis. What I am primarily focused on at the moment is the production of my own music, which is contemporary and electronic, however I have collaborated as well with other artists and singers in non-electronic genres, especially with mixing and recording.      Growing up in the late 90s she was influenced by the new electronic spirit in Europe. She has performed with some of the key persons in today’s techno music as well as played in various European clubs and festivals. The most significant ones were opening a dark techno set for Coyu, playing alongside Claptone, Fernanda Martins, Reiner Zonneveld, Clara Cuvé, Uto Karem, Insolate, Umek as well as playing her set on Ibiza Sonica Radio, Spain. After 2017 she accomplished a break-through into Berlin techno scene and played in a popular clubbing destination Urban Spree at Warschauer Straße as wellas in Loftus Hall and in of the most popular Berlin clubs Griessmuehle. Influenced by multicultural environment her dark evolving musical style is always changing by her.    Impressions of her surrounding. For her it is about the freedom of complete self-expression and experiencing music on all levels possible. Her main focus has always been music production and not long ago she singed her newest record deal with Suara. Suara is one of techno’s biggest record label established by Coyu. They are based in Spain and have had releases from artists like Moby, DJ Rush, Jay Clarke, Charlotte de Witte, Green Velvet, Slam, Oxia, Anna and more.   Glia singed her two tracks to the label in June with the release date on the 7th of September. The release consists VVAAA (Various Artist) release compilation that is solely female based.     You have recently signed your first two tracks with Suara label, can you tell us more about that? How did the story start, and when are you releasing the tracks? Tell us about your new tracks, what are they about and what inspired you create them?    After seven years of intense learning about sound design, music, arrangements and mixing, playing around Europe and connecting with people the hard work finally started to pay off.  I created a few songs, which I sent to Suara's demo pool and got a message back that they are interested in singing two of the tracks to the new VVAA Power compilation, which came out yesterday on the 7th of September!    The two tracks that are in compilation were synthesized almost solely with analog synthesizers and other acoustic components. The track 2x Gola has a Slovenian lyrics, which I believe is quite different than what we are used to in techno so far. I wanted to create something in my mother tongue to try to play with the melodies of our language rather than making it is English. The lyrics are written in the poetry form Pantoum, which is an Indonesian verse form. The second track Laws of Physics and Karma is much more melodic and has a driving arpeggiator throughout the entire track supported by layers and layers of synths and driven by a hard kick drum.    When I got the message back from the label owner Coyu, I was so thrilled and happy. Getting singed to Suara has been a dream for the last seven years! Before that I have released music on smaller labels, with some of which I still collaborate one of them worth mentioning is Deepnd Records.     You can listen to the songs bellow: Soundcloud: GLIA - 2x Gola(Hard Edit)  https://soundcloud.com/suara/scom043-glia-2x-gola-hard-edit?in=suara/set...   GLIA - Laws of Physics and Karma https://soundcloud.com/suara/scom043-glia-laws-of-phyisics?in=suara/sets...     You Tube: GLIA - 2x Gola (Hard Edit) https://www.youtube.com/watch?v=vFQp5UWMRGs   GLIA - Laws of Physics and Karma https://www.youtube.com/watch?v=Wh4JSJ_rAF4     How do you think Covid-19 will affect the music industry both long-term and short-term?  How do you see the impact of Corona crisis on the general perception of music?    What we all really miss is live performances. Unfortunately the music business has not been the kindest in the sense of being able to get monetary comfort through only your own productions, therefore many artists depend on live performances, which are almost non existent at the moment. Besides the artists you have event organizers, club owners, promoters, audio engineers, technicians, all the staff that are heavily depended on events and it is an alarming number of how many are feeling the consequences of COVID-19 crisis. Even those who will have enough security to somewhat survive the situation, may not be able to further operate after COVID-19 crisis, therefore the governments will have to offer additional aid for the event/music/culture businesses just like they have aid for tourism and other sectors of economy. I believe there are two scenarios of how this shall end. The optimistic one and the pessimistic one, however neither of those will exist in the world before corona crisis and the music scene will change forever. Still I believe creativity manages to find its way from our unexplained minds back to the external world. Human creativity is eternal and humans will always find new ways to socialize and express themselves, even when obstacles are on the horizon.      How do you spend your Quarantine time and are you still able to create while being quarantined?   The biggest difference nowadays is that there are almost no gigs, which I something that I really miss and something that we will have to wait until it comes back. I have been really productive in these times as I don't have many gigs. I make music every day for a few hours and then I take breaks in between, when I run out of my creativity and gain energy from the external world I go back and produce some more. I believe that I have befriended many more local artists in these times, which makes me feel more connected and not alone. Still I believe I am far more creative than before, I do not travel as much as I used to and there are no parties so less distractions and more energy to be channeled in a creative way!     How is it like performing during this times, because you performed in Barcelona, Berlin, Zrće and other venues around Europe?   I was doing some live streams and online festivals during quarantine, however performing in front of a crowd is nothing compared to performing in front of a camera! The energy you get on the stage from people is indescribable and you can't really compare it to anything else! You are surrounded by so much love, smiles and energy! I believe a lot of artists suffer from lacking this energy they are used to having around them weakly. It is kind of like a drug from which you have to abstain from - and it hurts when you don't get it. Not only because so many aritsts financially depend from it but also because you are just used to such large amounts of adrenaline, dopamine, endorphins, which you now don't get.  A few weeks back I finally had my first gig after March and it was amazing! There were people dancing next to me on the stage and the energy and connection we had was powerful!     Tell us something about yourself that isn't on your resume.   I am lactose intolerant :)     What is the coolest new thing you have learnt since being quarantined and how did you learn it?   Patience. I think I was always just rushing around wanting to have everything as soon as possible. I had a plan of how this year I will finally be able to play outside of Europe in Buenos Aires and in Japan but of course that did not come to place. Things will eventually happen if we work for them in one way or another.       What is your favorite painting and has it inspired you for any of your work thus far?    I think there are two paintings that I could call ''my favorite''. The first one I'd like to mention is from Wassily Kandinsky  - Compostition VII and I ''met'' this painting when I was travelling in Moscow last year. I love the colors, I love the ''chaos'' of abstract art, I love the expression of pure imagination hidden behind ''geometrical'' forms. Similarly The Black Square from Malevich represents how our imagination is the art itself. I love how with modern art our perception of what we see changes based on our internal world. It is just a black square but it is also everything we think about what it represents to each individual that is looking at it!     What do you have planned next?   Being good to people around me and - producing, producing, producing, producing and again producing.    "GLIA is a creative and very talented female music producer, dj and many other things. She used to be my roommate back in Ljubljana when we were students. So I am very happy interviewing her now, with the release of her  two new tracks." - Timotej Letonja     Who are you and what is your profession?   I am an audio content creator, music producer, sound designer, dj, educator and an artist. I have been working in the music industry for the last seven years. I got indulged into the field through the love for music and got familiar with sound and audio creation, which made me even more immersed into the field that I adore. I am heavily into product design and hardware design but also into sound design through synthesis. What I am primarily focused on at the moment is the production of my own music, which is contemporary and electronic, however I have collaborated as well with other artists and singers in non-electronic genres, especially with mixing and recording.      Growing up in the late 90s she was influenced by the new electronic spirit in Europe. She has performed with some of the key persons in today’s techno music as well as played in various European clubs and festivals. The most significant ones were opening a dark techno set for Coyu, playing alongside Claptone, Fernanda Martins, Reiner Zonneveld, Clara Cuvé, Uto Karem, Insolate, Umek as well as playing her set on Ibiza Sonica Radio, Spain. After 2017 she accomplished a break-through into Berlin techno scene and played in a popular clubbing destination Urban Spree at Warschauer Straße as wellas in Loftus Hall and in of the most popular Berlin clubs Griessmuehle. Influenced by multicultural environment her dark evolving musical style is always changing by her.    Impressions of her surrounding. For her it is about the freedom of complete self-expression and experiencing music on all levels possible. Her main focus has always been music production and not long ago she singed her newest record deal with Suara. Suara is one of techno’s biggest record label established by Coyu. They are based in Spain and have had releases from artists like Moby, DJ Rush, Jay Clarke, Charlotte de Witte, Green Velvet, Slam, Oxia, Anna and more.   Glia singed her two tracks to the label in June with the release date on the 7th of September. The release consists VVAAA (Various Artist) release compilation that is solely female based.     You have recently signed your first two tracks with Suara label, can you tell us more about that? How did the story start, and when are you releasing the tracks? Tell us about your new tracks, what are they about and what inspired you create them?    After seven years of intense learning about sound design, music, arrangements and mixing, playing around Europe and connecting with people the hard work finally started to pay off.  I created a few songs, which I sent to Suara's demo pool and got a message back that they are interested in singing two of the tracks to the new VVAA Power compilation, which came out yesterday on the 7th of September!    The two tracks that are in compilation were synthesized almost solely with analog synthesizers and other acoustic components. The track 2x Gola has a Slovenian lyrics, which I believe is quite different than what we are used to in techno so far. I wanted to create something in my mother tongue to try to play with the melodies of our language rather than making it is English. The lyrics are written in the poetry form Pantoum, which is an Indonesian verse form. The second track Laws of Physics and Karma is much more melodic and has a driving arpeggiator throughout the entire track supported by layers and layers of synths and driven by a hard kick drum.    When I got the message back from the label owner Coyu, I was so thrilled and happy. Getting singed to Suara has been a dream for the last seven years! Before that I have released music on smaller labels, with some of which I still collaborate one of them worth mentioning is Deepnd Records.     You can listen to the songs bellow: Soundcloud: GLIA - 2x Gola(Hard Edit)  https://soundcloud.com/suara/scom043-glia-2x-gola-hard-edit?in=suara/set...   GLIA - Laws of Physics and Karma https://soundcloud.com/suara/scom043-glia-laws-of-phyisics?in=suara/sets...     You Tube: GLIA - 2x Gola (Hard Edit) https://www.youtube.com/watch?v=vFQp5UWMRGs   GLIA - Laws of Physics and Karma https://www.youtube.com/watch?v=Wh4JSJ_rAF4     How do you think Covid-19 will affect the music industry both long-term and short-term?  How do you see the impact of Corona crisis on the general perception of music?    What we all really miss is live performances. Unfortunately the music business has not been the kindest in the sense of being able to get monetary comfort through only your own productions, therefore many artists depend on live performances, which are almost non existent at the moment. Besides the artists you have event organizers, club owners, promoters, audio engineers, technicians, all the staff that are heavily depended on events and it is an alarming number of how many are feeling the consequences of COVID-19 crisis. Even those who will have enough security to somewhat survive the situation, may not be able to further operate after COVID-19 crisis, therefore the governments will have to offer additional aid for the event/music/culture businesses just like they have aid for tourism and other sectors of economy. I believe there are two scenarios of how this shall end. The optimistic one and the pessimistic one, however neither of those will exist in the world before corona crisis and the music scene will change forever. Still I believe creativity manages to find its way from our unexplained minds back to the external world. Human creativity is eternal and humans will always find new ways to socialize and express themselves, even when obstacles are on the horizon.      How do you spend your Quarantine time and are you still able to create while being quarantined?   The biggest difference nowadays is that there are almost no gigs, which I something that I really miss and something that we will have to wait until it comes back. I have been really productive in these times as I don't have many gigs. I make music every day for a few hours and then I take breaks in between, when I run out of my creativity and gain energy from the external world I go back and produce some more. I believe that I have befriended many more local artists in these times, which makes me feel more connected and not alone. Still I believe I am far more creative than before, I do not travel as much as I used to and there are no parties so less distractions and more energy to be channeled in a creative way!     How is it like performing during this times, because you performed in Barcelona, Berlin, Zrće and other venues around Europe?   I was doing some live streams and online festivals during quarantine, however performing in front of a crowd is nothing compared to performing in front of a camera! The energy you get on the stage from people is indescribable and you can't really compare it to anything else! You are surrounded by so much love, smiles and energy! I believe a lot of artists suffer from lacking this energy they are used to having around them weakly. It is kind of like a drug from which you have to abstain from - and it hurts when you don't get it. Not only because so many aritsts financially depend from it but also because you are just used to such large amounts of adrenaline, dopamine, endorphins, which you now don't get.  A few weeks back I finally had my first gig after March and it was amazing! There were people dancing next to me on the stage and the energy and connection we had was powerful!     Tell us something about yourself that isn't on your resume.   I am lactose intolerant :)     What is the coolest new thing you have learnt since being quarantined and how did you learn it?   Patience. I think I was always just rushing around wanting to have everything as soon as possible. I had a plan of how this year I will finally be able to play outside of Europe in Buenos Aires and in Japan but of course that did not come to place. Things will eventually happen if we work for them in one way or another.       What is your favorite painting and has it inspired you for any of your work thus far?    I think there are two paintings that I could call ''my favorite''. The first one I'd like to mention is from Wassily Kandinsky  - Compostition VII and I ''met'' this painting when I was travelling in Moscow last year. I love the colors, I love the ''chaos'' of abstract art, I love the expression of pure imagination hidden behind ''geometrical'' forms. Similarly The Black Square from Malevich represents how our imagination is the art itself. I love how with modern art our perception of what we see changes based on our internal world. It is just a black square but it is also everything we think about what it represents to each individual that is looking at it!     What do you have planned next?   Being good to people around me and - producing, producing, producing, producing and again producing.   

For the launch of its new Pasha watch, Cartier unveils a new campaign highlighting a community of unique personalities who are changing the codes of success by forging exceptional and diverse paths of creativity.
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For the launch of its new Pasha watch, Cartier unveils a new campaign highlighting a community of unique personalities who are changing the codes of success by forging exceptional and diverse paths of creativity.

Watches Cartier is launching a multimedia campaign fronted by five extraordinary talents, Rami Malek, Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang. The campaign, to be disseminated across the world, marks the celebration of the launch of the new Pasha watch, a cult watch marked by its amazing design and distinctive codes.     Since its creation in the 1980s, the Pasha watch has embodied a certain idea of success that is evident in its extroverted design, and graphic singularity. As edgy as ever, the new Pasha remains unique, yet in tune with new generations of creators, who owe their success to their differences, creativity, and multidisciplinary talents. Cartier’s new campaign recalls the unique ability of these creators to transcend preconceived ideas and forge new, exceptional paths towards achievement. The Maison entrusted the articulation of this vision to New York fashion photographer Craig Mc Dean, with images centered around the new Pasha ambassadors Rami Malek, Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang.     TROYE SIVAN:   As a YouTuber, singer, and actor, how would you describe your different identities and the success you have achieved from each? How do you balance these different professions and manage your own time?    I think for me the driving force has always been an insatiable desire to create, no matter the format. That’s manifested itself in a few different ways over time, and keeps me really excited about my work. The through line through all of them is a love and need to process life through making stuff, and the kick I get out of sharing it.   What is the main thing you’ve learned from success and what are you most proud of?   I think the main thing I’ve learned is that there’s really no rules. Do what feels right, trust your instincts, take risks, and enjoy yourself. I’m most proud when someone mentions that a song/album of mine has been the soundtrack to a particular season in their life. I love when that happens to me with music, so I’m always really honoured when it happens to someone else with mine.       RAMI MALEK:   Hollywood can be a bit systematic; how do you fit in and how do you challenge that environment?   I’m instinctively drawn to projects that feel like new territory, not only for myself but for Hollywood as a whole. It is important to challenge the status quo in our industry so that representation never becomes fenced in by habit or tradition. I really hope the conversations that our industry is having right now will prevent the further perpetuation of stereotypes.   The distinct design of the Pasha watch challenges the predominance of round shapes in watchmaking and amplifies its presence, originality and singularity. How do you relate with the watch and spirit of Pasha de Cartier?   I love that Cartier has a way of honoring what is treasured of the past and marrying that with a modern accessibility and twist. It has both delicacy and strength.      “We are thrilled to unveil this campaign and introduce these extraordinary talents to our diverse audiences around the world. Cartier is a pioneering house, in constant creative exploration and strongly committed to come up with innovative campaigns as well as collections that appeal to our diverse audiences.” declares Arnaud Carrez, Marketing and Communication Director at Cartier International. “The diffusion of this campaign enables us to share our values of universality and openness. The contribution of our new Pasha ambassadors is a way for our Maison to celebrate this creative dialogue born more than 170 years ago.”         Beginning on September 4, the campaign will feature billboards in capitals of the world, as well as print advertising in major newspapers and fashion and lifestyle magazines. Furthermore, Cartier is unveiling a movie featuring these 5 exceptional talents who reveal a glimpse into their world inhabited by creativity, assertiveness and versatility, as well as 5 short movies, each dedicated to one of the talents. Viewers will be able to see and explore the movies through the Maison’s website www.cartier.com  Cartier is launching a multimedia campaign fronted by five extraordinary talents, Rami Malek, Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang. The campaign, to be disseminated across the world, marks the celebration of the launch of the new Pasha watch, a cult watch marked by its amazing design and distinctive codes.     Since its creation in the 1980s, the Pasha watch has embodied a certain idea of success that is evident in its extroverted design, and graphic singularity. As edgy as ever, the new Pasha remains unique, yet in tune with new generations of creators, who owe their success to their differences, creativity, and multidisciplinary talents. Cartier’s new campaign recalls the unique ability of these creators to transcend preconceived ideas and forge new, exceptional paths towards achievement. The Maison entrusted the articulation of this vision to New York fashion photographer Craig Mc Dean, with images centered around the new Pasha ambassadors Rami Malek, Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang.     TROYE SIVAN:   As a YouTuber, singer, and actor, how would you describe your different identities and the success you have achieved from each? How do you balance these different professions and manage your own time?    I think for me the driving force has always been an insatiable desire to create, no matter the format. That’s manifested itself in a few different ways over time, and keeps me really excited about my work. The through line through all of them is a love and need to process life through making stuff, and the kick I get out of sharing it.   What is the main thing you’ve learned from success and what are you most proud of?   I think the main thing I’ve learned is that there’s really no rules. Do what feels right, trust your instincts, take risks, and enjoy yourself. I’m most proud when someone mentions that a song/album of mine has been the soundtrack to a particular season in their life. I love when that happens to me with music, so I’m always really honoured when it happens to someone else with mine.       RAMI MALEK:   Hollywood can be a bit systematic; how do you fit in and how do you challenge that environment?   I’m instinctively drawn to projects that feel like new territory, not only for myself but for Hollywood as a whole. It is important to challenge the status quo in our industry so that representation never becomes fenced in by habit or tradition. I really hope the conversations that our industry is having right now will prevent the further perpetuation of stereotypes.   The distinct design of the Pasha watch challenges the predominance of round shapes in watchmaking and amplifies its presence, originality and singularity. How do you relate with the watch and spirit of Pasha de Cartier?   I love that Cartier has a way of honoring what is treasured of the past and marrying that with a modern accessibility and twist. It has both delicacy and strength.      “We are thrilled to unveil this campaign and introduce these extraordinary talents to our diverse audiences around the world. Cartier is a pioneering house, in constant creative exploration and strongly committed to come up with innovative campaigns as well as collections that appeal to our diverse audiences.” declares Arnaud Carrez, Marketing and Communication Director at Cartier International. “The diffusion of this campaign enables us to share our values of universality and openness. The contribution of our new Pasha ambassadors is a way for our Maison to celebrate this creative dialogue born more than 170 years ago.”         Beginning on September 4, the campaign will feature billboards in capitals of the world, as well as print advertising in major newspapers and fashion and lifestyle magazines. Furthermore, Cartier is unveiling a movie featuring these 5 exceptional talents who reveal a glimpse into their world inhabited by creativity, assertiveness and versatility, as well as 5 short movies, each dedicated to one of the talents. Viewers will be able to see and explore the movies through the Maison’s website www.cartier.com 

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