DENHAM ANNOUNCED AS THE OFFICIAL FASHION WEAR PARTNER OF TEAM NL FOR PARIS 2024 OLYMPIC AND PARALYMPIC GAMES
DENHAM is proud to announce its partnership with the NOC*NSF as the official fashion wear partner of the Netherlands Olympic and Paralympic Team, for the Paris 2024 opening and closing ceremonies.
With its home firmly rooted in the Netherlands, DENHAM has been championing local heritage in the global denim arena since 2008. The brand, now honoured to be designing the ceremonial clothing for the Netherlands Olympic Team, is celebrating each athlete’s journey to the world’s biggest sports arena. DENHAM is set to outfit around 500 Olympians and over 250 Paralympians with a complete wardrobe that will want to be worn even beyond the Games.
Esther Vergeer, Chef de Mission Paralympic Games: “I think it is great and very important that the clothing is designed with input from the athletes. These outfits will be really different from previous Games, they’re contemporary and very comfortable. It’s great that we as a nation, can distinguish ourselves like this.”
Pieter van den Hoogenband, Chef de Mission Olympic Games: “The opening ceremony on the river Seine is truly a really exciting event; millions of people will see TeamNL athletes pass by. It’s great that our outfits will have such a unique style.”
Earlier this year, DENHAM welcomed the Dutch Olympic Committee*Dutch Sports Federation members and honorary (former) elite athletes into their design studios in Amsterdam’s historic shipbuilding neighbourhood, NDSM-Werf. Emphasising authenticity as a cornerstone of the brand, DENHAM took the opportunity to break partnership tradition by creating both for, and with, the athletes.
Through a collaborative exchange of ideas, the teams brought together athletic needs with technical innovation and denim workwear expertise. The aim was to understand what it really means for an athlete to participate in the Olympic or Paralympic Games. The dedication and commitment, the immense pride of representing one’s country and, of course, the feeling of walking out on the biggest ‘catwalk’ in the world, in uniforms designed for the prestigious opening and closing ceremonies.
Next to the collection, set to launch together with the Team NL presentation in June, DENHAM is anticipating several exciting initiatives on the road to Paris 2024. The vision is to seamlessly blend sport, art and culture with a unique approach to denim design.