Have you ever thought of the process of movement? Well – if you ask Creative Director of danish tech wear brand Parel Studios, Michael Lennheden; that’s all he thinks about. 

In an act to make his clothing showcase its true potential, Parel Studios commissioned photographer Adam Titchener to co create a campaign with movement in mind.

”Our business is in constant movement, and so are we as a civilization. I think it’s important that we stick to our aim and mission, which has been to create long lasting, functional clothing that work in the city as well as with an active lifestyle, yet keep on evolving the design process with time”, says Michael Lennheden, Creative Director of the brand. 

Shot in London, Adam Titchaner truly highlights the mobility, tactility, comfort and confidence the SS23 collection has to offer. 

Titchener has previously worked with the likes of ’A-COLD-WALL*’, ’Sergio Tacchini’, ’Neighborhood’, ’Helly Hansen’ and ’Cote et Ciel’, hence the reason his eye was the perfect choice to lens the upcoming SS23 collection.

With favorites like the ’Senja’ jacket (a 3-layer waterproof jacket), ’Atlas’ vest (in 4-way stretch ripstop), ’Narva’ pants, and the ’Lokka’ bag, the brand keeps on giving their clientele the most wanted pieces and items, but with constant elevation in quality and adapting them in new color ways. 

The SS23 collection will be sold online on parelstudios.com and at selected retailers like SSENSE, Liberty London, END Clothing, HIP Store and Le Samaritaine from February 10th, 2023.