DANISH LUXURY BRAND GANNI IS ANNOUNCING THEIR NEW GANNI SPORT LINE
Danish affordable luxury brand GANNI is announcing their new GANNI SPORT line, further highlighting the brand’s expansion into the athleisure space. The collection comprises 30 responsible high performance sport styles made with recycled nylon and polyester, designed for an active everyday. After dipping their toes in the category with GANNI Klub and an SSense exclusive sport capsule, SPORT is intended as a permanent proposition to sit along GANNI’s other RTW offerings. The collection is set to launch worldwide on GANNI.com and in stores in February 2023.
The collection builds on the active and on-the-go lifestyle reflected in the GANNI DNA, but takes that notion further with its high performance materials for more intensive training, all made from recycled nylon and polyester. Multiple styles in the collection have a unique microfiber construction that supports the body’s natural cooling system with styles that have a seamless fit and feeling, with no creases and extra stitching. It adjusts with ease to the body and both breathable materials were made to keep you dry and cool.
The collection includes a diverse range of styles designed to cover every aspect of an everyday life on the move. GANNI SPORT encourages everyone to be active in their own way, it’s all about having fun while doing it. SPORT consists of a core line with staple offerings of signature activewear basics like leggings, shorts, tops and t-shirts with unique detailings, complemented by seasonal styles with an unexpected GANNI twist. They will include lightwear, retro-inspired tech tracksuits, playful cut-out dresses, mesh logo sweatshirts, leopard biking shorts and tops and more.
The colour palette mixes tonal black, grey and white with classic green and blazing yellow in different variations on colour blocking and holographic prints. The iconic leopard GANNI print has also been added to the mix while people can expect to see a new iteration of the GANNI logo throughout the collection. Wavey details signal movement while pipings, contrast stitching and strings add expression to this collection that brings together the technical and functional with all the fun and playfulness that defines GANNI.
“I am so excited that we’re launching a full activewear line, it’s been a long time in the making and we’ve worked super hard to find the right responsible high performing materials and get the expression just right. Our lifestyle in Copenhagen is pretty active whether that means cycling across town, going to the gym, doing yoga or taking long walks. I really wanted to create something that fits the many different ways we incorporate movement into our lives and make it feel super fun and versatile. Personally, I love playing soccer and have always loved team sports, but at the end of the day we have tried to create a collection that speaks to anyone’s passion.” – Ditte Reffstrup, Creative Director, GANNI