Daily Paper Returns To Jamaica For Their Latest FW21 Campaign
Highlighting communal unity and the spiritual forces of nature.
Following Daily Paper’s collaboration with Unruly Entertainment, the brand continues to tell the story of a unified Jamaica. In the light of Daily Paper’s third FW21 drop, the seasonal campaign tells a nostalgic and raw tale about identity, family and togetherness.
Exploring the many facets of relationships and individuality within a community, the latest Daily Paper campaign showcases local talent across generations. Captured in their homely environment amongst family, friends and loved ones, the Jamaican scenery serves as a visual reflection of Daily Paper’s FW21 collection Ancestral Anarchy. With its elements of nature and spirituality, the campaign translates key collection prints like the silver jacquard braided pattern, symbolic artworks and bright yellow frog print. On a continuous journey to unite global communities, Daily Paper shares its vision for current and future generations to come.
Art Direction: @florian.joahn, @keannaisha, @jeanpaulpaula
With the third and final Daily Paper drop launching on Friday, September 10 at 12 PM CEST, the brand's full FW21 collection is available across Daily Paper flagship stores in Amsterdam, London and NYC as well as online at www.dailypaperclothing.com and selected retailers worldwide.