Daily Paper releases the new Spring & summer Kids campaign
Daily Paper today launch their Spring Summer 2020 Kids campaign celebrating fatherhood through a series of portraits that offer a glimpse into the most intimate moments that fathers share with their children.
A Genuine Depiction of Fatherhood:
Using our platform as a voice for positive black representation, the campaign highlights and honors the reality we see in our society - the overwhelming majority of husbands, brothers, sons & boyfriends who are balancing successful careers as artists and creatives whilst being exceptional fathers too. The editorial features a few of the London-based creatives who make up our extended tribe including Kida Kudz, Mark Maciver aka SliderCuts and Grooveguruu. To us, these men are not only our friends and family but are emblematic of what fatherhood should be.
A visual interpretation of the poem ‘Oh Child’ (referenced below) written by the multidisciplinary creative Florian Joahn, the series of photographs and accompanying film explores a central theme intrinsic to the father-child relationship – as their innocent yet naive child navigates their way through harsh realities of the modern world for the first time, a father has to make a choice between being their protector or granting them freedom. While being overprotective can rob a child of the freedom to grow and carve their own path through life, too much independence can leave a child vulnerable to a world that feels geared against them – this is the internal struggle faced by every father across the globe.
The Daily Paper’s SS20 Kids campaign visualizes a genuine depiction of fatherhood through the sincere and sober portrayal of the father-child relationship inside the home.
A Diverse Collection Designed for Babies and Children:
The real stars of the editorial – the adorable Enoch, Samuel, Makelo, and Aroko – are styled in selected pieces from the Daily Paper SS20 Kids collection. The unisex line of clothing is designed for all ages, from newborn to child, and consists of a range of rompers alongside comfy sport and swimwear focused silhouettes. Highlights include mini-me versions of iconic pieces like our ‘Tape Logo’ track pants alongside our ‘Alias’ tees to make for some seriously cute co-ordinated parent-child combinations.
Meanwhile, our swimwear offerings include a bucket hat with chin strap for all-day sun protection at the beach or poolside alongside matching swim shorts or swimsuits. For more formal occasions, we introduce vividly striped long-sleeve polos which were tailormade for matching daddy-daughter or son combos.
The forthcoming Daily Paper SS20 Kids line releases on June 19th, 12:00 PM CET at Daily Paper storefronts, select retailer The Bijenkorf in Amsterdam, and online at www.dailypaperclothing.com.