Amsterdam based clothing brand, Daily Paper, proudly announces the launch of its first permanent retail space outside of Amsterdam with the opening of its inaugural NYC Flagship Store on October 24, 2020. Located on the Lower East Side of Manhattan in New York, the Daily Paper store is perfectly placed to bring the brand’s unique strain of multicultural Afro-centric Dutch culture stateside. 

Store and Clubhouse:

More than just a store, the space includes a cafe/lounge area that’s poised to become a sought-out destination and clubhouse for the city’s creatives with the brand seeking to transplant the strong sense of community found in it’s Amsterdam store to New York.

Design of the store:

The Daily Paper Team in partnership with interior architect designer Heather Faulding of 4plus Design, the 1,140 sq ft space serves as a physical manifestation of Daily Paper’s unique aesthetic combining ancient African culture with contemporary European design all transmitted through a modern architectural lens. Key elements are a facade, statues, mosaic, arches, glass floor, coffee bar & lounge and mural.