@
10 June

Daily Paper and Fatboy Unveil Their First Collaboration

 

Inspired by Fatboy’s widely recognised Lamzac, Daily Paper has teamed up with the fellow Dutch brand to develop the first-ever Daily Paper x Fatboy Lamzac O. With Fatboy having provided Daily Paper’s NYC Flagship store with custom-designed bean bags, the collaboration is a continuation of the relationship between the two Dutch natives.

 

 

Introducing Daily Paper's first outdoor piece, a must-have lifestyle product for the summer months ahead.

 

 

Quick and Easy-To-Use:

 

The Daily Paper x Fatboy Lamzac O is an inflatable chair to be filled with a simple horizontal swoosh without the need for a pump. Designed for optimal user-friendliness, the Lamzac comes in a compact custom-made tote bag and is easy to close with a unique roll-and-lock system. While the Lamzac itself only weighs 1kg, it can hold a weight of up to 150kg.

 

 

Building on Daily Paper’s Latest Resort Line:

 

The product design picks up elements of patchwork and monogram seen throughout Daily Paper’s latest SS21 Resort collection. Paired with the brand’s new SS21 accessoriesthe Daily Paper x Fatboy Lamzac is the perfect lifestyle product to elevate your outdoor experience this summer.

 

 

 

A Summer Must-Have :

 

Meant to celebrate the warmer months to come, the Lamzac O allows you to sit back and relax anytime and anywhere. A waterproof coating ensures that the chair is resistant to water and dirt, making it beach-and-park-ready. Although intended for open-air purposes, the Lamzac can be set up indoors or on the balcony.

  

 

  

Launching on June 11th, the limited edition Daily Paper x Fatboy Lamzac is priced at €90, available online at Daily Paper and Fatboy and in-stores across Daily Paper Flagships in Amsterdam, NYC and London.

 

 

 

Credits Campaign

Photography: Mounir Raji

Photography assistant: Mylan Rosendaal

Art Direction: Florian Joahn 

Styling: JeanPaul Paula

Make up: Laura Yard 

Hair: Keanna Williams 

 

Talents:

Tobi Afeez Amao 

Salif Ly 

1/4
2/4
3/4
4/4