Daily Paper and internationally-acclaimed and multi-platinum record label Dreamville come together to collaborate on a capsule collection entitled ‘Dream Daily’.

As vehicles of culture, music, fashion and art as a means to empower, both brands align on core values and vision. A testimony to their communities and dedication to uplift each other and champion untold stories, the collaboration is an ode to the rich history of the African continent and is paying homage to the historical Great Mosque of Djenné, Djinguereber Mosque and University of Sankore / Timbuktu, Mali.

Considered to be one of the first educational institutions in the world the collection takes inspiration from this part of history that is often untold.

The campaign is depicting a yearbook, featuring alumni key members of both Daily Paper and Dreamville in a classroom like setting. Echoing the collective phrase ‘Dream Daily’ to encourage the message of dreaming big, achieving your goals and the importance of collectiveness.

The capsule collection consists of 7 pieces in sandy and maroon colourways to create a uniform-esque aesthetic.

Daily Paper and Dreamville will kick off their collaborative collection with a Dreamville Takeover Pop-Up in the Daily Paper’s flagship store in NYC on the 24th and 25th of February.
The full ‘Dream Daily’ collection will be available globally online and in stores across Daily Paper flagship stores in Amsterdam, London, and New York on Friday, February 24 at 12 PM CET.