DAGGER INTRODUCES OXYTOCIN SS22
DAGGER is described by founder and designer Luke Rainey as “emotionally intelligent design”. A brand feeling that can also be felt in the second drop of the young Berlin label.
“ALL THE BEST” – the slogan, which was inspired by the designer’s letter of termination from the workplace in 2020, can now be found on a hoodie as well as one of the new core caps & provides positive vibes with a wink.
“IT IS THE CLOSEST WE ARE GOING TO GET TO MAGIC” – this is how DAGGER, explains the feeling of love at first sight. This thought-provoking statement adorns the back of this year’s Core Tee and the first-ever launching hoodie.
“DAGGER 9MM” -is a tribute to the Montague Boys from Baz Luhrmann’s Romeo and Juliet and provides the print for the season’s long sleeve.
For the first time, photography by Luke Rainey (DAGGER) is featured on one of the products. The “6 AM LOVE BRACELET TEE” shows a bracelet worn around the ankle. A symbol of love and connection, it was worn by a young woman in the queue at Berghain, A gift from her boyfriend just before going to the club.
Photography by Rita Lino