ASICS has partnered with cult European outerwear brand KASSL Editions to craft 30 pairs of GEL-1090TM sneakers to be raffled for charity by END. online between January 22nd -29th 2022. All proceeds from the crafted pairs will be donated by END. to support the mental health charity, Mind.

The partnership is the continuation of the ASICS Crafts for Minds program, reinforcing the craftsmanship and attention to detail that goes into creating long- lasting products with purpose. KASSL Editions have transformed the upper of the GEL-1090TM with a puckered protective sheath of its signature oil fabric, bonded at the sole with a hand-applied PU rubber drip. The sneakers, which at once embody KASSL’s devotion to durability and roots in the European contemporary art world, are available in two colours: white and green.

To showcase the sneaker, KASSL Editions has called upon Hannelore Knuts, the top model and mindfulness and compassion meditation teacher. In a joyful video diary made over the course of 30 consecutive days, Hannelore styles the GEL- 1090TM crafted by KASSL Editions with 30 spontaneous outfits sourced from her own wardrobe.