This season, MR PORTER launches new casualwear brand C.P. Company. Considered the original Italian sportswear brand, C.P. Company was founded in 1971 by designer Mr Massimo Osti. Combining science and art to create new fabrications such as Nycra and Chrome, the C.P. labs also use innovative colour-dyeing and re-colouring techniques. Look out for the label’s signature goggle hoods on its jackets.