C.P. Company has opened its new flagship store in Amsterdam, the first in the Dutch capital and the Benelux Region.

Situated in Leidsestraat 23, one of the most famous streets for shopping in the city, it is an experimental retail platform conceived to create an immersive atmosphere for C.P. Company customers. The concept features 30 ° inclined shelves cabinets and a continuous fixed hooks hanger, that develops throughout the store and ends in the window overlooking the street. An urban atmosphere is given using concrete, silver and iron for the walls. In the middle, in contrast with walls, the platonic solids – made from materials immersed in colour – recall the garment dyeing technique, of which C.P. COMPANY has been a pioneer since the 1970s.