Courrèges unveils its latest campaign shot by Drew Vickers, spotlighting the iconic Holy Bag reimagined for contemporary sensibilities. Rooted in the House’s rich archive, the Holy Bag emerges with renewed vigor, showcased in a number of finishes and color palettes. The Holy bag is built from a circle-shaped handle that echoes the holistic aesthetic which Nicolas Di Felice has developed throughout his latest collections. An emblem of the House geometry, the circle becomes a symbol of togetherness, of unity – a canonic shape that embodies the principles of symmetry and craftsmanship that define the Courrèges’ signature. In the new campaign, the Holy Bag takes center stage, epitomizing Courrèges’ ethos of modernity fused with heritage.