COS LAUNCHES AW23 CAMPAIGN SHOT BY DANIEL JACKSON
COS’ Autumn Winter 2023 seasonal campaign pays homage to the brand’s design roots, introducing a fresh approach to timeless style, led by an uncompromised dedication to craftsmanship, fine detail, and modern tailoring.
Celebrating the creativity and talent of diverse individuals, the collection is brought to life by singer-songwriter and producer Kelela, musician, singer-songwriter, and actor Curtis Harding, and actors Will Poulter and Havana Rose Liu, alongside models América González, Vika Evseeva, Dara Gueye, Taemin Park, and Selena Forrest.
Photographed by Daniel Jackson in an intimate studio setting, the campaign spotlights each individual’s distinctive energy while encapsulating the season’s mood. The captivating images highlight the intricate craftsmanship and quality for which COS is renowned and portray timelessness, strength, and confidence.
The season’s campaign collection empowers the wearer; strong shoulders create a bold visual statement, while versatile RWS wool maxi-length coats are worn oversized. Creative layering enhances shapes and proportions – showcasing innovative and elevated tailored fits, kick flares, and slouched menswear trousers offer a relaxed take on suiting. Further reinventing classic tailoring, methods of deconstruction and reconstruction form unexpected silhouettes; low-waisted trousers with turn-over waistbands meet cropped, raw-edged jackets, while traditionally formal pinstripes drape asymmetrically, creating modern proportions.
Colours are harmoniously combined as nature continues to inspire the season’s palette; soothing neutrals in natural oatmeal complement tones of camel and brown alongside bespoke floral designs. Exploring contrasts, smooth finishes meet textured shearing, while intricate embroidery and quilting techniques enhance unique leather accessories.
Photographer: Daniel Jackson
Stylist: Jane How
Hair Artist: Shon Hyungsun Ju
Make-up Artist: Petros Pethrohilos
Featuring: Kelela, Will Poulter, Curtis Harding, Havana Rose Liu, América González, Vika Evseeva, Dara Gueye, Tae Min Park and Selena Forrest