Colmar presents its collaboration with Vision of Super
Colmar presents its collaboration with Vision of Super: a collection that will conquer the underground soul of consumers attentive to trap, rap, street and contemporary culture.
The new young capsule collection reveals the iconic Colmar jackets enhanced by the graphics that have made the success of the brand created in 2018 from an idea of Dario Pozzi.It is a total look collection, with six jackets (three with a slimmer fit for men and three puffier unisex ones) and a choice of sweatshirts (with and without a hood), t-shirts, trousers, caps and a backpack. Red, black and white are mixed in shiny and opaque fabrics and are the core of the collection with the inevitable flame design, the distinctive sign of Vision Of Super which literally lights up the Colmar logo. The result is a definitely unique and eye-catching interpretation of the iconic “stamp”.
“With this new collaboration, we wanted to explore a world of the very young more into street and underground wear,” said Giulio Colombo, Colmar CEO with a mandate for the product.
“Colmar is a company with a history going back almost a hundred years, a strong DNA and an important heritage, for us it is extremely interesting and stimulating to work on a four-hands project with a young and new brand like Vision of Super, giving rise to a collection which reflects the perfect balance between expertise and freshness.”
“Collaborating with Colmar has been a dream that came true”, explains Dario Pozzi, founder of Vision of Super. “To create this collection, we worked in close contact, together, for more than a year. The result is a series of unique pieces, made in very high quality materials and collector-worthy, dedicated to the universe of the Millennials.”
For the occasion, Colmar and Vision of Super have created a digital photography project in collaboration with the Istituto Marangoni Milano • The School of Fashion, one of the most important fashion schools in the world, which this year celebrates 85 years of history. Cecilia Rossini, Gianluca Sacchetti and Valentina Volpe, new graduates of the Styling & Creative Direction course, have taken, together with the photographer Paolo Santambrogio, a series of high impact photos which will be visible from next October on the official social networks @colmaroriginals and @visionofsuper.
The Colmar A.G.E. x Vision of Super collection will be on sale in selected stores, in the Colmar flagship stores and online on visionofsuper.com and Colmar.it from October 2020.