A Collaborative Approach. Zalando on Sustainability.
Since 2016, Zalando has been on a journey towards a more sustainable future. The company’s commitments are laid out in the do.MORE strategy, which sets out our bold vision to be a sustainable fashion platform with a net-positive impact for people and the planet. Having a net-positive impact means that we run our business in a way that gives back more to society and the environment than we take. This is because “less bad” isn’t good enough, we’ll continuously work to reduce the negative impact of our business, while increasing the value we create for people and planet.
Launched on the 50th anniversary of Earth Day, Zalando’s latest more sustainable fashion campaign brings attention to the company’s bold vision to become a sustainable fashion platform with a net-positive impact on people and the planet. Titled “A collaborative approach. Zalando on sustainability.”, this campaign stars actual Zalando employees, who are not only building a more sustainable future for the company but are also passionate advocates of sustainability in their personal lives. To celebrate Earth Day, Zalando dedicates its homepage to more sustainable fashion for the whole day.
As part of Zalando’s sustainability strategy do.MORE, this campaign is Zalando’s third major initiative. It follows the very first sustainable fashion campaign and the exclusive premium collection “Small Steps. Big Impact”, created together with nine Nordic brands in January this year.
On the 50th anniversary of Earth Day, the biggest civic event on the planet, Zalando will not only launch the campaign but also dedicate its homepage to more sustainable fashion. For the whole day, Zalando will shine a spotlight on more sustainable fashion in all teasers and increase visibility of the more sustainable assortment and raise awareness among its 31 Million customers across 17 markets.
"We want to make it easy for customers to spot and shop more sustainable fashion; not only providing them with an assortment of over 30.000 articles flagged with “sustainability” but also all information they need to make more sustainable choices.” says Kate Heiny, Director Sustainability at Zalando. “We have dedicated our homepage to more sustainable fashion on Earth Day to celebrate its 50th anniversary. We want to shine a spotlight on more sustainable fashion and our partner brands who are on this journey with us."