The American fashion brand Coach introduces the women’s fragrance Coach Wild Rose. Inspired by Coach’s signature floral prints, which symbolize the free-spirited image of the fashion house. On to the warm summer evenings with this floral courmand fragrance. The burgundy color with an ombré effect is inspired by romantic summers and the golden turnlock spray cap and leather hangtag are iconic features of the Coach bags.
The Campaign
In the campaign, model Lexi Boling shines on a sunny afternoon in a wildflower meadow. The image corresponds to the unique balance of the fragrance with a cheeky character and the soft romance of sensual flowers. The campaignstimulates a sense of happiness and the desire to look forward to balmy summer days. “Coach Wild Rose is sassy and sensual, like the untamed beauty of a wildflower field and the sense that anything is possible,” – Coach Creative Director Stuart Vevers.
Bold – Sensual – Freedom
The delicate yet bold fragrance opens with sparkling red currant and spicy bergamot. The heart of the perfume is a luscious bouquet of wild roses and jasmine. The fragrance dries up with a woody trail of moss and amber.