CLARKS LAUNCHED SEVERAL COLLABORATIONS FOR MENS FASHION WEEK IN PARIS
Ahead of the world: with a fresh, forward-thinking mindset, Clarks is ready to strengthen its presence in Europe. Clarks had taken over Galerie Joseph for Paris Fashion Week for a week.
Besides attracting style-conscious visitors from around the world, Clarks used the Fashion Week platform to launch a series of Clarks Originals collaborations such as those with Papergirl, Slam Jam and Sales Bembury. In addition, there was also the presentation of their latest icon in the premium line-up, The Torhill.
Clarks Originals x Slam Jam Wallabee celebrates cultural diversity by combining elements from Keffiyehs and Afghan scarves. The collaboration sees the introduction of a truly unique take on the Wallabee using Luca Benini’s iconic image in Egypt (2004) as a starting point.
Paper Boy, a standalone community and café space, has established itself as a social hub for creatives and foodies in Paris. It is because of its relaxed energy that it is a favourite during Fashion Week. Paper Girl, aimed at a female audience, aims to continue the legacy. To celebrate, Clarks Originals introduced 50x limited edition wallabies in collaboration with Paper Girl at the launch event on Wednesday 18 January.
Also launched during the PFW and available now at selected Clarks shops: Clarks x Salehe Bembury. Nearly 40 years after its debut, the Lugger returns as part of a highly anticipated collaboration: Clarks Originals x Salehe Bembury. The Mud Moss Lugger has a brand new silhouette and is energised with Bembury’s signature asymmetric lacing and signature patterns.
It is the ultimate shoe ready for the future. Inspired by the Wallabee and Desert Boot, with a combination of planet-conscious materials, rugged soles and a vintage Nineties feel.