CHRISTIAN LOUBOUTIN PRESENTS LOUBIFAMILY!
Who hasn’t dreamed of going back to childhood, that magical place filled with bright colors, endless wonder and imaginary worlds where anything is possible? Christian Louboutin certainly has, and when he does, magic ensues, and all your wishes become reality! Enter LoubiFamily, a brand-new product category with its own unique universe. Superloubi, Wonderloubi, and Pilou the Lemur – cartoon superheroes and stars of the COMICS print Christian Louboutin created to present this collection, represent the designer’s imaginary childhood world of adventure and excitement populated with a host of colorful, playful characters. LoubiFamily caters to every member of your tribe – from the adults, right down to the kids and, of course, those beloved furry companions.
“The idea for LoubiFamily was born during lockdown. For the first time in a long time, I got the chance to spend several months in the same place with my closest friends, my daughters and our dog. I wanted to explore the idea of adulthood for children and childhood for adults, transposing fabrics and colors and playing with details.” — Christian Louboutin
First up in this new category is the SUPER LOUBI sneaker, worn by Superloubi in the COMICS print and styled after the iconic FUN LOUIS sneakers. Coming in Loubi red or the COMICS print, this miniaturized version for tiny tots features an adorable neoprene superhero cap on the heel. Oversized zip pullers or Velcro openings hidden under laces as seen on the FUNNYTO sneaker allow for further ease of wear. In the same spirit, the left and right shoe of every pair in the Kids collection features one half of a connecting illustration of Pilou the Lemur, a character from Christian’s imaginary world, to help kids tell their left foot from their right.
Like mother like daughter! Taking after its parent style is the MELODIE CHICK, a ballet pump featuring the Hot Chick’s iconic cut-out topline. Coming in Psychic red, patent black and three shades of Nudes, this delicate style features a Loubi red non-slip rubber sole and an elasticated snap button strap. For dressier occasions, the MELODIE STRASS offers a sparkling junior take on the Maison’s Follies Strass pump with a strass degrade on a sheer mesh upper and comes in a variety of festive colors and fabrics.
Pushing the concept of adulthood imitating childhood even further is the Maxi Me & Mini Me capsule, featuring kids’ shoes designed for adults. On both versions of the TOY TOY, childishly oversized laces and eyelets play with proportions while mixed materials in bright primary colors seem to come straight from a child’s imagination.
Last but not least, a range of collars, leashes and harnesses for our faithful canine friends! Visually distinctive with either signature Caraspikes or ‘Louboutin’ engraved Loubi red rubber detailing, this collection of pet accessories is the first of its kind for the Maison.
Featuring bold primary colors, whimsical furniture and geometric shapes, LoubiFamily’s unique store concept will make its debut in New York, London and Shanghai and online in early November, before rolling out worldwide. And since you can never have enough of a good thing, a dedicated flagship store in Paris is set to open its doors in 2023. A one-of-a-kind universe that marks a new chapter in the Maison’s history and promises to be a hit with the entire family!