21 December

Chopard launches new timepieces for the Mille Miglia collection


Since 1988, Chopard has been the main partner and official timekeeper of the famous endurance 1000 Miglia race, a close collaboration born of the Scheufele family's longstanding passion for classic cars, which Karl-Friedrich Scheufele – Co-President of the Maison – both collects and drives, including at various motorsports events.



Founded in 1927, the 1000 Miglia is one of the most famous automobile events in the world. Originally, the 1,618 km route – the equivalent of 1,005 Roman miles – was a speed race that started and ended in Brescia, with a passage through Rome. After its original formula was interrupted in 1957, the 1000 Miglia was relaunched in 1977 as an endurance race for cars built between 1927 and 1957, still covering 1,000 miles. Over the years, the original route has undergone a few changes, but has remained faithful to the route designed 93 years ago by the original organisers, criss-crossing Italian scenery that has remained virtually unchanged since the beginning of the 20th century. 



Chopard is proud to present a new series of watches. The Mille Miglia Race Edition chronograph is available in a 250-piece limited edition with a 42 mm-diameter case in bead-blasted DLC stainless steel and ethical rose gold with black leather strap and dial; and in 1,000 pieces entirely in bead-blasted DLC stainless steel, each powered by a chronometer-certified mechanical movement with automatic winding.