Chloé unveils second UNICEF capsule collection to support the Girls Forward initiative
The partnership between Chloé and UNICEF towards gender equality continues with the launch of a second capsule collection.
The Girls Forward initiative, which launched in 2019 has been extended from the initial three-year timeline through 2023. It has paved the way for Chloé’s fundamental commitment to making actionable change with women and girls as inspiring and engaging change agents. This ambitious plan also addresses, on behalf of Chloé, sustainable sourcing, reducing environmental impact, animal welfare and more.
The goal of the partnership with UNICEF is to advance gender equality through innovative solutions developed with and for adolescent girls to excel in the future workplace – once again being supported by cause-related items.
The collection is comprised of a T-shirt and a vibrant scarf; a bracelet, necklace and pins with graphic medallion; and a soft, heart-shaped printed pouch. Each of the pieces introduce new artwork created by Natacha Ramsay-Levi that features a sisterhood gesture of holding hands, symbolizing girls helping other girls to advance forward.
For this latest capsule collection, officially certified by the World Fair Trade Organization, Chloé has teamed up with four fair trade suppliers across the categories: Creative Handcraft for ready-to-wear; SeeMe for jewellery; Cooperativa Alice for leather goods; and Cocccon for fashion accessories.*
Prices range from 50€ to 290€; as before, 100 percent of revenues will be directed towards UNICEF.**
Chloe’s support will contribute to UNICEF’s gender empowermentinitiatives that reach 6.5 million adolescent girls and young women around the world, providing them with skills to advance in the workplace. The Girls Forward initiative, which encompasses digital and technology skills as well as entrepreneurial advancement, will be implemented in countries such as Bolivia, Jordan, Morocco, Senegal and Tajikistan.
Timed to International Women’s Day on March 8, 2021, the capsule will be available as of March 5, on chloe.com and in Chloé boutiques in France, Italy, Japan, the UAE, the United Kingdom and the United States.
This partnership towards equal opportunities echoes the spirit of Gaby Aghion, who founded Chloé in 1952 and was known to have said,“To all women, I always say, you must dare.”