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03 May

Check out the new ASICS X Vivienne Westwood collaboration

 

For the final drop of the 2021 ASICS X Vivienne Westwood collaboration, the renowned sports brand and iconic British brand saved the best until last with the launch of the exclusive ASICS x VIVIENNE WESTWOOD GEL-KAYANO™ 27 DE sneakers.

 

 

The ASICS X Vivienne Westwood GEL-KAYANO™ 27 DE have been designed with the seminal Westwood DIY aesthetic- playing with deconstruction – and decoding the sneakers raw construction. Each element of the sneaker reveals the next, purposefully contrasted in monochrome or earth tones with vibrant underlays. 

 

Inspired by the technical form of the sneaker, Westwood’s Creative Director, Andreas Kronthaler, wanted the design to showcase the specialised framework of the upper-shoe, celebrating the craftwork behind the design. The GEL-KAYANO™ 27 DE’s upper fabric consists of ripstop fabric, traditionally used by the military for its incredible strength and durability – the utilitarian fabric gives a raw textural quality to the structural design of the sneaker.

 

 

Although not a running shoe, the midsole and outsole of the GEL-KAYANO™ 27 DE keeps the same technologies found in the GEL-KAYANO™ 27, with advanced materials and construction such as GEL™ technology cushioning and DYNAMIC DUOMAX™ technology, which all function together as part of ASICS’ I.G.S™ (Impact Guidance System) .  This comprehensive design philosophy of ASICS proprietary technologies meets the biomechanical needs of various sports and provides a fluid ride and efficient and natural performance.

 

 

Time-honoured and distinctive, both ASICS and Vivienne Westwood are brands that draw strength from long- lasting quality of design and materials, using advanced technology and innovation within their work. It’s the sharing of these design philosophies which formed the inspiration for this on-going design collaboration.

 

 

The limited model ASICS X VIVIENNE WESTWOOD GEL-KAYANO™ 27 DE are available in 2 colour ways – lichen green/ ox brown and white/ lichen rock and will be available from limited global ASICS & Vivienne Westwood stores and online from 1st May 2021 priced at $240/ RMB1690/ £220/ €240.

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