CHANEL for spring & Summer 2021
“I was thinking about actresses at the photocall, on the red carpet, that moment when they’re being called to by the photographers: their faces a little distracted, their attitude a little out of sync with the outfits they’re wearing. And then there are the fans waiting for them behind the barriers, this very lively side to cinema that happens beyond cinema, that’s what I like,” explains Virginie Viard, “This collection is a tribute to the muses of the House. Some of them are far away, it’s been a long time since we saw them. Gabrielle Chanel and Karl Lagerfeld dressed so many actresses in films and in real life. I was thinking about them who make us dream so much. But without wanting to replicate. Without falling into a vintage citation. I wanted it to be very joyful, colourful, and very vibrant too.”
So, alongside the ecru and black tweed suits, are jeans in fluorescent colours, fluid dresses and t-shirts printed with the letters of CHANEL like neon-lights, pale pink capri pants, long dresses printed with little flowers in black and white, or in an ultra-fine tweed, outfits embroidered with sequins, bermuda short suits and layers of asymmetry…
The silhouettes, staged in the collection press kit by Inez van Lamsweerde and Vinoodh Matadin, are embodied by Rianne Van Rompaey, Mica Argañaraz and Louise de Chevigny, each one of them in four recurring cinematic situations: on the telephone, looking out of the window, sitting on a bed or walking down the street, just like scenes from a film. An evocation of the Nouvelle Vague, of Italian cinema and of Hollywood. “Because the world of Chanel evokes so many images, a whole unconscious that’s linked to cinema,” concludes Virginie Viard.