Advertising
11 March

CHANEL releases the new eyewear campaign

 

The singer Angèle, the actresses Isabelle Adjani and Margaret Qualley, and the musicians Sébastien Tellier and Pharrell Williams: five artists and five unique creative worlds light up the CHANEL Spring-Summer 2020 eyewear campaign with their aura, photographed by Karim Sadli. All of them have a special relationship with Virginie Viard, Artistic Director of CHANEL's Fashion collections. For this campaign, they chose their favourite pair of glasses from the collection. Five eyewear designs for one single attitude: one that allows everyone to assert their style. 

 

Each pair of sunglasses highlights the originality of these inspiring faces. For Angèle, it's an oval design with a transparent acetate frame that contrasts with the metal temples attached to a necklace of grey faux pearls. Margaret Qualley's mischievous face peeps out from behind a butterfly frame in black metal, also linked with a string of pearls, this time in white. We can only guess at Isabelle Adjani's enigmatic gaze behind large square sunglasses in a black acetate with the name CHANEL inlaid like a jewelled hair slide along one of the temples. The XL rectangular shield worn by Sébastien Tellier honours the tweed that swathes its frame. The double C takes shape as a patch and signs the temples. Finally, an oversized rectangular design in black acetate worn by the CHANEL ambassador Pharrell Williams, is embellished with fine metal plaques engraved with a motif that evokes a woven tweed. 

 

Discover the Spring-Summer 2020 Eyewear campaign from March 2020.

 

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