Advertising
06 March

CHANEL is pursuing the establishment of exceptional plant centers by creating open-sky laboratories to cultivate the finest plants from which its active ingredients are made

 

Guided by a unique expert approach, CHANEL is pursuing the establishment of exceptional plant centers by creating open-sky laboratories to cultivate the finest plants from which its active ingredients are made.

From the beginning, CHANEL has been cultivating the idea of beauty that reaps what it sows. The House strives to always remember that nature's intelligence is supreme by maintaining an uninterrupted dialog with the natural world. Its creative expertise is expressed in the selection of the best ingredients, cultivated at the heart of unique ecosystems in the best conditions for the best results.

 

A CULTURE OF SINGULARITY, FOUNDED ON KNOWLEDGE:

Guided by a unique expert approach, CHANEL is pursuing the establishment of exceptional plant centers by creating open-sky laboratories to cultivate the finest plants from which its active ingredients are made. These are true centers for botanical research, cultivation and experimentation in view of creating exclusive natural ingredients of a unique quality for use in the composition of its beauty care products.

 

A CULTURE OF COMMITMENT, DICTATED BY RESPECT:

Choosing beauty at every step of the creative process is a commitment that goes beyond aesthetics. Designed to suit the natural settings that welcome them, these open-sky laboratories are the fruit of an approach of excellence that cultivates an expert botanical and environmental approach based on the fundamental principles of responsibility. Together, the participants work in the service of a single vision.

 

A CULTURE OF INTUITION ALWAYS INSPIRED BY OBSERVATION:

CHANEL believes in the long-term view of research, creation and innovation. This long-term view does not exclude the flash of intuition, but it always combines intuition with observation, which aims at making discoveries without turning our backs on our legacy. CHANEL does not allow the breathless clip of daily news and trends to dictate its pace, preferring the right course of action performed in its own time. The future is unpredictable, but we can prepare for it.

 

A SCIENTIFIC CULTURE THAT LEADS TO INVENTION:

It is not possible to invent an active ingredient without inventing the way it will be used. To extract the quintessence of each plant without tainting its powers, CHANEL has developed innovative, original extraction and separation techniques that are tailored to each one. And since each plant – each molecule – is different, it is necessary to invent, innovate and start over each time.

 

A CERTAIN IDEA OF CULTIVATING BEAUTY…

TL

1/5
2/5
3/5
4/5
5/5