CHANEL FALL-WINTER 2021/22 READY-TO-WEAR COLLECTION CAMPAIGN
Wooden chalets, snowy peaks and ski slopes… The CHANEL Fall-Winter 2021/22 Ready-to- Wear collection campaign celebrates the joy of winter sports. The duo Inez & Vinoodh stage Mica Argañaraz, Louise de Chevigny, Vivienne Rohner and Rianne van Rompaey in a series of subtly offbeat photographs. Lounging on banquettes with a view of the peaks, posing conqueringly in the snow or on a balcony overlooking the valley, the four models gaze confidently into the lens.
Beneath the cinematic ice-blue sky of Megève, the collection’s silhouettes are a concentrate of CHANEL's allure, of elegance and nonchalance. While black quilted dungarees printed with the letters of CHANEL, shearling two-tone coats, voluminous boots and blankets instantly evoke the world of winter sports, other silhouettes play the sophistication card for every circumstance. Thus, a black iridescent tweed jacket is worn over a transparent crêpe georgette skirt enhanced with tweed pockets. A dark pink tweed ensemble reveals the waist emphasised with a jewelled belt, while a herringbone patterned coat in jacquard and velvet opens over a crop top embellished with a bow and an ethereal skirt.
Other shots highlight the contrasting materials, colours and styles imagined by Virginie Viard: a fitted black tweed jacket with jewelled buttons paired with wide-cut velvet trousers and a dark pink jacquard 11.12 bag, two-tone shearling jackets in black and white or in yellow and black, and an oversized masculine blazer and trousers in iridescent tweed paired with a lace bodysuit covered with sautoir necklaces.
The CHANEL Fall-Winter 2021/22 Ready-to-Wear collection campaign is a light-hearted evocation of the House’s bold spirit.
The collection will be available in boutiques from September 2021.