Cartier's latest Panthère campaign
Cartier has entrusted the production of its latest Panthère campaign to the German videographer Jonas Lindstroem, famous for his film Truth or Dare. Cartier’s film unites fearless and unique personalities, who are drawn to the most dangerous creature in the Cartier menagerie for her powers of seduction and desire for power. Untamed and indomitable, the Panthère de Cartier is charged with a magnetism that reveals one's own strength of character. Panthers know their kind; it is a tribe united by instinct and independence. Chang Chen, Annabelle Wallis, Ella Balinska and Mariacarla Boscono feature in the international cast of this film which has been shot all over the world. Wherever they may be, they recognize each other, beguiled by the same animal distinction whose wild, magnetic look is a sign of freedom. The panther accompanies them everywhere with her feline shadow like a copy of themselves. Frees spirits, the artists interpreting the Panthère de Cartier are the modern-day heirs to a prestigious line of the panther’s devotees, including its creator Jeanne Toussaint, The Duchess of Windsor, Maria Felix and Daisy Fellowes. A community that embodies the Cartier emblem: an object of desire and fascination that has been a creative signature for Cartier since her first sighting in 1914.
The Panthère de Cartier community:
Mariacarla Boscono, top model
The Italian model Mariacarla Boscono has been a star of the catwalk for nearly twenty years. A record of longevity for this Italian who exudes a casual look and unique presence. Daring, elegance and freedom of spirit make her the true embodiment of a panther.
Yasmine Sabri, actress
At 30 years old, Yasmine Sabri is one of the most famous Egyptian actresses. She has starred in many lead roles for TV and the big screen. Her filmography in Egypt is an impressive one. Progressive and a feminist, committed to fighting for Arab women’s rights, Yasmine Sabri brings a positive energy and freedom to the Panthère de Cartier image.
Annabelle Wallis, actress
Born in Oxford to a family in theatre and film, actress Annabelle Wallis found her first big role in The Tudors series, alongside Jonathan Rhys Meyers, then as Grace Burgess in Peaky Blinders.
Her vitality and radiance epitomise the Cartier panther.
Ella Balinska, actress
At 22 years old, English actress Ella Balinska lives between London and Los Angeles. Having trained at the Guildford School of Acting, she recently performed in the third instalment of Charlie’s Angels. A specialist in martial arts and javelin throwing, her solar energy naturally connects her to the Panthère de Cartier tribe.
Chang Chen, actor
Chang Chen has filmed with the greatest of directors, from Hou Hsiao-Hsien to Wong Kar Wai and Ang Lee. His animal magnetism and sophisticated sensuality make him an ideal ambassador for Panthère de Cartier.
Karen Mok, actress and singer
Born in Hong Kong, SAR China, Karen Mok is incredibly successful in Asia, with seventeen albums and forty films under her belt since she began her career in 1993. A performer who makes an impact wherever she goes and has been awarded a number of the most prestigious artistic distinctions. This power and determination make her a magnetic personality and one of the new ambassadors of Panthère de Cartier.
see the video on cartier.com