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08 April

CARTIER PRESENTS TANK MUST - NEW WATCHMAKING EDITION 2021

 

Tank watch is Cartier elegance embodied, a pure and precise design, an uncompromising line. From its very creation in 1917, Louis Cartier made the distinct aesthetic choice of a rectangular shape, as opposed to the round watches of his generation. The Tank was already an avant-garde piece when launched and continues to be today. The two parallel brancards are its signature. Inspired by the design of a combat vehicle viewed from above, this watch follows one clear graphic principle: the brancards were the treads, the case was the turret. For the rst time with the Tank, the case attachments were aligned with the strap to maintain the rhythm of the design.

 

 

Wearing it becomes a statement. Vanguard Andy Warhol and his Tank were inseparable, he said about it: “I don’t wear a Tank watch to tell the time. Actually, I never even wind it. I wear a Tank because it is the watch to wear!” By refusing to wind his watch, the leader of pop art sancti es the elegance of the Tank.

 

Timeless, sure of itself and of the purity of its design, the Tank watch captures the zeitgeist in 2021. After more than a century, it has been reinvented with the Tank Must. Tank and Must, the fusion of two Maison icons: on one hand, Tank, essential and dandy, and on the other, Must, a name immortalised at Cartier in the 1970s that revisits the classic conventions of luxury. “The Must watches are part of the Maison’s heritage and legend (...). They have withstood the test of time thanks to their instantly recognisable style, but also their excellent craftsmanship, which Cartier applies to all its creations right down to the smallest detail.” Pierre Rainero, Director of Image, Style and Heritage at Cartier.

 

 

Tank Must is a chic watchmaking feat worn by many. A Maison signature whose design and movements are continuously evolving, driven by Cartier’s watchmak- ing commitment to constant progress. The Design Studio has reworked the design of these new Tank Must with monochrome versions and an original version based on a new photovoltaic movement.

 

 

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