Cartier presents its first ever pop-up boutique in the Netherlands

To celebrate five splendid years of the Cartier boutique at de Bijenkorf Amsterdam, Cartier presents a very special opportunity to delight in a new and immersive experience devoted to its most emblematic objects of all time: the Cartier Culture of Design Pop-Up Boutique. Between October 19 and January 9 at de Bijenkorf in Amsterdam – a city whose adventurous spirit perfectly matches Cartier’s eclectic worldview – you are invited to discover, rediscover and delight in pieces which have become emblematic of Cartier’s Culture of Design.

What makes an Icon? Whether born in the free-spirited New York of the 1970s, like the Love and the Nail bracelets, or designed in 1904 for the pioneers of the aviation age as was the Santos watch, Cartier’s most treasured designs are tangible and durable objects that are passed from generation to generation to become truly timeless.

Santos, Tank, Trinity, Love, Juste un Clou, Panthère and Ballon Bleu. Cartier’s Culture of Design Pop-Up Boutique brings together all the Cartier Icons for the first pop-up boutique of its kind in the Netherlands.

Between October 19 and January 9 at De Bijenkorf in Amsterdam – a city whose adventurous spirit perfectly matches Cartier’s eclectic worldview – you are invited to discover, rediscover and delight in pieces which have become emblematic of Cartier’s culture of design.