Cartier launches Cartier Watchmaking Encounters, a digital platform dedicated to its 2020 watchmaking novelties
In the absence of a major watchmaking fair this year, the Maison Cartier is launching www.cartierwatchmakingencounters.com, an international consumer website dedicated to this year’s watchmaking novelties, on April 25th, 2020. This edition will be placed under the sign of unexpected encounters between shapes and ideas, nurtured by the Maison and expressed through its watchmaking creations.
A DIGITAL DESTINATION TO DISCOVER THIS YEAR’S WATCHMAKING MASTER PIECES
Visitors will be able to first discover, Pasha, the Maison’s cult watch since its inception in 1985, featured in a new interpretation. With its distinctive codes and outstanding design, Pasha pushes the boundaries of traditional watchmaking frameworks. Featuring an extrovert and generous character, Pasha showcases a strong graphic signature, with its square in a circle and its oversized Arabic numerals. A singularity that is reinforced by the “clous” de Paris, giving even more edge to its strap, and the screw-down crown cap attached to the case by a small chain, ensuring maximum visibility. A design highlight of Cartier, Pasha will be this year’s watchmaking statement for the Maison, starting with a launch in China this summer, followed by a worldwide activation early September.