Honoring their core ethos, CARRER is “moving in different spaces” with new launch for Spring 2024.

For this campaign, CARRER delivers the essence of transitioning between spaces by capturing the collection, photographed by Ignazio Lozano, using the CARRER truck. Inside the truck there are distinct designer furniture visible, which is a recurring element in the brand’s identity.

Besides the love for classic wardrobe essentials, CARRER consistently pays homage to various artistic disciplines, including furniture and product design, and more.

As the brand’s core philosophy concists of exploring different spaces, this new season encapsulates the theme of “reworked classics”, where the collection showcases reimagined iconic elements, including the bomber jacket and the parka, among others. This is an extension of the creative directors’, Manu and Marc, goal of “building” their wardrobe with essential garments inspired by vintage classics.

CARRER emphasizes multifunctional design, encouraging playful experimentation while prioritizing comfort. This is evident in the creation of reversible garments like the bomber jacket and the double-layer top, offering versatility with the option to wear them together or individually.

The color palette introduces new iconic blues and cold greys, complemented by a warm selection of beiges and minty greys. This infusion provides a lighter and fresher dimension to the collection.

TEAM CREDITS:
creative direction MARC FORNÉ & MANU RÍOS
campaign / lookbook photography IGNAZIO LOZANO
creative directors portrait ADRÍAN CAÑAMERAS
styling PATY ABRAHAMSSON & GABRIELA ALVARADO
hair & makeup LAIA GORDÓ & BÁRBARA MATTEL
bts photography PAULA ÁLABA