New York singer and songwriter Caroline Polachek stars in this year’s Bimba y Lola holiday campaign, celebrating the Hobo Pocket Bag with Swarovski crystals.

This year, the party at BIMBA Y LOLA has the soul of a prom party. Tables with tinsel, eggnog, cream tarts, and a haze that transforms the room into a disco about to implode. New York singer and songwriter Caroline Polachek, one of the most innovative pop artists of the current scene, stars in this year’s BIMBA Y LOLA holiday campaign.

Polachek, who broke the charts with the single ‘Bunny is a Rider’ (2021), makes a statement of intent with her abstract and incisive pop. Considered one of the most idiosyncratic artists working today, only she could embody this atypical and intellectual dancing queen, with a style as chameleonic as her own, far from the stereotypes of this time of the year. Behind the lens, also artist Petra Collins, who repeats the campaign for BIMBA Y LOLA after directing the short film BIMBAYLOLIZED with Natasha Lyonne last fall.

The campaign introduces the new key piece of the season: the HOBO POCKET BAG with SWAROVSKI crystals. Double carry handle, leather shoulder strap and two front pockets, which is illuminated by the mantle of classic and heart-shaped Swarovski crystals. Made in leather and in an XS size, it is available in six colors: black, red, burgundy, bone, moss and pear green.

shop the bag HERE