CARA DELEVINGNE STARS IN G-STAR RAW’S NEW FALL CAMPAIGN

Top model, actress and singer Cara Delevingne is the face of the new G-Star Hardcore Denim Campaign. Delevingne is a “true original” through her rebellious, outspoken character and her ability to show different aspects to her personality.

The campaign introduces a new denim collection presenting G-Star’s signature designs which always strive to challenge the norm. 

Set in an abstract world, without rules or logic, Delevingne features alongside the other models moving through surreal cities. Within the abstract setting, you’ll see unexpected dimensions, disruptive perspectives and unusual gravitational forces. 

Cara is rocking two new denim fits for women: The Stray and Type 49. The stray features a straight fit with an ultra high-rise and is inspired by the iconic 50s girl gangs who rebelled against austerity. It’s a classic style with a rebellious edge, offering a youthful and androgynous vibe.

The Type 49, for both men and women, brings modernity to an old souled design with its high rise and a relaxed straight leg.

The FW22 collection pushes the boundaries of G-Star’s signature denim design, in a campaign where Hardcore Denim goes beyond reality. Hardcore Denim is the philosophy that expresses the brand’s obsession with denim; the cloth, the craft and the history. It pushes G-Star to invent, explore and take craftsmanship to another level – down to the smallest detail – and with a strong belief that there is no limit to what denim can do. 

G-Star is denim. And for this reason, the brand is launching a collection of their timeless denim must-haves this season: Denim Essentials. The capsule collection contains classic staple pieces for every season, from boyfriend-fit denim vests to the Arc 3D jeans.

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