CANADA GOOSE BRINGS CANADIAN WARMTH TO AMSTERDAM WITH SEASONAL POP-UP STORE
Luxury lifestyle brand opens temporary “Live in the Open” store at P.C. Hooftstraat 29
Canada Goose announced today that a Pop-Up Store will open in Amsterdam this fall. The store will remain open throughout 2022. The temporary “Live in the Open Pop-Up” at P.C. Hooftstraat 29 is the second of its kinds in Europe and brings the Canadian Warmth of the brand to the consumer through the senses.
“Live in the Open” is Canada Goose's international storytelling platform, which represents a way of being: a courageous, open and joyful life. This mindset can be fostered and embraced in any environment, even in the most urbanized locations. The platform encourages people to connect with the world around us, and with the people and places that reflect our true nature and encourage us to tread new paths.
This unique Pop-Up concept brings the spirit of Live in the Open physically to life. Everything revolves around elements of nature and a sensory experience is created for the guest that integrates sight, sound, touch and smell and connects to Canada Goose's beloved clothing, in which people can enjoy the outside world. The store's design features high-impact images under the title 'Life of Forests' by photographer Brendan George Ko, who believes trees have a complex exchange network underground. Canada Goose is known for the comprehensive array of art in its international stores, bringing its Canadian heritage to life. The Northern Art Program is a physical manifestation of the brand's HUMANATURE platform, which aims to tell stories from Canada and the Arctic and express the connection between person and country.
In the Pop-Up, a mix of green leaves refers to the Canadian wilderness. Chords of sage, Canadian pine needles and cedarwood spread an evocative scent throughout the room. The immersive experience is completed with sounds of the forest recorded and produced by the artist Joseph Murray.
As a luxury lifestyle brand specializing in performance apparel, exposure to the weather is central to Canada Goose. The brand's clothing expertise is based on decades of first-hand experience, tested in the harshest places on earth. Each Canada Goose product tells a story of victory, resilience and greatness and is made iconic by the people who wear it and the lessons in survival learned from it. The Pop-Up in Amsterdam offers a wide range of products for all seasons that are tailored to the classic maritime climate and cooler northern temperatures in the city, with parkas, rainwear, windproof clothing, lightweight down, high-quality knits and accessories for men, women and children. These include the Cypress and Crofton recycled nylon jackets and vests introduced earlier this year as an extension of Canada Goose's sustainable product offering. For fall, this line has been expanded with a new model, the Puffer, which is also made from recycled Feather-Light Ripstop fabric.
The women's collection features a host of new on-trend silhouettes, colors and fabrics, including the brand's latest innovation: durable and ultra-soft Performance Satin. Special models such as the McKenna Jacket and Everleigh Bomber have been introduced from this refined, weather-resistant fabric. This season will also see the launch of the Pastels collection for women and men, a highlight of the Live in the Open Pop-Up. This new capsule collection includes a diverse range of products, from puffers to cardigans, in intense pastel colors. This makes these garments a perfect addition to the urban wardrobe.
Earlier this year, Canada Goose announced that the brand will stop using fur in all of its products. This announcement confirms the brand's focus on HUMANATURE continuous innovation and a changing lifestyle.