Calvin Klein is excited to launch the latest chapter of its Calvins or nothing campaign starring the world’s No 1 singles player, Carlos Alcaraz. It continues the visual story that began in the autumn 2022 with actor and singer-songwriter Maya Hawke and professional footballer Romelu Lukaku. Since then, Calvins or nothing has used different talents, including top athletes worldwide, to showcase Calvin Klein Underwear.

Carlos is a record-breaking global sports phenomenon. He is captured in this campaign in a series of raw, stripped-down portraits and videos created by Gray Sorrenti. The powerful black-and-white images highlight Carlos’ strength and confidence. It is a reminder of the innate sensuality the brand is known for.

Carlos is pictured in the signature Modern Cotton, Cotton Stretch and Cotton Classic Underwear, as well as the new Classic Straight denim. He can also be seen in selected styles from the new Calvin Klein 1996 Underwear collection, which launches next week. Using black and white colourways and a selection of boldprints, the 1996 collection, offers an archive-inspired twist on the brand’s classics. They have been redesigned for a modern look and feel.

The campaign is being rolled out globally, with special extended content on @calvinklein’s social channels. Products from the campaign are available at