Calvin Klein is pleased to announce South Korean singer, songwriter and member of 21st-century pop icons BTS as global ambassador for Calvin Klein Jeans and Calvin Klein Underwear.

The world-famous sensation makes his debut for the brand with the brand’s spring 2023 collections. The campaign, photographed by Park Jong Ha, shows him in new styles, including the 90s Straight denim and Body Jeans, Relaxed Fit Denim Shirt, Oversized Denim Jacket and Relaxed Fit Standard Logo Crewneck Tee.

Jonathan Bottomley, Global Chief Marketing Officer of Calvin Klein, said of the announcement, “We are proud to find globally relevant talent whose cultural impact and values match ours. Jung Kook is one of the world’s most popular artists; he possesses the rare ability to appeal to an international audience with both his music and style. We are delighted that he is joining the Calvin Klein team.”

Jung Kook said, “I have been a long-time fan of Calvin Klein and I am thrilled to be their newest global ambassador. This partnership is very special because Calvin Klein’s past and brand values suit me. Through my music, I communicate with my fans around the world and I see this partnership as an opportunity to connect with them in a new way. I am incredibly excited that people will see a new side of me in this first campaign I am creating for the brand.”