Calvin Klein launched the 2024 This Is Love campaign, featuring actress Cara Delevingne and actor and singer Jeremy Pope as they live, express, and celebrate Pride in the new collection.

Photographed by Gordon von Steiner, the campaign captures Cara and Jeremy in the Calvin Klein Pride collection for 2024, which embraces the playful, confident energy of Pride. The campaign video showcases Cara and Jeremy lip-syncing to the iconic anthem “100% Pure Love” by Crystal Waters, alongside models and dancers Stella Maxwell, Greta Hofer, Tinglei Liu, Monet Lauren, Charlie Knepper, Vinson Fraley, Janick Heilijgers, Diego Pasillas, and Mauro van de Kerkhof. Together, the entire cast embodies the euphoric spirit of Pride and the strength of the LGBTQIA+ community through expressive dance and unfiltered displays of confidence.

The 2024 Pride collection brings Calvin Klein’s classic underwear and clothing silhouettes to life through the vibrant energy of Pride. New Intense Power underwear styles have been refreshed with a bold logo waistband designed with a bright rainbow gradient for colorful styling. Calvin Klein’s signature Cotton Stretch and Modern Cotton underwear styles have been updated in a range of bold color schemes. The Monogram Logo T-shirt and tank top feature the iconic Calvin Klein monogram in a vivid seasonal gradient print. As part of this year’s collection, the brand has designed two limited edition T-shirts in collaboration with its NGO partners, the Transgender Law Center and ILGA World.

Calvin Klein is proud to support NGOs focused on LGBTQIA+ equality and safety on global, national, and local levels. So far in 2024, the brand has pledged over $240,000 to organizations, including their partners ILGA World and the Transgender Law Center. In addition to financial donations, Calvin Klein collaborates with these organizations to provide the company and employees worldwide with resources and insights that enable them to be better mentors and allies.