Calvin Klein launches the latest edition of its Spring 2024 campaign featuring brand ambassador and musical sensation JENNIE in Calvin Klein Underwear and Jeans.

Photographed by Mert Alas, the campaign reinforces JENNIE’s playful confidence and infuses Calvin Klein’s signature Underwear and Jeans with her pop energy, giving each style the status of an icon.

The new Intense Power underwear revamps classic silhouettes with a bold version of the Calvin Klein logo, while the new minimalist lingerie is designed for expressive, seductive comfort. Throughout the season’s pieces, the nostalgic style is represented with a unique modern touch on it. This season’s Calvin Klein Underwear and Jeans collections are defined by simplicity and updating classic designs with a timeless, youthful attitude.