CALVIN KLEIN LAUNCHES AUTUMN 22 CAMPAIGN WITH EXPANDED CAST OF ¨CULTURE SHAPERS¨
Amsterdam, August 31 – Calvin Klein’s Autumn 2022 campaign showcases a global group of talents, with some unexpected twists. Featuring the latest underwear and jeans, the collection is designed for everyday wear with a modern style. Filmed and directed by Alasdair McLellan, the cast is documented in the latest styles for the new season. Modern, minimal and sensual. In the video’s episodes, the talents’ paths cross in a Calvin Klein world where routines – from workouts to doing laundry to solo dining – are anything but basic.
Stars in the campaign include actor and director Chloë Sevigny, singer-songwriter and actor Dominic Fike, global artist and performer JENNIE, actor, performer and singer-songwriter Michaela Jaé Rodriguez, actor and activist Susan Sarandon and actor and producer Yahya Abdul-Mateen II alongside models Akon Changkou, Efron Danzig, Fran Summers, Kade Holt, Lila Moss, Precious Lee and Rianne Van Rompaey.
New underwear and lounge styles featured in the campaign include Embossed Icon, our signature logo redesigned, and Bonded Flex – which offers wireless comfort with innovative support in a seamless knit, both made with a blend of recycled materials. New Modern Cotton silhouettes, including a one-shoulder bralette, modernize one of our most iconic styles. Modern Cotton Naturals offer new shades and fits, and are made from more durable fibers. Jeans reflect the youthful spirit of the ’90s and are enriched with useful details, dynamic textures and updated styles. The original designer denim, but evolved. The campaign will be released worldwide on August 31. The videos will be seen daily on Calvin Klein social media. Shop the latest styles at calvinklein.com.
Calvin Klein’s new Bonded Flex collection of bras, thongs, bikinis and bodysuits offers enhanced support in a fine seamless knit made from a blend of materials, including recycled fibers, that is designed to move with you. The stretch-mixed bras offer long-lasting comfort and feature wireless foam support technology and fully adjustable straps. Bras and underwear feature a tone-on-tone embroidered logo for a subtle, signature touch. The evolution of comfort.
Additions to the lines are the Modern Cotton Naturals and Cotton Stretch Naturals give a new take on our iconic underwear styles in natural hues. Modern Cotton Naturals are made from a blend of sustainable lyocell, and Cotton Stretch Naturals are made from a recycled cotton blend for effortless comfort. This season, Calvin Klein introduces Embossed Icon, a collection of underwear and loungewear with embossed logos and a tone-on-tone graphic background for a bold new expression of Calvin’s signature.
Underwear is made from a recycled cotton blend and loungewear from blended cotton with recycled polyester; both are mixed with stretch for super soft, long-lasting comfort. Classic silhouettes redesigned with the future in mind. Pro Fit briefs, trunks and boxer briefs feature soft stretch, a supportive pouch and targeted ventilation for underwear that performs.
Classic denim is updated with new washes and archive-inspired cuffs and details for a look that feels both nostalgic and new. The original designer denim, evolved. An iconic design, the updated jeans feature the signature logos and omega stitching in the back pocket, a Calvin Klein hallmark. True denim, updated for now. Renewed high-rise silhouettes with straight, wide and loose fits breathe the spirit of the 90s. 90s Straight denim sits on the hips and is cut straight through the hip and thigh with a loose leg.
CALVIN KLEIN NATURALS
Later this season is all about Calvin Klein Naturals, the collection is inspired by the natural world. New conscious materials and techniques are embraced in denim and tees: mineral dye treatments create new earth tones; recycled yarns are embraced for a more sustainable design. These earth tones are the new neutrals. T-shirts and sweatshirts are made from recycled cotton and polyester and cut in a relaxed, gender inclusive fit for effortless styling for everyone. New water-based prints are inspired by nature’s marbled ocean designs. Trucker jackets and denim are made from sturdy cotton denim for a classic, solid feel that will catch up over time. Denim also features metal logo hardware, heavy seam detailing and Calvin’s signature logo patches on the back.
CALVIN KLEIN KHAKIS
Also in the fall: Calvin Klein Khakis, a lifestyle collection inspired by utility, based on the most authentic khaki chino. Fresh and relaxed, this collection features young, exciting silhouettes and a bold stencil logo story rooted in our original 1996 Khakis collection. New carpenter jeans and shorts feature metal logo hardware and slanted front pockets for a look that’s relaxed, with attitude. T-shirts are updated with an updated stencil logo design on effortless, breathable cotton. Functional in form, relaxed in feel – Calvin Klein Khakis offers a new take on traditional workwear.