Calvin Klein Jeans Takes Over Glamcult’s new store in Amsterdam
From March 3 to 12, the takeover will curate culture, community and collaboration, including a partnership with six influential Amsterdam-based creative talents.
Calvin Klein Jeans announces its 10-day takeover of Glamcult’s brand new multi-brand fashion store at Dollebegijnensteeg 5 in Amsterdam. Open from March 3 to March 12 (daily from 12:00 to 7:00 p.m.), the takeover will feature the latest shoppable Calvin Klein Jeans collection as well as showcase the spectrum of creativity that defines Amsterdam, through the personal narratives of six multifaceted local talents. An in-store exhibition will combine moving images and written words alongside photography by Piet Oosterbeek, capturing the diverse identities of each person and sharing their inspiring talent and character.
Calvin Klein Jeans’ Glamcult store takeover will further showcase the PS23 “New Utility” collection, which features seasonal essentials in neutral tones and oversized cuts. Made for now, the pieces are rendered in muted palettes with pops of violet, with everyday essentials like denim jackets, cargo pants and classic sweats for an effortless streetwear aesthetic.
From March 18 onwards, the new Glamcult store will remain open as a multi-brand fashion store, including pieces from the Calvin Klein Jeans collection.
Dollebegijnensteeg 5 is located in the heart of Amsterdam, in the Red Light District. The historic neighborhood, surrounding the iconic “Oude Kerk” (Old Church), is currently being rejuvenated with fresh retail spaces from iconic streetwear labels, in addition to new cafés and clubs.