Calvin Klein just launched their new campaign, for Spring 2022. The message of the campaign is: we rethink our future, our community, the world we live in. They showcase this new age of Calvin Klein product through communities and collectives. Real people come together in authentic acts of togetherness, taking over city streets, front lawns and open landscapes. A campaign that’s all about connection, unified through Calvin Klein styles.

Photographer Glen Luchford and director Melina Matsoukas capture an international cast of over 120, featuring a range of familiar faces, emerging talent, individuals and collectives. They are united by larger-than-life representations of community, as individuals join together in a celebration of self-expression and identity. 

The Cast:

Arlo Parks, singer-songwriter, producer, poet

Burna Boy, singer-songwriter, performer

Deb Never, singer, songwriter, vocalist 

Dominic Fike, singer-songwriter, multi-instrumentalist, actor

JENNIE, artist, performer

Solange Knowles, singer-songwriter, visual & performance artist

Vince Staples, musician, artist

Featured in the campaign, Calvin Klein’s Spring ’22 collection reinterprets the brand‘s iconic past for the future, refreshing archival pieces with new proportions, silhouettes and colors. The result is a celebration of collective individuality – universal product made for everyone, that anyone can wear and style in their own way.

Photography: Glen Luchford

Videography: Melina Matsoukas

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